This presentation outlines the use of Social Media within the Canadian Armed Forces in 2010 as well as the considerations for more widespread adoption.

1. CMP/CPM
Social Media in the CF
LCdr Remi Tremblay
For the Virtual Social Networking for Military Interoperability
Project – DRDC Atlantic

2. CMP/CPM
Outline
• Communities of Practice
• Web 2.0 Internal Trials
• Web 2.0 Government Initiatives
• Web 2.0 Information and Collaboration Strategy
• Platforms on the Horizon
• Where next ?

3. CMP/CPM
Communities of Practice
• DCops
• http://www.forums.forces.gc.ca/default.asp
• 1719 Registered users have made 2847 posts in 227
forums. There are currently 1155 topics.
• DNDLearn
• 26 communities of practice
• 3-4 “active”
• Unofficial Sites – Army.ca Forums
• http://forums.army.ca/forums/index.php?PHPSESSID=4au9

4. CMP/CPM
90-9-1 Principle
• 90% of users are the
“audience”, or lurkers. The
people tend to read or observe,
but don’t actively contribute.
• 9% of users are “editors”,
sometimes modifying content or
adding to an existing thread, but
rarely create content from
scratch.
• 1% of users are “creators”,
driving large amounts of the
social group’s activity. More
often than not, these people are
driving a vast percentage of the
site’s new content, threads, and
activity.

5. CMP/CPM

6. CMP/CPM
Web 2.0 Internal Trials
• PM Wiki – Air Force Officer Development / CELE Air
Operations Command, Control and Information
Systems Course
http://c2is.winnipeg.mil.ca/afodwiki/index.php?
n=Main.LeadershipTheme
• Media Wiki –
http://wiki.cdainno1.rmc.ca/strategy/index.php/Projec
t_Management_Process_%28PMP%29
• Learning Projects Registry -
http://learningprojects.mil.ca/home.php
• DNDLearn Blogs – 16 people with over 10 entries
and 109 with one entry or more.

7. CMP/CPM
Web 2.0 Government Initiatives
• GCpedia
• By default, GCPEDIA is open to any member of the Government
of Canada federal public service where all may read the content
anonymously.
• It uses IP address restrictions and is accessible only within the
federal GC intranet. This is potentially 250,000 people from over
150 departments and agencies.
• April 2010: 43,632 total pages (including talk pages, stubs,
redirects and such)
• 14,539 registered users
• GC Connex –May 2010
• ELGG based platform
• 289 Groups
• 3288 Site Members

8. CMP/CPM
Information Management & Collaboration Strategy
IMC Strategic Objectives are focused on helping people to manage and share
information, creating agility and adaptability in rapidly changing and complex
environments, through a common IMC platform and business processes, and
progressive policies and governance.
People
• Create and sustain an IM culture where every person within DND/CF is a
smart and responsible information user who understands, practices, and is
rewarded for the application of sound information management principles
and policy.
Platform
• Create an enterprise IMC platform and architecture that fully supports
operational and business users. Through a managed suite of standardized
processes, data and applications that are common on all networks.
Policy and Governance
• Create and fully implement a set of progressive policy instruments supporting
information managements outcomes, defined accountabilities, and enterprise
information management governance.

9. CMP/CPM
Big 3 – Facebook, LinkedIn, Twitter
• Training Development Community
• No exact numbers but ….
~ 40% on Facebook
~ 10% on LinkedIn
~ 3% on Twitter

10. CMP/CPM
Platforms on the Horizon
• Sharepoint with MOSS 2007 (2010)
• SABA Social (2012?)

11. CMP/CPM
DND / CDA

12. CMP/CPM
Where else do we need to focus ?

13. CMP/CPM
Where next ?
• Academic Net ?
• Mobile Access and Updates ?
• Contextually Aware ?
• Integrated with PLE ?

14. CMP/CPM