This document provides an overview of Toluna, an online research panel company. It discusses how Toluna has created an online research community of over 4 million members across 34 countries to engage panelists and increase survey response rates. The key points are:
- Toluna launched its online research community in 2007 with 400,000 UK members and has since grown to over 4 million members globally.
- The community allows members to conduct their own polls and view results, create debates, and build personal profiles - engaging members and addressing issues of response rates.
- This level of engagement has increased survey completion rates while attracting new members who would not otherwise join a panel. It provides more value to panelists than financial incentives alone.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Adex benchmark 2014 de IAB Europa - Inversión publicitaria online en EuropaIAB México
The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising spend in Europe was €30.7 billion in 2014, an increase of 11.8% from 2013.
- Display advertising grew the fastest at 15.5% and was worth €10.9 billion. Paid search grew 11.2% to €14.8 billion. Classifieds grew 5.8% to €4.9 billion.
- Mobile display advertising grew 72.7% while mobile search averaged 17.5% of paid search spend across 11 markets. Online video advertising grew 39.3%.
- The top 10 markets by online ad spend were led by the
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
The document describes a proposed mobile application and web platform called WTf.mobi that aims to connect food truck owners and customers in real-time. It would allow customers to locate food trucks on a map, view truck profiles and menus, and pre-pay for food electronically. For owners, the platform offers tools for marketing, sales optimization, and business management including inventory tracking and replenishment. The document outlines the proposed product features, business model, target market size, and marketing strategy to generate adoption among food truck owners and customers in urban areas.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
This document discusses how technology intersects with people and consumer behavior. It emphasizes understanding consumer needs and contexts over focusing on specific technologies. Key ideas include anticipating new demand patterns, embracing consumer behaviors, and enhancing experiences rather than trying to change behaviors. The goal is to use technology to create value for people through utility, relevance, immediacy and other factors.
IRJET - MADTECH Software System using Social Media MiningIRJET Journal
1) The document proposes developing a software system called MAdTech that uses social media mining to obtain user data from social media and mobile apps. This data would then be used for targeted advertising.
2) The MAdTech system would consist of a MarTech tool to crawl and collect social media data and an AdTech platform to assist with media buying.
3) The goals of the system are to automate the data mining process, integrate MarTech and AdTech systems, and create a user-friendly interface to make targeted advertising more efficient and cost-effective than traditional methods.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Adex benchmark 2014 de IAB Europa - Inversión publicitaria online en EuropaIAB México
The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising spend in Europe was €30.7 billion in 2014, an increase of 11.8% from 2013.
- Display advertising grew the fastest at 15.5% and was worth €10.9 billion. Paid search grew 11.2% to €14.8 billion. Classifieds grew 5.8% to €4.9 billion.
- Mobile display advertising grew 72.7% while mobile search averaged 17.5% of paid search spend across 11 markets. Online video advertising grew 39.3%.
- The top 10 markets by online ad spend were led by the
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
The document describes a proposed mobile application and web platform called WTf.mobi that aims to connect food truck owners and customers in real-time. It would allow customers to locate food trucks on a map, view truck profiles and menus, and pre-pay for food electronically. For owners, the platform offers tools for marketing, sales optimization, and business management including inventory tracking and replenishment. The document outlines the proposed product features, business model, target market size, and marketing strategy to generate adoption among food truck owners and customers in urban areas.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
This document discusses how technology intersects with people and consumer behavior. It emphasizes understanding consumer needs and contexts over focusing on specific technologies. Key ideas include anticipating new demand patterns, embracing consumer behaviors, and enhancing experiences rather than trying to change behaviors. The goal is to use technology to create value for people through utility, relevance, immediacy and other factors.
IRJET - MADTECH Software System using Social Media MiningIRJET Journal
1) The document proposes developing a software system called MAdTech that uses social media mining to obtain user data from social media and mobile apps. This data would then be used for targeted advertising.
2) The MAdTech system would consist of a MarTech tool to crawl and collect social media data and an AdTech platform to assist with media buying.
3) The goals of the system are to automate the data mining process, integrate MarTech and AdTech systems, and create a user-friendly interface to make targeted advertising more efficient and cost-effective than traditional methods.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
IPA Advanced Exam_Response to Module 1_Thomas MouquotThomas Mouquot
The document discusses how the mobile landscape has changed media and advertising. It notes that consumers now expect instant access to information on their mobile devices. Advertisers must adapt to this mobile-first behavior by improving measurement and targeting across channels, and providing engaging content in photo and video formats. Agencies have developed new mobile-specific offerings, and use programmatic technology and data to target individuals. The rise of the Internet of Things will further change advertising by connecting more devices and providing more data points for analysis and targeting.
Econsultancy State of Marketing Attribution in Asia PacificChristian Bartens
- The document is a report on the state of marketing attribution in Asia Pacific produced by Econsultancy in partnership with Datalicious. It is based on a survey of over 400 marketers.
- Key findings include that while marketers recognize the opportunity in attribution, two-thirds do not conduct attribution beyond basic last-click analysis due to a lack of knowledge. Custom modeling is seen as the most effective approach but first and last click are still most commonly used.
- Turning attribution insights into action is a challenge, with 44% of companies agreeing insights are not fully actioned due to issues like disparate tech/data and data complexity.
The document summarizes research on consumer attitudes toward mobile advertising in China. It finds that while 89% of Chinese consumers find mobile ads annoying, they are still ambivalent toward them. Mobile has the biggest influence on purchase intent compared to other devices. The research also identifies preferences for ad formats, placement, and content that provide practical information and value over entertainment. It recommends marketers in China focus mobile ad spend on more relevant, engaging ads in tier 1 and 2 cities to better match growth in mobile usage and increase purchase intent.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
The document provides insights from a global study on mobile consumer trends. It finds that while mobile phone usage has evolved beyond calls and texts, levels of smartphone adoption and mobile integration into daily life varies significantly between mature, developing, and emerging markets. Emerging markets show the strongest reliance on mobile for personal productivity and lifestyle management. The rise of mobile transactions is also explored, finding consumers are most likely to make entertainment, bill payments and music purchases via mobile. However, ease of use remains paramount for encouraging complex mobile activities like retail purchases or mobile wallet usage.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
This document discusses how retail is evolving due to changes in consumers, technology, and commerce. It notes that consumers have less time and are more value-driven, mobile, and social. As a result, retail is shifting from transactional to experiential and the lines between physical and digital retail are blurring. New technologies like mobile, social media, and digital signage are empowering consumers and enabling more personalized and seamless shopping experiences across channels.
Siemer & Associates Digital Video Report 2013SiemerAssoc
This document summarizes key trends in the digital video industry. It finds that online and mobile video viewership is growing rapidly, especially via non-desktop devices. Various sectors have also emerged, including multi-channel networks (MCNs), social video platforms, and over-the-top (OTT) video services. While ad prices per view (CPM) may decrease short-term due to greater inventory, targeted and interactive ads are engaging viewers more effectively. Overall, digital video is becoming more integrated with television and traditional content as viewers access content across multiple platforms.
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Social media has transformed marketing by enabling two-way communication between buyers and sellers. It allows for the exchange of ideas, customer feedback, and new product suggestions. Traditional marketing used one-way communication while social media platforms allow customers to voice opinions, engage with brands, and research products more easily. This level of interactivity and transparency has changed customer behavior and forced companies to adapt by listening to customers and responding quickly online. Today social media is an essential tool for direct engagement that helps businesses understand customer preferences, launch new products and services, and build lifelong relationships with customers.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
Impact of Digital Technologies on the Advertising IndustryYohan DSouza
The document discusses the impact of digital technologies on the advertising industry. It notes that the number of internet users has steadily increased each year. Modern advertising now uses digital technologies like websites, apps, and social media. Some key impacts include increased personalization of ads, real-time conversations between brands and customers, and the ability to target ads more precisely. Digital advertising also allows for faster, more relevant, and wider-reaching campaigns. The advertising industry is transforming as it adapts to new digital technologies and consumer behaviors.
The document summarizes key findings from a survey of marketers regarding mobile advertising. Some of the main findings include:
- Marketers expect their spending on mobile advertising to increase over the next two years, with 71% anticipating an increase.
- About one-third of current mobile advertising spend is being substituted from other channels such as print, PC digital, and TV.
- The majority of marketers surveyed are satisfied with the results of their mobile marketing activities.
The document discusses how integrating digital services can drive benefits for consumer products companies and consumers by making the organization more consumer-centric. It recommends that companies create a consumer-centric operating model that focuses on understanding consumer needs and expectations, prioritizing consumer segments, and delivering personalized experiences across integrated digital channels. This integrated approach can positively impact key value drivers like brand equity, transactions, customer insight, innovation, and customer service. The summary provides examples of how companies are using digital strategies to increase brand awareness, transactions, and drive innovation through customer engagement.
Presentation by Diana Budreau and Nicola Dickinson on February 4th, 2016.
Thinking of an upgrade? Expanding your solution? Adding new functionality? Moving to the Cloud? This presentation will cover the 8 simple steps you need to take to build a proposal to get your next technology project funded.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Managing mobile devices proactively depends on more than the tools — such as mobile device management — that offer a “silver bullet” for the onslaught of mobile support requests. IT has two choices: 1) work to patch and fix by continually amending policies and myopic infrastructure or 2) establish a stance rooted in control over the devices in place today and those likely to be requested tomorrow and well into a multi-device, connected future.
Solving this problem and establishing control is an issue not only of the proper technology but key relationships across the organization, informed and enforceable policy, and a multi-part technology stack to operationalize said policy. We call this the mobile control plane, a complex but critical layer of support that serves as the foundation for enterprise mobile rollouts that’s lacking in most companies today.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
IPA Advanced Exam_Response to Module 1_Thomas MouquotThomas Mouquot
The document discusses how the mobile landscape has changed media and advertising. It notes that consumers now expect instant access to information on their mobile devices. Advertisers must adapt to this mobile-first behavior by improving measurement and targeting across channels, and providing engaging content in photo and video formats. Agencies have developed new mobile-specific offerings, and use programmatic technology and data to target individuals. The rise of the Internet of Things will further change advertising by connecting more devices and providing more data points for analysis and targeting.
Econsultancy State of Marketing Attribution in Asia PacificChristian Bartens
- The document is a report on the state of marketing attribution in Asia Pacific produced by Econsultancy in partnership with Datalicious. It is based on a survey of over 400 marketers.
- Key findings include that while marketers recognize the opportunity in attribution, two-thirds do not conduct attribution beyond basic last-click analysis due to a lack of knowledge. Custom modeling is seen as the most effective approach but first and last click are still most commonly used.
- Turning attribution insights into action is a challenge, with 44% of companies agreeing insights are not fully actioned due to issues like disparate tech/data and data complexity.
The document summarizes research on consumer attitudes toward mobile advertising in China. It finds that while 89% of Chinese consumers find mobile ads annoying, they are still ambivalent toward them. Mobile has the biggest influence on purchase intent compared to other devices. The research also identifies preferences for ad formats, placement, and content that provide practical information and value over entertainment. It recommends marketers in China focus mobile ad spend on more relevant, engaging ads in tier 1 and 2 cities to better match growth in mobile usage and increase purchase intent.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
The document provides insights from a global study on mobile consumer trends. It finds that while mobile phone usage has evolved beyond calls and texts, levels of smartphone adoption and mobile integration into daily life varies significantly between mature, developing, and emerging markets. Emerging markets show the strongest reliance on mobile for personal productivity and lifestyle management. The rise of mobile transactions is also explored, finding consumers are most likely to make entertainment, bill payments and music purchases via mobile. However, ease of use remains paramount for encouraging complex mobile activities like retail purchases or mobile wallet usage.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
This document discusses how retail is evolving due to changes in consumers, technology, and commerce. It notes that consumers have less time and are more value-driven, mobile, and social. As a result, retail is shifting from transactional to experiential and the lines between physical and digital retail are blurring. New technologies like mobile, social media, and digital signage are empowering consumers and enabling more personalized and seamless shopping experiences across channels.
Siemer & Associates Digital Video Report 2013SiemerAssoc
This document summarizes key trends in the digital video industry. It finds that online and mobile video viewership is growing rapidly, especially via non-desktop devices. Various sectors have also emerged, including multi-channel networks (MCNs), social video platforms, and over-the-top (OTT) video services. While ad prices per view (CPM) may decrease short-term due to greater inventory, targeted and interactive ads are engaging viewers more effectively. Overall, digital video is becoming more integrated with television and traditional content as viewers access content across multiple platforms.
Push your mobile marketing to the next levelNetmera
Netmera is a mobile app engagement platform that helps companies improve customer engagement through push notifications. The document discusses how push notifications work and how they can be used to provide updates, personal messages, location-based offers and more to customers. It also provides a case study of how clothing company Markafoni doubled revenue after redesigning their mobile strategy and implementing push notifications, which led to increased traffic, active users and app revenue. Analytics tools are important for companies to analyze push notification campaign effectiveness and app usage. When implemented correctly, push notifications can attract more customers, deepen engagement and increase conversion rates.
Social media has transformed marketing by enabling two-way communication between buyers and sellers. It allows for the exchange of ideas, customer feedback, and new product suggestions. Traditional marketing used one-way communication while social media platforms allow customers to voice opinions, engage with brands, and research products more easily. This level of interactivity and transparency has changed customer behavior and forced companies to adapt by listening to customers and responding quickly online. Today social media is an essential tool for direct engagement that helps businesses understand customer preferences, launch new products and services, and build lifelong relationships with customers.
1) The document discusses the convergence of digital and out-of-home advertising (DOOH) driven by trends like increased connectivity, digitalization, and changing consumer behaviors.
2) It introduces Clear Channel Play as a new DOOH platform that allows for creative rich and continuous animations, relevance through location-based messaging, immediacy through live updates, and engagement through interactions.
3) Key benefits of DOOH highlighted are the ability to change messages by context like location, time of day, or consumer mindset, as well as integrate interactions and start conversations between brands and consumers.
Impact of Digital Technologies on the Advertising IndustryYohan DSouza
The document discusses the impact of digital technologies on the advertising industry. It notes that the number of internet users has steadily increased each year. Modern advertising now uses digital technologies like websites, apps, and social media. Some key impacts include increased personalization of ads, real-time conversations between brands and customers, and the ability to target ads more precisely. Digital advertising also allows for faster, more relevant, and wider-reaching campaigns. The advertising industry is transforming as it adapts to new digital technologies and consumer behaviors.
The document summarizes key findings from a survey of marketers regarding mobile advertising. Some of the main findings include:
- Marketers expect their spending on mobile advertising to increase over the next two years, with 71% anticipating an increase.
- About one-third of current mobile advertising spend is being substituted from other channels such as print, PC digital, and TV.
- The majority of marketers surveyed are satisfied with the results of their mobile marketing activities.
The document discusses how integrating digital services can drive benefits for consumer products companies and consumers by making the organization more consumer-centric. It recommends that companies create a consumer-centric operating model that focuses on understanding consumer needs and expectations, prioritizing consumer segments, and delivering personalized experiences across integrated digital channels. This integrated approach can positively impact key value drivers like brand equity, transactions, customer insight, innovation, and customer service. The summary provides examples of how companies are using digital strategies to increase brand awareness, transactions, and drive innovation through customer engagement.
Presentation by Diana Budreau and Nicola Dickinson on February 4th, 2016.
Thinking of an upgrade? Expanding your solution? Adding new functionality? Moving to the Cloud? This presentation will cover the 8 simple steps you need to take to build a proposal to get your next technology project funded.
Este documento presenta varias teorías del comercio internacional, incluyendo el mercantilismo. El mercantilismo surgió entre los siglos XVI y XVIII como un conjunto de políticas que promovían las exportaciones e limitaban las importaciones con el objetivo de acumular oro y plata. Los mercantilistas, que eran principalmente comerciantes, apoyaban estas políticas proteccionistas porque creían que cuanto más exportara un país, más riqueza en metálico precioso acumularía.
Una joven ciega odiaba su ceguera y a todos menos a su novio. Después de una operación para recuperar la vista, ella rechazó casarse con su novio cuando se dio cuenta de que él también era ciego. En su despedida, el novio le pidió que cuidara bien de sus ojos, ya que se los había regalado.
El documento resume los cinco sentidos: la vista, el oído, el olfato, el gusto y el tacto. Explica que la vista nos permite ver la forma, color y tamaño de los objetos, así como su distancia, y que sus órganos son los ojos. El oído nos permite captar sonidos y tiene como órganos los oídos, con partes como la oreja, el conducto auditivo y la cóclea. El olfato capta olores a través de la nariz. El gusto detecta sabores en la lengua.
El documento describe tres servicios de almacenamiento en la nube: Dropbox, que permite a los usuarios almacenar y sincronizar archivos entre dispositivos y compartir archivos con otros; OneDrive, que proporciona un lugar en la nube para almacenar, compartir y sincronizar archivos de trabajo desde cualquier dispositivo como parte de Office 365; y Drive para Gmail, que usa una cuenta de Gmail como unidad de almacenamiento virtual a través del envío de correos electrónicos con archivos adjuntos.
Wanneer zet je video-content in? Wat voor video kun je inzetten per fase van de customer journey? En op welke kanalen? In deze masterclass voor de industry track van de Dutch Youtube Gathering leer je video strategisch inzetten!
Este documento presenta las secciones clave que debe contener un protocolo de investigación. Explica que el protocolo es un documento que especifica el objetivo del estudio, el problema que se investigará y el método propuesto. Las secciones incluyen introducción, justificación, pregunta de investigación, objetivos, marco teórico, metodología, cronograma, presupuesto y anexos. El protocolo orienta a los investigadores y otros sobre cómo llevar a cabo el estudio de manera ética y obtener la aprobación y financiamiento requeridos.
Este documento presenta los resultados de un estudio de línea base realizado en la bahía de Sechura en enero de 2007. Describe las características climáticas, geológicas, oceanográficas, físico-químicas, bioecológicas y de calidad ambiental de la bahía, así como la diversidad biológica y los recursos pesqueros. Se realizaron muestreos en 47 estaciones marinas y 12 estaciones de playa para evaluar parámetros como la temperatura, oxígeno, nutrientes, sedimentos,
Online Market Research Panels A Comprehensive Guide (1).pdfRobas Research
In the digital age, understanding consumer behavior, preferences, and trends is crucial for businesses aiming to stay competitive and relevant. Online market research panels have emerged as a powerful tool for gathering this vital information. These panels consist of pre-recruited individuals who have agreed to participate in surveys and research studies. This guide explores the benefits, structure, and applications of online market research panels, providing a comprehensive understanding of their role in modern market research.
Decision Fuel is a leading mobile research company that uses a custom technology platform to design and deliver short surveys to mobile devices to gather consumer insights. They have over 15 million survey responses from 26 countries. Their platform allows clients to create surveys, target respondents, and receive analytics and insights within 24 hours. Case studies demonstrate how they have provided actionable insights to help clients understand consumer behavior, optimize products and marketing, and make business decisions across industries in Asia and globally.
Toluna is a global online research panel and survey technology provider founded in 2000. It has over 3.7 million members across 33 countries and provides online sample and survey services to over 1,500 organizations worldwide. Toluna focuses on developing online panel communities for its members and providing innovative survey technologies, such as QuickSurveys for rapid results, PanelPortal for custom panel management, and mobile/IVR surveying capabilities.
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™Ajit K Nair
This document discusses the opportunity for social advocacy and outlines plans to develop a social advocacy product. Key points:
- Social advocacy, where customers advocate for brands on social media, is an emerging opportunity as customers increasingly trust peer recommendations over brand messaging.
- The document proposes developing an all-in-one social advocacy platform app that brands can use to engage employees, customers, and influencers to promote the brand on social media.
- Potential early adopter industries are identified, and a business model is proposed where the app is initially free to seed the market and generate awareness.
The document discusses online market research and survey methods. It notes that consumer panels are becoming more difficult to engage as markets mature. It advocates introducing new technologies like mobile applications to start new growth cycles and engage respondents beyond traditional panels. Quality data must be the priority to deliver value to clients.
Standards Battles and Design Dominance
There was no dominant mobile payment system in 2015 and a battle was unfolding among competing standards in the US. Apple, Samsung, and a joint venture between Google, AT&T, T-Mobile, and Verizon had developed mobile payment systems using Near Field Communication (NFC) chips that transferred payment information wirelessly using existing credit card networks. However, no single standard had emerged as dominant.
This document discusses the emerging landscape of programmatic direct marketing beyond real-time bidding (RTB). It notes that while RTB has grown significantly, the majority of digital display spending still occurs through manual transactional processes. It explores how new programmatic approaches aim to automate these manual processes to connect buyers and sellers more efficiently. The document provides context on the complexity currently involved for both advertisers and publishers. It also examines the key questions around how programmatic direct may develop, including what technologies and standards will enable it to operate at scale for higher-value inventory beyond RTB. Overall, the document analyzes the opportunity and challenges for automating the "middle slice" of digital media transactions.
Technology Inflow and Strategic Change In Sales and Distribution Affecting Bu...Zalak Sukhadia
The document discusses various technologies that have influenced retail business models in the 20th century and beyond. It covers technologies like ATMs, virtual display cases, mobile apps, tracking systems, and body scanners that have automated processes, enabled online shopping, and improved inventory management. The use of technologies in retail is expected to accelerate further with developments like cryptocurrencies, autonomous vehicles, and augmented reality that will transform various aspects of shopping and supply chain.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
This document summarizes the findings of a survey conducted by Platt Retail Institute on multi-channel and omni-channel marketing. The survey found that most companies currently use a variety of marketing channels like websites, direct sales, email marketing and social media. In the future, digital channels like social media and mobile are expected to grow in importance. While emerging channels are becoming more important, budgets have not yet aligned to support them fully. The survey also found that 43% of companies have either evaluated or plan to implement an omni-channel marketing strategy in the next 3 years, with larger companies and retailers being more likely to do so. The top challenges driving omni-channel adoption are competitive pressures, technology issues, and lack of organizational
1World Online Progress Update October Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on October 25, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Business Development Update
3. AdOps Update
4. Marketing & Events Update
5. Product Update
6. Crypto Exchanges Update
7. Q&A
The document discusses v-Survey, a product that automates survey and research collection using voice and SMS technology. It eliminates the need for in-person field surveys, saving costs. Customers can create audio questionnaires on the v-Survey platform. Responses are collected directly from target customers via their mobile devices. Data is then analyzed and presented to clients. The platform is suitable for various organizations and offers licensing costs starting at 35,000 rupees depending on the number of surveys conducted per quarter.
- Tech companies like Apple, Amazon, and Microsoft have become the first companies to reach $1 trillion in valuation due to their dominance in the tech sector.
- 7 out of the top 10 companies by market cap are now tech companies, with the top 5 being GAFAM (Google, Apple, Facebook, Amazon, Microsoft).
- Tech companies have been able to take advantage of the digital revolution and now capture most of the market value as more than half of the world's population is online.
Tech companies now dominate the top market valuations, with 7 of the top 10 companies by market cap coming from the tech sector. This represents a shift from a decade ago when only 2 of the top 10 were tech firms. Tech giants like Apple, Amazon, and Microsoft have all surpassed $1 trillion in valuation, demonstrating the outsized market power of these companies. Meanwhile, internet penetration now exceeds 50% of the global population, showing how digital technologies have become widely adopted. To maintain dominance, traditional companies will need to adopt more customer-centric strategies and deploy digital technologies like custom software factories to drive innovation and growth.
- Tech companies like Apple, Amazon, and Microsoft have become the first companies to reach $1 trillion in valuation due to their dominance in the tech sector.
- 7 out of the top 10 companies by market cap are now tech companies, with the top 5 being GAFAM (Google, Apple, Facebook, Amazon, Microsoft).
- Tech companies have been able to take advantage of the digital revolution and now capture most of the market value as more than half of the world's population is online.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Field Interactive MR’s consumer-panel, B2B-Panel, Healthcare-Panel and data collection capabilities in 98 countries helps our clients analyze the market, gain valuable insight and genuinely understand consumers.
For more information, please visit - http://fieldinteractive-mr.com/
IBM Guide to Consumer Products Industry Technology TrendsTero Angeria
This guide provides a quick overview of what we believe manufacturers need to address within each of these
technological transformation areas and how IBM solutions can support that transformation.
IBM offers manufacturers the integrated solutions and services required to keep pace with today’s transformational business requirements. Based on the experiences and feedback from working with many leading consumer products clients around the globe, we have designed a portfolio of offerings that addresses the specific needs of consumer products companies from strategy and roadmap development to integrated software solution delivery all focused on using technology enablers to create new value across your enterprise.We help manufacturers deepen their relationships with their consumers, offer differentiated value to channel partners to generate competitive advantage, establish supply network improvements to increase efficiencies and achieve operational excellence—all for the express purpose of
supporting continued profitable growth.
The document discusses how cloud computing can provide benefits to consumer product companies by enabling faster responsiveness to changing business needs, higher consumer satisfaction, and lower operating costs. It notes that cloud computing allows flexible allocation of computing resources as needed and supports emerging analytics and innovation demands in a cost-effective way. The document highlights how IBM's cloud offerings like SAP on IBM Cloud can help run applications on shared computing resources to address waste from underutilized technology infrastructure.
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