The document provides comprehensive brand guidelines for Target Trips, including essential elements such as logo usage, color palettes, typography, and design principles. It emphasizes the importance of maintaining a consistent brand identity that inspires travelers and effectively communicates the brand's voice. Additionally, it outlines rules for proper usage and common misuses to avoid in branding practices.

1. Brand
Guidelines
9/6/2023
"Please keep in mind that this branding project is for practice purposes only."
V1
Target
Trips

2. Contents
Introduction (3)
Brand Identity (4)
Logo (7)
Color (15) Photography (29)
Typography (22)
Welcome
Introduction
Symbol
Logo types
Rules
Use
Misuse
Introduction
Introduction
Primary type
Secondary type
Hierarchy
Examples
Misuse
Overview
Introduction Introduction
Contact & info (36)
Thank you (35)
Core palette Inspiration
Practical examples
Misuse with brand identity
Supportive palette
Rules
Use
Misuse
2
Target Trips Brand guidelines

3. Here you'll find everything you need to know about Target
trips.
Dive into our comprehensive brand guidelines to explore
essential information on our brand identity, including logo
usage, color palettes, typography guidelines, and design
principles.
By the end of this guide, you'll be well-equipped to
represent our brand accurately and consistently across all
your Target-related endeavors.
Ready to roll? Let's kick things off!
Welcome
Welkom
Bienvenido
Benvenuti
Hoş geldiniz
Bienvenue
Introduction
3

4. Brand Identity
Brand Identity 4
Target Trips Brand guidelines

5. Brand Identity Introduction 5
Brand Identity To establish a prominent brand identity, the imperative
was to formulate a message that, upon initial sight, would
swiftly imprint itself in the observer's mind.
From London the world, from travellers by travellers, the
voice of our brand is simple, clear, and all about inspiring
everyone to travel and discover who truly are they.
From the design of our logo to our tone of voice and
photography, our brand should aim to express this idea of
inspiring not only travellers but everyone – by sparking joy
and excitement in everything we do.

6. Brand Identity Overview 6
Overview
Target
Trips
For travellers
by
travellers
The T
arget Trips identity comprises exceptionally
straightforward and lucid components, spanning from
color schemes, typography choices, to the imagery
employed, all of which effectively articulate the
brand's distinctive voice.
Santorini
Target
Trips

7. Logo 7
Logo
TargetTrips Brand guidelines

8. Logo 8
Introduction Symbol Logo types Rules Use Misuse
Our logo is a straightforward combination mark,
inspired by a real-life target consisting of 3 rings
representing the voice of the brand “Ready 1, Aim 2,
Travel!" Our logo is a clear and direct message to the
traveling community around the world, letting
anyone with wonder, ambition, and curiosity
discover and spark their inner travel spirit.
Introduction

9. Logo 9
Symbol
Introduction Symbol Logo types Rules Use Misuse
The concentric rings do not only symbolize precision
but also represent the agency's commitment to
providing clients with meticulously planned and
executed journeys.

10. Logo 10
Logo types
Introduction Symbol Logo types Rules Use Misuse
As you can see our logo is at it’s best form used with
the wordmark so this is the primary logo for 80% of
the time, along side the only other variants.
TargetTrips
Target
Trips
Target
Trips TargetTrips
Also when referring to the brand do not use any
other logo type not specified.

11. Logo Introduction Symbol Logo types Rules Use Misuse

12. Logo 11
Clear space
Introduction Symbol Logo types Rules Use Misuse
TargetTrips
Combination mark
Target
Trips
51em
Clear space is one of the most crucial rules when
using our logo, depends on the scenario and the
place when the logo will be used.
Clear space is important and necessary when
showing our logo in digital collaboration as well.

13. Logo 12
Introduction Symbol Logo types Rules Use Misuse
TargetTrips
When doing logo collaboration with other brands,
always follow the clear space rule.
Scale accordingly when using the rings from the logo
for clear space.

14. Logo
Minimum size
Introduction Symbol Logo types Rules Use Misuse
Regardless of whether the logo is designated for
digital or print applications, it is imperative that the
minimum size requirement is consistently adhered to.
TargetTrips
50px
Digital Print
30px
7mm
TargetTrips
13mm

15. Logo 13
Use examples
Introduction Symbol Logo types Rules Use Misuse
These are some examples of using the logo in the
right way after following the rules
Onpoint digital does not own the rights to these
images, these are for Reference-use only.

16. Logo 14
Misuse
Introduction Symbol Logo types Rules Use Misuse
Anything listed below should be avoided when using
our logo.
Target
Trips
Do not distort the symbol in
any way
Do not add any effects to the
logo
Target
Trips
Do not use the wordmark
alone
Do not use a variant not
specified
Target
Trips
Target
Trips
Do not change the
proportions of the logo
Do not put the logo in a busy
image
TargetTrips Target
Trips
Do not misuse our colorways
TargetTrips
TargetTrips

17. Color
15
color
Target Trips Brand guidelines

18. Color
16
Introduction
Intro Core palette Supportive palette Rules Use Misuse
Our colors are fresh, vibrant, and stable, making
them an excellent choice for creating eye-catching
and timeless designs that can both grab attention
and convey a sense of reliability and trustworthiness.
As well as capturing attention. In addition, our colors
are versatile, so they can be employed in a variety of
situations, as you will see shortly.

19. Color
17
Intro Core palette Supportive palette Rules Use Misuse
Core palette Our brand’s main colors of navy and sizzling red are
bold, vibrant and easily recognizable, and ca n be
used in multiple ways.
RGB 0 57 151
RGB 230 30 73
CMYK 1.00 0.62 0.00
CMYK 0.00 0.87 0.68
Navy
sizzling
Hex #003997
Hex #E61E49
Examples

20. Color
18
Supportive palette Our supportive colors are as important as he main
palette colors, They add sophistication and
professionalism to our visuals while ensuring visual
consistency and adaptability across various elements.
This enhances our brand's aesthetic appeal and
reinforces our core palette, the supportive colors
should mainly be from nature already, so this palette
should be used in necessity only if it’s not available
naturally.
RGB 0 57 151
RGB 223 224 224
CMYK 1.00 0.62 0.00
HSL180, 0%, 88%
vampire black
Pure white
grey
Hex #003997
Hex #DFE0E0
Examples
Intro Core palette Supportive palette Rules Use Misuse

21. Color
19
Color combination
Core palette Supportive palette
Possible
combinations
In our communications, we frequently use color
combinations that combine colors within their tonal
groups (Red, Bue and white)
This is the most frequent combinations you will
encounter.
Intro Core palette Supportive palette Rules Use Misuse

22. Color
20
use These are some examples of using our color ways in
the right way after following the rules
Intro Core palette Supportive palette Rules Use Misuse

23. Color
21
Intro Core palette Supportive palette Rules Use Misuse
Misuse Anything listed below should be avoided when using
our color palettes.
Ready
aim
travel
do not add a gradient of colors
do not use a color not specifies
Ready
aim
travel
do not use a dark color over
a light one
do not use a color combination not
specified
Target
Trips
Ready
aim
travel
do not dicrease the opacity
do not add noise effects
Target Trips

24. Typography
22
Typography
Target Trips Brand guidelines

25. Typography
23
Intro Primary type Secondary type Hierarchy Examples Misuse
Introduction Our brand's visual voice is supported by our
typography.
Choosing the right type to reflect how consistently
our brand appears to the people is of the utmost
importance.
As you'll see on the next pages, how we can to use
the right type at the right time.

26. Typography
24
Intro Primary type Secondary type Hierarchy Examples Misuse
Primry Type
Our primary type family is Oraganetto, This versatile
font contains multiple widths which make it an ideal
solution to fit every design need
In addition to its functional geometric style and
different widths, Organetto also includes alternate
characters that provide even more design options
For travellers
by travellers
Bold
Discover the wonders
of mexico
UltraBold light Hair
Bold cnd UltraBold cnd light cnd ultra cnd
Book a trip
Book a call

27. Typography
25
Intro Primary type Secondary type Hierarchy Examples Misuse
Secondary Type
The secondary font (Gotham), should be used only
in subheaders and other things like websit blogs and
social media info
Bold Book light Medium
Black
Discover the world with
target trips
Xlight
Ultra italic
Thin
For Travellers
By
Travellers
Click here
Search for trips
Embark on a journey of discovery and wonder as
you traverse the globe, uncovering hidden gems
and experiencing the extraordinary.
24px(1.5 em)
always
Header
Subheader

28. Typography
26
Intro Primary type Secondary type Hierarchy Examples Misuse
Hierarchy
Consistency in the brand can be enhanced by making
the primary font the one that receives more attention
as you will see in the examples.
80% of the brand should use the organetto font faily from headers to buttons to social media design
Organetto
80%
20%
Gotham
The secondary font (Gotham), should be used only
in subheaders and other things like websit blogs
and social media info

29. Typography
27
Intro Primary type Secondary type Hierarchy Examples Misuse
Examples Some examples and scenarios where you wll find the
importance of hierarchy in our design language.
Trending trips this week
Trip Info Trip Info Trip Info Trip Info
Toronto City Tour Paris City Tour Camp Suisse Ski Camp Thailand mansion

30. Typography
28
Intro Primary type Secondary type Hierarchy Examples Misuse
Misuse Examples and scenarios that should be avoided when
using our typography.
do not rotate the type
do not use Gotham(Secondary
font), for headers
do not add effects on type
Making travelling
at ease since 2006
Making travelling at
ease since 2006
do not make subheader bigger than
the header itself
Do not skew the type
do not use colors not recommended
For
travellers
For
travellers
For
travellers
Show your
stories
with us

31. Photography
29
Photography

32. Typography
30
Introduction Inspiration Practical examples Misuse W brand identity
Introduction
The best part of traveling is discovering things you
didn't expect, so we capture the joy and spontaneity
of discovery through photography.
Whether you're taking a moment for yourself. We
show the beauty of travel in all its natural unguarded
Beauty.
Onpoint digital does not own the rights to these
images, these are for Reference-use only.

33. Typography
31
Introduction Inspiration Practical examples Misuse W brand identity
Our art direction is quite simple, it’s all about, people
memories and their relation with our core values
Memories Rings Culture

34. Typography
32
Introduction Inspiration Practical examples Misuse W brand identity

35. Typography
33
Introduction Inspiration Practical examples Misuse W brand identity
In order to connect our brand identity with photo
and making it even more consistent, here are several examples
of to use the photo wih our brand direction
Target Trips
Target
Trips
Target Trips

36. Typography
34
Introduction Inspiration Practical examples Misuse W brand identity
Finally!
Do not show the logo in a
bright spot in a busy photo
Do not use illustrated places or
destination
Do not ruin the photo by text,
always prioritise the moment
Do not use ultra realistic renders
Do not use very busy and
colorful imagery
Misuse Examples and scenarios that should be avoided when
using our art direction with photography.
Target Trips

37. 35
Gracias
Dank je
Thank you
Grazie
Teşekkür ederim
Merci

38. Contact
E-mail: agy.onpoint@gmail.com
Twitter: OnpointDsgn
Linkedin(Agency): .com/in/saadinox
Linkedin
Other work