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- 2. Hey there, we are an online reviewing community for the service industry. Inside is everything that makes us who we are. We are INDUSTRY TAB.
- 3. WHAT 01 MISSION 02 WHO 03 PERSONAS 04 LOGO 07 GUIDELEINES 10 TYPE 14 COLOR 15 ICONS 16 PHOTO 19
- 4. PLAYFUL IRREVERANCE Goals acheived by using a sense of humor and wit. FAIRNESS Treat every person with respect and act to promote the best interests of all parties. progress Promote improved business ethics and livable wages within the food, hospitality & service industries. community Facilitate community and interection to promote a better future for everyone. BY THE INDUSTRY, FOR THE INDUSTRY WE PROMISE TO HELP YOU FIND A JOB EXPERIENCE THAT YOU WILL LOVE 01
- 5. we are on a mission. We promote sustainable business ethics and livable wages among the service industries through playful irreverence and community involvement. 02
- 6. we are about all kinds of things. Through our shared passions and experiences we sustain an un- waivering community. Our members take pride in their work and would rather be doing it than any other profession. Currently our tribe exists across the nation and we are all 18+. Our community consists of all genders, sexuality, identity and lifestyles. We are pretty cool. The service industry works and thrives because of our differenes. We are clean cut and tattooed. We win over your mother during lunch rush and blast Mastadon during closing. We are juice cleansers and whisky shooters. 03
- 7. Raul has worked in the service industry his entire life. He started out as a bus boy at a sports bar and is now a chef at Jefferys. Though he is not in charge of hiring, his company uses Industry Tab to find new hires. Since he is very satisfied with his job Raul won’t look for new jobs, but he will use the website to read reviews in order to improve workplace dynamic. Since Raul values his family, he wants to get involved in Industry Tabs initative to increase the living wage. My crew is my family” JOB SATISFACTIONABOUT RAUL TOOLS OF THE TRADE TECH-SAVVY: INDUSTRY TAB USAGE Reviews Job Postings Satisfaction Lacks Benifits THE PROFESSIONAL | RAUL, 36 | JEFFEREY’S | CHEF04
- 8. Everyone knows Sara. She doesnt just work at a bar, she works for bar families. She doesnt really need to fill out applications or even interview at places. This is why Sara won’t be applying via Industry Tab, but she will be looking at what places are hiring. She heard about the website when she worked an event during SXSW and a coworker told her about employer reviews on Industry Tab. She is really into this because she wants to support the businesses and the people that have been good to her within the industry. Community is everything” JOB SATISFACTIONABOUT SARA TOOLS OF THE TRADE TECH-SAVVY: INDUSTRY TAB USAGE Reviews Job Postings Satisfaction Lacks Stability “ THE JOB HOPPER | SARA, 26 | BARTENDER | SHANGRI-LA05
- 9. I need hours” JOB SATISFACTIONABOUT TIM TOOLS OF THE TRADE TECH-SAVVY: INDUSTRY TAB USAGE Reviews Job Postings Satisfaction Feels like A Cog THE PART-TIMER | TIM, 21 | SERVER | CHILI’S The Part-Timer. Tim is a full time student and does not have time to work more than 20 hours a week. He waits tables at a Mexican restaurant. When school is out of session, Tim is ravenous for extra hours in order to save up for when he can’t work as much during finals. The most important value Tim needs in an employer is flexibility. Because of this, he usually ends up working at corporate establishments where he feels undervalued and taken advantage of in many situations. 06
- 10. LOGO 07
- 11. CONCEPT + 08
- 12. INDUSTRY TAB 40PX INDUSTRY TAB 40PX LOVE YOUR F’ING JOB. WORDMARK09
- 13. Our logo works just as hard as our users. But we all have to draw the line somewhere. treat it nice. 10
- 14. 02 We look really good on a red circle 01 Always give our logo breathing room. It works better that way. 03 But reversing the color really makes us look bloated. 04 Don’t try to pull any cheap tricks on us. 01 03 04 02 11
- 15. 04 05 06 04 When paired with type, never use lower case. 05 The color of the bell must match the color of the type. 06 Keep the cap height in porportion of 1/3 to the height of the logo. 12
- 16. 07 08 08 Make sure the logo is legible on photography. 07 Always keep the type on a single, contained line. 13
- 17. WE USE LATO BLACK ALL CAPS FOR THE LOGO ONLY. WE LIKE IT WHEN IT IS TRACKED OUT TO 90PT. We use Roboto for body copy. AND ALL CAPS FOR HEADLINES TOO. We can use: Light, Regular, & Medium. WE USE ROBOTO CONDENSED FOR HEADLINES. WE CAN USE: REGULAR & BOLD TYPOGRAPHY14
- 18. 2766 CP # 0e0048 14, 0, 72 1795 C #d22630 210, 38, 48 9100 C #eae5df 234, 229, 223 Paper #ffffff 255, 255, 255 COLOR15
- 19. WEB ICONS16
- 21. WEB ICONS18