The Responsible Tourism (RT) pilot project launched in 2011 aims to monitor and promote responsible tourism practices in Cape Town by involving various tourism enterprises. With a focus on seven key indicators such as water conservation and energy efficiency, the project encourages collaboration among stakeholders to establish a framework for improved practices. Participants benefit from showcasing their achievements, receiving ongoing support, and gaining eligibility to use the RT charter and logo in their marketing efforts.

1. Responsible Tourism Pilot Project 2011
Sharon Pheiffer, Tourism Department

2. Why the RT Pilot Project?
• Signing of the RT Charter (2009),
adoption of RT Policy and Action Plan
(2009), and Virgin RT Destination
Award (2009)
• Roll out phase of the RT Action
Programme
• Showing of progress and results
achieved in the destination
• Become a leading RT destination

3. Today’s Event
Announce the RT Measurement & Monitoring
Pilot Project – industry, authorities, media and
key stakeholders
Introduce the participant team enterprises
Showcase and present certain RT enterprise
initiatives
Sign the RT Charter for industry

4. Selection Criteria
Cross section of tourism enterprises (including
hospitality, accommodation, tourism services, transport,
conferencing and events, attractions, and insurance)
Ranges from well-established RT enterprises to some
that are now starting to apply the approach

5. Our Proud Participants
The Vineyard Hotel and Spa
The Winchester Mansions
The Peninsula All Suite Hotel
Greenways Hotel
Ocean View House
Scalabrini Guest House
Boulders Beach Lodge and Restaurant
The Backpacker

6. Our Proud Participants
iKapa Tours
Green Cabs
AWOL Tours
Andulela Experience
ABANG Africa &Travel
Coffeebeans Routes
BikesnWine
Uthando Tours
Vamos Tour Operator and Cycle Tours
Specialised Tours and Events

7. Our Proud Participants
Makheds Marketing (Tourism Events)
Cape Town International Convention Centre (CTICC)
Belmont Square (Conferencing)
African Agenda
Two Oceans Aquarium
Table Mountain Aerial Cable Car

8. Approach
Practically set up, collect, monitor and demonstrate
responsible tourism practice with representative team
Collaborative process to commence with the signing of
the RT Charter for industry of the pilot team
Collation or demonstration of information and examples
on at least 3 of the 7 indicators from 2011 to 2013

9. Seven Priority/Indicator Areas
1. Conservation of water resources
2. Energy efficiency
3. Integrated waste management
4. Preferential procurement
5. Enterprise development
6. Skills
7. Social Development

10. Goals of the RT Pilot Project
Monitor, demonstrate and report on the progress of
responsible tourism practice in the Cape Town destination
and industry - 7 indicators
Start building the Cape Town RT Barometer
Establish the basis for an RT Management System
Expand and finalise the CT RT ‘How To’ guidelines

11. Benefits for Participants
Showcasing individual businesses – RT achievements and
initiatives
On-going support with reporting on RT progress (such as on
RT website) using the pilot team results
Inclusion in the CoCT’s RT-related media coverage and
communications including marketing, events, project
documentation and products, and other collateral
Eligibility to use the signed RT Charter and the Cape Town RT
logo/emblem in marketing
The development of a dedicated RT Portfolio for each
enterprise

12. The Next Steps
Meeting in October 2011 with pilot team, associations/partners
and specialists
Present and make available a Q&A document for clarification
Discuss a Terms of Reference/Brief for the project
Discussion of project coordination
Set out the appropriate engagement processes
Steps for the commencement of the project

13. Concluding Comments
Will be a learning process for all involved
An exciting project with advantages for everyone
Open to the development of feasible tools/mechanisms to
measure, monitor and demonstrate RT progress
Will identify further challenges and possibilities in RT practice
Enterprises not yet well established in RT and in monitoring,
will be assisted to develop this in the project
Where data cannot be provided given the nature, operation or
infrastructure of a business in the team – the demonstration of
RT achievement will be sought

14. Thank you