Advances in Responsible Tourism in Cape Town:
        Local Government Taking Responsibility




Ms Nombulelo Mkefa
Director of Tourism, City of Cape Town
Cape Town as a destination faces many
challenges to realising its potential
Tourism expected to make a difference
Crossing the Chasm




                                                           RT becomes
                                                           the norm in
                                                           the destination




      Adoption and implementation of Responsible Tourism
Why is the City involved?
Responsible Tourism Potential




                        Improved
  Growth of             quality of
   tourism                life for
                        residents
City’s six “levers” to achieve sustainability
in managing the destination:


1. Planning          4. Contracts   for
                       funding

2. Regulation        5. Supply   chain

3. Useof             6. Performance
 buildings             management
RT is not a policy
in isolation:
Cape Town Declaration

                                               RESPONSIBLE TOURISM IN DESTINATIONS

                                           Shaping sustainable spaces into better places

                                         We, representatives of inbound and outbound tour
                                         operators, emerging entrepreneurs in the tourism
                                         industry, national parks, provincial conservation
                                         authorities, all spheres of government, tourism
                                         professionals, tourism authorities, NGOs and hotel
                                         groups and other tourism stakeholders, from 20
                                         countries in Africa, North and South America,
                                         Europe and Asia; having come together in Cape
                                         Town to consider the issue of Responsible Tourism in
                                         Destinations have agreed this declaration…




Cape Town: Best Destination 2009                                              Impumelelo Sustainability Award 2010
                                                                             IOC Sport and Environment Award 2011




                        SANS 1162:2011
                          National Standard for
                          Responsible Tourism
The journey to date
 The City of Cape Town has formally supported
 the principles of RT since the 2002 Cape Town
 Declaration.

 2004 the City includes RT as a founding
 principle of its Tourism Development
 Framework.

 2009 the City adopts RT Policy and Action
 Plan.

 2009 the RT Charter signed by the tourism
 industry and the City of Cape Town.

 2010 Launch of RT Action Team (Steering
 Committee)

 2010 Charter signatories develop RTIPs and
 RT Policies

 2011 RT in Cities Conference and Pavilion at
 Indaba driven by the City of Cape Town
RT Awareness and Training Workshops
www.ResponsibleCapeTown.co.za
Destination RT image library
RT Booklet:
RT How-To Guide:
RT Charter:
RT Pilot:

                              Accommodation




                Local
                                              Tour Operators
              Government




Venues &
                              Cape                         Experiences &


                              Town
Facilities                                                  Attractions




                                                 Food &
             Transportation
                                                Beverage




                                 Service
                                Providers
RT Barometer:




Image: flickr.com/dnnya17
RT in
Cities
2013
10 years after
the Cape Town
Declaration
THANK YOU - DANKIE - ENKOS’

Progress to date: implementing Cape Town's RT Policy

  • 1.
    Advances in ResponsibleTourism in Cape Town: Local Government Taking Responsibility Ms Nombulelo Mkefa Director of Tourism, City of Cape Town
  • 4.
    Cape Town asa destination faces many challenges to realising its potential
  • 5.
    Tourism expected tomake a difference
  • 6.
    Crossing the Chasm RT becomes the norm in the destination Adoption and implementation of Responsible Tourism
  • 7.
    Why is theCity involved?
  • 8.
    Responsible Tourism Potential Improved Growth of quality of tourism life for residents
  • 9.
    City’s six “levers”to achieve sustainability in managing the destination: 1. Planning 4. Contracts for funding 2. Regulation 5. Supply chain 3. Useof 6. Performance buildings management
  • 10.
    RT is nota policy in isolation:
  • 11.
    Cape Town Declaration RESPONSIBLE TOURISM IN DESTINATIONS Shaping sustainable spaces into better places We, representatives of inbound and outbound tour operators, emerging entrepreneurs in the tourism industry, national parks, provincial conservation authorities, all spheres of government, tourism professionals, tourism authorities, NGOs and hotel groups and other tourism stakeholders, from 20 countries in Africa, North and South America, Europe and Asia; having come together in Cape Town to consider the issue of Responsible Tourism in Destinations have agreed this declaration… Cape Town: Best Destination 2009 Impumelelo Sustainability Award 2010 IOC Sport and Environment Award 2011 SANS 1162:2011 National Standard for Responsible Tourism
  • 12.
    The journey todate The City of Cape Town has formally supported the principles of RT since the 2002 Cape Town Declaration. 2004 the City includes RT as a founding principle of its Tourism Development Framework. 2009 the City adopts RT Policy and Action Plan. 2009 the RT Charter signed by the tourism industry and the City of Cape Town. 2010 Launch of RT Action Team (Steering Committee) 2010 Charter signatories develop RTIPs and RT Policies 2011 RT in Cities Conference and Pavilion at Indaba driven by the City of Cape Town
  • 13.
    RT Awareness andTraining Workshops
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
    RT Pilot: Accommodation Local Tour Operators Government Venues & Cape Experiences & Town Facilities Attractions Food & Transportation Beverage Service Providers
  • 24.
  • 25.
    RT in Cities 2013 10 yearsafter the Cape Town Declaration
  • 26.
    THANK YOU -DANKIE - ENKOS’