This document discusses responsible tourism and urban renewal in Port Elizabeth, South Africa through two case studies. The first case study examines the semi-pedestrianization of Govan Mbeki Avenue, the city's main street, and market research that found most people travel there by minibus taxi or walk. The second case study looks at redeveloping the Donkin Reserve, a heritage property, to include public artworks linking it to the city's history and institutions through an open commission process. Both case studies aim to boost the local economy, foster social interaction, and enhance the environment through tourism and urban development projects.

2. RESPONSIBLE TOURISM IN CITIES
LOCAL ECONOMIC DEVELOPMENT THROUGH
URBAN RENEWAL AND TOURISM: AN APPROACH
FOR COMPETITIVE URBAN RENEWAL AND
RESPOSIBLE TOURISM IN PORT ELIZABETH
TWO CASE STUDIES
6 May 2011
Durban

3. Moving Out of the Financial Crisis;
“No Income, No Job, Asset Less”

4. Port Elizabeth and the Mandate Area of the
Mandela Bay Development Agency

5. The Mandela Bay Development Agency
Local Spatial Development Framework Area

6. Two Visions for the Harbour
• Expanded auto & container freight on • Waterfront development over southern
vacated tank farm & manganese land portion of the harbour
• No allocation of land beyond Southern Ports • Continued vehicle freight and fishing
Agreement related activities in northern portion of the
• Environmental, safety and access harbour
constraints on Southern Port land means • Waterfront and city integration
that development options are very limited

7. Responding to the broad market: Living Standard
Measurement
Total Population 2007 – 1,088,839
MBDA Precinct

8. Background
?

9. Background
A THIRD WAY

10. Sectoral contribution to Gross
Domestic Product (GDP) in Nelson Mandela Metro
Sectoral contribution to Nelson Mandela Metro’s GDPR 1995-2007 (constant 2000 prices)
The Metro’s economy is dominated by the tertiary sector, (tourism and real estate) contributing 64% to
the GDP, the secondary sector mainly automotive) 35% and the
primary sector (mining) only 1 %.

11. Stability of Sectors
Figure 2: Year on year % change in growth rate (constant 2000 prices) of sectors in Nelson Mandela
Metro
The tertiary sector is the most stable, and has shown the most consistent positive growth, where the
secondary sector is highly volatile

12. What does the City want?
What can it absorb?
Contextual Sector analysis
analysis
Office Market Market size
Comparative
analysis of Market
market size Retail Market performance
Market profile
Residential Market Market gaps
Economic
base analysis Investment
Tourism market opportunities
Leisure/Sport market
Culture & Heritage
Consumer market market
profile

13. The Political Enviroment

14. The Plan

16. CASE STUDY ONE
SEMI-PEDESTRIANISATION OF GOVAN
MBEKI AVENUE (THE CBD MAIN STREET)
Economic, social and environmental

17. Govan Mbeki Avenue Market Research:
Where do people come from?
65% 22%
13%

18. Govan Mbeki Avenue: Market
Research: How do people travel?
Minibus Taxi 55%
Bus 7%
Car 17%
Walk 19%
Train 2%

23. “Money in muck”
approach…

25. KEY FINDINGS

26. CASE STUDIE TWO
THE REDEVELOPMENT OF THE DONKN
RESERVE (A HERITAGE PROPERTY)
Economic, social and environmental

27. The
economics
of art

28. The Donkin Project

29. Democrac
y
Commission: T
ANTHENAEU S Commission: DONKIN existing
M
Elections NEW MOSAIC T
NMMU
S
T
S Commission: CONTOUR PATH, AMPHITHEATRE,
Commission: 76 T
WHITES RD WALL uprisings S
NMMU
T Commissions: WRAP MARKTING TS,
S Rivonia
St MARY’sSTEPS,
Trial NMMU
Womens
NMMU
March
Emerging
Artwork with link to South
NMMU End Museum and Hindu
Temple boyhood NMMU
Artwork with link to
NMMU Uitenhage
Commission: LINK
Birth
Artwork with link to EPSAC NMMU
?
NMMU
Banner reproductions of
Commission: Campanile
artworks in Red Location
(RORY needs advice/ ? NMMU
guidance)
Route marker with
67 elements T
- Way-finding
S
- Labels
- Signage

31. JETTY STREET WALKWAY

36. Welcome Carpet – Lisbet Demeyer

43. SITE WORKS THE FLAG – POSITION,
SCALE AND PROPORTION

47. CONCLUSION

48. QUESTIONS?