This document appears to be a quiz covering various topics in market research. It includes 10 multiple choice questions about research methods, regulated industries, data collection tools, and mobile surveying. The questions cover topics like which research methods can be used globally, whether pharmaceutical research is more or less regulated, and advantages and limitations of apps for mobile research. The document also includes the answers to the 10 questions.

1. Ray Poynter Market Research in English
Course
July 2014
Quiz 04
Question 1
Which method can be used in every country?
1) Online
2) Face-to-face
3) Telephone
4) None of them
Question 2
Compared with most market research is pharma?
1) Less regulated
2) More regulated
3) About the same
Question 3
Is ad tracking
1) Mostly quant
2) Mostly qual
3) About 50% quant, 50% qual
Question 4
Which of the following often use NPS (the Net Promoter Score)?
1) Concept testing
2) Customer satisfaction
3) Usability testing
4) Ideation
Question 5
Is most usability testing conducted by?
1) Market research companies
2) Companies from outside market research

2. Question 6
Which type of phone is the most advanced?
1) Dumb phone
2) Feature phone
3) Smartphone
Question 7
Platform agnostic means
1) Not believing in mobile research
2) Using just one mode of data collection, e.g. PC or mobile
3) Allowing respondents to choose from a range of options
Question 8
Which of these is an advantage of apps for MR?
1) Apps can work without the internet being available
2) Apps have to be downloaded onto mobile devices
3) Apps have to be written for each platform
Question 9
Compared with normal online surveys should mobile surveys be?
1) Shorter
2) About the same
3) Longer
Question 10
Do mobile surveys give the same answers?
1. Never
2. Always
3. Sometimes

3. Answers 02
Q1 4
Q2 2
Q3 1
Q4 2
Q5 2
Q6 3
Q7 3
Q8 1
Q9 1
Q10 3