This document contains a quiz with 10 multiple choice questions about market research topics like processing types, facial coding, predicting behavior, big data, social media research communities, ethics of social media research, and costs. The questions cover a range of research methods and their capabilities. Answers to the questions are provided at the end.

1. Ray Poynter Market Research in English
Course
July 2014
Quiz 05
Question 1
Which type of processing is the fastest most energy efficient?
1) System 1
2) System 2
Question 2
Is facial coding most like?
1) Qual research
2) Quant research
Question 3
In terms of predicting behaviour, are people:
1) Better at predicting their own behaviour
2) Better at predicting other people’s behaviour
3) About the same
Question 4
Is Big Data better at describing What or Why?
1) What
2) Why
3) Both about the same
Question 5
What does MROC stand for?
1) My Research on Communities
2) Modelling Respondents’ Online Choices
3) Market Research Online Communities
Question 6
Which of the following is most typical of a research community?
1) Open community of customers
2) Private nationally representative sample
3) Private, branded community of customers
4) Marketing community of customers
Question 7
For community success, which two of the following are the most important?
1) Quality of community management
2) Lowest prices

2. 3) Quality of analysis and reporting
4) The best software
5) None of these
Question 8
Can we ethically use anything we can find on social media?
1) Yes
2) No
Question 9
Is social media research best at answering?
1) Questions the market researcher wants to answer
2) Questions the market researcher has not even asked
Question 10
At the moment, is social media research almost free?
1. Yes
2. No

3. Answers 02
Part A
Q1 1
Q2 1
Q3 1
Q4 1
Q5 3
Q6 3
Q7 1 and 3
Q8 2
Q9 2
Q10 2