Social Sharing: It’s Cool, But
Does It Work?
BY ANDREJS + APRIL 28TH, 2011
ADVERTISING AGENCY BLOG
Content producers increasingly hope that social media will get the word out for them. They hope that
their content will go viral. But studies show that email is still the way most people share most content.
And search is still the top method of finding websites.
Yet social sharing is capturing more attention.
Outbrain, a company dedicated to getting online content to the people who need it, reports that
only one-tenth of external referrals come from social media sites. They found that most (41%) come
from search and nearly one-third from other sites.
Social media sites drive traffic in only a few categories. Social media users focus on news and
entertainment stories, which account for nearly three-quarters of all
social media referrals. Maybe the media showers so much attention
on social sites because they get such disproportionate benefit from
those sites.
Social media referrals are also less engaged, according to Outbrain.
They have higher bounce rates and fewer page views per session.
Outbrain calls a person who views at least five pages per session, a
“hyperengaged reader.” They found that referrals from content
sites are twice as likely to be hyperengaged as those from social
media sites.
Outbrain researchers figure that people coming from content sites
are already in reading mode and, therefore, ready to keep reading. Likewise, people coming from
search sites are actively seeking information, and, therefore, eager to read. On the other hand, people
coming from social media sites are less likely to head to a content page and less engaged when they get
there.
Social Sharing: It’s Cool, But
Does It Work?
BY ANDREJS + APRIL 28TH, 2011
ADVERTISING AGENCY BLOG
Content producers increasingly hope that social media will get the word out for them. They hope that
their content will go viral. But studies show that email is still the way most people share most content.
And search is still the top method of finding websites.
Yet social sharing is capturing more attention.
Outbrain, a company dedicated to getting online content to the people who need it, reports that
only one-tenth of external referrals come from social media sites. They found that most (41%) come
from search and nearly one-third from other sites.
Social media sites drive traffic in only a few categories. Social media users focus on news and
entertainment stories, which account for nearly three-quarters of all
social media referrals. Maybe the media showers so much attention
on social sites because they get such disproportionate benefit from
those sites.
Social media referrals are also less engaged, according to Outbrain.
They have higher bounce rates and fewer page views per session.
Outbrain calls a person who views at least five pages per session, a
“hyperengaged reader.” They found that referrals from c.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Nuke Suite Whitepaper: Key Trends in Social AdsNukeSuite
This whitepaper outlines the trends and ideas that are shaping Social Advertising. Across Facebook, Twitter, Google+, Pinterest, Instagram, and many, many more social networks, social media advertising is becoming a high-stakes game. This whitepaper goes over what brands need to know to play their best.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachAlan Martínez
1) Organic reach of content posted on Facebook brand pages has declined significantly from 16% in 2012 to an average of 6% in February 2014 and is expected to continue declining to near zero.
2) With the loss of organic reach, brands will need to use paid distribution to reach existing fans and fuel word-of-mouth sharing, but fans will still share content and have incremental value compared to average consumers.
3) Brands need to publish less but higher quality content targeted to interested fans and advocates, use paid distribution strategically, and pursue a platform-neutral social media strategy not dependent on any single platform like Facebook.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Advertising on social networks was an effective way for advertisers to reach consumers as more people began spending time online and skipping television commercials. Social networks allow targeted ads based on user demographic information and interests. Advertisers can directly advertise to a user's friends, place generic ads on the social network itself, or create brand pages and groups to build awareness. Global ad spending on social networks increased 155% in one year.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Nuke Suite Whitepaper: Key Trends in Social AdsNukeSuite
This whitepaper outlines the trends and ideas that are shaping Social Advertising. Across Facebook, Twitter, Google+, Pinterest, Instagram, and many, many more social networks, social media advertising is becoming a high-stakes game. This whitepaper goes over what brands need to know to play their best.
La verdadera verdad sobre el alcance orgánico de FacebookAllan V. Braverman
¿Por qué las publicaciones en Facebook están llegando a niveles de casi cero alcance orgánico? ¿Qué pasará con Facebook en el 2014 para las marcas? Esto viene resumido en un whitepaper que preparó Social@Ogilvy del tema.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachAlan Martínez
1) Organic reach of content posted on Facebook brand pages has declined significantly from 16% in 2012 to an average of 6% in February 2014 and is expected to continue declining to near zero.
2) With the loss of organic reach, brands will need to use paid distribution to reach existing fans and fuel word-of-mouth sharing, but fans will still share content and have incremental value compared to average consumers.
3) Brands need to publish less but higher quality content targeted to interested fans and advocates, use paid distribution strategically, and pursue a platform-neutral social media strategy not dependent on any single platform like Facebook.
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
Advertising on social networks was an effective way for advertisers to reach consumers as more people began spending time online and skipping television commercials. Social networks allow targeted ads based on user demographic information and interests. Advertisers can directly advertise to a user's friends, place generic ads on the social network itself, or create brand pages and groups to build awareness. Global ad spending on social networks increased 155% in one year.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
This document provides an overview and guide to advertising on major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. It describes the types of ads each platform offers, how ads appear on each platform, available targeting options, minimum budgets, and case studies of companies that have successfully used ads on each platform. The goal of the guide is to help marketers evaluate which platform is best for their messaging and audience.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads to each individual. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads, virtual gifts, and apps to reach customers within their social networks on Facebook. Dell and other companies have found success using blogs, tweets, and exclusive deals through social media.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads at individuals. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads that users can comment on or gift to friends, expanding the reach of the ads through social interactions. Apps like Farmville also provide advertising opportunities through in-game branded items seen by large numbers of users. Companies have seen great success using these social media marketing strategies on Facebook.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
This report discusses social media marketing conducted by ProSpace Tec media Private limited in Hyderabad, India. It focuses on understanding customer needs, researching competitors, and developing effective marketing strategies. ProSpace provides various digital marketing services including social media marketing. The report aims to analyze social media marketing in terms of services offered, market segmentation, size and growth, strengths/weaknesses, and provide recommendations. It examines problems in social media marketing, awareness among people, and strategies used. The conclusion will synthesize findings and suggest improvements.
Business Case #3 Social Media Marketing Between 2004 a.docxRAHUL126667
This document discusses 7 major social media platforms and how companies can use them for marketing:
1) Facebook allows companies to create pages to connect with customers and target ads.
2) Instagram is popular for lifestyle photos and videos; companies can feature products and direct users to sales.
3) Twitter is good for responding to customers and building brand awareness through tweets.
4) YouTube provides a way for companies to create viral marketing videos and advertise before other videos.
5) Pinterest inspires users and has higher conversion rates than other platforms.
6) Snapchat is growing and companies are creating TV-style ads; individuals have monetized the platform faster than brands.
7) WhatsApp provides
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )ronewmedia_academy
This document discusses how brands can use Facebook to engage large audiences through social experiences and innovative marketing strategies. It provides examples of how companies like McDonald's, L'Oreal, Virgin America and AirAsia have used Facebook ads, pages, events and engagement to reach millions of people. The document advocates creating an "always on" social media calendar and using measurement tools to track success. It also notes the importance of focusing content and experiences that are socially relevant and build authentic connections within a brand's community on Facebook.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
This document provides an overview of measuring and optimizing marketing campaigns on Facebook. It discusses:
1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
This document discusses using social media, particularly Facebook and Twitter, for local business marketing. It provides statistics on the growth and popularity of social media networks and their users. Facebook has over 800 million active users who spend significant time on the site. Twitter has over 100 million users who send about 150 million tweets per day. The document recommends local businesses create Facebook pages and Twitter accounts to engage with customers and promote their business through these popular social media channels.
SOCW 6311 WK 7 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 7 responses
Respond to at least two colleagues each one has to be answered separately name first then response and references after each
Respond
to at least two colleagues
by doing all of the following
:
Offer critiques of their logic model as if you were a member of their work groups.
Identify strengths of the logic models.
Identify potential weaknesses in the assumptions or areas that may require additional information or clarification.
Offer substantial information to assist your colleagues’ efforts such as:
Information to support their understanding of the problems and needs in this population
Suggestions related to intervention activities, and potential outcomes
Instructor wants laid out like this:
Offer critiques of their logic model as if you were a member of their work groups.
Your response
Identify strengths of the logic models.
Your response
Identify potential weaknesses in the assumptions or areas that may require additional information or clarification.
Your response
Offer substantial information to assist your colleagues’ efforts such as:
Information to support their understanding of the problems and needs in this population
Your response
Suggestions related to intervention activities, and potential outcomes
Your response
References
Your response
PEER 1
Cedric Brown
RE: Discussion - Week 7
Top of Form
Post a logic model and theory of change for a practitioner-level intervention.
Children/Students with substance abuse issues
Input steps
Identify substance abuse with teen that caused the child to get kicked out of school.
Provide family and caregivers appropriate materials that is needed for dealing with someone who has substance abuse issues.
Program activities
Provides substance abuse classes for the child as well as classes for the parents to know how to cope with them.
Output steps
Have all parties involved attend all of the required meetings that are provided by the program.
Initial outcomes
Both the parents and the client will be knowledgeable about the dangers and how to deal with the individual who suffers from substance abuse.
Intermediate outcomes
Parents are knowledgeable about behaviors and tendencies of the client.
The client who suffers from substance abuse will know the effects of drug use.
The client will abstain from drug use.
Long-term outcomes
Client will not participate in any illegal drug use.
Client will have a healthy and high quality of life (Randolph, 2010).
Describe the types of problems, the client needs, and the underlying causes of problems and unmet needs.
The problem that the teen faces is that they have been kicked out of school for drug use. The client’s needs are that they feel like they are not important and found a crowd that they felt like they belonged to and started to use drugs. Some of the unmet needs that they h.
SOCW 6446 Social Work Practice With Children and Adolescents .docxsamuel699872
SOCW 6446: Social Work Practice With Children and Adolescents
Treatment Plan TemplatePART A
Instructions: Use this template to create a treatment plan. Provide your response to each area in the box below:
I. Identify a list of problems reported to you by the client and/or caregiver(s).
II. As you are able, identify a provisional primary psychiatric diagnosis you believe may be present and may need to be addressed. (Note: Refer to the DSM-5 for diagnostic criteria for specific problems listed.)
III. Identify the level of care needed to address the presenting problem(s). This could include:
a. Inpatient
b. Residential treatment
c. Partial hospitalization
d. Intensive outpatient counseling
e. Outpatient counseling
IV. Identified strengths: When identifying goals, include strengths that will help client achieve long-term goal(s) (e.g., supportive family). Client should help identify strengths. Initially, it may be difficult to help client identify more than one or two strengths, but as the course of treatment continues, more should become evident.
V. Identified problems/deficits: Includes factors in client’s life that may impede successful recovery.
VI. Explain one treatment intervention you might use in the case you selected and justify the use of the intervention. Next select a treatment modality— individual counseling, group counseling, family counseling, or a combination of these. Support your recommended intervention and modality with evidence from scholarly resources.
(Note: Consider researching evidence-based treatments or treatment outcomes that you can use to help guide your recommendations for treatment.)
VII. Identify and describe how you will tailor the treatment to the client’s unique individual and cultural background.
VIII. Explain how you would involve the parents/guardians in the treatment plan and why their involvement might be important.
PART B:
Based on the answers provided above, create a treatment plan by describing the counseling goals in the most measurable way possible (e.g., how will you and the client be able to recognize that the problem has been reduced or the goal has been partially or completely met?). Complete row 3 in the template below. Identify 1-3 long-term goals and the associated short-term goals, objectives, strategies, and expected outcomes.
Long-Term Goal(s):
Short-Term Goals
Objectives
Strategies
Expected Outcome
(With Time Frame)
Stated as broad desirable outcome that will be broken down into short-term goals and objectives; usually, one long-term goal will be adequate for first year.
Series of time-limited goals that will lead to achievement of long-term goal
Statements of what client will do to achieve short-term goal. Stated in measurable, behavioral terms
How objective will be carried out or accomplished
Objective, measurable desirable outcome with timeframe
Example:
Goal 1: `.
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Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
This document provides an overview and guide to advertising on major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. It describes the types of ads each platform offers, how ads appear on each platform, available targeting options, minimum budgets, and case studies of companies that have successfully used ads on each platform. The goal of the guide is to help marketers evaluate which platform is best for their messaging and audience.
Facebook has evolved from a platform where brands needed fans to share messages, to one where they can reach all customers. While organic reach of posts may decline over time as more content is shared, paid distribution through ads enables brands to maximize delivery of messages. Creating engaging content that provides value makes posts more likely to be seen organically or when advertised to a broad range of customers beyond just fans. Leveraging social context from fans engaged with brand messages through ads can improve advertising effectiveness and lower costs.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads to each individual. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads, virtual gifts, and apps to reach customers within their social networks on Facebook. Dell and other companies have found success using blogs, tweets, and exclusive deals through social media.
Social media is a helpful tool for businesses to market themselves. It allows targeting of specific interests and demographics through ads on sites like Facebook. Facebook's advertising program analyzes user information and groups to target ads at individuals. This has been very effective, with click rates much higher than other online ads. Businesses can also create engaging ads that users can comment on or gift to friends, expanding the reach of the ads through social interactions. Apps like Farmville also provide advertising opportunities through in-game branded items seen by large numbers of users. Companies have seen great success using these social media marketing strategies on Facebook.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
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This document discusses 7 major social media platforms and how companies can use them for marketing:
1) Facebook allows companies to create pages to connect with customers and target ads.
2) Instagram is popular for lifestyle photos and videos; companies can feature products and direct users to sales.
3) Twitter is good for responding to customers and building brand awareness through tweets.
4) YouTube provides a way for companies to create viral marketing videos and advertise before other videos.
5) Pinterest inspires users and has higher conversion rates than other platforms.
6) Snapchat is growing and companies are creating TV-style ads; individuals have monetized the platform faster than brands.
7) WhatsApp provides
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
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1) Facebook's enormous opportunity for marketers with over 400 million users worldwide who spend significant time on the platform.
2) The challenges of measuring ROI on Facebook given its popularity and lack of effective measurement tools.
3) A framework for marketers to measure, segment, target, and optimize their Facebook efforts including identifying best customers and message delivery.
This document discusses using social media, particularly Facebook and Twitter, for local business marketing. It provides statistics on the growth and popularity of social media networks and their users. Facebook has over 800 million active users who spend significant time on the site. Twitter has over 100 million users who send about 150 million tweets per day. The document recommends local businesses create Facebook pages and Twitter accounts to engage with customers and promote their business through these popular social media channels.
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SOCW 6311 WK 7 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 7 responses
Respond to at least two colleagues each one has to be answered separately name first then response and references after each
Respond
to at least two colleagues
by doing all of the following
:
Offer critiques of their logic model as if you were a member of their work groups.
Identify strengths of the logic models.
Identify potential weaknesses in the assumptions or areas that may require additional information or clarification.
Offer substantial information to assist your colleagues’ efforts such as:
Information to support their understanding of the problems and needs in this population
Suggestions related to intervention activities, and potential outcomes
Instructor wants laid out like this:
Offer critiques of their logic model as if you were a member of their work groups.
Your response
Identify strengths of the logic models.
Your response
Identify potential weaknesses in the assumptions or areas that may require additional information or clarification.
Your response
Offer substantial information to assist your colleagues’ efforts such as:
Information to support their understanding of the problems and needs in this population
Your response
Suggestions related to intervention activities, and potential outcomes
Your response
References
Your response
PEER 1
Cedric Brown
RE: Discussion - Week 7
Top of Form
Post a logic model and theory of change for a practitioner-level intervention.
Children/Students with substance abuse issues
Input steps
Identify substance abuse with teen that caused the child to get kicked out of school.
Provide family and caregivers appropriate materials that is needed for dealing with someone who has substance abuse issues.
Program activities
Provides substance abuse classes for the child as well as classes for the parents to know how to cope with them.
Output steps
Have all parties involved attend all of the required meetings that are provided by the program.
Initial outcomes
Both the parents and the client will be knowledgeable about the dangers and how to deal with the individual who suffers from substance abuse.
Intermediate outcomes
Parents are knowledgeable about behaviors and tendencies of the client.
The client who suffers from substance abuse will know the effects of drug use.
The client will abstain from drug use.
Long-term outcomes
Client will not participate in any illegal drug use.
Client will have a healthy and high quality of life (Randolph, 2010).
Describe the types of problems, the client needs, and the underlying causes of problems and unmet needs.
The problem that the teen faces is that they have been kicked out of school for drug use. The client’s needs are that they feel like they are not important and found a crowd that they felt like they belonged to and started to use drugs. Some of the unmet needs that they h.
SOCW 6446 Social Work Practice With Children and Adolescents .docxsamuel699872
SOCW 6446: Social Work Practice With Children and Adolescents
Treatment Plan TemplatePART A
Instructions: Use this template to create a treatment plan. Provide your response to each area in the box below:
I. Identify a list of problems reported to you by the client and/or caregiver(s).
II. As you are able, identify a provisional primary psychiatric diagnosis you believe may be present and may need to be addressed. (Note: Refer to the DSM-5 for diagnostic criteria for specific problems listed.)
III. Identify the level of care needed to address the presenting problem(s). This could include:
a. Inpatient
b. Residential treatment
c. Partial hospitalization
d. Intensive outpatient counseling
e. Outpatient counseling
IV. Identified strengths: When identifying goals, include strengths that will help client achieve long-term goal(s) (e.g., supportive family). Client should help identify strengths. Initially, it may be difficult to help client identify more than one or two strengths, but as the course of treatment continues, more should become evident.
V. Identified problems/deficits: Includes factors in client’s life that may impede successful recovery.
VI. Explain one treatment intervention you might use in the case you selected and justify the use of the intervention. Next select a treatment modality— individual counseling, group counseling, family counseling, or a combination of these. Support your recommended intervention and modality with evidence from scholarly resources.
(Note: Consider researching evidence-based treatments or treatment outcomes that you can use to help guide your recommendations for treatment.)
VII. Identify and describe how you will tailor the treatment to the client’s unique individual and cultural background.
VIII. Explain how you would involve the parents/guardians in the treatment plan and why their involvement might be important.
PART B:
Based on the answers provided above, create a treatment plan by describing the counseling goals in the most measurable way possible (e.g., how will you and the client be able to recognize that the problem has been reduced or the goal has been partially or completely met?). Complete row 3 in the template below. Identify 1-3 long-term goals and the associated short-term goals, objectives, strategies, and expected outcomes.
Long-Term Goal(s):
Short-Term Goals
Objectives
Strategies
Expected Outcome
(With Time Frame)
Stated as broad desirable outcome that will be broken down into short-term goals and objectives; usually, one long-term goal will be adequate for first year.
Series of time-limited goals that will lead to achievement of long-term goal
Statements of what client will do to achieve short-term goal. Stated in measurable, behavioral terms
How objective will be carried out or accomplished
Objective, measurable desirable outcome with timeframe
Example:
Goal 1: `.
SOCW 6361 wk7 AssignmentDefending Your Policy ProposalTh.docxsamuel699872
SOCW 6361 wk7 Assignment
Defending Your Policy Proposal
This also has to connect with my final project on disability I will attach other assignments that have been done to help
Submit a slide show presentation summary of the policy proposal you created from last week's Discussion. Be sure to incorporate feedback from your colleagues. Make sure that your summary presentation provides a solid rationale for the passage of your policy, using reputable sources from experts in the field. This should be a simulation of a summary presentation you would make to "real-world" policy leaders, so make sure you are succinct and informative. You can include any visual aids that you think help your presentation.
Bullet points used on slide show and attach a transcript so I can do a voice over everything cited intext and full references
The slideshow can only take 4–5 minutes and no more than 6 minutes.
Make sure that your assertions are supported by appropriate research and reputable resources.
Last weeks discussion and responses
Problem
Iris a 78-year-old divorced lady who lives alone and relies on a pension from the pace she used to work as an elementary teacher and the social security retirement benefits. Two years ago her husband divorced her for a younger woman and Iris was not blessed with any child. Iris is forgetful, old, and in need of someone to talk to despite claiming to be independent. Iris is also going through depression because of being divorced by her husband abruptly in the last two years and also because she misses her independence because she now needs to stay in a facility that can provide care for her as it gets harder for her to take care of herself. This paper will look into a policy that can help Iris control and take care of herself.
Solution
One of the ways of helping Iris is to provide a way in which she can have company. A policy that will provide or extend the civic engagement of adults will go a long way into helping Iris to extend her stay at the facility she was sent to. This policy should help improve her wellbeing because she feels loneliness because Iris is still dealing with the divorce, she went through which happened abruptly without warning. Policymakers should ensure this is considered so as to give her and other older people at the center time to heal and focus on their health rather than missing home (Zarbo, et al, 2017). The policy should also focus on restructuring health care systems so that those who receive low pensions and retirement benefits can get something that will help them receive proper medical aid. The medical care system should search for ways to increase financial incentives especially for those from low-income families so that they can be able to access medical aid that encompasses a variety of medications. For instance, Iris cannot use the money she gets as a pension to pay for all her medical bills as well as the bills waiting for her at home because she obviously left a house when s.
SOCW 6311 wk 6 Discussion Program Evaluation Benefits and Conc.docxsamuel699872
SOCW 6311 wk 6 Discussion: Program Evaluation: Benefits and Concerns of Stakeholders
All questions in bold then answers 300 to 500 words without questions
Dudley (2014) points out that social work practice is usually embedded in programs. While you looked at practice evaluation using single-subject design in Week 3, this week, you shift focus to program evaluation. Program evaluation serves many purposes, including accountability to funders and to the public. Often, funding sources such as government agencies or private foundations requires periodic program evaluations. These evaluations can help provide answers to many different questions, and can contribute to improvement of services. There are a variety of program evaluation models that are appropriate for addressing different questions as well as facilitating the collection and analysis of many different types of data.
To prepare for this Discussion, identify a program within an agency with which you are familiar, which could benefit from process evaluation and outcome evaluation. You do not need to identify the agency in your post. Also, review the different evaluation models highlighted in this week’s resources (
needs assessment, program monitoring, client satisfaction study, outcome evaluation, or cost benefit study).
Post
a brief summary of the program that you selected. I live in Tacoma Washington I work for CHI Hospice and intern at Sound options elderly care This is social work
Recommend a program evaluation model that would answer a question relevant to the program.
Explain the potential benefits of the program evaluation that you proposed (both process and outcome).
Identify 2–3 concerns that stakeholders might have about your proposed evaluation and how you would address those concerns.
Then explain 2–3 concerns that stakeholders may have about your proposed program evaluation and how you would address those concerns.
Resources
Dudley, J. R. (2014). Social work evaluation: Enhancing what we do. (2nd ed.) Chicago, IL: Lyceum Books.
Chapter 1, “Evaluation and Social Work: Making the Connection” (pp. 1–26)
Chapter 4, “Common Types of Evaluations” (pp. 71-89)
Chapter 5, “Focusing an Evaluation” (pp. 90-105)
.
SOCW 6311 wk 8 peer responses Respond to at least two collea.docxsamuel699872
SOCW 6311 wk 8 peer responses
Respond to at least two colleagues by doing all of the following:
Name first and references after every person
Indicate strengths of their needs assessment plan that will enable the needs assessments to yield support for the program that they want to develop.
Offer suggestions to improve the needs assessment plan in areas such as:
Defining the extent and scope of the need
Obtaining important information about the target population
Identifying issues that might affect the target population’s ability to access the program or services
Instructor wants lay out like this:
Respond to at least two colleagues ( 2 peers posts are provided) by doing all of the following:
Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved.
Your response
Address his or her evaluation of the efficacy and applicability of the evidence-based practice,
Your response
[Evaluate] his or her identification of factors that could support or hinder the implementation of the evidence-based practice,
Your response
And [evaluate] his or her solution for mitigating those factors.
Your response
Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Your response
References
Your response
Peer 1: McKenna Bull
RE: Discussion - Week 8
COLLAPSE
Top of Form
Needs assessments are a form of research conducted to gather information about the needs of a population or a group in a community (Tutty & Rothery, 2010, p. 149). One purpose of a needs assessment is to explore in more depth whether a new program within an organization or agency is needed (Dudley, 2014, p. 117). Key questions of this type of needs assessment may revolve around: (1) whether there are enough prospective clients to warrant this type of program, (2) the different activities or programs that the respondents would be interested in using, priorities for some activities over others, (3) importance of the activities, and (4) times in which this program would be desired and used (Dudley, 2014, p. 117). Potential barriers for the implementation of a new program should also be assessed to ensure the best possible outcome. Some barriers to services could include factors such as: location, costs, potential need for fees, and possible psychological issues related to such things. The following is an assessment of an intensive outpatient program for youth, and a potential need that is currently being unmet.
Post a needs assessment plan for a potential program of your choice that meets a currently unmet need. Describe the unmet need and how current information supports your position that a needs assessment is warranted.
The intensive outpatient program (IOP) at Provo Canyon Behavioral H.
SOCW 6311 wk 8 Assignment Planning a Needs Assessment IIO.docxsamuel699872
SOCW 6311 wk 8
Assignment: Planning a Needs Assessment II
One of the many reasons social workers conduct needs assessment is to provide support for new programs. Social workers have many methods available to collect necessary data for a needs assessment.
Social workers can use existing data from a wide range of sources, including local and national reports by government and nonprofit agencies, as well as computerized mapping resources. Social workers can gather new data through interviews and surveys with individuals and focus groups. This data can provide the evidence that supports the need for the program.
To prepare for this Assignment, review the needs assessment plans that you and your classmates generated for this week’s Discussion. Also, review the logic models that you created in Week 7 and any literature on needs of caregivers that you used to generate them. Consider the following to stimulate your thinking:
Getting information about the needs of the target population:
Who would informants be?
What is your purpose for interacting with them?
What questions would you ask?
What method would you use (interview, focus group, questionnaire)?
Finding potential clients:
Who would informants be?
What is your purpose for interacting with them?
What questions would you ask?
What method would you use?
Interacting with the target population:
Who would informants be?
What is your purpose for interacting with them?
What questions would you ask?
What method would you use?
Submit
a 2- to 3-page paper outlining a hypothetical needs assessment related to the support group program for caregivers. Include the following:
The resources needed to operate this service
The program activities
The desired outcomes
A plan for gathering information about the population served
Justifications for your plans and decisions
A one-paragraph conclusion describing how you might conduct a follow-up to the needs assessment at the implementation stage of the program evaluation
Resources
Dudley, J. R. (2014).
Social work evaluation: Enhancing what we do
. (2nd ed.) Chicago, IL: Lyceum Books.
(For review) Chapter 6, “Needs Assessment” (pp. 107–142)
Chapter 7, “Crafting Goals and Objectives” (pp. 144–164)
.
SOCW 6311 WK 6 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 6 responses
Respond to at least two colleagues each one has to be answered separately name first then response
Bottom of Form
Respond
to
at least two
colleagues by doing all of the following:
Identify the stage or stages of the program to which your colleague’s selected question relates.
Suggest an additional question or concern that stakeholders may have about program evaluation.
Recommend an alternative model for the evaluation.
Instructor wants lay out like this:
Respond to at least two colleagues ( 2 peers posts are provided) by doing all of the following:
Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved.
Your response
Address his or her evaluation of the efficacy and applicability of the evidence-based practice,
Your response
[Evaluate] his or her identification of factors that could support or hinder the implementation of the evidence-based practice,
Your response
And [evaluate] his or her solution for mitigating those factors.
Your response
Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Your response
References
Your response
PEER 1
Elektra Smith
Top of Form
Post a brief summary of the program that you selected. Recommend a program evaluation model that would answer a question relevant to the program.
I chose a victim advocate program that provides crisis intervention for sexual assault victims. “The Victim Advocate provides emotional support to primary victims and secondary victims during the examination at the hospital or during an interview with the police. Applicant must be able to respond to victim/family in a non-judgmental and unbiased manner. The requirement is to work a minimum 2 shifts per month (
https://visitthecenter.org/volunteer
, 2018).” I chose the program monitoring to answer the question about clients being satisfied with this service program.
Explain the potential benefits of the program evaluation that you proposed (both process and outcome).
The process benefits of monitoring the program helps with determining the strengths and weaknesses of the service program that is being implemented. It helps to discover ways to improve program services for the most effective outcomes. Additionally, monitoring the program presents accountability to ensure effectiveness and integrity of the program. “Program monitoring typically uses many different types of data-collection strategies, such as questionnaires given out to clients or staff members, individual and group interviewing of staff and clients, observations of pro-grams and specific interactions between staff members and clients, reviews of existing documents such as client files and personnel documents, and consulting experts (Dudley, 2014) (p.73).”
Identify 2–3 concern.
SOCW 6311 wk 6 assignment Developing a Program EvaluationTo.docxsamuel699872
SOCW 6311 wk 6 assignment: Developing a Program Evaluation
To ensure the success of a program evaluation, a social worker must generate a specific detailed plan. That plan should describe the goal of the evaluation, the information needed, and the methods and analysis to be used. In addition, the plan should identify and address the concerns of stakeholders. A social worker should present information about the plan in a manner that the stakeholders can understand. This will help the social worker receive the support necessary for a successful evaluation.
To prepare for this Assignment, identify a program evaluation you would like to conduct for a program with which you are familiar. Consider the details of the evaluation, including the purpose, specific questions to address, and type of information to collect. Then, consider the stakeholders that would be involved in approving that evaluation. Review the resources for samples of program evaluations.
Submit the following:
A 1-page stakeholder analysis that identifies the stakeholders, their role in the agency and any concerns that they might have about the proposed program evaluation
A 2- to 3-page draft of the program evaluation plan to submit to the stakeholders that:
Identifies the purpose of the evaluation
Describes the questions that will be addressed and the type of information that will be collected
Addresses the concerns of the stakeholders that you identified in your Stakeholder Analysis
Resources
Dudley, J. R. (2014). Social work evaluation: Enhancing what we do. (2nd ed.) Chicago, IL: Lyceum Books.
Chapter 1, “Evaluation and Social Work: Making the Connection” (pp. 1–26)
Chapter 4, “Common Types of Evaluations” (pp. 71-89)
Chapter 5, “Focusing an Evaluation” (pp. 90-105)
Full intext citation and full references APA 7th addition
(refence for this APA provided)
.
SOCW 6311 WK 5 responses Respond to at least two colleagues .docxsamuel699872
This document contains a discussion post from an online social work course. It includes two peer responses analyzing quotes from a study on single room occupancy (SRO) hotels and homeless women. The peers propose interventions and discuss how to culturally adapt them. Peer 1 recommends securing funding for trauma-sensitive SRO housing and incorporating community feedback. Peer 2 suggests building new homes in safer neighborhoods and providing job training. Both peers discuss adapting their proposals for the African American community, citing sources on cultural adaptation.
SOCW 6311 wk 11 discussion 1 peer responses
Respond
to
at least two
colleagues’ by doing the following:
Respond to at least two colleagues by offering critiques of their analyses. Identify strengths in their analyses and strategies for presenting evaluation results to others.
Identify ways your colleagues might improve their presentations.
Identify potential needs or questions of the audience that they may not have considered.
Provide an additional strategy for overcoming the obstacles or challenges in communicating the content of the evaluation reports.
Name first and references after every person
Instructor wants lay out like this:
Respond to at least two colleagues ( 2 peers posts are provided) by doing all of the following:
Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved.
Your response
Address his or her evaluation of the efficacy and applicability of the evidence-based practice,
Your response
[Evaluate] his or her identification of factors that could support or hinder the implementation of the evidence-based practice,
Your response
And [evaluate] his or her solution for mitigating those factors.
Your response
Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Your response
References
Your response
Peer 1: McKenna Bull
RE: Katie Otte Initial Post-Discussion 1 - Week 11
COLLAPSE
Top of Form
Identify strengths in their analyses and strategies for presenting evaluation results to others.
You provided an insightful analysis of this particular process evaluation, and it seems that you were able to design a comprehensive presentation guideline. I agree with your tactic to break the presentation up into categories, and the categories you have selected seem to address the major components of the program, the evaluation itself, and the findings of said evaluation. You also provided a great analysis and summary of the PATHS program. The purpose of the program is clear, and the overarching purpose of the evaluation was made clear in your synopsis as well.
Identify ways your colleagues might improve their presentations.
You addressed outcome measures very well, however, there may have been some lacking information in regards to overall evaluation methods as a whole. Addressing factors such as who was collecting the data, how they were trained, how their training or standing could limit potential bias, and similar information. This may be an important piece of information that could help to provide audience members with a better understanding of the evaluation processes as a whole.
Identify potential needs or questions of the audience that they may not have considered.
As mentioned by Law and Shek (2011), this program was designed and facilitated in Hong Kong, Chi.
SOCW 6311 WK 4 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 4 responses
Respond to at least two colleagues each one has to be answered separately name first then response
Bottom of Form
Respond
to
at least two
colleagues by doing all of the following:
·
Respond
to at least two colleagues by explaining how that colleague might rule out one of the confounding variables that they identified
·
Instructor wants lay out like this:
Respond to at least two colleagues ( 2 peers posts are provided) by doing all of the following:
Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved.
Your response
Address his or her evaluation of the efficacy and applicability of the evidence-based practice,
Your response
[Evaluate] his or her identification of factors that could support or hinder the implementation of the evidence-based practice,
Your response
And [evaluate] his or her solution for mitigating those factors.
Your response
Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Your response
References
Your response
PEER 1
McKenna Bull
RE: Discussion - Week 4
Post an interpretation of the case study’s conclusion that “the vocational rehabilitation intervention program may be effective at promoting full-time employment.”
The design described in this particular case study seeks to assess the effectiveness of a new vocational rehabilitation program for recently paroled prison inmates (Plummer, Makris and Brocksen, 201, p. 63). In order to evaluate this program, the evaluators implemented a quasi-experimental research design. In this design, participants are not randomly assigned to conditions or orders of conditions (Price et al., 2016). Ultimately, quasi-experimental research involves the manipulation of an independent variable without the random assignments of participants to conditions or orders of conditions (Price et al., 2016). It seems that this design is specifically more of a “nonequivalent” design. As they have two subject groups essentially, those 30 who are able to immediately participate in the program (“intervention” group) and the other 30 who are on the wait list (“comparison” group).
Based on the data presented, it seems that there may be some statistically significant relation between the independent variable (vocational rehabilitation intervention) and the dependent variable (employment). It’s important to note the use of “may” in “the vocational rehabilitation intervention program may be effective at promoting full-time employment…”. It is nearly impossible to “prove” a cause and effect relationship in regards to research in the social work field, due to humanistic components of the studies, and other aspects that may be out of the control of the researcher.
The researchers were able to include the outcome .
SOCW 6311 WK 2 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 2 responses
Respond to at least two colleagues each one has to be answered separately name first then response
Bottom of Form
Respond
to
at least two
colleagues by doing all of the following:
· Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved. Address his or her evaluation of the efficacy and applicability of the evidence-based practice, his or her identification of factors that could support or hinder the implementation of the evidence-based practice, and his or her solution for mitigating those factors.
· Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Respond to at least two colleagues ( 2 peers posts are provided) by doing all of the following:
Identify strengths of your colleagues’ analyses and areas in which the analyses could be improved.
Your response
Address his or her evaluation of the efficacy and applicability of the evidence-based practice,
Your response
[Evaluate] his or her identification of factors that could support or hinder the implementation of the evidence-based practice,
Your response
And [evaluate] his or her solution for mitigating those factors.
Your response
Offer additional insight to your colleagues by either identifying additional factors that may support or limit implementation of the evidence-based practice or an alternative solution for mitigating one of the limitations that your colleagues identified.
Your response
References
Your response
PEER 1
Cedric Brown
RE: Discussion - Week 2
Post an evaluation of the evidence-based practice that you selected for Jake. Describe the practice and evidence supporting it.
The evidence-based practice that I chose for Jake was Yoga Practice. The study was done on one participant, and it focused on the effects of yoga practice on brain function as well as PTSD symptoms. The practice of yoga was done over an eight week period and documented the improvements of the individual along the way (Yoga, 2015). The evidence that supports this practice is the participant had improved in several categories such as, anxiety levels, PTSD symptoms, abilities to focus, as well as multitasking skills (Yoga, 2015). It also made the individual participating in the study feel less angry and frustrated than he did at the beginning of his recovery process. He also attributed his success to the Yoga Practice and is now more comfortable practicing yoga (Yoga, 2015).
Explain why you think this intervention is appropriate for Jake.
I believe Yoga practice will offer positive effects for Jake for a number of reasons.
The first being that Jake and the participant share some of the same symptoms from PTSD. So, the idea would be to focus on mindfulness and see if this practice is compatible with Jake. Anoth.
SOCW 6311 wk 10 peer responses Respond to at least two.docxsamuel699872
This document provides instructions for responding to at least two colleagues' posts regarding a group research design for a program evaluation case study. Respondents are asked to: 1) Identify their role as a stakeholder; 2) Evaluate the research design and criteria chosen by their colleagues from the stakeholder perspective; 3) Ask questions about the research design and how it will address evaluation questions; and 4) Reference each colleague by name after responding. The instructor further clarifies the layout of the response, which includes: evaluating strengths and weaknesses of colleagues' analyses, addressing evaluations of efficacy/applicability of evidence-based practices, identifying and evaluating factors that could support/hinder implementation, and offering additional insights.
SOCW 6311 WK 1 responses Respond to at least two colleagues .docxsamuel699872
SOCW 6311 WK 1 responses
Respond to at least two colleagues
(You have to compare my post to 2 SEPARATE peer posts and respond to their posts and ask a question I have provided all three)
by noting the similarities and differences in the factors that would support or impede your colleague’s implementation of evidence-based practice as noted in his or her post to those that would impact your implementation of evidence-based practice as noted in your original post. Offer a solution for addressing one of the factors that would impede your colleague’s implementation of evidence-based practice.
IT does not have to be long but has to in text citation and full references
MY POST
SummerLove Holcomb
RE: Discussion - Week 1
Top of Form
The Characteristics of the evidence-based practice (EBP)
The evidence-based program is defined as the programs that are effective and this is based on the rigorous assessment. One of the key features of EBP is that they have been assessed thoroughly in an experimental or quasi-experimental study. The evaluation of the EBP has been subjected to critical peer review and this implies that a conclusion has been reached by the evaluation experts. The EBP requires the ability to differentiate between the unverified opinions concerning the psychosocial interventions and the facts about their effectiveness. It is involving the process of inquiry that is provided to the practitioners and described for the physicians. This is important in integrating the best evidence, clinical expertise, and patient values as well as the situations that are linked to the management of the patient, management of the practice, and health policy decision-making processes (Small & O'Connor, 2007).
The assessment of the factors that are supporting or impeding the adoption of the evidence-based practice
Several factors are associated with the failure to the successful adoption of EBP. The implementation of EBP for example in healthcare facilities requires the dedication of time. Therefore, lack of adequate time for the training and implementation of the EBP makes it hard to adopt it within the facility. The adoption of evidence-based practice also requires adequate resources. This, therefore, implies that there must be adequate resources to facilitate the effective implementation and the adoption of the EBP. This, therefore, implies that smaller organizations with unstable capital income might not adopt the EBP. Another barrier is the inability to understand the statistical terms or the jargons used in the EBP. This leads to barriers in understanding thus making it hard to implement the EBP (Duncombe, 2018). Therefore, the factors that might support the implementation of the EBP are the availability of resources and adequate time.
References
Duncombe, D. C. (2018). A multi‐institutional study of the perceived barriers and facilitators to implementing evidence‐based practice. Journal of Clinical Nursing,.
SOCW 6311 Week 3 Discussion Choosing and Using Single-System De.docxsamuel699872
SOCW 6311 Week 3 Discussion: Choosing and Using Single-System Design
Many people receive their first introduction to the scientific method in their early school years. The first experiments which students undertake typically involve plants, chemicals, or small animals in a tightly controlled experimental environment. These experiments enable students to establish a relatively clear cause-and-effect relationship between the outcome of the experiment and the manipulation of the variables.
As soon as a researcher introduces a human element, proving a cause and effect relationship becomes more difficult—as the researcher cannot enact total control of another person even in an experimental environment. Social workers serve clients in highly complex real-world environments. Clients often implement recommended interventions outside of social workers’ direct observation. Yet, evidence-based research calls for social workers to establish cause-and-effect relations between selected interventions and client outcomes as much possible. To meet this challenge, social workers must understand the study designs available to them and all of the variations of that design that can increase the rigor of the experiment and improve the likelihood of verifying a cause-and-effect relationship.
In this week’s case study, you decide whether the social worker in the case study has appropriately chosen a single-system (subject) design and implemented it in such a way that it can be considered an appropriate example of evidence-based research.
To prepare for this Discussion, read the case study Social Work Research: Single Subject and criteria for using single-system (subject) designs as evidence of effective practices in this week’s resources. Consider whether the study design described in the case study will serve the purpose of evaluating the program’s practice approach (case management with solution-focused and task-centered approaches). Consider whether these approaches are well suited to evaluation by the types of measurement used in the study. Consider to what objective measurement the numerical scales used to measure problem-change and task completion corresponds. Consider what new knowledge and evidence for the efficacy of the treatment approaches Chris has generated with her study.
Provide a 300-word Discussion Post:
- An evaluation of the proposed study design described in the case study below.
- Explain whether the outcome of Chris’ study with her client George would lead you to adopt the model of case management with solution-focused and task-centered approaches, and substantiate your choice.
- Provide recommendations for improvements should Chris and her colleagues wish to submit the study to the evidence-based practice registry. Include rationale for your recommendations.
Must contain at least 3 references and citations form the following materials.
Required Readings
Dudley, J. R. (2014).
Social work evaluation: Enhancing what we do.
(2nd ed.
SOCW 6200 Human Behavior and the Social Environment IWeek 4.docxsamuel699872
SOCW 6200: Human Behavior and the Social Environment I
Week 4: Social Development in Infants and Children
Assignment: Child Abuse and Neglect
Physical, emotional, and sexual abuse can have a devastating impact on a child and his or her family members. Social workers need to understand how to recognize and respond to cases of abuse expertly and efficiently. With an empathetic and helpful social worker, victims/survivors of abuse can take their first step onto the long road toward healing. For this Assignment, read the case study Working With Survivors of Sexual Abuse and Trauma: The Case of Brandon and then consider what you would do if you were a social worker and had to report a parent of suspected child abuse.
By Day 7
Submit
a 3- to 4-page paper in which you review the approach taken by the social worker in Brandon’s case. Identify how the social worker might have used the ecological model to understand Brandon’s situation based on a person-in-environment perspective. Explain the use of the ecological model in this case on micro, mezzo, and macro levels. Describe strengths the social worker may have missed in assessing Brandon and his mother. Review the challenges that the social worker identifies and explain the impact the abuse could have had on Brandon had his strengths not been identified and addressed. Please use the Learning Resources to support your answer.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:
Please save your Assignment using the naming convention “WK4Assgn+last name+first initial.(extension)” as the name.
Click the
Week 4 Assignment Rubric
to review the Grading Criteria for the Assignment.
Click the
Week 4 Assignment
link. You will also be able to “View Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the
Browse My Computer
button. Find the document you saved as “WK4Assgn+last name+first initial.(extension)” and click
Open
.
If applicable: From the Plagiarism Tools area, click the checkbox for
I agree to submit my paper(s) to the Global Reference Database
.
Click on the
Submit
button to complete your submission.
Due to the nature of this assignment, your instructor may require more than 5 days to provide you with quality feedback.
Grading Criteria
Responsiveness to Directions
13.5 (27%) - 15 (30%)
Assignment fully addresses all instruction prompts.
Content
18 (36%) - 20 (40%)
Paper demonstrates an excellent understanding of all of the concepts and key points presented in the text(s) and Learning Resources. Paper provides significant detail including multiple relevant examples, evidence from the readings and other sources, and discerning ideas. Paper demonstrates exemplary critical thought.
Writing
13.5 (27%) - 15 (30%)
Assignment is well organized, uses scholarly tone, follows APA style, uses original writing and .
SOCW 6210 Week 7. Discussion Psychological Aspects of AgingWee.docxsamuel699872
SOCW 6210 Week 7. Discussion: Psychological Aspects of Aging
Week 7: Psychological Aspects of Later Adulthood
Individuals in later adulthood address developmental tasks that are unique to their life-span phase, and many of these tasks "are psychological in nature" (Zastrow & Kirst-Ashman, 2016, p. 657). Many aspects of living as an older adult may differ significantly from what an individual experienced in an earlier phase of his or her life-span. For example, changes in older individuals' income, living arrangements, social connections, and physical strength may influence how they view themselves, interact with others, and think about their futures.
This week, as we explore the psychological aspects of later adulthood, we consider theories of successful aging and their application to social work practice. We also consider how you might apply models of grieving to support families in a hospice environment when an aging family member approaches death.
Theories of successful aging explain factors that support individuals as they grow old, contributing to their ability to function. Increasing your understanding of factors that support successful aging improves the ability to address the needs of elderly clients and their families.
To prepare for this Discussion, review this week's media. In addition, select a theory of successful aging to apply to Sara's case.
Post a Discussion in which you:
· Explain key life events that have influenced Sara's relationships. Be sure to substantiate what makes them key in your perspective.
· Explain how you, as Sara's social worker, might apply a theory of successful aging to her case. Be sure to provide support for your strategy.
Proper English with no run-on sentences is an absolute requirement!
The paper must contain 3 references and citations. Use the following resources for the references and citations. At a minimum, be sure to reference Zastrow and Kirst-Ashman and Plummer.
Plummer, S.-B., Makris, S., Brocksen S. (Eds.). (2014). Sessions: Case histories. Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader]. "The Parker Family" (pp. 6-8)
Zastrow, C. H., & Kirst-Ashman, K. K. (2016). Understanding human behavior and the social environment (10th ed.). Boston, MA: Cengage Learning. Chapter 15, "Psychological Aspects of Later Adulthood" (pp. 685-714)
Newell, J. M., & MacNeil, G. A. (2010). Professional burnout, vicarious trauma, secondary traumatic stress, and compassion fatigue: A review of theoretical terms, risk factors, and preventive methods for clinicians and researchers. Best Practice in Mental Health, 6(2), 57–68.
Shier, M. L., & Graham, J. R. (2011). Mindfulness, subjective well-being, and social work: Insight into their Interconnection from social work practitioners. Social Work Education, 30(1), 29–44.
Stroebe, M., & Schut, H. (1999). The dual process model of coping with bereavement: Rationale and description. Death Studies, 23(3), 197–224.
Zisook, S., & Shear, .
SOCW 6210 Week 6 discussion post responses.Respond to the coll.docxsamuel699872
SOCW 6210 Week 6 discussion post responses.
Respond to the colleagues posts in one of the following ways:
· From a strength's perspective, critique your colleague's approach to addressing Francine's case. Provide support for your critique.
· Critique your colleague's strategy for applying knowledge of the aging process to work with older clients. Discuss how cultural, ethnic, and societal influences might affect the application of this strategy.
· At least one reference and citation is required in each post.
SR’s post states the following:Top of Form
As a group, LGBT older adults experience unique economic and health disparities. LGBT older adults may disproportionately be affected by poverty and physical and mental health conditions due to a lifetime of unique stressors associated with being a minority and may be more vulnerable to neglect and mistreatment in aging care facilities (American, 2019). In the case of Francine (Plummer, 2014) she is a 70-year-old Catholic woman, who personally identifies as a lesbian. She never felt comfortable actually “coming out” due to the environment she grew up in. Both in the era, she grew up in and the strict Catholic belief she was raised in is against homosexual nature she felt it wasn’t appropriate to discuss. As she got older and experienced the loss of her partner, she felt those who cared about her felt she should not mourn her loss so hard. It could have been due to her never admitting who her partner really was, or the common mindset of those around her. It could affect how she viewed her life and what she should do as an older adult in her sexual life.
Environmental factors influence the aging process. Being physically and mentally active tends to slow down the aging process. Inactivity speeds it up. A positive outlook (positive thinking) tends to slow down the aging process. Insecurity, the lack of someone to talk to, negative thinking, and being in a strange environment tend to accelerate the aging process (Zastrow, 2016). In Francine’s case, the loss of her loved one and retirement has affected her outlook. She feels sad and isolated, it has taken its toll and that can progress the effects of ages. Once she gained a support system she was able to increase her activity and her mental stability changed.
As a worker, I would use the understanding that environmental factors and personal views can affect a client and manifest as an aging process. I would help Francine by using cognitive reasoning to help her accept her life and make changes that make her happy. While morning her loved one is appropriate, helping herself is as well.
The notion that there is a general intellectual decline in old age is largely incorrect. Most intellectual abilities hold up well with age. While older people show a decline in performance on IQ tests, their actual intellectual competence may not be declining (Zastrow, 2016). A strategy I might use in applying my knowledge of the aging process in social work practice.
SOCW 6200 Human Behavior and the Social Environment IDiscus.docxsamuel699872
SOCW 6200: Human Behavior and the Social Environment I
Discussion 1: Moral Development Theory and Bullying
Bullying is not a new phenomenon, but social media and communication technologies have introduced a breadth and depth to which public shaming, targeted taunting, and bullying have manifested. For this Discussion, consider how bullying has changed and how it has remained the same in light of modern technology.
Post
an explanation of one moral development theory and its connection to the act of bullying. Be sure to frame your explanation within the context of cyber and other bullying that persists in social media and communication technologies used by adolescents. Also explain how bullying has changed and how it has remained the same in light of modern technology. Please use the Learning Resources to support your answer.
Discussion 2: Bullying: Cycle of Events
Bearing witness to trauma has its own set of consequences. Watching repeated episodes of bullying can evoke strong emotional and behavioral responses from an adolescent. During the impressionable stage of social development in adolescents, these experiences can contribute to a change in perception about the ways people should and do treat each other. Furthermore, ongoing exposure to this behavior can jeopardize an adolescent’s healthy social development. For this Discussion, consider how the act of bullying experienced by one adolescent may change the experience of another who witnesses it.
Post
a scenario that illustrates how bullying experienced by one adolescent may change the experience of another who witnesses it. Then address the availability of any social work intervention, skill, or practice that might change this cycle of events. Please use the Learning Resources to support your answer.
Please follow the rubric
SOCW_6200_Week7_Discussion Rubric
Responsiveness to Directions
9.45 (27%) - 10.5 (30%)
Discussion posting fully addresses all instruction prompts, including responding to the required number of peer posts.
Discussion Posting Content
9.45 (27%) - 10.5 (30%)
Discussion posting demonstrates an excellent understanding of all of the concepts and key points presented in the text(s) and Learning Resources. Posting provides significant detail including multiple relevant examples, evidence from the readings and other scholarly sources, and discerning ideas.
Peer Feedback and Interaction
7.88 (22.5%) - 8.75 (25%)
The feedback postings and responses to questions are excellent and fully contribute to the quality of interaction by offering constructive critique, suggestions, in-depth questions, additional resources, and stimulating thoughts and/or probes.
Writing
4.72 (13.5%) - 5.25 (15%)
Postings are well organized, use scholarly tone, contain original writing and proper paraphrasing, follow APA style, contain very few or no writing and/or spelling errors, and are fully consistent with graduate level writing style.
Required Readings
Here is the link to all.
SOCW 6200 Human Behavior and the Social Environment IWeek 1.docxsamuel699872
SOCW 6200: Human Behavior and the Social Environment I
Week 10
Project: Bio-Psycho-Social Assessment
Assessing a client’s biological, psychological, and social history is a holistic approach that is an essential aspect of social work practice. Since one area often affects the other two, it is important to get as accurate an assessment as possible when working with a client. Social workers use the bio-psycho-social tool to communicate specific information, and possible conclusions, about a client to other professionals. It is, at once, a summary of current issues and problems; a listing of past factors that may be relevant to the current situation; and a description of potential issues that may have an effect on the client in the future. In addition to describing the client’s challenges and problems, the assessment identifies strengths and assets that are available to provide support. For this Project you create a bio-psycho-social assessment.
By Day 7
Submit 9
-page paper that focuses on an adolescent from one of the case studies presented in this course. For this Project, complete a bio-psycho-social assessment and provide an analysis of the assessment. This Project is divided into two parts:
Part A:
Bio-Psycho-Social Assessment: The assessment should be written in professional language and include sections on each of the following:
Presenting issue (including referral source)
Demographic information
Current living situation
Birth and developmental history
School and social relationships
Family members and relationships
Health and medical issues (including psychological and psychiatric functioning, substance abuse)
Spiritual development
Social, community, and recreational activities
Client strengths, capacities, and resources
Part B:
Analysis of Assessment. Address each of the following:
Explain the challenges faced by the client(s)—for example, drug addiction, lack of basic needs, victim of abuse, new school environment, etc.
Analyze how the social environment affects the client.
Identify which human behavior or social theories may guide your practice with this individual and explain how these theories inform your assessment.
Explain how you would use this assessment to develop mutually agreed-upon goals to be met in order to address the presenting issue and challenges face by the client.
Explain how you would use the identified strengths of the client(s) in a treatment plan.
Explain how you would use evidence-based practice when working with this client and recommend specific intervention strategies (skills, knowledge, etc.) to address the presenting issue.
Analyze the ethical issues present in the case. Explain how will you address them.
Describe the issues will you need to address around cultural competence.
Grading Criteria Rubric Detail.
Responsiveness to Directions
66.15 (2.
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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Social Sharing It’s Cool, But Does It Work BY ANDREJS + .docx
1. Social Sharing: It’s Cool, But
Does It Work?
BY ANDREJS + APRIL 28TH, 2011
ADVERTISING AGENCY BLOG
Content producers increasingly hope that social media will get
the word out for them. They hope that
their content will go viral. But studies show that email is still
the way most people share most content.
And search is still the top method of finding websites.
Yet social sharing is capturing more attention.
Outbrain, a company dedicated to getting online content to the
people who need it, reports that
only one-tenth of external referrals come from social media
sites. They found that most (41%) come
from search and nearly one-third from other sites.
Social media sites drive traffic in only a few categories. Social
media users focus on news and
entertainment stories, which account for nearly three-quarters of
all
social media referrals. Maybe the media showers so much
attention
on social sites because they get such disproportionate benefit
from
those sites.
Social media referrals are also less engaged, according to
Outbrain.
They have higher bounce rates and fewer page views per
session.
2. Outbrain calls a person who views at least five pages per
session, a
“hyperengaged reader.” They found that referrals from content
sites are twice as likely to be hyperengaged as those from social
media sites.
Outbrain researchers figure that people coming from content
sites
are already in reading mode and, therefore, ready to keep
reading. Likewise, people coming from
search sites are actively seeking information, and, therefore,
eager to read. On the other hand, people
coming from social media sites are less likely to head to a
content page and less engaged when they get
there.
Social Sharing: It’s Cool, But
Does It Work?
BY ANDREJS + APRIL 28TH, 2011
ADVERTISING AGENCY BLOG
Content producers increasingly hope that social media will get
the word out for them. They hope that
their content will go viral. But studies show that email is still
the way most people share most content.
And search is still the top method of finding websites.
Yet social sharing is capturing more attention.
Outbrain, a company dedicated to getting online content to the
3. people who need it, reports that
only one-tenth of external referrals come from social media
sites. They found that most (41%) come
from search and nearly one-third from other sites.
Social media sites drive traffic in only a few categories. Social
media users focus on news and
entertainment stories, which account for nearly three-quarters of
all
social media referrals. Maybe the media showers so much
attention
on social sites because they get such disproportionate benefit
from
those sites.
Social media referrals are also less engaged, according to
Outbrain.
They have higher bounce rates and fewer page views per
session.
Outbrain calls a person who views at least five pages per
session, a
“hyperengaged reader.” They found that referrals from content
sites are twice as likely to be hyperengaged as those from social
media sites.
Outbrain researchers figure that people coming from content
sites
are already in reading mode and, therefore, ready to keep
reading. Likewise, people coming from
search sites are actively seeking information, and, therefore,
eager to read. On the other hand, people
coming from social media sites are less likely to head to a
content page and less engaged when they get
there.
4. How To Succeed At Facebook Advertising
Posted on May 26th, 2011 11:24 AM
http://www.allfacebook.com/how-to-succeed-at-facebook-
advertising-2011-05
Gordmans opened two new stores in Minneapolis and promoted
them with several Facebook campaigns, working with
BlitzLocal.com.
They created two different types of campaigns: one advertising
an event, and another advertising a tab. Both were targeted at
the city level. Because the scope was so
narrow, tests included adding the city name as part of the ad
image itself. Overall though, these ads definitely helped in
garnering more visitors.
Sponsored Stories Outperformed Regular Facebook Ads
There are two types of sponsored stories – a sponsored like,
which targets friends of your fans, and a Sponsored post, which
shows messages to existing fans. Gordmans
ran a highly targeted sponsored like ad:
locations
-hunting
5. While most Facebook ads are lucky to get a 0.05 percent
clickthrough rate, this campaign drove a .4 percent CTR on the
first day, which fell by 45 percent within 48 hours
to .2 percent. Generally, anything at or above 0.1 percent is
highly optimized. Sponsored likes also cut the cost per click by
70 percent and cost per fan by 83 percent
overall. That’s like getting a 77 percent discount off from
Facebook.
http://www.allfacebook.com/how-to-succeed-at-facebook-
advertising-2011-05
In two days, this ad drove 515 clicks for $76 and gained 418
new fans. That works out to 18 cents per fan and a click-to-
conversion rate of 81 percent.
Most brands out there are getting fans at between $2 and $10,
the former via self-serve and the latter via premium ads.
$0.18 for a new fan, one that is giving your brand permission to
talk to them, is a great cost of acquisition.
Gordmans found the key to success with Facebook advertising
is leveraging the endorsement of their existing fans. People
are far more likely to click on events that are associated with
what their friends are doing.
6. Highly Engaged Content Equals Positive Fan Growth
The creative refresh demand of social requires you to be able to
iterate much quicker, to refresh your content and creative
much more quickly than other types of online marketing.
Gordmans knew they needed to rotate ads to keep them fresh.
Facebook ads are typically served to the same users multiple
times, often in the same day, so they quickly tune-out repeat
ads.
Gordmans also used the Webtrends Apps platform to develop
fresh and engaging applications rewarding customers for
engaging through fans-only promotions. While apps have about
a 10-to-14 day shelf life before people start to drop off in
interaction, ads have around three-to-five days before you see a
dramatic drop off. But because Gordmans’ wall postings
resonated well with the brand, only five percent of fans have
unsubscribed from the page.
7. Geo-Targeting Works
The average human attention span is about 30 seconds. In fact,
successful Facebook advertisers try to relate images to their
audience, for example by serving an image of
a local landmark or in Gordmans case including the city name is
another way to garner more attention.
By injecting the city name in the ad image in conjunction with
the geo-targeting, the ads were more appealing and relevant.
Gordmans found that geo-targeted ads with the city name on the
ad image performed better than the ads without it. With geo-
targeted ads that offered fans the opportunity
to check in and claim deals, Gordmans was able to drive
customers to their brick and mortar stores.
More Earned Media At A Cheaper Rate
By measuring the number of impressions the Facebook page
generated over time, then estimating a $5 cost per impression,
we can determine the earned media value of
the brand.
Earned media represents impressions generated for free, from
8. efforts outside of the traditional ad spend, which includes viral
and word-of-mouth publicity such as likes and
shares.
This type of exposure has a high quality because it leverages
the trust of friends. With over 38 million impressions over a
period of 79 days, at the aforementioned $5 CPM,
we get $190,000 earned media value for that time period, which
represents how much ad spend would have been required to
achieve the same number of impressions via
paid media.
Extended out over a year’s time, the value is $879,000 per year,
or $4.5 million in perpetuity, assuming we’ve applied a 20
percent discount rate to the projection of earned
media over time.
What’s Next?
Now in the works is a new Facebook places strategy— to drive
check-ins, shares, and coupons.
Gordmans has had a lot of success in running Google Adwords
campaigns with a focus on letting users redeem coupons.
Running
similar campaigns on Facebook will reinforce the Google
campaigns, and with Facebook’s social twist tied into the
coupon
9. redemption strategy, they expect to see excellent results.
Veronica Stecker, is marketing and social media planner at
Gordmans. Dennis Yu is co-founder and chief executive officer
of BlitzLocal.com.
http://www.blitzlocal.com/
How Fiji Water Brand Stays Accessible On Facebook
by Jennifer Moire on May 23rd, 2011 8:51 AM on
www.allfacebook.com
We spoke to Jenna Rose Robbins, director of marketing and
social media at Fiji Water, about how the company engages
with its passionate fans via Facebook.
How does your position as the lead Facebook page administrator
differ from what the traditional webmaster used to
do?
Managing a Facebook page is quite different from being a
webmaster because it’s far more immediate, in terms of
responding
to both requests and trends. A Facebook page administrator is
the consumer-facing voice of the brand, while a webmaster is
more the technical wizard behind the curtain. Websites
introduced a new flexibility — and immediacy — to marketing,
10. and
social media only upped that ante.
Brands are now expected to respond to their fans and consumers
in real time and should take it upon themselves to engage in
the conversations about their products that are already
happening. Now that social media has made the online
conversation a
two-way forum, brands now need to have a voice that is far
more approachable than the “brochure” copy that comprised the
webpages of yore. Facebook offers a convenient platform to do
so.
What is the company’s strategy for spurring engagement and
generating likes especially
during slow periods?
Keeping our current fanbase engaged is key. We know how
much our brand means to them, so
we like to make sure we maintain our connection with them as
often as we can, even if it’s just
through discussions of current events. Plus, we have so many
regular online programs, both
small and large, that there isn’t that much downtime between
slow periods.
11. Do you have a favorite campaign you’ve launched on Fiji’s
Facebook page?
Until now, the majority of our online campaigns have been
based on our website. However, we
have a few Facebook campaigns in the works that we’re
incredibly excited about, and they’re
all about rewarding our fans for their loyalty and listening to
their interests.
Fiji is a brand that inspires a lot of passion, to the point where
we’ve seen people get into spats on Twitter about who’s the
biggest Fiji fan, so we want to make sure we reward that level
of loyalty. We’re hoping to launch a campaign around that idea
by the end of summer. We also note our fans’ other interests,
such as their pets — you wouldn’t believe how many photos
we’ve received of a furry friend and a bottle of Fiji. People are
almost as passionate about Fiji as they are their pets, so we’ve
come up with a fun campaign that marries those two.
What special skills or knowledge does Fiji Water look for when
hiring for social media positions in general, and for
Facebook in particular?
Voice, tact, and gut. They need to get the Fiji brand and
understand who we are as well as who we aren’t, and convey
that to
12. our audience in a voice that underscores our USPs. There are a
lot of conversations going on around our brand that, although
positive-sounding to those having them, are not the sort of
conversations we want our brand to be associated with.
Knowing
how to navigate these conversations, and choosing which to
engage in and which to avoid, is as important as speaking the
Fiji
voice.
Graciously turning down the opportunity to participate in these
conversations, as well as fielding other off-brand requests, is a
refined skill that not everyone can handle. There’s a lot of gray
in this area, so gut feeling plays a key role.
http://www.allfacebook.com/how-fiji-water-brand-stays-
accessible-on-facebook-2011-05
http://www.twitter.com/JenMoirePR
Do you have any favorite Facebook tools that you like to use?
We’ve been using polls a little more often, both for fun and to
gage fans’ interest in marketing ideas. But we generally keep it
simple and use the basics, such as the event calendar and photo
albums. We have a third-party agency that has helped us
build our fan-gated contest app, which has proven to be a huge
success, so I’m sure we’ll continue to use that.
13. How many people work with you on Fiji’s Facebook page and
presence? If more than one, how do you divide tasks or
projects?
There are two of us who officially work on the page. I handle
the everyday strategy and fan response, while Ben Upham, our
associate manager of social media, posts content from our other
online destinations (e.g., the Fiji Water blog) and researches
innovations for Facebook, such as new apps or social media
management systems.
Since my responsibilities also include other marketing areas,
such as events, it makes sense for Ben to focus on some of the
more long-term projects, so they can have more attention. We
discuss strategy and any large projects such as contests
together.
What does Fiji do differently, if anything, with its Facebook
page presence as compared to other bottled water brands
or other beverage brands such as Coca-Cola?
Fiji strives to differentiate itself by being accessible. We talk to
our fans, not just at our fans, by initiating conversations on
subjects other than our brand.
14. For instance, during the Super Bowl, we posted to our wall
during key points of the game and asked our fans for their
reactions, because we knew our fans (at least those in the U.S.)
were watching and we wanted to engage with them during a
moment that we all could share in real time.
Almost each of those Super Bowl posts garnered more
impressions than any other Facebook post in the previous six
months.
Also, even though we regularly receive photos of celebs
carrying our product, we rarely post those because it’s too much
about us and doesn’t offer much value for our fans.
An exception was recently made when Michael Bolton sent us a
behind-the-scenes photo from the set of his Jack Sparrow
video with The Lonely Island. We knew how viral the video had
become, and how much chatter was going on about it around
the web, so we posted the photo and asked people to name the
celeb. The result was one of our most popular non-contest
posts to date. People loved the timeliness and goofiness of the
meme, so we built upon that.
10 fascinating Facebook facts --
15. and what they say about us
May 26, 2011|By Pete Cashmore, Special to CNN
A study released this week revealed that 47% of Facebook users
have swear words on their pages. A
survey last week, meanwhile, showed that undergraduate men
who talk about alcohol on Facebook
tend to have more friends.
Whether it's our level of tolerance for swearing or the link
between alcohol and bonding with friends,
these Facebook studies provide intriguing insights into our
online behaviors.
And yet I'd argue that Facebook surveys have a more
fundamental role. With more than 600 million
people actively using Facebook, these studies in fact provide a
deeper understanding of our evolving
cultural norms: our values, our morals and our changing
relationships between one another.
Don't believe me? Here are some fascinating Facebook facts
that just might serve as a peek into our
21st-century values.
1. 56% of Americans think it's irresponsible to friend your boss
on Facebook
A survey released in February 2010 showed the majority of
Americans don't find it socially acceptable to
be Facebook friends with their boss. The study of 1,000 people
by Liberty Mutual's Responsibility Project
suggests that despite an increasing overlap between our work
16. and home lives, we continue to value a
separation between the two.
Meanwhile, 62% of those surveyed said it's wrong for a
manager to befriend an employee on Facebook.
And yet 76% of respondents said it was acceptable to befriend a
peer on Facebook, suggesting what we
truly value is that our work be judged on its merits rather than
getting ahead based on personal
relationships.
2. Facebook links about sex are shared 90% more than average
Facebook confirms the adage: Sex sells. From February until
May 2010, social media scientist Dan
Zarrella processed 12,000 links to news sites and blogs. He
discovered that links about sex were 90%
more likely to be shared on Facebook than any other subject
matter.
He also discovered that links with positive sentiment were more
likely to be shared on Facebook than
those with negative viewpoints.
3. People in Facebook relationships are happier than single
people
In February 2010, Facebook marked Valentine's Day by
comparing the relationship status of its users to
their happiness -- this was surmised based on the level of
positive or negative sentiment in the user's
Facebook updates.
The result: Those in relationships were found to be slightly
happier than single people. Those who were
married or engaged were also happier than single people on
17. average.
However, Facebook users in an "open relationship" -- where the
partners are not exclusive to one
another -- were significantly less happy than single people.
Monogamy, it seems, makes us happy.
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http://articles.cnn.com/2011-05-
26/tech/facebook.facts.cashmore_1_facebook-users-facebook-
friends-facebook-updates?_s=PM:TECH
4. 21% of people would break up via Facebook
A June 2010 survey of 1,000 Facebook users -- 70% of whom
were male -- found that 25% had been
"dumped" via Facebook (via their significant other updating his
or her relationship status).
Twenty-one percent of those surveyed said they would end a
18. relationship by changing their Facebook
relationship statuses to "single." While worrisome, the survey
does show the majority of people do not
split up via Facebook.
For this uncomfortable task, it seems, we still turn to more
personal forms of communication. This
particular study also appears to suffer from a little male bias --
a July 2010 survey found that 9% of
women have initiated a breakup via Facebook, versus 24% of
men.
5. 85% of women are annoyed by their Facebook friends
For women on Facebook, friends can sometimes be irritating. In
a March study conducted by Eversave,
85% admitted to having been annoyed by their Facebook
friends. Of these annoyances, the most cited
was "complaining all the time" (63%).
Other pet peeves included "sharing unsolicited political views"
(42%) and "bragging about seemingly
perfect lives" (32%).
While I've yet to see a similar survey focused on men, it's
probably safe to assume these feelings are
universal: Our friends are a source of joy and occasional
irritation.
6. 25% of households with a Facebook account don't use privacy
controls
A June 2010 survey from Consumer Reports stated that "in one
of four households with a Facebook
account, users weren't aware of or didn't choose to use the
service's privacy controls."
19. While Consumer Reports chose to interpret this finding in a
negative light, I'd propose a contrary view:
Seventy-five percent of households did take the time to
understand Facebook's privacy controls,
suggesting that privacy remains important to our society.
The same study stated that "Twenty-six percent of Facebook
users with children had potentially exposed
them to predators by posting the children's photos and names."
Again, the positive view would be that 74% of Facebook users
with children did not post their photos
and names -- suggesting that we value privacy.
7. 48% of parents friend their kids on Facebook
On the question of whether it's OK to friend your kids on
Facebook, parents are roughly split down the
middle -- 48% have chosen to do so. Respondents in a May
2010 survey by Retrevo admitted that this
could be "awkward at times."
Parents were also asked about the minimum age at which their
children should be allowed to sign up for
Facebook or MySpace. Twenty-six percent of parents replied
"over 18," 36% said "16 to 18," 30% said
"13 to 15" and 8% said "under 13."
Opinions may be changing rapidly, however. A Consumer
Reports survey released this month says the
majority of parents of kids 10 and under "seemed largely
unconcerned by their children's use" of
Facebook.
20. 8. 47% of Facebook users have profanity on their walls
As previously mentioned, a new study by the reputation
management service Reppler has found that
47% of Facebook users have swear words on their walls, with
these profanities being posted by a friend
56% of the time.
In other words: Nearly half of Facebook users are comfortable
with swearing. The most common
profanity on Facebook? No prizes for guessing: It's the "F-
word."
9. 48% of people say they look at their ex's Facebook profile
too often
In a January study by YouTango, 48% of respondents said they
look at their ex's Facebook or other
social-networking profile too often. The statistic illustrates one
danger of social-networking profiles --
ex-partners are more accessible than ever.
But the survey also points to a degree of self-awareness among
the respondents. While new
technologies provide new temptations, it seems that many of us
are able to control these behaviors.
10. 36% of under-35s check Facebook, Twitter or texts after sex
An October 2009 study by Retrevo suggested that social
networks are becoming an increasingly
important part of young people's lives. Among under-35s, 36%
admitted to "tweeting, texting and
21. checking Facebook after sex." Forty percent of respondents
admitted to doing so while driving, 64% said
they do so at work, and 65% use these communication channels
while on vacation.
Here, we might conclude that the next generation is driving
society into a less desirable direction: a
world in which digital devices are never put down, even in the
most inappropriate of situations.
And yet if Facebook is our guide, I'd say our cultural norms
have remained intact. We continue to value
professionalism. We find great rewards in human relationships -
- and most of us try to exit them
honorably.
On the whole, we continue to value privacy. We try to look out
for our kids. And as we have been since
time immemorial, we continue to be fascinated by sex -- after
which we go straight to Facebook to find
out what our exes are up to.
Are Facebook Friends Of Brands Likelier To Buy?
by Jackie Cohen on May 24th, 2011 11:01 AM at
www.allfacebook.com
Mere friendship doesn’t necessarily make fans likelier to buy.
Some 36 percent of people feel more inclined to purchase a
particular brand’s product after
22. forming a friendship with the entity on Facebook.
About 61 percent are just as likely to buy the product as they
were before befriending the brand
on Facebook, and three percent become less likely to make such
a purchase.
The pie chart below using findings from a fall survey by DDB
WorldWide and OpinionWay.
The simplicity of Facebook’s like button doesn’t require people
to engage with a brand after that
first click, eMarketter explains.
So what does a brand need to do to put Facebook friends in
more of a shopping mindset?
Continue to market to these friends who’ve already clicked like.
As eMarketer says: To be successful in this post-like phase of
Facebook marketing, companies
will need to excite their fanbase with compelling posts,
interactions that spur a sense of
community, and rewards for their ongoing support. Brands that
do not make Facebook
marketing a priority will risk seeing their hard-earned likes
churn away.
23. http://www.allfacebook.com/are-facebook-friends-of-brands-
likelier-to-buy-2011-05
http://twitter.com/allfacebook
http://www.allfacebook.com/wordpress/wp-
content/uploads/2011/05/emarketertoday.png
Web Exercise 9
Focus Text – Chapter 15
In recent years, social media has become extremely important to
not only consumers but also to
businesses. This particular exercise focuses on Facebook. This
assignment asks you to read more than
most of your other exercises have, but I feel comfortable that
you will find these resources to be
interesting and thought-provoking. Please read all of them. As
you participate in social media, you will
become more aware of marketing tactics surrounding your
profile.
First, consider these bits of information to get a “big picture”
idea of how extensive facebook is:
ctive users. By
April 2009, there were 200 million
active users, and then by July of 2009 Facebook had over 250
million active users. Just over a
24. year later, in July of 2010, Facebook had doubled in reach to
over 500 million active users. This
is ONE IN EVERY THIRTEEN people on earth! (according to
onlineschools.org and
facebook.com)
-minute video on YouTube:
http://www.youtube.com/watch?v=xJXOavGwAW8
(Titled “TheWorld Is Obsessed With Facebook” by youtube user
alextrimpe)
Then, read the six following articles (many are only 1 page)
saved in this folder (preferably in this
folder):
– “10 Fascinating Facebook Facts”
– It’s Cool, But Does It Work?”
”
- also
visit www.facebook.com/fijiwater
Then, please respond to the following questions in the Web
Exercise submission area within this folder.
25. Be sure to consider the readings from Chapter 15 and the
readings accompanying this assignment when
answering the questions—be specific and use examples.
1. What is the importance of Facebook for marketing
communications?
2. Briefly, how are marketers effectively using their Facebook
pages?
3. How do consumers interact with brands on Facebook? What
is the key for this to be successful?
4. What can marketers do to encourage ongoing involvement
once a consumer has “liked” a brand or
page?
5. Think about your own consumption habits. How much are
you influenced by the mention of brands
through social media? Influence can come from the company if
you have “liked” their page, from ads
along the sides, or from status updates or posts from your
friends that advocate or banish a particular
brand. Do you pay attention to brand names in posts? (This does
not have to be specific to Facebook, but
may also be extended to Twitter or other forms of social media
that you engage in).
http://www.facebook.com/fijiwater