Rouba Darwich has over 15 years of experience in the aviation industry, including roles as a cabin crew recruitment officer for Emirates Airlines and as a senior cabin crew member and trainer. She has recruited cabin crew around the world, conducted intensive selection processes, administered psychometric testing, and successfully met recruitment targets. Darwich has also trained newly hired cabin crew at Emirates Airline Training College, providing instruction in customer service, safety procedures, and communication. Additionally, she led teams of 20-24 cabin crew members and coached their performance to deliver excellent service and ensure customer satisfaction.