Prezentarea sustinuta de Catalin Tenita in cadrul conferintei Best Marketing 2015: http://revistabiz.ro/bestmarketing/
Evenimentul se adreseaza oamenilor de marketing si comunicare din companii, managerilor care doresc sa fie la curent cu opinia consumatorilor, specialistilor din agentii de comunicare, media si PR.
The document provides information about the Interactive Central and Eastern Europe Festival 2014, which will take place June 12-13 in Bucharest, Romania. It discusses the history and growth of the event from 2008 to present, with over 2,500 attendees expected in 2014. Details are given about the conference, workshops, awards ceremony, and entertainment. The festival aims to bring together digital marketers, agencies, startups and technology companies from across Central and Eastern Europe. Sponsorship and partnership opportunities are outlined for various levels of involvement.
Webinar "Social media pentru ONG-uri" sustinut de Ligia Adam, consultant comunicare online UNICEF Romania, special pentru organizatiile neguvernamentale din comunitatea TechSoup
Prezentarea sustinuta de Catalin Tenita in cadrul conferintei Best Marketing 2015: http://revistabiz.ro/bestmarketing/
Evenimentul se adreseaza oamenilor de marketing si comunicare din companii, managerilor care doresc sa fie la curent cu opinia consumatorilor, specialistilor din agentii de comunicare, media si PR.
The document provides information about the Interactive Central and Eastern Europe Festival 2014, which will take place June 12-13 in Bucharest, Romania. It discusses the history and growth of the event from 2008 to present, with over 2,500 attendees expected in 2014. Details are given about the conference, workshops, awards ceremony, and entertainment. The festival aims to bring together digital marketers, agencies, startups and technology companies from across Central and Eastern Europe. Sponsorship and partnership opportunities are outlined for various levels of involvement.
Webinar "Social media pentru ONG-uri" sustinut de Ligia Adam, consultant comunicare online UNICEF Romania, special pentru organizatiile neguvernamentale din comunitatea TechSoup
Acest material a fost realizat prin proiectul "Dezvoltarea capacității ONG-urilor și a grupurilor informale", finanțat prin granturile SEE 2009- 2014, în cadrul Fondului ONG în România.
Conținutul acestui material nu reprezintă în mod necesar poziția oficială a granturilor SEE 2009-2014.
Pentru informații suplimentare despre proiect, accesați www.centrulpublic.ro. Detalii despre finanțator găsiți pe www.eeagrants.org și pe www.fondong.fdsc.ro.
Strategie de promovare eficienta a brandurilor pe Facebook (ianuarie 2011)Cristina Avadanei
In January 2010, I’ve held a training named "How to efficiently promote your brand on Facebook". It contains tips, principles, account types etc. It's an updated version of the December 2010 training I've held.
Conturi de brand pe retele sociale mai departe de Facebook!Luminita Balaban
Social Media nu inseamna doar Facebook, asa ca foloseste platformele sociale corecte pentru brand si nu uita sa integrezi butoanele de Social Share in website-ul tau!
Care sunt beneficiile promovării pe platforma YouTube? Cum ne îndeplinim obiectivele de promovare pe YouTube? Cum generăm mai multe view-uri și conversii? Ce unelte pune la dispoziție YouTube?
Prezentare susținută de Denis Murărescu - Google România, pe 29 iunie 2017, în cadrul Școlii Digitale pentru ONG-uri: ONG Online.
Școala Digitală pentru ONG-uri este un program anual creat de Asociația Techsoup pentru a ajuta angajați și voluntarii organizațiilor neguvernamentale din România și Republica Moldova să beneficieze de training profesionist și la îndemână online în utilizarea tehnologiei sau soluțiilor online disponibile lor. Mai multe pe https://ongonline.techsoup.ro/.
The document presents data on media consumption habits in Romania and across Europe. It finds that the average Romanian spends 21.6 hours per week watching TV and 18.6 hours online. While 44% of Romanians are online, this is lower than the European Union average of 65%. However, 95% of Romanian internet users watch TV online, higher than most other European regions. Additionally, 30% of Romanians use the internet concurrently while watching TV during primetime hours.
ThinkDigital Romania AdNetwork YOY EvolutionDragos Stanca
The document shows statistics on unique website visitors from Q1-Q3 2012 compared to Q1-Q3 2013 for various categories including Facebook Premium, Skype, local ad network, news sites (general business, tabloid, local), and other categories (women lifestyle, special interest, going out, entertainment). It indicates that across most categories, unique visitors increased from 2012 to 2013, with some categories nearly doubling or more than doubling in visitors.
The document summarizes an event called ICEEfest organized by Thinkdigital. ICEEfest is a major digital marketing conference held in June 2013 in Bucharest, Romania. The conference will feature keynote speeches, workshops, exhibitions and awards over multiple days. Thinkdigital operates across several digital industries and has a presence in several Central and Eastern European countries. The document provides details on sponsorship opportunities for the conference and exhibition.
Bucharest will be the capital of Central and Eastern Europe’s online industry for three days, between the 16th and 18th of May.
The 6th edition of RoNewMedia is the largest international event dedicated to the Internet, ever organized until now in Romania.
The event will include conferences, training sessions, expo areas, debates, live broadcasts, plus the first award ceremony of the prestigious international competition IAB MIXX Awards, which honors the best online campaigns.
The 3 day event will focus on: search and social media [day 1], digital marketing, mobile internet and gaming [day 2], content and e-commerce [day 3].
The conference will be attended by top representatives from Facebook, Google, Skype, Yahoo!, Microsoft, Samsung, MSN, BBC, CME, Allegro and many more other leading Internet, media and technology companies.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
Acest material a fost realizat prin proiectul "Dezvoltarea capacității ONG-urilor și a grupurilor informale", finanțat prin granturile SEE 2009- 2014, în cadrul Fondului ONG în România.
Conținutul acestui material nu reprezintă în mod necesar poziția oficială a granturilor SEE 2009-2014.
Pentru informații suplimentare despre proiect, accesați www.centrulpublic.ro. Detalii despre finanțator găsiți pe www.eeagrants.org și pe www.fondong.fdsc.ro.
Strategie de promovare eficienta a brandurilor pe Facebook (ianuarie 2011)Cristina Avadanei
In January 2010, I’ve held a training named "How to efficiently promote your brand on Facebook". It contains tips, principles, account types etc. It's an updated version of the December 2010 training I've held.
Conturi de brand pe retele sociale mai departe de Facebook!Luminita Balaban
Social Media nu inseamna doar Facebook, asa ca foloseste platformele sociale corecte pentru brand si nu uita sa integrezi butoanele de Social Share in website-ul tau!
Care sunt beneficiile promovării pe platforma YouTube? Cum ne îndeplinim obiectivele de promovare pe YouTube? Cum generăm mai multe view-uri și conversii? Ce unelte pune la dispoziție YouTube?
Prezentare susținută de Denis Murărescu - Google România, pe 29 iunie 2017, în cadrul Școlii Digitale pentru ONG-uri: ONG Online.
Școala Digitală pentru ONG-uri este un program anual creat de Asociația Techsoup pentru a ajuta angajați și voluntarii organizațiilor neguvernamentale din România și Republica Moldova să beneficieze de training profesionist și la îndemână online în utilizarea tehnologiei sau soluțiilor online disponibile lor. Mai multe pe https://ongonline.techsoup.ro/.
The document presents data on media consumption habits in Romania and across Europe. It finds that the average Romanian spends 21.6 hours per week watching TV and 18.6 hours online. While 44% of Romanians are online, this is lower than the European Union average of 65%. However, 95% of Romanian internet users watch TV online, higher than most other European regions. Additionally, 30% of Romanians use the internet concurrently while watching TV during primetime hours.
ThinkDigital Romania AdNetwork YOY EvolutionDragos Stanca
The document shows statistics on unique website visitors from Q1-Q3 2012 compared to Q1-Q3 2013 for various categories including Facebook Premium, Skype, local ad network, news sites (general business, tabloid, local), and other categories (women lifestyle, special interest, going out, entertainment). It indicates that across most categories, unique visitors increased from 2012 to 2013, with some categories nearly doubling or more than doubling in visitors.
The document summarizes an event called ICEEfest organized by Thinkdigital. ICEEfest is a major digital marketing conference held in June 2013 in Bucharest, Romania. The conference will feature keynote speeches, workshops, exhibitions and awards over multiple days. Thinkdigital operates across several digital industries and has a presence in several Central and Eastern European countries. The document provides details on sponsorship opportunities for the conference and exhibition.
Bucharest will be the capital of Central and Eastern Europe’s online industry for three days, between the 16th and 18th of May.
The 6th edition of RoNewMedia is the largest international event dedicated to the Internet, ever organized until now in Romania.
The event will include conferences, training sessions, expo areas, debates, live broadcasts, plus the first award ceremony of the prestigious international competition IAB MIXX Awards, which honors the best online campaigns.
The 3 day event will focus on: search and social media [day 1], digital marketing, mobile internet and gaming [day 2], content and e-commerce [day 3].
The conference will be attended by top representatives from Facebook, Google, Skype, Yahoo!, Microsoft, Samsung, MSN, BBC, CME, Allegro and many more other leading Internet, media and technology companies.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
The document summarizes the Bucharest New Media conference taking place from May 16-18. It will include discussions on search and social media, digital marketing and mobile, and content and e-commerce. There will be keynote speakers from companies like Facebook, Google, and Microsoft. Accompanying the conference will be workshops, an expo for companies to promote themselves, a magazine published afterwards, an online learning platform, and an awards gala and after party on May 17th. The event aims to bring together leaders in the internet industry to discuss cutting-edge technologies and trends.
1. 14 milioane de vizionari si zeci de mii de
fani: un show YouTube devenit fenomen
social media
2. Despre Doza de Has
• Doza de Has este o emisiune online de divertisment care are o
componenta principala video (Youtube), sustinuta de alte canale social
media (Facebook, Twitter), toate centralizate intr-un website dedicat:
DozaDeHas.com
Ceva mai convingator, in mai putine cuvinte: click aici [2 min. 54 sec]
3. Cine este H?
Realizatorul emisiunii online
este Mihai Holhos, aka Mikey H
• Energic, natural si, cel mai
important, influencer si
reprezentant al unui target
tanar, dinamic, greu de atins
prin media traditionala.
Mereu pus pe glume, el coase si descoase situatii, clipulete de pe net sau stiri, starnind
mereu amuzamentul si comentariile audientei.
Un produs crescut 100% natural, fara steroizii unei structuri media traditionale,
cu un public fidel, exponent al unui nou trend de consum, specific generatiei
digitale
4. O audienta cumulata cross-platform:
video, social media, online
• 65.000 abonati
• 77.000 prieteni
• 13 milioane de
• Peste 6 miloane
vizualizari
reach [prietenii
• Peste 100.000
fanilor]
de vizualizari in
medie, pe
episod, fara
buget de
promovare
media
• 30.000 vizitatori unici/lunar
• 300.000 pagini vizualizate/lunar
6. Audienta Youtube
Most Popular Age Added as Embeded Players
Subscribers Video Views Group Likes Comments Shares Favorite on other websites
65,690 13,616,855 13-17 yo 269,497 101,455 21,748 11,957 901,274
Peste 65.000 de subscribers
Aproape 14 milioane de vizionari ale clipurilor sale in total
Peste 100.000 de comentarii
7. 2. Pagina de Facebook
Este o pagina cu continut
permanent updatat si cu un
nivel mare de engagement.
Contine tab-uri speciale pentru
emisiunile video realizate de
Mikey, cat si continut exclusiv
folosit pentru Facebook.
“Energie”, “amuzament”,
“distractie” sau “buna
dispozitie”, sunt doar cateva
dintre atributele care
caracterizeaza pagina.
8. Audienta Facebook
FanPage Fans People Talking Most Popular Age Group
http://www.facebook.com/dozadehas 77,491 14,436 13-17 yo
Este o pagina care are aproape 78. 000 likersi
Are un grad mare de engagement cu aproximativ 15.000 useri care
interactioneaza cu continutul distribuit in pagina.
Cel mai popular grup atins, din punct de vedere al varstei, este grupul 13-17
ani.
Ocupa locul 25 din 369 in topul paginilor de divertisment si locul 284 din
18.313 in topul general al paginilor de Facebook din Romania*.
*conform facebrands.ro
10. 3. Audienta site DozaDeHas.com
Site Page Impressions Unique Users
www.dozadehas.com 300,000 30,000
11. Proiecte publicitare
Companiile pot folosi proiectul Doza
de Has in multiple feluri pentru
promovare:
Bannere standard pe website
Product placement in clipurile
sale
Pre-roll videos
Insertii ale brandurilor in clipuri
Pachete de page post ads pe
Facebook (text, photo, video)
Aplicatii Facebook branduite
12. Proiecte publicitare
Proiecte speciale & branded content.
Serii video in functie de
brand/companie
Productie de clipuri vizand un singur
brand (servicii de creatii – scenariu,
regie etc. – incluse), in functie de
brief.
Postari video sau, in anumite cazuri,
sectiuni speciale pentru campanii si
branduri.
Proiecte cross cu alte website-uri
sau proiecte din portofoliul
Thinkdigital Romania
13. Proiecte publicitare
Branded content, activari, evenimente.
Mikey H are o comunitate nu doar
virtuala ci si foarte activa in lumea
cat se poate de reala
Intalnirile cu fanii pot fi dezvoltate in
concerte si activari pentru
brandurile cu target 14-21 de ani
Un mediu ideal pentru promotii si
activari in teren, prin combinarea
tehnicilor de marketing viral cu pr,
evenimente, in asa fel incat
mesajele publicitare sa nu fie
publicitare… ci parte din experienta
si universul Doza de Has!
14. Think Digital
[out of the box]
Thank you! ;)
[brain-ro@thinkdigital.net]