This document promotes the 2012 Mobile and Social Media conference hosted by EBG in Paris. It summarizes the success of the 2011 conference which had over 2000 participants from 700 leading companies, most being key decision makers. The 2012 conference will be bigger, better, and held at the historic La Grande Halle de la Villette venue that can accommodate 3000 participants. The theme will be how to boost conversions and increase revenue through social media and mobile strategies. Registered attendees will have all conference fees waived and access to decision makers through the Digital Leaders membership.