The document outlines the key roles and responsibilities of a project manager, including being a leader who directs the team towards a common vision, a communicator who performs both formal and informal communications, a coach and guide who teaches team members about their roles, a resource identifier who obtains necessary financial and human resources, a developer of project plans to implement and monitor workflow, an establisher of the project structure by identifying needed roles and services, and a controller who monitors project progress. It then assigns specific roles to four individuals - Imtiaz as brand establisher and teacher, Aziz as field worker and resource obtainer, Rozi as communicator, and Shehnaaz as department coordinator and finance approver.