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Role of manager as an innovation catalyst

 Vinay Dabholkar, Ph.D.
 Founder
 Catalign Innovation Consulting
 vinay@catalign.com
 21-Apr-2011




© 2010 Catalign Innovation Consulting   www.catalign.com
“The dream run”
                           by Nandini Tiwary, Times of India, 5 Dec 2010




© 2010 Catalign Innovation Consulting    www.catalign.com
As an organization:

                  Can we build stamina for innovation,
                     Like Nandini did for running?




© 2010 Catalign Innovation Consulting       www.catalign.com
Mar 2009                                  2005               1998

                                        Half a century journey!




                           1959                                    1966

© 2010 Catalign Innovation Consulting           www.catalign.com
In this journey


                             How can I catalyze innovation?


                                                         Game
                                                         Changer
                                               Global
                                               Brand
                                         Centre
                                         of Excellence




© 2010 Catalign Innovation Consulting     www.catalign.com
Let’s avoid TBUs



            Managers should become ambidextrous

            Spend time on strategic thinking




© 2010 Catalign Innovation Consulting        www.catalign.com
Story of a technology company in
                            Bangalore in 1960




                          Dr. S. M. Patil, ex-CEO & MD, HMT
© 2010 Catalign Innovation Consulting   www.catalign.com
Radial drilling machine problem (1959)

                                               1. Replace the nut
                                               2. Follow the process
                                                3. Consult German engineers
                                                4. Send Indian engineer to
                                                   Germany
                                               5. Get a German engineer to
                                                  Bangalore (??)



© 2010 Catalign Innovation Consulting   www.catalign.com
Rajappa meets Patil


                      “Give me permission to make 6 arms”




© 2010 Catalign Innovation Consulting         www.catalign.com
Biases in action


                1. He is just a matriculate

                2. NIH: “Not Invented Here” syndrome

                3. You don’t get fired for hiring Germans




© 2010 Catalign Innovation Consulting       www.catalign.com
What Patil saw & the manager didn’t



             1. Ideas can come from unusual sources


             2. Crude cost-impact analysis




© 2010 Catalign Innovation Consulting   www.catalign.com
What is the typical lifecycle of an innovation?




© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop


itch                                        6 arms




         Need & Technology
         assumptions

© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch                                        6 arms




         Need & Technology                                 Production &
         assumptions                                       commercialization
                                                           assumptions
© 2010 Catalign Innovation Consulting   www.catalign.com
© 2010 Catalign Innovation Consulting   www.catalign.com
Sep 2003
 Idea (course-match)                             Feb 25   Feb 26
                                            Demo Columbia Stanford
                        Nov 2003 (facemash)

                       Idea-to-demo loop               Demo-to-impact loop

                                                      May 2004       Ad revenue
itch    Thefacebook
                                                      34 sch, 100K   Mar end
Sep 2003 Feb 2004




© 2010 Catalign Innovation Consulting   www.catalign.com
Sep 2003
 Idea (course-match)                             Feb 25   Feb 26
                                            Demo Columbia Stanford
                        Nov 2003 (facemash)

                       Idea-to-demo loop                Demo-to-impact loop

                                                       May 2004       Ad revenue
itch    Thefacebook
                                                       34 sch, 100K   Mar end
Sep 2003 Feb 2004

                                        1. Course-match
                                        2. Facemash
                                        3. Harvard connection
                                        4. Thefacebook



© 2010 Catalign Innovation Consulting    www.catalign.com
Exercise:

           1. Pick one innovation from your workplace
           2. How long was idea-to-demo period?
           3. How many demos did it go through?
           4. How long was demo-to-impact period?




© 2010 Catalign Innovation Consulting    www.catalign.com
What can I do?




© 2010 Catalign Innovation Consulting       www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch




           1. Help create itches




© 2010 Catalign Innovation Consulting   www.catalign.com
What are our top 3 or 5 challenges?


                                        1

                                        2

                                        3




                                        Challenge-book


© 2010 Catalign Innovation Consulting       www.catalign.com
A Sample challenge-book

    • Customer doesn’t find right size trouser (PAIN)
    • Can we become Centre of Excellence in cloud
      computing? (PAIN)
    • How do we provide a map on phone for locating
      an item in a warehouse? (WAVE)
    • Can we replace paper cups with something
      reusable? (WASTE)



© 2010 Catalign Innovation Consulting   www.catalign.com
Our challenge-book



                         What would be one challenge
                         relevant for your team?


              What challenges do you see creating
              a challenge book?



© 2010 Catalign Innovation Consulting          www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch
                2. Help people communicate
                   their idea better


     Say: “Great idea! What can you show me tomorrow?”



© 2010 Catalign Innovation Consulting   www.catalign.com
“Little secret” of innovation leadership




              Nobody gets sponsored for the first few demos




© 2010 Catalign Innovation Consulting   www.catalign.com
Toyota’s tabooed expressions



    • Everyone understands that!
    • I tried that before and I know it won’t work
    • Is this within the budget?
    • Let’s talk about this some other time
    • That’s not done at this company



© 2010 Catalign Innovation Consulting   www.catalign.com
Avoid the “virus syndrome”




                      Focus on “learning”, not “outcome”
© 2010 Catalign Innovation Consulting      www.catalign.com
Before & After




© 2010 Catalign Innovation Consulting       www.catalign.com
What kind of demos have you come across?




© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                            Demo



                       Idea-to-demo loop                       Demo-to-impact loop


itch
                                        3. Champion good ideas




© 2010 Catalign Innovation Consulting           www.catalign.com
What is “championing an idea”?




© 2010 Catalign Innovation Consulting   www.catalign.com
1924: S N Bose stumbles upon an idea
                                                   No response from Journal

                                            June 4: Sends it to Einstein

                                            July 2: Einstein sends a postcard

                                         “Translated your work and sent it for
                                        publication. It is a beautiful step forward”

                                            That’s championing an idea



© 2010 Catalign Innovation Consulting           www.catalign.com
1934: Works out his pet idea

                                        Jan ‘35: Talk is scheduled

                                        Gets attacked by the Eddington

                                        Chandra dumps the idea!

                                        Revisits 3 decades later, gets Nobel


                                          That’s anti-championing!



© 2010 Catalign Innovation Consulting        www.catalign.com
Summary

                               What                                 How
                      Generate itch                        Create a challenge book


          Help communicate ideas                           Demos, Before-n-after


              Help build credibility                        Champion good ideas




© 2010 Catalign Innovation Consulting   www.catalign.com
Google “Vinay Dabholkar”




© 2010 Catalign Innovation Consulting   www.catalign.com
Thank You




© 2010 Catalign Innovation Consulting   www.catalign.com

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Role of mgr as innovation catalyst 20110421

  • 1. Role of manager as an innovation catalyst Vinay Dabholkar, Ph.D. Founder Catalign Innovation Consulting vinay@catalign.com 21-Apr-2011 © 2010 Catalign Innovation Consulting www.catalign.com
  • 2. “The dream run” by Nandini Tiwary, Times of India, 5 Dec 2010 © 2010 Catalign Innovation Consulting www.catalign.com
  • 3. As an organization: Can we build stamina for innovation, Like Nandini did for running? © 2010 Catalign Innovation Consulting www.catalign.com
  • 4. Mar 2009 2005 1998 Half a century journey! 1959 1966 © 2010 Catalign Innovation Consulting www.catalign.com
  • 5. In this journey How can I catalyze innovation? Game Changer Global Brand Centre of Excellence © 2010 Catalign Innovation Consulting www.catalign.com
  • 6. Let’s avoid TBUs Managers should become ambidextrous Spend time on strategic thinking © 2010 Catalign Innovation Consulting www.catalign.com
  • 7. Story of a technology company in Bangalore in 1960 Dr. S. M. Patil, ex-CEO & MD, HMT © 2010 Catalign Innovation Consulting www.catalign.com
  • 8. Radial drilling machine problem (1959) 1. Replace the nut 2. Follow the process 3. Consult German engineers 4. Send Indian engineer to Germany 5. Get a German engineer to Bangalore (??) © 2010 Catalign Innovation Consulting www.catalign.com
  • 9. Rajappa meets Patil “Give me permission to make 6 arms” © 2010 Catalign Innovation Consulting www.catalign.com
  • 10. Biases in action 1. He is just a matriculate 2. NIH: “Not Invented Here” syndrome 3. You don’t get fired for hiring Germans © 2010 Catalign Innovation Consulting www.catalign.com
  • 11. What Patil saw & the manager didn’t 1. Ideas can come from unusual sources 2. Crude cost-impact analysis © 2010 Catalign Innovation Consulting www.catalign.com
  • 12. What is the typical lifecycle of an innovation? © 2010 Catalign Innovation Consulting www.catalign.com
  • 13. idea Demo Idea-to-demo loop itch 6 arms Need & Technology assumptions © 2010 Catalign Innovation Consulting www.catalign.com
  • 14. idea Demo Idea-to-demo loop Demo-to-impact loop itch 6 arms Need & Technology Production & assumptions commercialization assumptions © 2010 Catalign Innovation Consulting www.catalign.com
  • 15. © 2010 Catalign Innovation Consulting www.catalign.com
  • 16. Sep 2003 Idea (course-match) Feb 25 Feb 26 Demo Columbia Stanford Nov 2003 (facemash) Idea-to-demo loop Demo-to-impact loop May 2004 Ad revenue itch Thefacebook 34 sch, 100K Mar end Sep 2003 Feb 2004 © 2010 Catalign Innovation Consulting www.catalign.com
  • 17. Sep 2003 Idea (course-match) Feb 25 Feb 26 Demo Columbia Stanford Nov 2003 (facemash) Idea-to-demo loop Demo-to-impact loop May 2004 Ad revenue itch Thefacebook 34 sch, 100K Mar end Sep 2003 Feb 2004 1. Course-match 2. Facemash 3. Harvard connection 4. Thefacebook © 2010 Catalign Innovation Consulting www.catalign.com
  • 18. Exercise: 1. Pick one innovation from your workplace 2. How long was idea-to-demo period? 3. How many demos did it go through? 4. How long was demo-to-impact period? © 2010 Catalign Innovation Consulting www.catalign.com
  • 19. What can I do? © 2010 Catalign Innovation Consulting www.catalign.com
  • 20. idea Demo Idea-to-demo loop Demo-to-impact loop itch 1. Help create itches © 2010 Catalign Innovation Consulting www.catalign.com
  • 21. What are our top 3 or 5 challenges? 1 2 3 Challenge-book © 2010 Catalign Innovation Consulting www.catalign.com
  • 22. A Sample challenge-book • Customer doesn’t find right size trouser (PAIN) • Can we become Centre of Excellence in cloud computing? (PAIN) • How do we provide a map on phone for locating an item in a warehouse? (WAVE) • Can we replace paper cups with something reusable? (WASTE) © 2010 Catalign Innovation Consulting www.catalign.com
  • 23. Our challenge-book What would be one challenge relevant for your team? What challenges do you see creating a challenge book? © 2010 Catalign Innovation Consulting www.catalign.com
  • 24. idea Demo Idea-to-demo loop Demo-to-impact loop itch 2. Help people communicate their idea better Say: “Great idea! What can you show me tomorrow?” © 2010 Catalign Innovation Consulting www.catalign.com
  • 25. “Little secret” of innovation leadership Nobody gets sponsored for the first few demos © 2010 Catalign Innovation Consulting www.catalign.com
  • 26. Toyota’s tabooed expressions • Everyone understands that! • I tried that before and I know it won’t work • Is this within the budget? • Let’s talk about this some other time • That’s not done at this company © 2010 Catalign Innovation Consulting www.catalign.com
  • 27. Avoid the “virus syndrome” Focus on “learning”, not “outcome” © 2010 Catalign Innovation Consulting www.catalign.com
  • 28. Before & After © 2010 Catalign Innovation Consulting www.catalign.com
  • 29. What kind of demos have you come across? © 2010 Catalign Innovation Consulting www.catalign.com
  • 30. idea Demo Idea-to-demo loop Demo-to-impact loop itch 3. Champion good ideas © 2010 Catalign Innovation Consulting www.catalign.com
  • 31. What is “championing an idea”? © 2010 Catalign Innovation Consulting www.catalign.com
  • 32. 1924: S N Bose stumbles upon an idea No response from Journal June 4: Sends it to Einstein July 2: Einstein sends a postcard “Translated your work and sent it for publication. It is a beautiful step forward” That’s championing an idea © 2010 Catalign Innovation Consulting www.catalign.com
  • 33. 1934: Works out his pet idea Jan ‘35: Talk is scheduled Gets attacked by the Eddington Chandra dumps the idea! Revisits 3 decades later, gets Nobel That’s anti-championing! © 2010 Catalign Innovation Consulting www.catalign.com
  • 34. Summary What How Generate itch Create a challenge book Help communicate ideas Demos, Before-n-after Help build credibility Champion good ideas © 2010 Catalign Innovation Consulting www.catalign.com
  • 35. Google “Vinay Dabholkar” © 2010 Catalign Innovation Consulting www.catalign.com
  • 36. Thank You © 2010 Catalign Innovation Consulting www.catalign.com