WAA

clarkhuot.com
Clark + Huot CASE

Moments in Motion:
Rebranding an
International Airport.

Study : Campaign Positioning clarkhuot.com
Project: WAA Rebranding Initiative
Client: WAA

Study: Brand Application
Clark + Huot CASE Project: WAA Rebranding Initiative
Client: WAA

Fig.2

Fig.3 Fig.4 Fig.5

Fig.1 Fig.6

Fig. 1 Annual Report
Fig. 2-6 Branded Apparel Program
Fig. 7 Interior Signage
Fig. 8-10 Promotional Items
Fig. 11 Customer Cards
Fig. 12 Corporate Collateral Materials
Fig. 13 Corporate Stationary Program
Fig. 14 Interior Signage
Fig.7 Fig.8 Fig.13

Fig.10

Fig.11

Fig.9 Fig.12 Fig.14

Study: Outdoor Campaign clarkhuot.com
Project: WAA Community Brand Launch
Client: WAA

Branded Touchpoints
& Community Campaign

Study: Airport Entry Sign clarkhuot.com
Client: WAA

Study: Color Swatch Grid
Client: WAA

Color Palette

PM 296

PM 292

Study: Theme & Positioning clarkhuot.com
Client: WAA

A A A A A A
MOVING MOVING MOVING MOVING MOVING MOVING
EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A
A A A A A A

Study: Branded Imagery
Clark + Huot CASE Project: WAA Airport Brand Campaign
Client: WAA

Airport Campaign

A
Moving
Experience

Study: Terminal Wall Graphic clarkhuot.com
Client: WAA

Study: Poster Template
Client: WAA

Moments
in Motion.

Fig.1: Ad Templates clarkhuot.com
Client: WAA

Wide Forward
Open. Thinking.

Building a New Airport Building a New Airport
Means Investing in the Means Investing in the
Community of Tomorrow. Community of Tomorrow.

Strategic Directions
Airports are more than just a place to move people and products. Winnipeg Airports Authority is a community-based, non-share
They reflect the social, cultural and economic spirit of the community capital corporation that operates, manages, maintains and invests
Enhance customer service and value. We will understand our
we serve. From now until 2010, Winnipeg James Armstrong Richardson in your community airport, Winnipeg James Armstrong Richardson
customer needs and assure value through measurements relevant
International Airport will be transformed, not only in the physical sense, International Airport. Control of the airport was transferred from the
to them. Deliver and operate excellent facilities and services. We will
but also in the way we serve our community. federal government to WAA on January 1, 1997.
deliver safe, secure and environmentally sound facilities and services
incorporating universal design principles. Expand air service to and
The airport redevelopment will be adaptable to changing markets, WAA’s Vision
from Winnipeg. To improve Manitoba’s link to the world, we will build
regulatory and security environments. We do our best to fulfill these To lead transportation innovation and growth.
on our 24 hour access and our intermodal connectivity. Be an effective
requirements today-our redevelopment will ensure we meet our
community partner. We will be a source of pride for our community
customer, carrier and tenant needs well into the future.” WAA’s Mission
and a leader in its growth and development. Develop and realize
With our community, we provide excellent employee potential.
We are interested in your comments regarding Airport Site
airport services and facilities in a fiscally prudent manner.
Redevelopment.
Our team attracts and inspires excellence. We have engaged
WAA’s Values employees, with the right skills, in the right place at the right time.
Develop new revenue streams. Through business development
• Respect
initiatives, we will seek opportunities that will enhance and diversify
• Integrity
For more information, our revenue streams.
• Service Excellence
Call 204.987.9869

Community. Community.

Just Moving
Imagine. Communities.

Building a New Airport Building a New Airport
Means Investing in the Means Investing in the
Community of Tomorrow. Community of Tomorrow.

As a partner with the community, WAA has committed to the principles Airports are more than just a place to move people and products.
of sustainable development. Our objective is to minimize impacts on the They reflect the social, cultural and economic spirit of the community
For more information, please contact:
environment from daily operations and development through continuous we serve. From now until 2010, Winnipeg James Armstrong Richardson
improvement of environmental performance in a manner consistent with International Airport will be transformed, not only in the physical sense,
For more information, please contact:
Email: reception@waa.ca
WAA’s overall missions and goals. but also in the way we serve our community.
Mailing Address
Email: reception@waa.ca
Michael Rodyniuk
As a partner with the community, WAA has committed to the principles The airport redevelopment will be adaptable to changing markets,
Mailing Address
Senior Vice President
of sustainable development. Our objective is to minimize impacts on the regulatory and security environments. We do our best to fulfill these
Michael Rodyniuk
Room 249 , 2000 Wellington Avenue
environment from daily operations and development through continuous requirements today-our redevelopment will ensure we meet our
Senior Vice President
Winnipeg, Manitoba, Canada
improvement of environmental performance in a manner consistent with customer, carrier and tenant needs well into the future.
Room 249 , 2000 Wellington Avenue
R3H 1C2
WAA’s overall missions and goals.
Winnipeg, Manitoba, Canada
We are interested in your comments regarding Airport Site
R3H 1C2
Redevelopment.

Community. Community.

Study: James 2010 Blog
Client: WAA

Study: James 2010 Blog (interactive) clarkhuot.com
Client: WAA

Online Campaign

Clark & Huot is a brand development and strategic
design firm. We help companies design, launch and
manage their overall brand experience over all points
of customer, employee and shareholder contact.

Clark + Huot
Suite 34G, 520 West 43rd Street
New York City, New York
10036
Tel: 917.686.2633
clarkhuot.com

WAA

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