HACK SF 2014
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Hack SF was hosted by Goodby Silverstein & Partners on the 22nd of Feb 2014. We were put into teams and tasked with coming with real world solutions for San Francisco based non profits. My team was working with the Eviction Defense Collaborative, we came up with winning solutions for this amazing organization.
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HACK SF 2014
- 1. Team 3: EviCtion Defense CollaboratiVE 02/23/14
- 2. CHALLENGE The marketing, messaging, and promotion of a public information campaign that effectively reaches the most underserved and vulnerable segment of residents facing harassment and/or eviction.
- 3. Fearful and intimidated The majority of their day is spent within their neighborhoods See family, peers, and ethic media as key resources Strong mobile phone usage (call/text) VULNERABLE SEGMENT TARGET
- 4. A highly-targeted and culturally-sensitive awareness campaign that encourages target group to empower themselves by reaching out for eviction assistance. SOLUTION
- 5. EXECUTION IDEA “IT’S YOUR HOME & WE WILL HELP YOU STAY.”
- 6. EXECUTION CREATIVE “WE WILL HELP YOU STAY” TEXT MSG CAMPAIGN
- 14. Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction Defense COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE BRANDINGEXECUTION
- 15. THANK YOU