Rural marketing mod 5 hand loom industry

1. HANDLOOM
INDUSTRY
By NISHANTH H

2. OFFICE OF THE DEVELOPMENT
COMMISSIONER (HANDLOOMS)
Vision
To develop a strong, vibrant Handloom Sector to provide sustainable
employment to Handloom weavers.
Mission
To make the Handloom sector self sustainable for inclusive growth.
Empowerment of the weavers through technological up gradation. Focused,
flexible and holistic approach to meet the challenges of domestic and global
market.

3. OBJECTIVE
To ensure overall development of the Handloom,
including welfare of handloom weavers.
To provide new upgraded looms and accessories to
handloom weavers.
To provide subsidized yarn in the clusters areas.

4. LOW
PRODUCTIVIT
Y
INFORMATIO
N
ASYMMETRY
FRAGMENTE
D VALUE
CHAIN
INADEQUATE
INPUTS
CHALLENGES
LACK OF
ENABLING
ENVIRONM
ENT

5. CAUSES FOR FAILURE OF
RURAL DEVELOPMENT
PROGRAM
“Non-involvement of rural artisans in the developmental
programmes” is the single most important reason behind non-
achievement of desired goals of rural developmental
programmes.
Most of the technologies remain confined to R&D institutions.
R&D is conducted as per convenience of researchers and not as
per the need of rural artisans.

6. SCHEMES
Ambedkar hastshilp vikas yojna
Bima Yojana for Handicrafts Artisans
Credit Guarantee Scheme
Research & Development
Export Promotion

7. AGRICULTURE
MARKETING

8. DEFINITION
Agricultural marketing is the study of all the activities,
agencies and policies involved in the procurement of farm
inputs by the farmers and the movement of agricultural
products from the farms to the consumers.

9. PROBLEMS IN AGRICULTURAL
MARKETING
Inadequate capital
Storage facilities
Middlemen
Transport problems
Fragmented land holdings
Lack of market knowledge.
Problems of produce collection.

10. STRATEGIES TO PROMOTE
AGRICULTURE PRODUCTS
Elimination of middle men.
Rationalizing the prices.
Availability of storage facilities.
Taking necessary steps to educate farmers.
Providing credit facilities.

11. The National Commission on Agriculture defined agricultural
marketing as a process which starts with a decision to produce
a saleable farm commodity and it involves all aspects of market
structure of system, both functional and institutional, based on
technical and economic considerations and includes pre and
post- harvest operations, assembling, grading, storage,
transportation and distribution.
The Indian council of Agricultural Research defined
involvement of three important functions, namely
(a)Assembling (concentration)
(b)Preparation for consumption (processing) &

12. The Ensure proper availability of consumer
products
To ensure proper price spread
Ensure adequate marketable surplus
NEED

13. PREREQUISITE OF EFFICIENT AGRICULTURAL
MARKETING
Storage facility
Capacity to hoard
Transportation facility
Adequate information
Less intermediaries
Regulated markets
Good quality of produce