Behind the Curtain: Secrets of Mobile Application Wizardry
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Admonsters OPS Mobile Keynote PresentationPaul Gelb
The pipes of the mobile ad industry aren’t broken — they are in the process of being built. At this stage in the evolution of mobile, knowing what you don’t know is just as valuable as what you do know. While there are significant challenges in mobile ad:tech, none appear insurmountable. In fact, savvy agencies and brands are more excited by the potential for mobile measurement than concerned about current limitations. This session discussed how agencies and marketers are proactively addressing issues, what unique long-term measurement opportunities have been prioritized and why storytelling about mobile ad operations will be crucial to the mobile's industry's future growth.
Admonsters OPS Mobile Keynote PresentationPaul Gelb
The pipes of the mobile ad industry aren’t broken — they are in the process of being built. At this stage in the evolution of mobile, knowing what you don’t know is just as valuable as what you do know. While there are significant challenges in mobile ad:tech, none appear insurmountable. In fact, savvy agencies and brands are more excited by the potential for mobile measurement than concerned about current limitations. This session discussed how agencies and marketers are proactively addressing issues, what unique long-term measurement opportunities have been prioritized and why storytelling about mobile ad operations will be crucial to the mobile's industry's future growth.
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Do's and Don'ts of a successful MVT strategy - Tom Waterfall - WebtrendsWebanalisten .nl
In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Project Controls Expo, 13th Nov 2013 - "Project Controls – The Human Factor" ...Project Controls Expo
About the Topic
o Translating the project controls textbook into practical and usable tools that make a difference to projects and win the hearts and minds of project managers.
As global advertisers prepare for the holiday buying season, we’re excited to release the results of IDG TechNetwork’s Consumer Audience Survey – a robust report that examined the way consumers engage with technology news sites at every stage of the purchase funnel.
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Do's and Don'ts of a successful MVT strategy - Tom Waterfall - WebtrendsWebanalisten .nl
In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Delivering Exceptional User Experiences and Engagement – Learn from Real Worl...BlueArc Group
Learn from Freedom's real world success and find out how to deliver exceptional user experiences and engagement.
Presented by Scott Porter, BlueArc Group CEO
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Project Controls Expo, 13th Nov 2013 - "Project Controls – The Human Factor" ...Project Controls Expo
About the Topic
o Translating the project controls textbook into practical and usable tools that make a difference to projects and win the hearts and minds of project managers.
As global advertisers prepare for the holiday buying season, we’re excited to release the results of IDG TechNetwork’s Consumer Audience Survey – a robust report that examined the way consumers engage with technology news sites at every stage of the purchase funnel.
5. Value of mobile is amplified by channel &
connective tissue duality
Potential to deliver unprecedented value to both consumers and businesses
CHANNELS
WEB APPS MESSAGING X-CHANNEL
FEATURES/BEHAVIORS
SOCIAL
LOCATION
COMMERCE
SEARCH
CONTENT
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6. Applications will have largest impact
Tech giants, publishers & brands have declared….
Success of their business depends on success in mobile
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19. App development should be considered a
continuous process
S-curve Rapid set of punctuated moves
Stable over decades (potentially never ending)
(few real changes in 60 years)
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23. Evaluation metrics should be leveraged for
features, functionality and design
Prioritizes performance minimized navigation paths,
Efficient personalized and contextualized communications
Deepens relationship with consumer and provides moments
Engaging of unexpected utility/playful interactivity
Offer robust set of utilities within an intuitive interface; cross-
Experiential channel touch points become more interactive
Always On Provide a real-time, proactive and notification-driven resource
Leverage more advanced functionality of handset and new
Opportunistic consumer behaviors, with data supported iterative updates
and enhancements
Is sustainable over time, accommodating different messages
Malleable and products without sacrificing scalability
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