Courtesy Chevrolet in Phoenix, AZ has become a leading online retailer of new and used Chevrolet vehicles. They use an integrated online and offline marketing strategy involving business development centers, dedicated internet sales teams, and a fully integrated interactive marketing approach. This has helped Courtesy Chevrolet dominate the online car buying experience in Phoenix and become the top selling Chevrolet dealership. Over time, they have expanded their online marketing and sales teams to continue growing their online business.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Courtesy Chevrolet eIntegrated MarketingRalph Paglia
Courtesy Chevrolet in Phoenix, Arizona has become a leading internet retailer of new and used Chevrolet vehicles through an integrated marketing strategy. This involves dedicated business development centers, internet sales teams, and targeted online advertising. Over 18 months, Courtesy expanded its teams and online presence, increasing sales and customer satisfaction.
The document summarizes a dealer meeting for Toyota dealers in the Kansas City region. It highlights Toyota's sales accomplishments in 2010, introduces special guests, recognizes anniversary dealers, and identifies the top performing dealers in digital marketing and lead generation based on website traffic, conversion rates, and total leads. The document also discusses the importance of reputation management and reviews as well as opportunities for social media marketing.
Digital Dealer April 2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads and the different closing rates for each source.
This document summarizes Edifice Group's marketing services for auto dealerships. They generate targeted traffic to dealerships from their large database using email, postal, and web initiatives. Dealerships only pay for actual car sales generated, not just traffic, through a money-back guarantee. Edifice analyzes dealership customer records to create custom prospect lists and campaigns. They provide tracking and reporting dashboards to measure campaign performance. Their services include both retention programs for existing customers and conquest programs to attract new customers.
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Digital Dealer Magazine Interview with Ralph Paglia is Cover StoryRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges maintaining profits with internet sales in a competitive market.
Ralph Paglia Interview Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew its internet sales staff from 10 to 300 cars per month through organic growth and specialization. It achieved this by establishing separate business development center and internet sales teams for new and used vehicles. These teams were given specialized roles and their staffing levels increased over time. This organic growth approach allowed the dealership to significantly increase its monthly internet sales volume and become a leading online retailer of Chevrolet vehicles.
Courtesy Chevrolet eIntegrated MarketingRalph Paglia
Courtesy Chevrolet in Phoenix, Arizona has become a leading internet retailer of new and used Chevrolet vehicles through an integrated marketing strategy. This involves dedicated business development centers, internet sales teams, and targeted online advertising. Over 18 months, Courtesy expanded its teams and online presence, increasing sales and customer satisfaction.
The document summarizes a dealer meeting for Toyota dealers in the Kansas City region. It highlights Toyota's sales accomplishments in 2010, introduces special guests, recognizes anniversary dealers, and identifies the top performing dealers in digital marketing and lead generation based on website traffic, conversion rates, and total leads. The document also discusses the importance of reputation management and reviews as well as opportunities for social media marketing.
Digital Dealer April 2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads and the different closing rates for each source.
This document summarizes Edifice Group's marketing services for auto dealerships. They generate targeted traffic to dealerships from their large database using email, postal, and web initiatives. Dealerships only pay for actual car sales generated, not just traffic, through a money-back guarantee. Edifice analyzes dealership customer records to create custom prospect lists and campaigns. They provide tracking and reporting dashboards to measure campaign performance. Their services include both retention programs for existing customers and conquest programs to attract new customers.
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Digital Dealer Magazine Interview with Ralph Paglia is Cover StoryRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges maintaining profits with internet sales in a competitive market.
Ralph Paglia Interview Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
Here are the key things customers want to know:
- Price - What is the best price I can get?
- Availability - Do you have the model I want in stock? If not, how long will it take to get?
- Service - What kind of service and support can I expect after the sale?
- Experience - What will the buying and ownership experience be like?
The modern customer does extensive research online before contacting a dealer. Your website needs to provide transparent pricing, inventory availability, service details, and a positive customer experience message to meet their expectations. Addressing these core concerns upfront will help turn more online researchers into buyers.
Web brand management presentation final 2Ralph Paglia
The document discusses Reynolds and Reynolds' next generation online consumer retailing solutions called Automark Web Services. It promotes several products and services including third party buying services, interactive websites, and sales process training. Key products highlighted are Blue Book Classifieds, CarsDirect Connect, Carpoint, and Yahoo Autos for generating online traffic, and tools for inventory management, electronic brochures, and specials/promotions to engage customers on dealership websites. Revenue goals target selling these solutions to 1300 new stores in 2002.
Dealer Wizard provides data analytics and marketing solutions to automotive dealerships to help them maximize profits through equity mining, sales opportunities identification, and customer retention programs. It analyzes dealership data to identify current customers who are in a position to trade vehicles based on factors like loan/lease status. Dealerships can then target these customers through direct mail campaigns and appointments with salespeople. Dealer Wizard also provides performance metrics and reports to help dealerships assess departments, employees, inventory levels and trends.
This document provides summaries of various automotive marketing and sales companies exhibiting at the 2005 NADA convention. It highlights the top-selling products and services offered by each company, including digital marketing systems to increase sales, customer relationship management software, online appointment scheduling tools, sales and management training programs, and customer retention services. The document aims to inform dealers of the latest solutions available to improve performance and grow their business.
Web brand management presentation dealersRalph Paglia
The document introduces new online consumer retailing solutions from Reynolds and Reynolds, including 3rd party buying services, interactive websites, and integrated sales processes. It highlights features like live chat, intelligent agents, and online service integration. The solutions are meant to generate more leads, provide a better customer experience, and increase vehicle sales through the internet. Reynolds claims their integrated strategy increases dealer leads by 50-500% and sales from online leads by 38% on average.
Ralph Paglia Interview is Cover Story in Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director of Courtesy Chevrolet in Phoenix, Arizona. He oversees 60 employees in the dealership's internet sales department, which generates 30% of the dealership's total sales. The department uses a variety of online marketing strategies and sources for internet leads, including the dealership's own websites and third-party sites. Closing rates vary by lead source, with internally-generated leads having the highest closing rate around 13%.
This document discusses Reynolds and Reynolds' next generation online consumer retailing solutions. It introduces new products like live chat, intelligent agents, and online service integration. It also highlights enhancements like next generation websites and inventory improvements. The goal is to generate more website traffic, provide interactive websites, and turn traffic into sales through technology-assisted selling tools and training. Case studies and client endorsements are presented to demonstrate how these solutions have proven successful.
Rohrman automotive digital advertising strategy and tactics v3Ralph Paglia
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
This document outlines the organizational structure of a dealership's customer relationship management and eBusiness teams. It lists the names and roles of key personnel such as the IT Director, CRM/eBusiness Director, BDC Manager, Internet Sales Managers. It also shows the numbers of sales representatives, customer service representatives, and plans for expanding the business development center.
Courtesy Chevrolet in Phoenix, Arizona has become a leading online retailer of new and used Chevrolet vehicles. It uses an integrated online and offline marketing strategy involving multiple websites, landing pages, search engine marketing, and business development centers. This approach has significantly increased Courtesy's sales volume and leads generated over 18 months.
The document discusses best practices for screening, selecting, and hiring dealership employees. It explores organizational development strategies, recruiting tools, screening processes, and training materials that the most successful dealers use. The session will share the tools and processes used by Ralph Paglia to build some of the most successful internet sales departments, including the essential elements needed to grow sales departments into high-performance operations that can convert marketing opportunities into sales.
Auto Success Magazine Article on Car Dealer Microsites by Ralph PagliaCardinaleWay Mazda
This document discusses using body language to gain insights into car buying customers. It advises salespeople to observe customers' posture, whether they lean on vehicles, sit back in chairs or cross their arms, as these gestures can indicate interests, objections or lack of understanding. The document stresses mirroring customers' relaxed postures to build rapport, and watching for cues in body language to ensure salespeople understand customers and can address any concerns. The overall message is that body language provides important clues for salespeople, and careful observation is key to connecting with and fulfilling customers' needs.
Stop the hemorrhaging of attrition and simultaneously increase your dealershi...Sean Bradley
There is over a 70 percent attrition rate with New Hires in the Automotive Sales industry. Most dealers are suffering from high turnover. And Sales Consultants are suffering from mediocrity. This presentation will show you why this is happening and how to not only fix it but how to literally increase your gross and volume by 50%
This document discusses whether a business development center (BDC) is the right choice for a car dealership. A BDC is a dedicated telemarketing department that manages inbound and outbound phone calls and emails to set appointments. The document outlines the pros and cons of a BDC, such as the upfront investment required but also their ability to consistently manage sales processes. It provides guidance on determining the scope of a BDC, defining objectives, staffing needs, training, metrics to track, and alternatives to a BDC like using existing sales associates or outsourcing to a call center.
Courtesy Chevrolet eFinance DepartmentRalph Paglia
The document outlines Courtesy Chevrolet's integrated eBusiness strategy to attract, convert, respond to, appoint, sell to, service, and retain customers. It shows the dealership's eBusiness sales results which increased through a holistic eIntegrated marketing strategy. It also provides analysis of lead generation sources and opportunities, examples of search engine marketing results, and discusses expanding the strategy through targeted landing pages, microsites, and cost-effective outdoor media integration.
This document contains over 100 tips for using Twitter effectively. Some of the key tips include:
1. Focus on building conversations and relationships rather than just broadcasting messages. Engage with others by listening, responding, and participating in dialogues.
2. Provide valuable, useful content for your followers rather than just self-promoting your brand or products. Share industry news, expertise in your field, or content from partners and customers.
3. Be authentic and genuine in your interactions. Do not come across as solely focused on marketing or selling. Listen to others and converse on a personal level to build trust and connections.
4. Use Twitter as part of an integrated social media strategy. Connect your
(Automotive) Internet / BDC Director Development Training Sean Bradley
http://www.DealerSynergy.com/Internet-Director-Development
Dealer Synergy created the most advanced and powerful training workshop for Internet and BDC Directors in the Automotive Sales Industry. If you want more information, please call 856-546-2440
Courtesy Chevrolet Internet Lead Management Process Map with Indexed TemplatesRalph Paglia
The document outlines the eLead management process for Courtesy Chevrolet, beginning when a customer submits a lead online. It involves:
1) The dealer receives the lead and sends an automated email acknowledging it within 24 hours.
2) An internet sales specialist is assigned and sends a personalized email with 4 vehicle quotes within 2 business hours.
3) The specialist then calls the customer to discuss the quotes and set up a test drive appointment.
The process details follow up procedures over the next 75 days if the customer does not initially respond, including more reminder emails and phone calls aimed at converting the lead into a sale.
Automotive Internet Sales / Phone Sales Process & Strategy Sean Bradley
Dealer Synergy's document discusses strategies for internet and phone vehicle sales. It emphasizes that dealers need both a sales process and two additional factors to succeed: identifying customer expectations, meeting them, and exceeding expectations. The top five reasons customers shop online are listed as price, availability, convenience, disliking salespeople, and research. The presentation encourages assembling these various components into an effective value package proposition.
Here are the key things customers want to know:
- Price - What is the best price I can get?
- Availability - Do you have the model I want in stock? If not, how long will it take to get?
- Service - What kind of service and support can I expect after the sale?
- Experience - What will the buying and ownership experience be like?
The modern customer does extensive research online before contacting a dealer. Your website needs to provide transparent pricing, inventory availability, service details, and a positive customer experience message to meet their expectations. Addressing these core concerns upfront will help turn more online researchers into buyers.
Web brand management presentation final 2Ralph Paglia
The document discusses Reynolds and Reynolds' next generation online consumer retailing solutions called Automark Web Services. It promotes several products and services including third party buying services, interactive websites, and sales process training. Key products highlighted are Blue Book Classifieds, CarsDirect Connect, Carpoint, and Yahoo Autos for generating online traffic, and tools for inventory management, electronic brochures, and specials/promotions to engage customers on dealership websites. Revenue goals target selling these solutions to 1300 new stores in 2002.
Dealer Wizard provides data analytics and marketing solutions to automotive dealerships to help them maximize profits through equity mining, sales opportunities identification, and customer retention programs. It analyzes dealership data to identify current customers who are in a position to trade vehicles based on factors like loan/lease status. Dealerships can then target these customers through direct mail campaigns and appointments with salespeople. Dealer Wizard also provides performance metrics and reports to help dealerships assess departments, employees, inventory levels and trends.
This document provides summaries of various automotive marketing and sales companies exhibiting at the 2005 NADA convention. It highlights the top-selling products and services offered by each company, including digital marketing systems to increase sales, customer relationship management software, online appointment scheduling tools, sales and management training programs, and customer retention services. The document aims to inform dealers of the latest solutions available to improve performance and grow their business.
Web brand management presentation dealersRalph Paglia
The document introduces new online consumer retailing solutions from Reynolds and Reynolds, including 3rd party buying services, interactive websites, and integrated sales processes. It highlights features like live chat, intelligent agents, and online service integration. The solutions are meant to generate more leads, provide a better customer experience, and increase vehicle sales through the internet. Reynolds claims their integrated strategy increases dealer leads by 50-500% and sales from online leads by 38% on average.
Ralph Paglia Interview is Cover Story in Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director of Courtesy Chevrolet in Phoenix, Arizona. He oversees 60 employees in the dealership's internet sales department, which generates 30% of the dealership's total sales. The department uses a variety of online marketing strategies and sources for internet leads, including the dealership's own websites and third-party sites. Closing rates vary by lead source, with internally-generated leads having the highest closing rate around 13%.
This document discusses Reynolds and Reynolds' next generation online consumer retailing solutions. It introduces new products like live chat, intelligent agents, and online service integration. It also highlights enhancements like next generation websites and inventory improvements. The goal is to generate more website traffic, provide interactive websites, and turn traffic into sales through technology-assisted selling tools and training. Case studies and client endorsements are presented to demonstrate how these solutions have proven successful.
Rohrman automotive digital advertising strategy and tactics v3Ralph Paglia
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
This document outlines the organizational structure of a dealership's customer relationship management and eBusiness teams. It lists the names and roles of key personnel such as the IT Director, CRM/eBusiness Director, BDC Manager, Internet Sales Managers. It also shows the numbers of sales representatives, customer service representatives, and plans for expanding the business development center.
Courtesy Chevrolet in Phoenix, Arizona has become a leading online retailer of new and used Chevrolet vehicles. It uses an integrated online and offline marketing strategy involving multiple websites, landing pages, search engine marketing, and business development centers. This approach has significantly increased Courtesy's sales volume and leads generated over 18 months.
The document discusses best practices for screening, selecting, and hiring dealership employees. It explores organizational development strategies, recruiting tools, screening processes, and training materials that the most successful dealers use. The session will share the tools and processes used by Ralph Paglia to build some of the most successful internet sales departments, including the essential elements needed to grow sales departments into high-performance operations that can convert marketing opportunities into sales.
Auto Success Magazine Article on Car Dealer Microsites by Ralph PagliaCardinaleWay Mazda
This document discusses using body language to gain insights into car buying customers. It advises salespeople to observe customers' posture, whether they lean on vehicles, sit back in chairs or cross their arms, as these gestures can indicate interests, objections or lack of understanding. The document stresses mirroring customers' relaxed postures to build rapport, and watching for cues in body language to ensure salespeople understand customers and can address any concerns. The overall message is that body language provides important clues for salespeople, and careful observation is key to connecting with and fulfilling customers' needs.
Stop the hemorrhaging of attrition and simultaneously increase your dealershi...Sean Bradley
There is over a 70 percent attrition rate with New Hires in the Automotive Sales industry. Most dealers are suffering from high turnover. And Sales Consultants are suffering from mediocrity. This presentation will show you why this is happening and how to not only fix it but how to literally increase your gross and volume by 50%
This document discusses whether a business development center (BDC) is the right choice for a car dealership. A BDC is a dedicated telemarketing department that manages inbound and outbound phone calls and emails to set appointments. The document outlines the pros and cons of a BDC, such as the upfront investment required but also their ability to consistently manage sales processes. It provides guidance on determining the scope of a BDC, defining objectives, staffing needs, training, metrics to track, and alternatives to a BDC like using existing sales associates or outsourcing to a call center.
Courtesy Chevrolet eFinance DepartmentRalph Paglia
The document outlines Courtesy Chevrolet's integrated eBusiness strategy to attract, convert, respond to, appoint, sell to, service, and retain customers. It shows the dealership's eBusiness sales results which increased through a holistic eIntegrated marketing strategy. It also provides analysis of lead generation sources and opportunities, examples of search engine marketing results, and discusses expanding the strategy through targeted landing pages, microsites, and cost-effective outdoor media integration.
This document contains over 100 tips for using Twitter effectively. Some of the key tips include:
1. Focus on building conversations and relationships rather than just broadcasting messages. Engage with others by listening, responding, and participating in dialogues.
2. Provide valuable, useful content for your followers rather than just self-promoting your brand or products. Share industry news, expertise in your field, or content from partners and customers.
3. Be authentic and genuine in your interactions. Do not come across as solely focused on marketing or selling. Listen to others and converse on a personal level to build trust and connections.
4. Use Twitter as part of an integrated social media strategy. Connect your
(Automotive) Internet / BDC Director Development Training Sean Bradley
http://www.DealerSynergy.com/Internet-Director-Development
Dealer Synergy created the most advanced and powerful training workshop for Internet and BDC Directors in the Automotive Sales Industry. If you want more information, please call 856-546-2440
Courtesy Chevrolet Internet Lead Management Process Map with Indexed TemplatesRalph Paglia
The document outlines the eLead management process for Courtesy Chevrolet, beginning when a customer submits a lead online. It involves:
1) The dealer receives the lead and sends an automated email acknowledging it within 24 hours.
2) An internet sales specialist is assigned and sends a personalized email with 4 vehicle quotes within 2 business hours.
3) The specialist then calls the customer to discuss the quotes and set up a test drive appointment.
The process details follow up procedures over the next 75 days if the customer does not initially respond, including more reminder emails and phone calls aimed at converting the lead into a sale.
Automotive Internet Sales / Phone Sales Process & Strategy Sean Bradley
Dealer Synergy's document discusses strategies for internet and phone vehicle sales. It emphasizes that dealers need both a sales process and two additional factors to succeed: identifying customer expectations, meeting them, and exceeding expectations. The top five reasons customers shop online are listed as price, availability, convenience, disliking salespeople, and research. The presentation encourages assembling these various components into an effective value package proposition.
The document provides details about operations and procedures for a Business Development Center (BDC) including:
1) The BDC aims to establish and maintain professional customer relationships to generate sales appointments and increase vehicles sold/serviced.
2) Key BDC processes include inbound phone calls, internet leads, follow up with sold customers, and future plans to incorporate unsold follow up and showroom traffic.
3) The BDC structure and staffing include a manager, coordinators to handle communications, and future plans to incorporate more departments and prospects. Performance metrics and pay plans are also outlined.
Internet Battle Plan - Growing Your BDC and Internet Sales Department in a Ca...Ralph Paglia
The document discusses how Courtesy Chevrolet in Phoenix, Arizona grew their internet sales team from 10 to 300 cars per month through organic growth. They focused on human resource development, defining clear sales processes, generating large quantities of high-quality leads, and ensuring adequate staffing levels and resources to handle high lead volumes. Key aspects that contributed to their success included developing specialized internet sales teams, documenting roles and responsibilities, and implementing processes to efficiently manage high call and email volumes from leads.
The document discusses how Courtesy Chevrolet in Phoenix grew their internet sales team from 10 to over 300 cars per month. They did this through organic growth, specializing teams, centralized lead management, and defining roles and processes. Key aspects included splitting teams into new and used vehicles, adding managers and administrators, and opening a new larger BDC facility to handle increasing lead volumes from online marketing. This allowed more aggressive online advertising and higher sales volumes.
Ralph Paglia ILM Implementation For General Motors DealersRalph Paglia
Courtesy Chevrolet has emerged as the top internet retailer of new and used Chevrolets. It uses an integrated online and traditional marketing strategy along with business development centers and dedicated internet sales teams to dominate the online car buying experience. The dealership generates over 60,000 online leads annually and sold over 4,000 vehicles in 2006 through its internet sales department by implementing an effective lead management process. This process involves routing online leads into a customer relationship management tool, having staff make initial contact within 30 minutes, and scheduling test drive appointments to convert leads into sales.
The document discusses the importance of a customer relationship center (CRC) for improving sales, profitability, and customer satisfaction. It outlines seven key processes for a CRC to focus on, including phone, internet, and in-person sales as well as follow up processes for both sold and unsold customers. Data from one dealership shows how implementing a CRC improved website traffic, leads, sales, and overall market performance compared to the previous year. The document emphasizes that full dealership support and defining success metrics are critical to overcoming obstacles when implementing a successful CRC.
Digital Dealer Recruit Screen Hire WorkshopRalph Paglia
Ralph Paglia's presentation used during the 11th Digital Dealer Conference "Recruit Screen Hire" Workshop for car dealers in Las Vegas on October 6, 2011
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads, how it manages customer information, and challenges maintaining gross profits with internet sales.
Digital Dealer April2007 Ralph Paglia Cover Story 2Ralph Paglia
The document provides an interview with Ralph Paglia, the e-business director of Courtesy Chevrolet dealership in Phoenix, Arizona. It discusses how the dealership generates over 30% of its sales from its e-business department, which includes internet sales teams, a customer relationship center, and marketing efforts. It also details the various sources the dealership uses to generate internet leads, how it manages customer information, and challenges maintaining gross profits with internet sales.
Automotive digital advertising for car dealers v4Ralph Paglia
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who discuss best practices in digital advertising and lead management for auto dealerships. Specific topics covered include the use of search engine advertising, display ads, and radio ads on platforms like Google AdWords and Google Audio. Case studies are presented showing how dealerships have increased leads, sales, and revenue through digital advertising strategies. Metrics for measuring the effectiveness of digital advertising campaigns are also discussed.
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who will discuss best practices in digital advertising and lead management. It also provides an overview of the current state of digital advertising, how dealers can implement digital advertising strategies, and metrics to measure the success of digital advertising campaigns. Key topics covered include the growth of digital advertising spending, how consumers now research vehicles online, and approaches for dealers to set up their own digital advertising or work with partners to implement turn-key solutions.
This document summarizes a presentation given at a digital advertising dealer summit. It discusses several speakers who shared their expertise in topics like digital marketing best practices, lead management, and metrics. It also outlines the OEM's three-tiered approach to digital advertising for dealers, including do-it-yourself options, setup and training, and turnkey solutions. Key performance metrics for digital advertising campaigns like impressions, clicks, leads, and vehicle sales are also reviewed.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Ralph Paglia Interview Digital Dealer MagazineRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's customer
relationship center and various internet sales teams. These teams generate about 30% of the dealership's
over 11,000 annual vehicle sales. Paglia discusses the setup and performance of the dealership's internet
sales operations, including lead sources, closing rates, and challenges in maintaining gross profits with
internet sales.
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's e-business department
which generates 30% of the dealership's sales through internet sales teams. The department has separate new
and used car internet sales teams as well as customer relationship teams that handle online leads. While
third-party internet leads have the lowest closing rate at 5.15%, internally generated leads have higher closing
rates and the department focuses on growing its own lead sources to recycle past customers.
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. While thirdparty leads have the lowest closing rate at 5.15%, internally generated leads have higher closing rates as the
dealership can better target customers and convert them. The department aims to increase the percentage of
sales and profits generated through internet and digital marketing efforts over time.
Digital Dealer April2007 Ralph Paglia Cover StoryRalph Paglia
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges maintaining profits with internet sales in a competitive market.
Digital Dealer April2007 Ralph Paglia Cover Story.Ralph Paglia
Ralph Paglia is the e-business director of Courtesy Chevrolet in Phoenix, Arizona, one of the fastest growing cities. He oversees 60 employees across various internet sales teams that generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. While 25% of the new vehicle advertising budget is spent on digital marketing, over 50% of the used vehicle budget is spent online, as digital efforts drive both internet leads and showroom traffic for used vehicles. The department's lowest closing rate is on third-party leads at 5.15%, while internally generated leads have a higher closing percentage.
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which has a large Hispanic population and competitive auto market. He oversees 60 employees across internet sales, customer relationship, and finance teams. Courtesy Chevrolet generates 30% of its sales from these departments. Paglia discusses the dealership's website strategy, use of multiple vendors, and challenges of maintaining profits with internet sales in a competitive market.
RMS Automotive provides software and services to help automotive companies manage their vehicle portfolios across the entire lifecycle from new vehicle ordering to used vehicle resale. As the used vehicle market grows, RMS Automotive aims to optimize clients' returns through data-driven insights and recommendations. The company works with global automakers and finance companies to streamline operations and maximize the value of vehicle inventories.
This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.
Purple was founded in 2014 and provides mobile fuel delivery services to consumers and businesses through its technology platform. It operates in Los Angeles, Orange County, and San Diego, and as of February 2017 had over 5,000 active members and delivered over 550,000 gallons of fuel annually. Purple's business model disrupts conventional gas stations by adapting commercial wet-hosing delivery to passenger vehicles and small fleets. It sees significant market potential in both business-to-business and business-to-consumer delivery, with projections of over 50 million gallons delivered annually by 2020.
Are you interested in reducing your Re-conditioning cost, speeding up deliveries and increasing your Monthly Inventory Turns? View tho short presentation to find out how the Car CareDNA program can help your dealership.
Similar to Courtesy e integrated marketing v11 (20)
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
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The document provides an optimization checklist for various marketing objectives and tactics in Google AdWords. It lists best practices for optimizing search campaigns, display campaigns, TrueView video ads, bidding strategies, targeting, mobile sites, and more. The checklist notes that the recommendations are not guaranteed to improve performance and should be used at the advertiser's discretion. The most up-to-date version can be found on google.com/partners.
This document provides a checklist of digital growth strategies for e-commerce businesses, including branding, social media management, email marketing, content marketing, search engine optimization, online reputation management, and digital advertising strategies like pay per click advertising and search engine advertising. It also includes recommendations around ecommerce website development, mobile commerce, warehouse integration, analytics, and ensuring a complete digital presence and strategy.
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2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
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Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
1. ATTRACT INTERACT CONVERT RESPOND SELL SERVICE RETAIN Courtesy Chevrolet in Phoenix, AZ has become America’s leading Internet retailer of new and certified used Chevrolet vehicles…
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3. Courtesy is ranked first in total vehicle sales and revenue from amongst all Chevrolet dealerships in latest research released by Wards Dealer Business.
6. Courtesy Chevrolet CRM/eBusiness Teams as of August, 2005 eBusiness Director BDC Manager New & Used Vehicle Sales Dept. Internet Sales Manager New & Used Vehicle Sales Dept. CSR 1 CSR 2 CSR 3 CSR 4 CSR 5 CSR 6 CSR 7 CSR 8 ISS 1 ISS 2 ISS 3 ISS 4 ISS 5 ISS 6 ISS 7 ISS 8 ISS 9 ISS 10 Phase 1 Sales Results: Internet sales averaged 88 units per month (new & used) BDC generated sales averaged 92 units per month (new & used) Mike Gordon IT Director
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9. Courtesy Chevrolet CRM/eBusiness Teams as of October, 2006 Ralph Paglia CRM/eBusiness Director Joel Matteson BDC Manager New & Used Dept.’s George Salman Internet Sales Manager New Vehicle Department Vernon Intara BDC Team Leader NEW Vehicle Sales Bryan Long Internet Sales Manager Used Vehicle Sales Kelly Slaughter & Cecy Girod CRM Administrators Adrian Fajardo Internet Sales Manager Courtesy On Bell CSR 1 CSR 2 CSR 3 CSR 4 CSR 5 CSR 6 CSR 7 CSR 8 CSR 9… CSR 12 ISS 1 ISS 2 ISS 3 ISS 4 ISS 5 ISS 6 ISS 7 ISS 8 ISS 9 ISS 10 ISS 13 ISS 14 ISS 15 ISS 16 ISS 17 ISS 18 ISS 19 ISS 20 ISS 21 CSR 13 CSR 14 CSR 15 CSR 16 CSR 17 CSR 18 Certified Sales Consultants Assigned to Handle Internet Leads Mike Gordon IT Director Ron Daly & Scott Daly Special eFinance Team ISS 22 CSR 19 CSR 20 120 sales 125 sales 105 sales 75 sales 55 sales 65 sales Phase 4 Team Expansion: New 26 Workstation BDC New & Used BDC Team Leaders Consolidate and Expand BDC Teams Barbara Mason eFinance Manager Judith Rodriguez eFinance Admin Francisco Abalos BDC Team Leader USED Vehicle Sales CSR 21… CSR 24 ISS 12 ISS 11 ISS 23 ISS 24
10. Courtesy Chevrolet CRM/eBusiness Teams as of November, 2006 Ralph Paglia CRM/eBusiness Director Joel Matteson BDC Manager New & Used Dept.’s George Salman Internet Sales Manager New Vehicle Department Vernon Intara BDC Team Leader NEW Vehicle Sales Bryan Long Internet Sales Manager Used Vehicle Sales Kelly Slaughter & Cecy Girod CRM Administrators Adrian Fajardo Internet Sales Manager Courtesy On Bell CSR 1 CSR 2 CSR 3 CSR 4 CSR 5 CSR 6 CSR 7 CSR 8 CSR 9… CSR 12 ISS 1 ISS 2 ISS 3 ISS 4 ISS 5 ISS 6 ISS 7 ISS 8 ISS 9 ISS 10 ISS 13 ISS 14 ISS 15 ISS 16 ISS 17 ISS 18 ISS 19 ISS 20 ISS 21 CSR 13 CSR 14 CSR 15 CSR 16 CSR 17 CSR 18 Certified Sales Consultants Assigned to Handle Internet Leads Mike Gordon IT Director Ron Daly & Scott Daly Special eFinance Team ISS 22 CSR 19 CSR 20 Barbara Mason eFinance Manager Judith Rodriguez eFinance Admin Francisco Abalos BDC Team Leader USED Vehicle Sales CSR 21… CSR 24 ISS 12 ISS 11 ISS 23 ISS 24
15. Where Do We Invest Our Online Advertising Budget?
16. Courtesy Chevrolet decided to use online Google “Sponsored Link” ads and Google’s network of sites that accept display ads to drive car buyers to our sites… Courtesy Chevrolet uses Google’s “AdWords” program to reach online car buyers at the moment when they're looking for a new or used car. Using both text based sponsored links and display ads, the Google Network reaches more than 80% of online car buyers.* We create our ads, then use either key search words or select web sites to target which people see the ads. For key search words, we pay when shoppers click through to one of our sites. For display ads we bid what we are willing to pay per thousand impressions for each of the third party web sites we target…
17. eIntegrated Marketing Results Using an Integrated Marketing Strategy, Courtesy Chevrolet has dramatically Increased the volume of leads generated and received over a 19 month period.
18. eBusiness Sales Results Increased sales volume from a holistic eIntegrated Marketing Strategy that generated sales from leads using a combination of dedicated Internet Sales Specialists and BDC based Customer Service Representatives. Conventional Internet Sales Strategy eIntegrated Holistic Sales Marketing Strategy
20. eBusiness Opportunity Analysis Courtesy Chevrolet reviews eBusiness campaigns and opportunities by categorizing the leads generated, then looking at volume, invalids and sales.
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22. Interactive Marketing Strategy – Phase 2 Primary Web Sites Full-Featured w/Inventory HouseOfCourtesy.com Primary web site LatinoChevy.com Spanish web site SEM/SEO Key Word URL’s Point to Deep Links CourtesyFleet.com Commercial & Fleet web site What did we have to work with as far as web properties? Would these web sites be the best at converting “click-throughs” to leads?
23. Interactive Marketing Strategy – Phase 3 www.HouseOfCourtesy.com www.CourtesyChev.com www.ChevyAZ.com www.CourtesyAZ.com www.Chevrolet-USA.com www.Chevrolet-New.com www.Chevrolet-Used.com www.PHXChevrolet.com www.AZ-Chevy.com www.ChevyPriceQuotes.com www.ContactChevy.com www.AZ-Cars.com www.2007Tahoe.com www.2006Silverado.com www.AZautoFinance.com www.ChevyPride.com www.AZcarFinance.com www.PHXfinance.com www.2008ChevyCamaro.com www.LatinoChevy.com www.AZcarTruck.com www.GMoilChange.com www.CarOnBell.com www.Phoenix-Chevrolet.com www.Chevy-Deals.com www.CamaroLove.com www.AZcamaro.com www.Corvette-Chevrolet.com www.Chevrolet-Car-Truck.com www.AZcourtesy.com www.Arizona-Chevrolet.com www.YouGotGas.com www.FreeGMoilChange.com www.WeBuyChevys.com www.KBB-Value.com www.SellaChevy.com www.Chevy-Finance.com www.Chevy-Tahoe.com www.Chevy-Trailblazer.com www.Chevy-Equinox.com www.PHXchevy.com www.Phoenix-Chevy.com www.PHXdealer.com www.GMAC-Credit.com Courtesy Chevrolet uses over 350 URL addresses directed towards multiple full featured web sites along with multiple micro-sites and online landing pages to generate floor traffic, incoming sales calls and electronic leads… Here are just a few:
24. Interactive Marketing Network As the multiple web sites, mico-sites and landing pages were being created, and linked to each other the entire implementation began to take on a network appearance and characteristics.
25. Interactive Marketing Strategy – Phase 4 SEM & Promo Landing Pages Primary Web Sites Full-Featured w/Inventory Campaign Specific Micro Web Sites Get a Year Worth Of Free Gas free GM Oil Changes For 3 Years HouseOfCourtesy.com 2007Tahoe.com CourtesyOnBell.com PHXChevrolet.com LatinoChevy.com SEM/SEO Key Word URL’s Point to Primary Site Deep Links CourtesyFleet.com WeBuyChevys.com GMAC-AZ.com 2006Silverado.com GetaCamaro.com YouGotGas.com ChevyPriceQuote FreeGMoilChange ChevyPride.com PHXfinance.com BK-OK-Car-Loans.com
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29. Ad Groups by Targeted URL’s Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Landing Pages & Micro-Sites Key Words or URL Based Site Targets Bid Amounts & Daily Limits SEM Campaigns by Targeted Segments Image Ads & Sponsored Links Leads Leads Leads
30. SEM Campaign Reports Whether self-directed or managed by a 3 rd Party Supplier, Dealers should insist on reviewing the SEM Campaign Metrics shown below on a monthly basis. eBusiness Directors and Managers should be reviewing these metrics daily and making bid adjustments.
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33. Dealership General Market Site (BZ Results) www.HouseOfCourtesy.com www.Chevrolet-USA.com www.Chevrolet-Phoenix.com www.CourtesyChev.com
36. CourtesyOnBell.com Web Site (BZ Results) www.CourtesyOnBell.com Satellite Lot Used Car Center focused on our “Buy Here- Pay Here” special finance operation
37. CourtesyFleet.com Web Site (BZ Results) www.CourtesyFleet.com Focused on Fleet and Commercial Retail accounts/clients
44. Scroll Down… Relevant Text based Hyperlinks reduce leakage from your SEM funnel and point search engine spiders in the right direction Trust generating and validity enhancing icons that are linked to lead generating sites add to a micro-site’s productivity
45. “ Push to Talk” buttons on ALL Micro-Sites and Landing Pages allow the Hottest Prospects to get immediate gratification Relevant Text based Hyperlinks leverage and extend your SEM investment beyond the specific targeted Micro-Site or Landing Page. These links reduce leakage from our SEM funnel and point search engine spiders to our other sites for ranking
46. YouGotGas.com Web-Store Promotion … As we discussed what would work; ELIMINATE GAS PRICE FEAR! We would advertise that when you buy a new Chevy from our inventory, we would include a prepaid fuel card with a year’s worth of gas… The lower the vehicle’s EPA, the more gas money had to go on the card!
47. 1. Win $500 worth of gas for free! Register for the Courtesy Chevrolet Got Gas* drawing to win $500 in pre-paid gas cards to be given away every Friday in October. Fill out the form at www.YouGotGas.com , or call 888-9-GOT-GAS* 2. Get a year’s worth of gas… without winning a contest! When you pre-register for the program by calling 888-9-GOT-GAS or online at www.YouGotGas.com , Courtesy Chevrolet will provide you with a pre-paid Fuel Card good for a year’s worth of Unleaded Gas that is honored at participating QT retailers in Arizona, when you purchase or lease a new Chevrolet car or truck from Courtesy Chevrolet at 1233 E. Camelback Rd., Phoenix, AZ 85014 before October 31, 2005*. Either way, YOU GOT GAS! YouGotGas.com Gives You Gas 2 Ways… *Terms & Conditions Apply, Visit Courtesy Chevrolet for full details
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49. Showroom Signage shows customers they are at the right place… And, gives the sales team something to point at as one more reason to buy at the “Big C” Showroom Signage used to Support Integrated Campaign
50. 20 Billboards & 60 Bus Shelters used to Drive Micro-Site Traffic & Phone Calls, resulting in over 800 Phone calls within 60 days & 12K+ site visitors
51. On The Web At: HouseOfCourtesy.com When you click here
53. www. YouGotGas .com Fuel Expense calculator based on 2 simple questions shows customers how important the cost of their gas is to them… Makes ‘em think! (Used by BDC reps on calls to 888-9-Got-Gas)
54. www. YouGotGas .com 1. Win $500 Worth of Pre-Paid Gas Cards by Entering Weekly Drawing 2. Register to get a year’s worth of gas When you buy a new Chevy from Courtesy has 2 sections…
55. Confirms Entry into $500 Weekly Drawing After entering the drawing to Win $500 Worth of Pre-Paid Gas Cards, the customer is offered a SECOND opportunity to register for the Year’s worth of Gas… All their info is pre-filled and the “ I am interested in” box is checked! Can I get a new Corvette for $1,500 down and under $500 a month? Can I buy a new Silverado right away, because the bank just picked up my truck I want to buy a new Tahoe for the best price without getting jerked around
56. Examples of Courtesy Chevrolet Campaign Specific Display Ads Placed within targeted Web Sites selected according to local visitor traffic and demographics. Linked to relevant content designed to convert visitors into leads… Deeplinked Online Ads
58. Deep Links go to Inventory Pre-Sorts Online & Offline Advertising Campaigns drive traffic to “Deep Links” into specialized content within full featured web site that is directly relevant to promotion…
62. Web Site Content Popularity – Excludes other sites, micro-sites & landing pages Page Page Views 1. Inventory Results Page 60,426 39.0% 2. Inventory Search Page 33,661 21.7% 3. Main (Home Page) 13,897 9.0% 4. Inventory Details Page 13,020 8.4% 5. Search New Inventory 3,926 2.5% 6. Pre-Owned Specials 3,654 2.4% 7. New Specials 3,063 2.0% 8. Pre-Owned Vehicles 2,006 1.3% 9. Specials 1,935 1.2% 10. Search Used Inventory 1,804 1.2% Total 154,875
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64. Search Engine Success Google “Organic” Ranking due to SEO by BZ Results “ Phoenix Chevrolet Dealers” search
65. Use SEM to Attract Loyal Chevy Customers Targeted by State
66. SEM Vendor Campaign Courtesy Chevrolet’s own in-house SEM campaign managed on a daily basis by CRM dept.… Having multiple and separate SEM campaigns allows Courtesy to dominate the search results, and pay only for the one click that usually results from the search.
67. Courtesy Chevrolet “Organic” SEO Listing of BZ site SEM Vendor Campaign Courtesy Chevrolet “2007Tahoe.com” SEM campaign
68. Courtesy Ad placed Directly with Google Courtesy SEM Ad placed Directly with Google Organic Ranking of Courtesy Micro-Site (free)
69. SEM Vendor Campaign Courtesy Chevrolet’s own in-house SEM campaign managed on a daily basis by CRM dept.… Having multiple and separate SEM campaigns allows Courtesy to dominate the search results, and pay only for the one click that usually results from the search. Competing Dealership Name Key Word Targeting
70. Dealer Managed Google Campaign Reporting Total of Targeted Prospects that Clicked Through to Landing Page Total of Targeted Prospects that Saw the Online Ad Cost per Targeted Prospect that Clicked on a Key Word based Ad Cost per Prospect that Clicked on a Banner Ad in the Google Network
71. Courtesy Chevrolet Campaign Specific Display Ads Placed within selected and targeted 3 rd Party Web Sites Using the Google Advertising Network Online Ad Examples
95. SAVE MONEY BUYING A NEW CHEVROLET CAR, TRUCK OR SUV For Phoenix, Arizona Chevrolet buyers It's fast, easy and FREE. Use Phoenix-Chevrolet-Dealers.com to receive competitive price quote bids from the most price aggressive, highest volume Chevrolet dealers in the Phoenix Valley. Our participating dealers have the largest new Chevrolet inventories and selections in Arizona, and they will offer you the largest discounts and most competitive auto loan and lease rates, along with the best terms in all of Arizona. For maximum discount new Chevrolet prices, including actual dealer invoice costs and Chevrolet factory MSRP, choose the Chevrolet car, SUV or truck that you want from the drop-down menu below. We'll put you in touch with participating Phoenix Chevrolet dealers who will send you their most competitive price quotes, and then offer to arrange a pre-scheduled test drive with a Chevrolet product specialist. The participating Chevrolet dealer you select based on prices quoted, vehicle availability and location will provide an Internet Sales Manager to work with you on getting the best overall deal on your choice of America's #1 Brand and #1 value in a new car, truck or SUV.
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Editor's Notes
Average monthly sales total for the combined Internet Sales and BDC teams was 180 vehicles per month…
Split both the BDC and Internet Sales Teams from 2 to 4 managed profit centers, and increased BDC rep’s from 8 to 12, increased ISS’s from 8 to 12… Average monthly sales total for the combined Internet Sales and BDC teams rose to 220 vehicles per month… Added CRM Administration Staff of 2, and moved telephone switchboard receptionists to 2 nd floor and off of the showroom floor. CRM admin staff funded with money previously used for outside vendor’s unsold showroom follow-up USPS direct mail program and newly structured Lead Quality Program that tracks invalid leads and credits for those invalid leads from 3 rd Party Lead Providers.
Added Special eFinance Team to handle online credit applications (720 received in July 2006 with 44 sales generated at $116,000 in gross profits), Added a Courtesy on Bell Road satellite store Internet Sales Manager to handle eLeads and set up appointments for sales staff… The Courtesy Chevrolet CRM/eBusiness Teams combined sales objectives & monthly capacity rose to 360+ CRM/eBusiness Facilitated Vehicle Sales per Month…
Moved both the new vehicle and used vehicle BDC’s into newly constructed hi-tech call center after 6 months of contruction and development, Added a full-time F&I Manager to the eFinance Sales Team, installed 2 additional office cube’s for eFinance so they can contract deals in the eBusiness area of facility… The Courtesy Chevrolet CRM/eBusiness Teams combined sales generation capacity goes to over 445 CRM/eBusiness Facilitated Vehicle Sales per Month…
Moved both the new vehicle and used vehicle BDC’s into newly constructed hi-tech call center after 6 months of contruction and development, Added a full-time F&I Manager to the eFinance Sales Team, installed 2 additional office cube’s for eFinance so they can contract deals in the eBusiness area of facility… The Courtesy Chevrolet CRM/eBusiness Teams combined sales generation capacity goes to over 445 CRM/eBusiness Facilitated Vehicle Sales per Month…