Rohit Talwar - Keynote Presentation to Entrepreneurs across Central and Eastern Europe at the USAID sponsored CEED conference in Slovenia 20 05 11

1. Shaping the New Decade
5th Regional CEED
Conference
Bled - Slovenia
May 20th 2011
Rohit Talwar
CEO - Fast Future
rohit@fastfuture.com
www.fastfuture.com

2. Growth is not Guaranteed

3. Thinking is Back in Fashion

4. Transformational Change?
It’s Only Just Begun

5. 0.5
1.5
2.5
3.5
0
1
2
3
4
Serbia
Latvia
Estonia
Ireland
Romania
Slovakia
Lithuania
Hungary
Poland
Bulgaria
Slovenia
Sweden
Cyprus
Finland
Austria
Czech Rep.
Source: Economist Intelligence Unit, January 2011
Netherlands
Denmark
France
UK
Belgium
Spain
Portugal
Germany
Greece
Italy
2011-2030 Annual GDP Growth (%)

6. Global Competitiveness Index
2010–2011 Rankings.
GCI 2010 - 2011 rank Country/Economy GCI 2009 - 2010 rank
2 Sweden 4
5 Germany 7
7 Finland 6
45 Slovenia 37
49 Montenegro 62
67 Romania 64
71 Bulgaria 75
79 Macedonia 84
89 Ukraine 82
94 Moldova n/a
96 Serbia 93
Source: WEF, 2010-2011

7. Global Competitiveness Index
2010–2011 rankings
GCI 2010 - 2011 rank Country/Economy GCI 2009 - 2010 rank
2 Sweden 4
5 Germany 7
7 Finland 6
8 Netherlands 10
9 Denmark 5
12 United Kingdom 13
15 France 16
18 Austria 17
19 Belgium 18
20 Luxembourg 21
29 Ireland 25
33 Estonia 35
36 Czech Republic 31
Source: WEF, 2010-2011 http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2010-11.pdf

8. Global Competitiveness Index
2010–2011 rankings
GCI 2010 - 2011 rank Country/Economy GCI 2009 - 2010 rank
39 Poland 45
40 Cyprus 34
42 Spain 33
45 Slovenia 37
46 Portugal 43
47 Lithuania 53
48 Italy 48
49 Montenegro 62
50 Malta 52
52 Hungary 56
60 Slovakia 47
67 Romania 64
70 Latvia 68
71 Bulgaria 75
Source: WEF, 2010-2011 http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2010-11.pdf

9. Global Competitiveness Index 2010–
2011 rankings
GCI 2010 - 2011 rank Country/Economy GCI 2009 - 2010 rank
79 Macedonia 84
83 Greece 71
96 Serbia 93
Source: WEF, 2010-2011 http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2010-11.pdf

10. Innovation Score 2011-2011: WEF
Ranking Country WEF Innovation Score
2 Switzerland 5.60
3 Finland 5.56
5 Sweden 5.45
34 Slovenia 3.73
45 Montenegro 3.48
87 Romania 2.94
88 Serbia 2.93
92 Bulgaria 2.91
97 Macedonia 2.88
Source: World Economic Forum, 2010-2011

11. Innovation Score 2011-2011: WEF -
Global Comparison
6
5
4
3
2
1
0
Source: WEF, 2010-2011

12. Ease of Doing Business
2011 Ranking 2010 Ranking Country Number of
reforms for 2011
1 1 Singapore 0
2 2 Hong Kong 2
3 3 New Zealand 1
4 4 UK 2
38 36 Macedonia 2
42 43 Slovenia 3
51 51 Bulgaria 2
56 54 Romania 2
66 65 Montenegro 3
89 90 Serbia 1
119 118 Kosovo 0
Source: World Bank ‘Doing Business,’ 2011

13. Marketing Innovation -
Zemanta
http://blog.tmcnet.com/blog/tom-keating/images/zemanta-movable-type2.jpg

14. Marketing Innovation -
Zemanta
• “Web users now spend half their time visiting content, far outpacing time spent with search,
communications and commerce”
- Online Publishers Association
• Zemanta is a revolutionary new platform for accelerating on-line content production for any
web user.
• Any user-created text (a blog post, article or web page) is directly “read” by Zemanta,
which recognizes all contextual content. Zemanta then combs the web for the most
relevant images, smart links, keywords and text, instantly serving these results to the user
to enrich and inform their content.
• Zemanta can be deployed on all major content publishing platforms and web browsers
through a simple plug-in.
• Every 300 words, Zemanta analyzes the content of your post and, in a sidebar,
recommends relevant articles, blog posts, images from Flickr, and videos from YouTube.
Clicking on a blog or article adds a link to it with the title, to the body of your piece. Images
and videos get pasted in with a credit to the original source.
http://www.zemanta.com/
http://venturebeat.com/2008/06/02/zemanta-can-enhance-the-way-you-blog/

15. Marketing Innovation -
Zemanta
• The founders have been thinking global from the beginning. They didn`t start looking
for confirmation at home, just the opposite, they went international right away.
• They started developing a product, that would satisfy global target markets and make
foreign seed and risk investors enthusiastic. The solution, they were developing,
didn´t grow from passion or from inner inspiration, but as a combination of rational,
pragmatic thinking, viability, youthful enthusiasm, a wish to succeed and
understanding the needs of those, they were trying to draw in their business cycle -
customers.
• Zemanta's founders hope this added edge will attract bloggers worldwide to use the
free service. As of February 2009, CEO Spetic says, some 27,000 bloggers around
the world (roughly 85% from the U.S.) had used the tool to "Zemify" upwards of
440,000 blog postings, which in turn have generated 26.5 million page views. The
number of its users has almost doubled in the past three months, the company says.
http://www.businessweek.com/globalbiz/content/apr2009/gb2009047_098106_page_2.htm

16. Marketing Innovation -
Zemanta
• Zemanta has mapped out two ways to make money, but neither is yet proven. The
first involves sponsored links, similar to the ones that have made billions of dollars for
Google. Within a few months, when bloggers use Zemanta to spiff up their postings
with related content, the tool also will suggest paid links pertinent to the subject
matter.
• The second planned source of revenue, on the other hand, does afford bloggers a
way to make some money through so-called associate referrals. If bloggers include
links in their postings to products or services offered by online retailers—and if
readers follow the links and buy something—the merchant will pay a finder's fee to
Zemanta and the blogger.
• The company already has inked one such deal with Amazon, whose "associates"
program pays between 4% and 15% of a product's purchase price for referrals. In
February, Zemanta opened a two-person New York sales office to persuade more
such merchants to sign up.
• Mr Spetic is confident enough of Zemanta's business model that he predicts the
company will break even by the end of 2010.
http://www.businessweek.com/globalbiz/content/apr2009/gb2009047_098106_page_2.htm

17. Marketing Innovation –
Red Orbit

18. Marketing Innovation –
redorbit
• Andraž Štalec is chief executive officer of the leading Slovene search engine marketing company, Red
Orbit (www.red-orbit.com).
• With its innovative approach to search marketing, Red Orbit offers high quality services, which
enables their clients better use of the web as a communication tool.
• Their services include search engine optimization, PPC campaign management, online identity
management and internet marketing consultations. With these services their partners attract a bigger
number of active buyers, establish their brand and enlarge advantage from other companies.
• Red Orbit also offers press release optimization and PPC campaign management and social media
marketing.
• "We give our customers an opportunity to place them on the first page of search engines and reduce
the cost of internet marketing up to 50%" says Red Orbit’s CEO.
• Ljubljana university incubator accepted innovative start-up Red Orbit as their new member. As they
said, Red Orbit is one of the most perspective and innovative start-ups in Slovenia. With their
perspective idea, vision and potential they are expected to become one of the mayor players in the
Slovenian Internet industry.
http://www.pr.com/press-release/88189
http://www.prlog.org/10140822-red-orbit-educates-young-slovenian-businessmen.html

19. Slovenia Business Innovation
• Visionect was Slovenia’s Nominee for the Mobile Premier Awards
2010 – ‘The best grassroots startup innovation chosen by their
peers in partnership with MobileMonday, the global community of
mobile professionals. The nominees were chosen by participating
MobileMonday chapters from over 250 participating startups’(1)
• ‘Visionect was established as a company developing applications
based on electronic paper and soon became the leading company
providing solutions and products based on electronic paper
in Slovenia. Our primary focus is on creating solutions for wireless
devices with extremely low energy consumption. Combining the
strong hardware and software research and development
backgrounds, Visionect Electronics offers high-end experties in the
areas of electronic paper applications, embedded systems,
customized application, electronics design and development.’(2)
(1) Mobile Premier Awards in Innovation Nominees, 18/01/2010, Mobile Premier Awards, http://www.mobilepremierawards.com/blog/tag/slovenia/
(17/05/2011)
(2) Visionect Profile, 29/03/2010), dotopen, http://dotopen.com/organizations/view/visionect-d-o-o, (17/05/2011)

20. Innovation in the Tourism Sector
Terme Snovik
Grand Hotel Primus Maya Adrenaline Park

21. Innovation in Slovenian
Tourism
• On May 18th 2009 it was announced that The Bank of Tourism Potentials in
Slovenia(BTPS) is to receive an award from the World Tourism Organisation
for special and innovative achievements in the field of tourism. The BTPS has also
been ranked as an example of good practice in the European Year of Creativity and
Innovation.
• The World Tourism Organisation (UNWTO) introduced the Ulysses award seven
years ago in order to draw attention to special and innovative achievements in
tourism every year. This year one of the three special jury awards in the public
institutions category will go to the Slovenian Tourist Board (STB) for the Bank of
Tourism Potentials in Slovenia (BTPS), a project which is implemented as a
partnership by Turistica (the Faculty of Tourism Studies at the University of
Primorska) and the Tourism Directorate at the Ministry of the Economy.
• The BTPS was founded in December 2006 at the proposal of Turistica. The leader of
the project is Dejan Križaj, a lecturer and researcher at Turistica. The BTPS has also
been supported by the Tourism Directorate at the Ministry of the Economy and the
STB. The project is aimed at increasing the innovative potential of Slovenian tourism.
http://www.slovenia.info/en/TTA/Slovenia-wins-UNWTO-award-for-innovation-in-the-European-Year-of-Creativity-and-Innovation.htm?e_casopis=2787&lng=2

22. Innovation in Slovenian
Tourism
• The main function of the BTPS is to promote the controlled flow of information on
promising ideas and opportunities in order to bring together the right people and the
right resources to realise new ideas and opportunities in Slovenian tourism.
• And the Ulysses award is not the only thing the BTPS has won: recognition for the
project has also come from the European Union, which will officially present the Bank
of Tourism Potentials in Slovenia in the European Year of Creativity and Innovation
and classify it as an example of good practice.
http://www.btps.si/img/en/btps_logo.gif
http://profile.ak.facebook.com/object3/1359/
27/n47660342868_4816.jpg
http://www.slovenia.info/en/TTA/Slovenia-wins-UNWTO-award-for-innovation-in-the-European-Year-of-Creativity-and-Innovation.htm?e_casopis=2787&lng=2

23. Tourism related Innovation
• To become internationally competitive, Slovenian tourism has in the past been
concerned with the development of new tourism infrastructure. Those efforts have
been rewarded, as the World Economic Forum ranked Slovenia at the 36th place out
of 130 countries in the 2008 edition of its Travel & Tourism Competitiveness report.
According to Marjan Hribar, Director General of Slovenian Directorate for Tourism, it
is now time to put an emphasis on developing and managing Slovenian tourism in a
sustainable manner.
• The first steps towards sustainability have already been taken. Last year, the newly
built Grand Hotel Primus on Ptuj became Slovenia’s first certified energy efficient
hotel. Furthermore, Terme Snovik, a spa resort near Kamnik, was awarded with the
EU Flower Eco Label in February and thus represents the first EU Eco labelled
accommodation facility in Slovenia. Last but not least, Terme Olimia, a spa resort in
Podčetrtek, initiated collaboration with local artisans and chefs by offering their guests
holiday packages that contain typical heritage products and tasting of traditional
meals.
http://www.sloveniatimes.com/en/inside.cp2?uid=7EEBBF4A-4D64-E162-E72D-
B0F30E06758E&linkid=news&cid=839A4F2D-F008-C37A-2CC9-4314C8A807ED

24. Tourism Innovation: Maya
Adrenaline Park
• 60% of Slovenia is forested and 70% of all forests are in private ownership.
• Despite this and owing to the relatively small nature of most forests, they were not
seen as a tourism generator.
• In 1998 the Maya outdoor centre was established in the Tolmin region, attracting 900
guests.
• In an expansion drive in 2004, Maya leased an area of forest from the local
community and established an ‘adrenaline park’ – a high ropes and platform course
set 10m above the forest floor in the trees themselves.
• An agency from Germany was employed in helping to sustainably plan the EUR
100,000 adrenaline park.
• Maya, including the country’s first adrenaline park attracted some 6500 guests in
2006, 45% of which came from the U.K and generated some EUR 200,000 in profit.
• Another improvement to the running of the business regards transport. Traditionally
hard to reach, a complimentary bus runs daily from Ljubljana.
www.inno-forest.org

25. Look for Obvious Gaps
Mobexpert (Romania)

26. Case Study: Romania
• Dan Sucu is founder and chief executive of Mobexpert, a Romanian
furniture retailing chain that has 1,800 employees and stores in three
countries across the region.
• Mr Sucu set up Mobexpert in 1993 after realising nobody was satisfying
Romanian businesses’ hunger for stylish, modern office furniture.
• The company now has revenues of €170m (£140m, $203m) and
superstores in Romania and Bulgaria, with a nascent operation in Serbia.
• It sells furniture imported from all over the world as well as pieces produced
by Mr Sucu’s four factories in Romania. His market position appears secure:
when Ikea finally arrived, his nearest store experienced a 40 per cent
increase in volumes.
• Each year, Mobexpert Group is investing more than 2 million EUR in
utilities, advanced technologies and new production systems.
Source: FT ‘International Business Insight,’ June 2010 http://media.ft.com/cms/4ce51cf8-7e13-11df-8478-
00144feabdc0,dwp_uuid=dc1b8396-76f5-11df-ba79-00144feabdc0.pdf

27. Visaris Vision C – Universal Digital
X-ray Machine (Serbia)

28. Serbia: Business Innovation
• A collaboration ‘between the USAID Serbia Competitiveness Project,
the Best Technological Innovation Competition (sponsored by the
Ministry of Science and Technological Development), and Junior
Achievement Serbia began in February 2010 with the creation of a new
competition category "Best High School Innovation", and a special
award for "Best Social Innovation" within the Best Technological
Innovation Competition.’(1)
• Although obviously not a business the two competition winners came
up with innovative and practical ideas that have real commercial
potential.
– Team ‘SNIT2’ is composed of 6 students and proposes to develop
specialized fitness center equipment which enables the collection
and reuse of energy generated during a workout.(2)
– Team "Life’" (student company from Agricultural school PKB in
Belgrade) is composed of 4 students and proposes to design and
sell lamps from recycled material.”(3)
(1) Best Technological Innovation Competition, 12/01/2011, Junior Achievement Serbia, http://www.ja-serbia.org/en/news/best-technological-
innovation-competition, (17/05/2011)
(2) ibid
(3) ibid

29. Serbia Business Innovation cont.
• The Annual AUREA Awards (http://www.energy-lite.com/en/index.php#) are presented to
the most innovative area for investment in Serbia. This years nominees are (1)
– "Biotoksinomer" - A device for a water quality control,
– "Electronics" - combine for picking raspberries and blackberries,
– "Energoobnova" - biomass power plant,
– "Ledlight" - Street LED lighting,
– "MAZ-203 CNG BIK - City low-floor bus with natural gas,
– "Onion Slicer" - industrial automated machines for cutting vegetables,
– "Pethouse" - A mobile device for grinding of used PET plastic bottles; and
– Faculty of Technology Leskovac-continuous reactor for biodiesel.
• Last year’s winner was Visaris, who produced a universal digital x-ray machine ‘Vision C’(2)
– ‘Vision C is a state-of-the-art, universal, auto-positioning digital radiography system
capable of handling virtually all radiography examinations with a single, full-size flat
panel detector. Fully programmable, automated robotic system with intelligent motion
and positioning control Vision C seamlessly transforms from the functionality of a
vertical bucky stand to a table system for optimal exam efficiency. Immobile and
traumatised patients are easily imaged in several directions without moving on a fully
transparent elevating table’(3)
(1) Aurea 2011 Shortlist, EnergyLite Electronics, http://www.energy-lite.com/en/component/content/article/13-naslovna-vest/61-aurea2011, (17/05/2011)
(2) Visaris won 2010 Aurea award - Investment of the year in Serbia declared, 23/03/2010, www.eKapija.com, http://www.ekapija.com/website/sr/page/301990_en,
(17/05/2011)
(3) Vision C Universal Digital Radiography, Visaris, http://www.visaris.com/index.asp?j=en&item=178, (17/05/2011)

30. Demographic Destinies
2 billion more people in 40 years –
Demographics is Driving Economics
448 739 691 5231
344
1998 4157
729 1030
585
2010 2050 Source : United Nations

31. Life Redefined –
Lifespans are Increasing
Under 50’s have 90%
chance of living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the health,
housing, consumption and
resource implications?
What kind of opportunities
will be created?

32. BCG’S 2011 Global Challengers
and Emeriti: Origin Countries
35 33
30
25
20
20
15 14
10 8
6
5
5 4
3 3
2 2
1 1 1 1 1
0
Source: Boston Consulting Group, January 2011

34. Background Note
Work in 2020
• Gartner research analysts recently convened to discuss the changing
nature of work and table some predictions for the coming decade. Their
consensus view was that chaotic, distributed and ad-hoc teams of people,
along with blurred organizational boundaries, would become the norm for
most modes of work.
• “De-routinization” of work. “Non-routine” activities that cannot be
automated, such as innovation, leadership and sales, will dominate
employment: By 2015, 40 percent or more of an organization’s work will be
“non-routine,” up from 25 percent in 2010.
• Work swarms. Rather than traditional teams of people familiar with each
other, ad-hoc groups or “work swarms,” with no previous experience of
working with each other, will become a commonplace team structure.
Gartner’s “work swarms” concept sounds similar to the Noded philosophy,
which describes how groups of individuals, often but not necessarily
geographically distant, come together to form temporary or recurring project
teams.
Source: Gartner, cited in gigaom, Nov 2010 http://gigaom.com/collaboration/the-future-of-work-10-ways-that-the-world-of-work-will-change-in-the-2010s/

35. Background Note
Work in 2020
• Weak links. Weak links are the cues people can pick up from people who
know the people they have to work with. Exploiting our own networks will
help us to develop the ties that are required for participating in wider “work
swarm” opportunities.
• Working with the collective. Being able to influence the complex
ecosystem of suppliers, partners, clients and customers will increasingly
become a core competence.
• Work sketch-ups. Informality will define most “non-routine” work activities;
the process models for these activities will be simple “sketch-ups,” created
on the fly.
• Spontaneous work. Seeking new opportunities and creating projects
around them is likely to be an opportunistic, rather than strategic, activity.
• Simulation and experimentation. The culture of Google’s “perpetual beta”
is likely to spread to other industries, with rapid prototyping taking place in
very public environments.
Source: Gartner, cited in gigaom, Nov 2010 http://gigaom.com/collaboration/the-future-of-work-10-ways-that-the-world-of-work-will-change-in-the-2010s/

36. Background Note
Work in 2020
• Pattern sensitivity. Extrapolating from history and experience will become
less reliable; the ability to detect and parse patterns and trends in society
will provide better insights.
• Hyperconnected. With formal and informal work diffused across
organizational boundaries, the support mechanisms for workers
(healthcare, HR, IT) will need to evolve to support fuzzier, ad-hoc
relationships between people and departments.
• My place. The boundaries between home and work life are already blurred.
Balancing almost 24/7 availability against burning out will become a critical
skill.
Source: Gartner, cited in gigaom, Nov 2010 http://gigaom.com/collaboration/the-future-of-work-10-ways-that-the-world-of-work-will-change-in-the-2010s/

37. New Industry Models and Mindsets

38. Swoopo - The $17,739 iPad

39. Access vs. Ownership

40. Think Like the Customer
e.g. Open Innovation

41. Learning Investments

42. TMT – Convergence and Immersion
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• 100Mbps • Camcorder
• Email • 24M Color Display
• IMS • Memory (160GB)
• Browsing • Multiformat A/V
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

43. What I Want – When I Want

44. New Analytics and a New Knowledge Infrastructure

45. Background Note
Data Growth
• A recent IDC report suggested that “The digital universe is expected to gain
further momentum over the next decade, increasing 44-fold to 35 trillion
gigabytes by the year 2020.” (1).
• Taken together, these are increasingly characterized as ‘big data’ and can
be seen to represent the amalgam of customer and commercial data from
public, proprietary and purchased sources. It’s this confluence that has led
the Aspen Institute in its 2009 InfoTech09 report to suggest “ as all these
systems begin to interconnect with each other and as powerful new
software tools and techniques are invented to analyze the data for valuable
inferences, a radically new kind of “knowledge infrastructure” is
materializing.” (2)
• Should this trend continue, it will take us into an era of super-abundance of
‘big-data’.
Source (1): EMC, May 2010 http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iview.htm
Source (2): Aspen Institute, 2009 http://www.aspeninstitute.org/sites/default/files/content/docs/pubs/InfoTech09.pdf

46. Internet of Things

47. Background Note
Internet of Things
• The ‘internet of Things’ is a term used to describe a growing set of related
technologies that allow real-world, physical objects to be connected to, and
networked across, the internet. This enables an object to share real time
sensor data about both the conditions of the environment it is in as well as
its own status. A 2010 McKinsey article suggests it will enable the
development of two core activities - “information and analysis” (covering
tracking behavior; analysis of the environment and sensor-driven decision
making) and "automation and control” (1).
• This could open up new options across the fields of machine-to-machine
communication and be used to deal with complex, data-heavy issues such
as city traffic, pollution reduction and energy management.
• Some argue the true transformative value will only emerge when data
collected from multiple sources (and perhaps for different purposes) can be
combined to create new real time business intelligence.
Source (1): McKinsey, 2010 http://www.mckinseyquarterly.com/The_Internet_of_Things_2538
Source (2): Web of Things, February 2011 http://www.webofthings.com/2011/02/04/lift11-talk-transcript/

48. Background Note
Ambient Intelligence (2011-20)
• Effectively, ambient intelligence is about creating electronic environments
that are sensitive and responsive to the presence of people. This implies
embedding intelligence and an IP address in everything from the paint on
our walls to the windows and curtains and the furniture we sit on. There are
already diverse applications using ambient technology on the market, but
one crucial sticking point is that few of them are fully integrated into wireless
communication systems. European researchers have been addressing this
outstanding issue.
• The idea is to integrate sensor networks into wireless communication
systems and to ‘capture’ the user‘s environment, perhaps using a mobile
phone as a gateway, and then transmit this context to a service platform to
deliver a personalised service and act on situations, says Laurent Herault,
project coordinator of a research scheme developing new ways of capturing
ambient intelligence in post-3G mobile communication systems through
wireless sensor networks.
Source: Science Daily, January 2008
http://www.sciencedaily.com/releases/2008/01/080112080851.htm

49. Augmented Reality /
Interactive Data Eyeglasses

50. Background Note
Augmented Reality Expansion
(2011-2020)
• Augmented Reality Expansion: Augmented reality involves using visors,
mobile phones and heads up devices to overlay digital information onto
physical world objects e.g. buildings. This could give them what futurist Ian
Pearson calls a dual architecture. 55% of Internet experts surveyed by Pew
believe that by 2020 many lives will be touched by the use of augmented
reality or spent interacting in artificial spaces. 'SixthSense' is a wearable
gestural interface prototype that augments the physical world around us
with digital information and lets us use natural hand gestures to interact with
that information. (Canwest News Service)
Source: Canwest News Service 2009
http://www.canada.com/Technology/Mobile+phone+main+tool+2020+survey/1078449/story.html

51. Background Note
Interactive Data Eyeglasses
(2011 onwards)
• Interactive Data Eyeglasses: A team of scientists at the Fraunhofer
Institute for Photonic Microsystems IPMS in Dresden, Germany, is working
on a device that incorporates eye tracking to influence the content
presented to the viewer. Without having to use any other devices to enter
instructions, the wearer can display new content, scroll through a menu or
shift picture elements simply by moving her eyes or fixing on certain points
in the image. (ZDNet)
Source: ZDNet, June 2009 http://blogs.zdnet.com/emergingtech/?p=1580

52. Haptics / Holograms / Interactive Surfaces

53. Background Note
Haptics technology (2010-20)
• Haptics Technology: Haptics technology interfaces via touch by applying
forces, vibrations, and/or motions to the user (effectively mechanical
stimulation). Computerized image analysis is used to extract information
from images. It can be used in medical applications to determine the size of
organs or to build 3-D models of organs before surgery. For example, a PhD
candidate at Uppsala University, Sweden, has developed new technology to
make it easier to diagnose and plan the treatment of cancer. He used
haptics technology to develop new interactive methods, where the mouse
and keyboard are replaced by a pen-like three-dimensional mouse that
enables the user to feel the virtual organs.‘ (Uppsala University, Sweden)
Sources: Uppsala University, Sweden, February 2008
http://www.primidi.com/Feeling_organs_via_a_display_screen

54. Background Note
Touchable Holographs
(2011 onwards)
• Touchable Holographs: A ‘touchable holograph‘ display has been
developed at the University of Tokyo. It adds tactile feedback to 3D images
hovering in space in front of a concave mirror using an ultrasound device
positioned below the LCD and mirror. (ZDNet)
Source: ZDNet, June 2009 http://blogs.zdnet.com/emergingtech/?p=1580

55. Background Note
Interactive Surfaces
(2011 onwards)
• Interactive Surfaces
• 2010 onwards
• Even skin has become an interactive surface, with scientists able to create
a system that allows users to use their own hands and arms as
touchscreens by detecting the various ultralow-frequency sounds produced
when tapping different parts of the skin. Skinput uses microchip-sized
projectors to allow for interactive elements rendered on the user’s forearm
and hand.
Source: ZDNet, March 2010 http://blogs.zdnet.com/emergingtech/?p=2146

56. Future Growth Industries

57. Green Buildings - $600Bn by 2015
Source: PR Log, December 2010

58. Background Note
Green Buildings
• Green building is the practice of increasing the efficiency with which
buildings and their sites use and harvest energy, water, and materials;
reducing building impacts on human health and the environment, through
better siting, design, construction, operation, maintenance, and the
complete building life cycle.
• The US Green Building Council defines Green Building Design as:
To significantly reduce or eliminate the negative impact of buildings on the
environment and on the building occupants. Green building design and
construction practices address: sustainable site planning, safeguarding
water and water efficiency, energy efficiency, conservation of materials and
resources, and indoor environmental quality.
Source: CT Energy, retrieved April 2011
http://www.ctenergyinfo.com/greenbuildings.htm

59. Rising Infrastructure Spending
• CIBC projects up to $35
trillion in public works
by 2030 (1)
• Annual spend:
– North America
$180Bn
– Europe $205Bn
– Asia $400Bn
– Africa $10Bn

60. Airport Expansion by 2020
China from ~150 to 244
India from ~100 to 150

61. Opening Up Education

62. Transforming Healthcare

63. Green Transport Revolution

64. New Energy Solutions

65. Reinventing Retail

66. Nanomaterials - $100Bn

67. European Smart Grid - $200Bn+

68. Background Note
Smart Grid Market
• Smart grids updates traditional power grids by carrying electricity using
digital technology.
• Smart grids essentially take an electricity grid and deliver to it
communications and computer technology, so that suppliers can deliver
electricity to consumers in a wider range of conditions, while also
accommodating wind and solar power sources.
Source: TMC Net, retrieved April 2011 http://smart-grid.tmcnet.com/

69. Bio-pharma - $319Bn by 2020
Source: PwC, ABLE, 2010

70. Background Note
Bio-Pharmaceuticals
• Biopharmaceuticals are products which are derived using living organisms
to produce or modify the structure and/or functioning of plants or animals
with a medical or diagnostic use.
Source: Pharmaceutical Technology, retrieved April 2011
http://www.pharmaceutical-technology.com/glossary/biopharmaceuticals.html

71. Industrial Biotech - $659Bn by 2020
Source: Economist, June 2010

72. Background Note
Industrial Biotech
• Industrial Biotechnology is the application of biotechnology for the
environmentally-friendly production and processing of chemicals,
pharmaceuticals, materials and bio-energy. It is widely regarded as the
solution to find alternatives for the diminishing amount of fossil resources
such as oil and natural gas.
• Industrial Biotechnology is also referred to as "White" Biotechnology,
symbolising its role in providing clean and sustainable processes.
Source: Era IB, retrieved April 2011 http://www.era-ib.net/default.asp?cid=31

73. 3D Printing - $1Tn+?

74. How Should we Respond?

75. 1 – Go Where the Money is

76. 2. Create Advisory Groups

77. 3. Be Visible – Awards, Web,
Networks and Associations

78. 4 - Be Magnetic

79. 5 – Service is the Killer App

80. Conclusions – Playing to Win
• Think Customer
• Focus on Growth Markets
• Be Visible

81. Designing Your Future
Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

82. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

83. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Workshops Planning, Timelining &
Future Mapping
Personal Futuring for Leaders
and Leadership Teams Expert Consultations &
Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation & Innovation and Strategic
Venturing Programmes Investment
Strategy Creation &
Development of
Implementation
Roadmaps

84. Example Projects
• Public and private client research e.g. :
– Innovation in the Health Sector
– The Shape of Jobs to Come – Department for Business, Innovation and Skills
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision
to 2020 (Underway)
– Future of Travel and Tourism Investment in Saudi Arabia (Underway)
– Scenarios for the global economy for 2030 and the implications for migration (underway)
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends
and challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats

85. Our Clients