Team #4's case analysis document summarizes a premium chocolate company's goals, strengths, weaknesses, opportunities, threats, competitors, and proposed solution. The company aims to double or triple its size in 10 years. It has strengths in brand influence, loyal customers, product variety, and awards, but weaknesses in online sales, production, brand awareness, and packaging. Expanding its online sales is proposed to address weaknesses and help the company grow. Key competitors include Godiva, Bernard Callebaut, and Lindt.

1. Team #4
Joel Guerrero
Zhidong Wu
Adja Diakhate
Michael El-Hayek
Case
Analysis

2. DESIRED OUTCOME
Grow the firm in the next ten years by double or triple this
- The Canadian premium chocolate industry 167 million

3. PRE-SWOT ANALYSIS
Strengths • Historical brand influences
• Loyal customers
• Product variation
• Award winning recognition
Weakness • Small % of online store
• Production
• Brand awareness
• Packaging
Opportunities • 2010 Vancouver Olympics
• Fair trade
• Huge premium chocolate
industry
Threats • Competition

4. OBSTACLES
• Competition
• Production
• Inventory
• Having
• Shipping
• Shelf life

5. HUMAN FACTOR
Steve Parkrhill (New CEO)
Shareholders
Stake holders

6. COMPETITION
Godiva
Bernard Callebaut
Lindt
Purdy’s

7. ALTERNATIVES

8. FINANCIALS
Liqudity
Ratio = Curentt assets $8,395,363 = $3.08
Current liabilites $2,722,811
Levearge = Total liabilites $2,722,811 = 48.00%
Owners Equity $5,672,551
Return On
Sale = Net Income $891,081 = 7.52%
Net Sales
$11,850,480
Return On
Equity = Net Income After Tax $891,081 = 15.71%
Total owners Equity
$5,672,551

9. SOLUTION
Expand the online sales

10. POST-SWOT ANALYSIS
Strengths • Historical brand influences
• Loyal customers
• Product variation
• Award winning recognition
Weakness • Small % of online store
• Production
• Brand awareness
• Packaging
Opportunities • 2010 Vancouver Olympics
• Fair trade
• Huge premium chocolate
industry
Threats • Competition

11. THANK YOU