Propuesta de Plan de Marketing elaborada para una agencia de publicidad que lleva la promoción de los centros de Primark en España. Trabajo elaborado junto a mi compañero del IE - Carlos Morales (@cmorales)
Lindt Shared Services Model RecommendationKelly Bowker
I participated in a two-day MBA case competition for Lindt Chocolate. We were asked to evaluate and recommend how the shared service model could be implemented in North America.
After evaluating Lindt's history in NA and globally we decided to recommend they use the shared service model to implement a CSR plan.
I handled:
- creation of the PPT
- consumer research for confectionery industry, purchase decision factors, brand awareness, consumption trends
- business benefits for integrating CSR into the global business practice
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Starbuck's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
Propuesta de Plan de Marketing elaborada para una agencia de publicidad que lleva la promoción de los centros de Primark en España. Trabajo elaborado junto a mi compañero del IE - Carlos Morales (@cmorales)
Lindt Shared Services Model RecommendationKelly Bowker
I participated in a two-day MBA case competition for Lindt Chocolate. We were asked to evaluate and recommend how the shared service model could be implemented in North America.
After evaluating Lindt's history in NA and globally we decided to recommend they use the shared service model to implement a CSR plan.
I handled:
- creation of the PPT
- consumer research for confectionery industry, purchase decision factors, brand awareness, consumption trends
- business benefits for integrating CSR into the global business practice
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Starbuck's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
This is a campaign presentation which outlines the current issues faced by the Cadbury Coco campaign. it also outlines a new revised campaign and implementation of marking communication tools.
resuming internationalization at starbucksSaurabh Arora
Starbucks Growth
In 2007 Starbucks had a presence in 17 countries through approximately 17000 stores
Revenue grew from $160 million in 1993 to $10 billion in 2009
Starbucks revenue grew on average 30 percent per year between 1993 and 2009 in line with the company’s growth in the number of stores.
In early 1990’s growth in stores was approximately 70 percent
In 1996 & 1997,year on growth increased in foreign stores but declined in domestic stores
Growth of company slowed to approximately 20 percent per year from 2003 to 2008
Global recession, intensifying competition and supply chain pressures further hindered the growth
Internationalization
In early 1990’s Starbucks expanded into Canada
From 1996,company started to enter more distant countries such as Japan, Singapore, Phillipines, Taiwan and Thailand
Company’s performance slowed down with increase in pace of internationalization
Foreign expansion had larger effect on performance than domestic growth
In 1993 pace of Internationalization was moderate whereas in 1997-98 pace was high
Starbucks acquired Seattle coffee company in United Kingdom and opened 252 additional stores
Starbucks entered Thailand and Australia with the opening of 25 and 18 stores respectively
Effect of PACE on Performance
PACE means “Relative growth in foreign stores each year”
Negative association between pace and performance throughout
Exceptions:
1993 – Moderate expansion Low ROA
1997-1998 – High expansion Moderate ROA
2001 – High expansion Above average ROA
Rhythm & Performance
RHYTHM means “Regularity in Internationalization”
Irregular rhythm leads to more volatility and low performance
Regular rhythm leads to high performance and high ROA
Performance was more sensitive to rhythm of foreign expansion than domestic expansion
This is a campaign presentation which outlines the current issues faced by the Cadbury Coco campaign. it also outlines a new revised campaign and implementation of marking communication tools.
resuming internationalization at starbucksSaurabh Arora
Starbucks Growth
In 2007 Starbucks had a presence in 17 countries through approximately 17000 stores
Revenue grew from $160 million in 1993 to $10 billion in 2009
Starbucks revenue grew on average 30 percent per year between 1993 and 2009 in line with the company’s growth in the number of stores.
In early 1990’s growth in stores was approximately 70 percent
In 1996 & 1997,year on growth increased in foreign stores but declined in domestic stores
Growth of company slowed to approximately 20 percent per year from 2003 to 2008
Global recession, intensifying competition and supply chain pressures further hindered the growth
Internationalization
In early 1990’s Starbucks expanded into Canada
From 1996,company started to enter more distant countries such as Japan, Singapore, Phillipines, Taiwan and Thailand
Company’s performance slowed down with increase in pace of internationalization
Foreign expansion had larger effect on performance than domestic growth
In 1993 pace of Internationalization was moderate whereas in 1997-98 pace was high
Starbucks acquired Seattle coffee company in United Kingdom and opened 252 additional stores
Starbucks entered Thailand and Australia with the opening of 25 and 18 stores respectively
Effect of PACE on Performance
PACE means “Relative growth in foreign stores each year”
Negative association between pace and performance throughout
Exceptions:
1993 – Moderate expansion Low ROA
1997-1998 – High expansion Moderate ROA
2001 – High expansion Above average ROA
Rhythm & Performance
RHYTHM means “Regularity in Internationalization”
Irregular rhythm leads to more volatility and low performance
Regular rhythm leads to high performance and high ROA
Performance was more sensitive to rhythm of foreign expansion than domestic expansion
Theo chocolate case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
Table of ContentsIntroduction3Literature review3Product lisandrai1k
Table of Contents
Introduction 3
Literature review 3
Product description and offering 4
Market Analysis 4
Micro and macro environments 4
Customer analysis/ segments/ target markets 5
Competitor analysis 5
Objectives of business /company/positioning strategy/marketing strategy 5
Marketing outline 6
References 7
Introduction
The focus of this report is to accord a comprehensive analysis of the opportunity structure in Oman and throughout its surroundings for charlotte, and Calisson, French dessert snacks. a charlotte, also known as icebox cake is a type of French trifle that can be served cold or hot. On the other hand, Calissons are classical French dessert candy incorporating smooth, pale yellow, a uniform paste of candied fruits, and ground almonds surfaced with a small layer of royal icing (Medrich, 2017). Undeniably, Oman exhibits a competitive environment where the consumers of snacks have got various brands to select. Therefore, organizations dealing in this array, struggle to retain old and entice new customers. As a consequence, this study concentrates on the economic feasibility of introducing the French dessert snacks into the Oman market. This entails a comprehensive evaluation of the Omani market aspects like demographic and geographical elements. As well as the anticipated operation, projections of profits, and examination of the expected ROI. Literature review
Indeed, service business marketing approaches are techniques of using the market opportunity and niche; to introduce new products in the market which can satisfy the niche (McDaniel, & Gates, 2013). In other words, these approaches apply the marketing mix to satisfy and attract clients to make profits for the firm. Therefore, the marketer should identify what the customers want to purchase and how much they can pay for the product. Accordingly, modern-day marketing and market niche commence with the clients rather than production, sales, or technological improvement and continue with the client's contentment as well as social happiness. That is to say that the consumer is the leading light.
Primarily, the Oman retail sector, though bestride through the non-store retail, has been encountering the emergence of retail restaurant chains. These organized and big restaurants provide a wide variety of snacks and fast-moving consumer products at enticing prices and pleasurable shopping experience. The central focus is to provide the customers with value, volume, and variety of snacks. Into the bargain, the service market incorporates more than the known four Ps of marketing, product, promotion, place, and price. The extra Ps include people, process, and physical evidence. Further, the service business marketing place entails expediency for shopping, storeroom interiors, and storeroom locale (Singh, 2012). Product description and offering
Notably, the introduction of Charlotte and Calisson in the Oman market gravitates to a highly innovative and entrepreneurship n ...
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