This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.

1. Paige, Jasmine & Eleanor
INDIE-ROCK

2. Indie rock/ rock both usually use performance based music videos for their
songs. This allows audiences to see that the artist is passionate about what
they’re doing. They also often contain a lot of narrative in their music videos
and example of this would be: 30 Seconds to Mars-Closer to the Edge
PERFORMANCE
https://youtu.be/mLqHDhF-O28

3. Music videos that follow a narrative usually relate to the lyrics of the song.
Narrative music videos have the opportunity to capture the attention of
people who aren’t fans of the actual music as the narrative could interest them
instead.
This type of music video is used frequently throughout different genres,
however, in indie rock it might keep the audience interested as it contrasts the
basic performance type video.
Arctic Monkeys - Snap Out Of It
NARRATIVE

4. Mise-En-Scene
• This is a hybrid music video.
• A mix of performance and narrative.
• The performance based part is at a concert
and is very lively.
• The lighting at the funeral and the concert
are low-key, compared to the war zone and
the home, where they’re high key.
MISE-EN-SCENE, CAMERA WORK,
SOUND AND EDITING OF OF IMAGINE
DRAGONS – DEMONS
Editing
• The setting jump cuts back and forth
between a concert, funeral, a home, and a
war zone. This shows the two sides of the
song.
• There is a transition of the characters at
the concert and then them in a different
scene.
Sound
• The song plays throughout the music
video.
• Once the song has finished, a new song,
recorded on a lower quality device plays
with people singing along to it.
Camera
• Range of different shots:
• Long shots and close ups at the concert
• Mid shot in the war zone of a man carrying
another man
• Extreme close up of girls face at funeral –
shows her sadness.
• Etc.

5. STILLS OF DEMONS – IMAGINE
DRAGONS

6. Music Video
IMAGINE DRAGONS – DEMONS

7. • Alternative rock
• Sub-genre
• Originated in the United States and U.K. in the late 1970’s to 1980’s
• At first, was used to describe independent record labels as it became
associated with the music that they produced
• The term is more ambiguous today compared to when it first
emerged due to the eventual success of some Indie Rock artists
• DIY attitude was often used
• Some artists avoided getting involved with major labels so that they
had more freedom to experiment
• Nirvana was one of the first indie bands to sign to a major label in
the 1990’s
HISTORY OF THE INDIE ROCK
GENRE

8. INDIE ROCK ARTISTS

9. INDIE ROCK RECORD LABELS