Swot Analysis of Shopclues and its compettors

1. SWOT Analysis of
Done By Anushka Manoj Jain
Roll No.-99

2. PAGE 1
Acknowledgement
I am highly indebted for the guidance and
constant supervision as well as for providing
necessary information regarding the project
& also for their support in completing the
project.
I would like to express my gratitude towards
my parents for their kind co-operation and
encouragement which helped me in
completion of this project.
I would like to express my special gratitude
and thanks to industry persons for giving me
such attention and time.
My thanks and appreciations also go to my
colleague in developing the project and
people who have willingly helped me out
with their abilities.

3. PAGE 2
Index
1.Introduction
2.Swot analysis
 Strength
 Weakness
 Opportunity
 Threat
3.Competitors
4.Suggestion/Conclusion
5.Webliography

4. PAGE 3
Introduction
ShopClues.com is an online marketplace,
headquartered in Gurgaon, India. The
company was founded in the Silicon Valley,
USA in 2011 It has over 12,000 registered
merchants retail +2,00,000 products on the
platform to over 42 million visitors every year
across 9500 locations in the country.
ShopClues joined as 35th entrant in the
Indian e-commerce in 2011. The company
employs about 700 people across different
locations. ShopClues is the Indian subsidiary
of Clues Network Inc.., a US Corporation and
was founded in November 2011 by an
alumnus of Washington University and Wall
Street internet analyst Sandeep
Aggarwal and eBay’s former Global Product
Head, Sanjay Sethi.

5. PAGE 4
Type Private
Founded July 2011
Headquarters Gurgaon, India
Area served India
Founder(s)  Sandeep Aggarwal
 Sanjay Sethi
CEO Sanjay Sethi[1]
Industry Internet
Website www.shopclues.com
Alexa rank 497 (August 2015)
Type of site E-commerce
(Online shopping)
Available in English
Launched July 2011; 4 years
ago
Current
status
Active

6. PAGE 5
Slogan
Target group
Positioning
USP
“India’s first and
largest managed
marketplace”
Middle income online
shoppers generally
from tier2 and 3 cities.
Great shopping
experience for the
masses.
Ample choice to
customers in its
products varieties at
wholesale rates.

7. PAGE 6
SWOT Analysis
 Strength
1. It has 7,500 plus national and international
brands.
2.A large sellers base comprising of 75,000 plus
sellers.
3. It lists 9,000,000 products across 4000 plus
categories.
4. Products are shipped to 12,000 plus cities.
5. Great offering of EMI plans for price sensitive
customers
6. Loyalty system in the form of Clues Bucks.
7. Numerous prestigious awards are won by it like
Red Herring Asia Top 100, Best eRetailer Award
etc.
8. MOU signed with India Post, wide distribution
network of India Post can be leveraged.
9. Great marketing initiatives like the Make in India
campaign, Diwali Flea Market, ShopClues Factory
Outlet etc
10. Received multiple rounds of funding. Investors
include Helion Venture Partners, Tiger Global etc

8. PAGE 7
 Weakness
1.Relatively less brand visibility in metros in
comparison to its strong competitors.
2. Limited market share growth due to intense
competition
3. Late delivery
4. Fewer discountsand bargaining
5. Limited exposure
6. Limited advertising

9. PAGE 8
 Opportunities
1. Expansion to other countries
2. Heavy promotion to capturethe rising
affluent and internet savvy populationin tier 2
and 3 cities.
3. Expansion to other productcategories like
fresh produce.
4. Acquisition of ecommerce portal like yepme
or zovi to strengthen their positioning.
5. Sale of private labels.
 Threats
1.Increased competition from ecommerce
giants like amazon, flipkart etc.
2. Heavy discounts offered by offline stores
like BigBazaar etc.

10. PAGE 9
Competitors
1. Amazon
2. Snapdeal
3.Flipkart
4.Yepme
5.ebay

11. PAGE 10
Conclusion/Suggestions
A developing country can be rationalized
and mechanized if it introduces e commerce
effectively and efficiently .It will enhance its
output and gives competitive advantage.
Information technology (IT) has boosted e
commerce worldwide .Now it’s easier to
enter to a new market and one can evaluate
his/her product and company’s
performance .It reduces business overhead
and enhances business management.

12. PAGE 11
Webliography
1.Emarkerter.com/products/report.php?esaia/wel
come.html> www.whatis.com/e-commerce
2.P.Timmers, Electroniccommerce –strategies
and models for business to business.
www.ibm.com/ebusiness
3.Wikipedia