Robert Krell is an advertising and marketing executive with over 25 years of experience in the healthcare industry. He currently serves as President of Krell Advertising, Inc. and Krell Clinical Communications, LLP, where he provides creative solutions for clinical research organizations and pharmaceutical companies. Prior to founding his own agencies, Krell held creative roles at advertising firms where he developed award-winning campaigns for major pharmaceutical brands.

1. ROBERT B. KRELL
179 Route 31 Tel 908-806-7477
Flemington, NJ 08822 Cell 908-625-1462
www.krelladvertising.com rkrell@krellinc.com
Summary
Senior marketing and advertising executive with more than 25 years of creative and effective leadership in the
healthcare, pharmaceutical, and clinical sectors. Highly respected problem solver and award-winning creative
writer.
Current President and Executive Creative Director
Krell Advertising, Inc. and Krell Clinical Communications, LLP
Flemington, NJ
Past Associate Creative Director–Copy, Vicom/FCB
Copy Supervisor, Thomas Ferguson Associates
Education State University of New York at Stony Brook, BA English
Websites www.krellinc.com
www.krelladvertising.com
www.krellclinical.com
Public Profile http://www.linkedin.com/in/rkrell
Experience
President
Krell Clinical Communications, LLP
2007–Present
Krell Clinical provides plain-language communication solutions to clinical study sponsors including proprietary
visually enhanced informed consent documents (VECTER®) and other plain-language materials. Krell’s
VECTERS have been used in 30 countries by more than 100,000 study participants. Clients of Krell include:
BMS, Wyeth (Pfizer), J&J, GSK and Roche.
President
Krell Advertising, Inc.
1996–Present
Krell Advertising, Inc. is a full service, advertising and marketing communications company servicing the
healthcare industry, with special expertise in marketing for clinical research organizations (CROs). As agency of
record (AOR) for PharmaNet Development Group for more than 10 years, Krell helped PharmaNet grow from
an unknown to a top-ten CRO. For pharma, Krell launched Maxalt and Cosopt for Merck International and was
AOR for Primaxin, Merck US. Other clients served include: Leo Pharma, Wyeth Consumer, Siemens
Diagnostics, TKL Research, MedAvante, ExecuPharm, Cytogen, Merck-Medco, Pierrel Pharmaceuticals,
BioImaging Technologies, Biomol, US Health Link, American BioImaging, Lynch Group, American Group
Administrators, MultiMedia Healthcare, Recording for the Blind & Dyslexic, and the Autism Society of NJ.

2. Associate Creative Director, Copy
Vicom/FCB (Rx products)
1990 - 1993
Developed pre- and post-launch concepts and copy for Merck’s top product ever—Zocor, an anti-cholesterol
drug. Major components of the launch program included a 10-page launch ad, mail, detail aids for 2 sales
forces, leave-behinds, and ongoing promotional materials. Served as lead writer on Mevacor, Prinivil, Prinzide
(Merck) and Norplant (Wyeth). Received numerous awards.
Freelance Advertising Copywriter
Multiple clients
1988–1990
Copy Supervisor
Thomas Ferguson Associates (Rx and OTC products)
1985–1988
Developed advertising and marketing materials, including ads, sales aids, direct mail, radio, and video
productions. Received numerous awards and several reviews in Adweek and Advertising Age.
Assignments and clients included: dermatological: Mycolog-II (Squibb), antihistamine: Claritin (Schering),
antihypertensive: Baypress (Miles), anti-inflammatory: Tolectin (McNeil), OTC: Sinutab, Trident,
Lubriderm, e.p.t., Rolaids (Warner Lambert), and surgical: Hemopad (Astra).
Copywriter
Medicus Intercon (Rx and OTC products)
William Esty (Consumer health)
Grey Medical Advertising (Rx products)
Freelance (Rx and OTC products)
Writer/Editor
Research Foundation, State University of New York at Stony Brook
Wrote and edited educational publications for high school students.
Education
State University of New York at Stony Brook
BA, English
Awards
Recipient of more than 30 awards in recognition of outstanding creative communication, including the Art
Directors Club of NJ, International Advertising Festival, ADDY Award, Rx Club, Aesculapius Award, and
Communication Arts.