4. All rights reserved: Disciples Escoffier.
Disciples Escoffier is a non-profit
associa4on created by Auguste
Escoffier in Nice in 1954,
dedicated to the culinary arts and
the transmission of knowledge,
coun4ng over 25000 members in
26 countries, including some of
the world’s most respected chefs.
Our Story
The Largest Chefs
Community in the World
Auguste Escoffier (1846-1935)
Our network
5. All rights reserved: Disciples Escoffier.
Mr. Emmanuel Soulière
Executive Chef
Sands Cotai Macau
Macau
Mr.Vincent Leroux
Director
Institut Culinaire
Disciples Escoffier
Hong Kong
Mr. Peter Zhou
General Manager Park
Hyatt Ningbo Resort &
Spa
China
Mr. Olivier Castella
Executive chef,
Artur restaurant
Thailand
Mr. Sakal Phoeung
Executive Chef, Sofitel
Plaza Saigon
Vietnam
Mr. Philip John Golding
COO
S&L Fine Foods
Philippines
Mr. Byong-dong Jang
Chef de Cuisine
Montmartre, Seoul
Korea
Mr. Sandro Falbo
Executive Chef
the Fullerton Hotel
Singapore
Mr. Philippe Gomez
Chef of the President
of the French Republic
Mr. Christian Garcia
Chef of his Highness
Prince Albert II of
Monaco
Mr. Regis Marcon
3 Michelin stars
ManagementTeam
Mr. Michel Roth
2 Michelin stars
Mr. Pierre Gagnaire
3 Michelin stars
Mr. FabriceVulin
2 Michelin stars
Mr. Richard Ekkebus
2 Michelin stars
Mr.Thierry Marx
2 Michelin stars
+ 60,000 contacts of chefs, food &
beverage professionals
Disciples Escoffier Interna4onal Asia
Sponsorship Program 2016
11. We Have a Proven Track
Record
Ø In partnership with Rangsit University
Ø 4-year bachelor program, will start end of 2017
Ø Double Diplomas: Bachelor in Culinary Arts and National diploma in French cuisine
accredited by the French Ministry of Education
Hong Kong [2014]
The Philippines [2016]
Thailand [2017]
Ø In partnership with Towngas Cooking Centre
Ø Popular program with currently a 1-2 year waiting list to enroll
Ø Graduates receive Disciples Escoffier Diploma in Culinary Arts
Ø Three diploma programs have been completed as of Aug 2016, 36 diplomas delivered
Ø In partnership with Center for Culinary Arts, Manila
Ø Culinary center open mid sept 2016
Ø First Bachelor in Culinary Arts in the country, double diplomas:
the Disciples Escoffier Diploma in Culinary Arts, and National diploma in French
cuisine with an accreditation from the French Ministry of Education
14. Restaurants is the largest share of China's catering subsector.
375
119
0
50
100
150
200
250
300
350
400
restaurant other categories
Industry Analysis
Nevertheless, restaurants have been experiencing steady growth, with industry
revenue increasing at an annualized rate of 10.9% in the five years through
2015....
Restaurant industry on of the total catering subsector has been slightly
decreasing, due to the fast growth of its main external competitor, the Fast-Food.
15. Chinese Restaurant industry in China has a long history.
The industry's major players have been operating in the market for over
100 years.
There are dishes and recipes dating back to the 14th and 15th
centuries, which are still used today. The industry is already very
mature.
From 2010 --2020, it’s expected an increase of 9.1%, higher than
6.5%/ Year China's GDP
There are numerous enterprises in this industry, with nearly 2.78 million
restaurants...
Industry Report
16. End 2012, after the action which forbid public funds and luxury
consumption by government officials,
bubbles in high-grade restaurant market burst, leading to a revolution in
the restaurant market.
In 2013, the China’s food and beverage revenue growth rate dropped
down to 9% of the lowest percentage since the reform and opening-up.
End 2013, China’s restaurant industry changed to return a more
natural and rational consumption.
In recent years, the steady development of China’s restaurant market
shows that mass restaurant market demand has been the biggest
power in the industry contrarian rebound.
Industry Report
18. Small shops are opened with big backgrounds which show a
comprehensive extension of the industrial chain.
One of the china’s time-honored brand, Quanjude Roast Duck
Restaurant 全聚德 open from 1864 has developed side products
which will be sold in its own shops Jing Dian Grocery.
2014, the food processing industry has accounted for 74% of its total
revenue, more than 1 billion Yuan.
Chain operations in Chinese restaurant market have become balance.
For instance, founded in Hangzhou, the Grandma’s Restaurant owns
an affordable price level with an exquisite fashion in a dining
environment.
At present, Grandma’s group established in more than 60 cities has
launched more than a dozen sub-brands and the number of its chain
stores across the country is more than 160.
Features of Restaurant Market in China
19. 574 million mobile social media users-more than the US and Europe combined.
1- China is different
platforms are markedly different to ones that marketers are familiar with
elsewhere – even those in their Asian neighbors. One size does not fit all when
it comes to China.
2 A personal approach makes a difference
the growing popularity of chat apps in China presents a new set of opportunities
for marketers. (eg video-sharing services like Youku or Tudou),
3- Social selling
recommendations both offline and on social networks such as WeChat, QQ and
Sina Weibo have become “the most important factor in the online shopping
decision,”
4- QR codes are critical
20% bought a product on a mobile device over a month (2% higher than the UK
and US), with 15% claiming to have researched a product to buy on their phoneJust because something is out of fashion in the west,
don’t assume the same is true for China.
SOCIAL MEDIA IN CHINA
20. DELIVERY FOOD APPS BOOMING
From o2o the market size has exceeded
130 billion with 200 million for online
APPs has reached 40% of total.
With the continuous deepening of the
Internet size will continue to expand as
take-out is an important branch dining.
It also gain more and more consumer and
spread to the second tier and third tier
cities.
The white-collar niche has been the
main battlefield of the takeaway.
recent data show that the sales of Baidu
“Waimai” (In Chinese百度外卖), delivery
service have been ranked the first among
the white-collar market.
21. ON LINE MARKET IN CHINA
With the help of Internet, the food delivery industry continues to flourish.
Intelligent restaurants have been seen with the
universal use of the iPad and Wechat to order meals.
Electronic screen instead of yelling at the
waiter. It will automatic display the
member’s name and order, and the
customer could even receive a discount.
Guests can serve themselves by the self-
service ordering machine with no need to
wait for ages.
22. In 2015, the number of merchants use internet
increased by 67% versus 2014,
It shown the high profitability of the takeaway
from traditional restaurants.
High-end restaurant gradually transforms to the
mass market, starting by joining the takeaway
platform to provide side products.
In recent years, competitions in the restaurant
industry are still fierce and high-end F&B is still
weak.
On the contrary, the takeaway sales in high-end
restaurant continue to rise.
Brand restaurants focus on quality and
consumer’s confidence, which is the biggest
benefit of this market.
ON LINE BUSINESS
23. online retail and O2O (online to offline) platforms like
FieldsChina.com & KateandKimi.com, have opened up to meet growing
demand for natural and organic products.
Fields China cover 200 cities, showing demand for health food.
Online & O2O Platforms
As the largest consumer market for food and beverages and the fastest growing
food market in Asia, the F&B in China offers many opportunities to foreign
investors.
24. HEALTHY FOOD
80% of Chinese people are upset about the
food safety situation in China
Organic food and imported products,
considered a safer option than the traditional
‘wet’ markets, have risen in popularity in
China
1 of the most shocking cases was the
melamine-tainted milk in 2008.
Added to these scandals is China’s
alarmingly high level of pollution. According
to government figures, up to
40% of rivers and 20% of farmland is
polluted.
“Food safety is definitely among the top concerns of
Chinese people,”
25. a Taiwanese-owned shop up-
market. Many fresh produce comes
from their own farm a few hours
from Shanghai.
They also sells imported organic
goods, meat and fish, Home Made
Bread and has a restaurant and
cafe
GREEN AND SAFE / SHANGHAI