Robert Pettit is a digital content strategist based in Jackson, MS with experience in marketing, communications, and analytics. He has a background in international studies and Chinese language and has lived and worked in China. He manages over $15k per month in online advertising spending for clients and provides services such as social media consulting, design, and email marketing.

1. me@robertcpettit.com
www.robertcpettit.com
@rcpettit87
www.linkedin.com/in/robertcpettit
601-672-2308
who i am
a southern gent with a
2 penchant for chinese food
and a soft spot for
1 3 non-profits in need of a
problem solver.
4
what i can do
for you
*video resume
where i’ve been what i’m doing
Oxford, MS│2006-2010
Double BAs in International Studies
and Chinese Language
你好 y’all! Digital Content Strategist / Mad Genius
Dec. 2011 - Present
Jackson, MS
Manage up to $15k/month in PPC online marketing
Qingdao, China│Summers 2007/2008
spend (Google AdWords & Facebook)
Total 4+ Months Study Abroad Responsible for collecting client’s content for website
projects
Nanjing, China│Fall 2010 Perform digital daily media monitoring for 15+ clients
4+ Months Study Abroad Execute monthly analytics reports using Google
Analytics
Shanghai, China│July 2010-Dec. 2010
Work Experience Abroad in a Freelance Contractor
bilingual setting RCP Consulting + Design Services
Jan. 2011-Nov. 2011
enoVate what i’ve done Jackson, MS
Shanghai│Nov.-Dec. 2010 I acted as an online marketing coordinator
Market Research Analyst Intern working with clients to execute their design
Handled bilingual research regarding Chinese consumer youth goals and implement their new media
trends through interaction with Chinese and English social media strategies. Below, check out what I did for my
platform (Weibo, Twitter, and Douban). Focus on quantitative clients.
analysis.
USA National Pavilion, Expo 2010
Shanghai│July-Oct. 2010
Student Ambassador, Communications Department
Responsibilities included: Welcoming the 30,000 daily visitors to the 30% Social Media Consulting
USA Pavilion, Handling international and Chinese media services 20% CRM Troubleshooting
20% Design
through media tours of the pavilion, and Executing design tasks for
15% Email Marketing
print and web campaigns
10% Communications
Scandinavian-American Economic Development Authority 5% Google Analytics
Jackson, MS│January-July 2010
Digital Media Marketing Intern
Created an email marketing campaign to collect 10,000 signatures
for St. Dominic’s Hospital’s Madison campus, an $121 million
investment in the community what i know
Madison the City Chamber of Commerce
Madison, MS│May- August 2009
adobe microsoft languages
Membership Development and Marketing Intern • Illustrator • Word • Chinese
Conducted business seminar on the benefits of Facebook for small
business owners. Implemented new CRM system that streamlined
• InDesign • Powerpoint • English
daily office operations that cut overall monthly expenditure on • Photoshop • Excel
database management by more than 50%.