Xuan Zhu has experience in consumer research, advertising strategic planning, and quantitative and qualitative research techniques. She holds an MS in Advertising from the University of Illinois at Urbana-Champaign and conducted several research projects including analyzing tablet usage and developing effective advertising models. She has internship experience in marketing and advertising in China and is proficient in Chinese, English, and basic German.

1. XUAN ZHU
CONSUMER INSIGHTS 217-418-8259
MEDIA ANALYTICS XUANZHU89@GMAIL.COM
STRATEGIC PLANNING WWW.XUANZHU89.WORDPRESS.COM
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PERSONAL STATEMENT
“ + Hands-on experience in consumer research and advertising strategic planning
+ Solid understanding of quantitative and qualitative research techniques and methodologies
+ Intermediate level knowledge of statistics; Familiar with data analysis and visualization
”
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EDUCATION & PROJECTS Publicity Coordinator | Fall 2011-Present
University of Illinois at Urbana-Champaign Mithya - Indian Dramatics Society at UIUC
2012 + Developed & executed publicity campaigns
MS in Advertising | May 2012 | GPA: 3.77/4.0
+ Created publicity materials
S. Watson and Elizabeth S. Dunn Fellowship . The play “30 Days in September” was house-full
Tablet Consumer & Advertising Insight Project for all three shows at the Armory Free Theatre
Client: VivaKi, Publicis Groupe
Conference Paper: “How Current Behavior Influences
+ Conducted in-depth interviews regarding tablet use Perceptions of Realism and Behavioral Intent for PSAs”
+ Coded and analyzed qualitative data
+ Developed effective tablet advertising model + Completed data entry & error correction
+ Drafted project report & presentation for clients + Drafted research methodologies
+ Performed statistical analysis using SPSS
Social Media Marketing Strategy & Research Project 2011 + Co-authored & presented the research paper at
American Academy of Advertising 2012 Conference
Client: Wavespot, Pronto Networks
+ Performed secondary research regarding social media Meal-Time Minutes Project
marketing’s role in small businesses Client: University of Illinois Family Resiliency Center
+ Developed creative brief, media plan & executions
for Wavespot product based on research insights + Conducted online survey & in-depth interviews
+ Analyzed quantitative data using SPSS
Xi’an International Studies University, China + Coded & analyzed qualitative data
+ Drafted creative brief and media plan
BA in Advertising | July 2010 | GPA: 3.68/4.0 + Presented FRC PSA copytesting report to client
Outstanding Graduate (Top 2%)
Scholarship for Outstanding Students (Top 5%) 2010
Product Innovation Research Lab Project
..................................................................................... Clients: MCS Industries Inc., the Coleman Company Inc.
INTERNSHIP EXPERIENCE + Conducted survey & in-depth interviews
+ Performed ethnographic research in retail stores
Marketing Intern | 03/2010-06/2010 + Analyzed primary & secondary data
Shaanxi Publishing Group, Xi’an, China 2009 + Developed marketing strategies for new product launch
Creative Intern | 11/2009-02/2010 ........................................................................................
Baoxuan Advertising Ltd. Co., Shenzhen, China LANGUAGES
Marketing Intern | 08/2008-09/2008 Chinese English German
www.soufun.com, Nanchang, China Native
Fluent
Advertising Dept. Intern | 07/2008-08/2008 2008 Basic
Word
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Photoshop
Jiangnan City Daily, Nanchang, China
+ Conducted a focus-group & in-depth interviews
MEMBERSHIP
Pow
Exc
+ Conceptualized & designed marketing materials American Academy of
erPo
el
+ Developed & executed marketing tactics Advertising
i nt
+ Managed online forum; Planned online & offline events
Illustr
+ Designed internet & newspaper advertisements
SKILLS
HTM
ator
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L
AWARDS
CSS
SPS
S >
. iGoogle China University Student Innovation & Design Contest|Finalist|11/2009 5
. The 2nd “Star of Western China” Design Contest|Finalist|08/2009 Stata
4
. Shenzhen Universiade Poster Design Contest|Finalist|01/2008 3
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INTERESTS R 1
Chinese Checkers, Painting, Sketching, Photography & Harmonica < Proficiency