1. Story told by IDEATELABS
AGENCY CREDENTIALS
A division of Ionz Digital Pvt. Ltd.

2. Story told by IDEATELABS
REASONS TO BE
THE WORLD IS CHANGING
WE REALISED
FASTER THAN MANY PREDICT

3. Story told by IDEATELABS
1 / 6
INTERNET USERS
1 / 120
TABLET USERS
1 / 10
MOBILE INTERNET USERS
1 / 13
SOCIAL MEDIA USERS
Source: BI Intelligence, IAMAI, Neilsen
Figures as on December 2013
1,283,810,000
TOTAL POPULATION

4. Story told by IDEATELABS
The Age of
SCREENAGERS

5. Story told by IDEATELABS
A new Consumer has emerged:
USER 3.0
SEARCH
Avid Searchers who use Web + Mobile
to instantly research a product or
Service anywhere, anytime.
SURF
They form impressions about brands /
issues after seeing news / content / ads
& Reviews on the same by others.
SHARE
Avid Social Media Consumers who
actively SEEK & SHARE experiences with
thousands of others in an instant.

6. Story told by IDEATELABS
Using the Online Media and your Voice of Authority is
an important method to build TRUST with CUSTOMERS.
Investors, Shareholders and Employees are influenced by what they read
about you. With the WWW and Social media growing at astronomical
rates, it becomes a double edged sword to USE or to IGNORE.

7. Story told by IDEATELABS
T = r + dTRUST RELIABILITY DELIGHT

8. Story told by IDEATELABS
A NEW PARADIGM
CONSIDER EVALUATE BUY ADVOCATE
The consumer will first consider (see an ad, talk to a friend...), then evaluate (search for
reviews), and maybe buy. After the purchase, he might engage with the brand through his
experience of the product.
McKinsey came up with this model a few years ago,
which really sticks to the consumer pathway.
BUILD YOUR PLAN ATEACH STEP

9. Story told by IDEATELABS
IdeateLabs Convergence Model
MOBILE
MARKETING
CONSUMER
MARKETING
DIGITAL
MARKETING
Strong
Web
Presence

10. Story told by IDEATELABS
8515+
Years Professionals 75+ Clients India
We are a Digital Marketing Company focused on…
Innovation & Analytics
a 360 Approach to Brand Solutions
We’re an eclectic mix of ideators, designers, strategists, planners and developers who are
passionate about the digital business.

11. Story told by IDEATELABS
Services Spanning Across…
PAID
MEDIA
SOCIAL
PLATFORMS
EARNED
MEDIUMS
OWNED
PROPERTIES
ADVERTISING
BANNERS
DISPLAY
SEARCH
PAID
ENDORSEMENTS
CONTENT
TRUST BUILDING
EDUCATION
CURATION
UGC
REVIEWS
LOCATION BASED SERVICES
PARTNERSHIPS
CHARITIES
CO-BRANDING
CELEBRITIES
INFLUENCER ENGAGEMENT
RESPONSE
ADVOCACY
LOYALTY
INCENTIVE
AFFILIATE
NETWORK
DIGITAL PROPERTIES
WEBSITES
BLOG
MOBILE
EMAIL
APPS
SOCIAL ASSETS
FACEBOOK
TWITTER
YOUTUBE
LINKEDIN
PINTEREST
INSTAGRAM
OUTPOSTS
MESSAGE BOARDS
BLOGOSPHERE

12. Story told by IDEATELABS
Business
Development
and
Client
Relationship
Teams
Solutions
Factory
Media
Planning
&
Buying
Tools
&
Research
Digital
Marketing
+
Search
Engine
Marketing
Social
Media
Marketing
Online
Marketing
Development
Process 3rd
Party
Products
Software
Applications
Integrate
Creative
Services
Mobile
Apps
&
HTML
5
Dev
Specialised
Development
and
Media
Teams
ROBUSTACCOUNT
MANAGEMENTPROCESS

13. Story told by IDEATELABS
360 Solutions
End to End Solutions for any Digital
Opportunity for a client
Pay for Performance
Pay for what we deliver…
Not what we commit…
Key Differentiators

14. Story told by IDEATELABS
Proprietary Online Brand
Management & Audit Tool
Key Differentiators
Proprietary Media Analytics &
Sales Automation Tool

15. Story told by IDEATELABS
Working with the best for the last decade…

16. Story told by IDEATELABS
Trends in Digital…

17. will be the start of the change

18. Story told by IDEATELABS
Newer, better, faster, cleaner, more open and responsive
consumers are rushing to new
brands on the block and are
now lavishing love, attention
and trust on brands without
heritage and history.
CLEAN SLATE BRANDS

19. Story told by IDEATELABS
WEARABLE TECH is not
just for gadget heads.
The market for wearable tech is projected to reach $6bn by 2016.

20. Story told by IDEATELABS
THE QUANTIFIED SELF
Blood pressure, pulse and steps are just some examples of how
consumers want to measure and track their health with mobile
devices, using personally-generated data.

21. Story told by IDEATELABS
CROWDSHAPING
In 2014, more people will pool their data, profiles and preferences, in
groups (small & big) to shape new goods and services.
Via social media, histories, ecommerce, endless read/watch/play lists, smartphone GPS services
and more, connected consumers are creating vast profiles and data trails that relate to everything
from their music preferences to their daily movements.

22. Story told by IDEATELABS
Mobile Optimised
Brands will need to adapt strategies and delivery mechanisms, content and flow of
communications to match increased consumer multi-tasking and multi-screen behaviour.

23. Story told by IDEATELABS
Integration Intensification
Brand marketing & digital budgets will fuse as teams work jointly.
Multi-platform traditional & digital models will require social media integration into all marketing
efforts, with responsibilities extended to customer experience, design, sales, and product development.

24. Story told by IDEATELABS
The Funnel Flattens
What used to be a “purchase funnel,” that became a “path-to-purchase,” will
become a “multi-path-to-purchase” & will become extraordinarily category specific.

25. Story told by IDEATELABS
www.ideatelabs.in IdeateLabs
@TheIdeateLabs
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