This document provides information about a 30-hour certification course in digital marketing. The course is aimed at marketing executives, managers, web developers, and individuals looking to pursue a career in digital marketing. The course breakdown includes topics like search engine optimization, Google Ads, social media advertising, digital sales funnels, and Google Analytics. The trainer, Ayman Albarbary, has over 10 years of experience in digital marketing and will teach the course. The training organization, NADIA Global, provides world-class certified courses in Dubai and Abu Dhabi to help professionals improve their skills and advance their careers.
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Welcome to our premier Digital Marketing Agency! We specialize in driving online success for businesses through cutting-edge strategies in SEO, PPC, social media, and more. With our expertise, your brand will soar to new heights in the digital landscape. Let's elevate your online presence together!
Yard + Cubed - The State of Marketing Planning Whitepaper - Preparing for 2022 Yard Digital
Digital marketing agency Yard partnered with multi-touch attribution vendor Cubed and commissioned a YouGov survey of 1,000 marketing leaders, to determine the state of marketing planning in 2021. Here's a summary of the results and a roadmap to plan and succeed in 2022.
The State of Marketing Planning WhitepaperYard Digital
The document discusses the findings of a survey on marketing planning and execution. Some key findings include:
- 71% of marketers plan activities annually or ad hoc, and 83% rely on gut feel over data for strategic decisions. Only 17% use data/analytics.
- 10 out of 20 eCommerce managers say they struggle to identify growth opportunities due to a lack of analytical insight.
- Research suggests marketing planning flywheels are not optimally working for many, with underutilized software and a lack of structured agile processes.
- 92% of those struggling to identify growth opportunities cite a lack of people, time or tools as the reason.
Master In Advance Digital Marketing ! Be A Successful Digital MarketerMPrabhakar3
Digital Marketing Training Company & Consultancy – DIGITALKAL. Its headquartered in Delhi-NCR and also the presence in UP, Rajasthan, Haryana, Rajasthan, Chandigarh and growing in other states. We Offer E-commerce & Digital marketing Course and training to students, Professional, Entrepreneurs, Corporate & Freelancers. Our aim is to help everyone in Learning and make capable to implement on Digital Platforms.
This document summarizes the duties, salary, lifestyle, entry requirements, outlook, and trends for an Advertising & Promotion Manager. It discusses planning advertising campaigns, negotiating contracts, conducting market research, and evaluating websites. The median salary is $88,590 but has increased to $123,000 due to online marketing demands. Most work full time with punctuality and stamina. A college degree in marketing or business is typically required along with marketing experience. The field is expected to grow 17% by 2022 with increasing opportunities for skills in coding, design, and digital/online marketing.
The document provides an overview of the Professional Diploma in Digital Marketing programme offered by the Digital Marketing Institute. The 10-module programme covers key areas of digital marketing including search engine optimization, paid search marketing, email marketing, social media marketing, mobile marketing, and analytics. Each module is taught by practitioner-lecturers and focuses on current industry practices to provide students with real-world skills and knowledge sought by employers. Upon completing the programme, students will be equipped to effectively plan and implement digital marketing strategies for organizations.
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Welcome to our premier Digital Marketing Agency! We specialize in driving online success for businesses through cutting-edge strategies in SEO, PPC, social media, and more. With our expertise, your brand will soar to new heights in the digital landscape. Let's elevate your online presence together!
Yard + Cubed - The State of Marketing Planning Whitepaper - Preparing for 2022 Yard Digital
Digital marketing agency Yard partnered with multi-touch attribution vendor Cubed and commissioned a YouGov survey of 1,000 marketing leaders, to determine the state of marketing planning in 2021. Here's a summary of the results and a roadmap to plan and succeed in 2022.
The State of Marketing Planning WhitepaperYard Digital
The document discusses the findings of a survey on marketing planning and execution. Some key findings include:
- 71% of marketers plan activities annually or ad hoc, and 83% rely on gut feel over data for strategic decisions. Only 17% use data/analytics.
- 10 out of 20 eCommerce managers say they struggle to identify growth opportunities due to a lack of analytical insight.
- Research suggests marketing planning flywheels are not optimally working for many, with underutilized software and a lack of structured agile processes.
- 92% of those struggling to identify growth opportunities cite a lack of people, time or tools as the reason.
Master In Advance Digital Marketing ! Be A Successful Digital MarketerMPrabhakar3
Digital Marketing Training Company & Consultancy – DIGITALKAL. Its headquartered in Delhi-NCR and also the presence in UP, Rajasthan, Haryana, Rajasthan, Chandigarh and growing in other states. We Offer E-commerce & Digital marketing Course and training to students, Professional, Entrepreneurs, Corporate & Freelancers. Our aim is to help everyone in Learning and make capable to implement on Digital Platforms.
This document summarizes the duties, salary, lifestyle, entry requirements, outlook, and trends for an Advertising & Promotion Manager. It discusses planning advertising campaigns, negotiating contracts, conducting market research, and evaluating websites. The median salary is $88,590 but has increased to $123,000 due to online marketing demands. Most work full time with punctuality and stamina. A college degree in marketing or business is typically required along with marketing experience. The field is expected to grow 17% by 2022 with increasing opportunities for skills in coding, design, and digital/online marketing.
The document provides an overview of the Professional Diploma in Digital Marketing programme offered by the Digital Marketing Institute. The 10-module programme covers key areas of digital marketing including search engine optimization, paid search marketing, email marketing, social media marketing, mobile marketing, and analytics. Each module is taught by practitioner-lecturers and focuses on current industry practices to provide students with real-world skills and knowledge sought by employers. Upon completing the programme, students will be equipped to effectively plan and implement digital marketing strategies for organizations.
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
PERKENALKAN METRICS WORK INDONESIA.
Metrics Work Teams adalah Creative Digital Agency berbasis di Jakarta dengan tujuan untuk memberdayakan keterlibatan bisnis melalui solusi digital yang inovatif. Kami adalah tim super yang berfokus pada penciptaan hubungan intim antara merek dan target marketnya. tujuan kita simple yaitu meningkatkan penjualan dan reputasi brand anda di dunia digital marketing dengan strategi terbaik dari yang terbaik.
Providing unique and up-to-date news in the areas of entertainment, information, technology, health, politics, and more is the website News Real Facts.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
The document discusses an introduction to digital marketing course. It covers topics like the basics of digital marketing, differences between traditional and digital marketing, website planning and creation using WordPress, search engine optimization, search engine marketing using Google Ads, conversion rate optimization, and social media marketing on platforms like Facebook and Instagram. The course aims to provide students with the knowledge and skills needed to succeed in digital marketing.
How to engage candidates with an always-on digital strategy | Talent Connect...LinkedIn Talent Solutions
At Enterprise Holdings (Alamo Rent A Car, Enterprise Rent-A-Car, and National Car Rental), great customer service is at the core of their business, and that extends through to potential candidates, too. Even with the massive volume of applicants they have year over year, with the combination of the right people and the right technology they strive to provide their candidates with a process that is both highly responsive as well as approachable. Follow the journey taken by Enterprise over the years as they worked to build an always on digital strategy, while continuously optimizing their efforts through smarter metrics. Working to improve how they interact with candidates, build strong relationship with media partners and deliver the best candidate funnel to their teams internally.
Understanding that this level of sophisticated marketing doesn’t happen overnight, Enterprise worked in partnership with their consumer marketing group and agency partner TMP Worldwide to track ROI (customer sentiment, awareness, etc.) and improve the measurable results.
The proposal provides product launch advertising services to effectively communicate a client's new product characteristics and fulfill customer needs. Key services include developing pricing, distribution, and marketing strategies. The proposal outlines the process, investment, company overview, past successes, and next steps to finalize an agreement.
Digital Agency Credentials - James Gaubert - Bruce Clay LLCJames Gaubert
Great set of digital agency credentials produced by James Gaubert at Bruce Clay Advertising LLC in Dubai, UAE. Creds covers expertise in SEO, PPC, social media, paid media, creative and Website design & build!
Metrics Work is a digital agency based in Jakarta that focuses on creating connections between brands and audiences through innovative digital solutions. They offer a range of services including social media marketing, SEO optimization, digital marketing, technology development, and creative design. Some of their clients include Lippo Group, Hubdatabanten, Jualbetonreadymix, and Hazelbelle. They aim to help clients achieve their goals and solve challenges through strategic digital solutions.
Best Social media & digital marketing course currilculum by Digital myclass. Digital Myclass is the Flagship Institution situated in Kota (Rajasthan) to provide quality practical education for exclusive & best digital marketing courses.
Best Digital Marketing Courses for Students & Professionals and Best Digital Marketing Services for Entrepreneurs including Fundamentals of Digital Marketing, Website Designing & Development, Social Media Marketing (SMM), Search Engine Marketing (SEM or PPC Ads or Google Ads), Search Engine Optimization (SEO), Affiliate Marketing, Blogging, Content marketing, E mail Marketing, Google Analytics and many more other modules.
Digital Myclass also providing Internships as well as 100% assistance to get the best jobs in the domain of Digital Marketing.
Kamal Kishore is seeking an opportunity to join an internet marketing team where he can utilize his experience. He has over 7 years of experience in online marketing roles, including associate manager at Vistaprint where he drove over $65k in bookings and reduced costs by over 100%. He holds certificates in Google Adwords and Microsoft programs and has managed paid search, social media, and display advertising campaigns across several industries.
The Digital world is changing. This is overtly evident whether you agree or not.In an era of digitalization there is a scantiness of knowledge about the upcoming booming branch of marketing - DIGITAL MARKETING.
After so much of contemplation and flashing to bridge the gap the idea of SIMPLY DIGITAL popped in, a joint initiative by alumnus of IIT and IIM mentored by expert Digital Entrepreneurs.
It is an effort to provide the most updated knowledge about the ever changing dynamic digital world, trying to perfect the gap between you and the digital world.
Simply Digital is an initiative which emanated in APRIL 2015 and is now one of the leading Digital Marketing Institutions in Delhi and NCR.
The document discusses digital marketing training provided by the Institute of Digital Marketing Pakistan. It provides an overview of the 6-month training program which includes 18 modules covering topics such as digital marketing, online business models, Google and Facebook certifications. The training uses instructor-led online classes and aims to provide practical skills to help people advance their careers or businesses in the growing digital marketing industry.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Introducing the goal-driven marketing strategy slide deck from Succeeding Small, a leading digital marketing agency dedicated to helping businesses achieve success in today's fast-paced online landscape. In this comprehensive slide deck, we outline the essential components of a successful marketing strategy, including identifying and defining your target audience, setting clear and measurable goals, creating a compelling brand message, selecting the most effective marketing channels, and analyzing and optimizing your results. Our team of experienced marketers has drawn on years of industry expertise to develop a proven framework that can help businesses of all sizes achieve their marketing goals and drive meaningful results. Whether you're just starting out or looking to take your marketing efforts to the next level, the goal-driven marketing strategy slide deck from Succeeding Small is a must-read resource. Download it today to learn how to build a powerful marketing plan that can help you reach your business objectives and succeed in today's competitive online marketplace.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
best digital marketing institute , course , training in udaipur,Digital Describe is a High potential Training Institute offers you an outstanding Digital Marketing Courses in Udaipur with Placement. Our Curriculum & Training methods make Digital Describe an ideal option for Students, Businesses, and Entrepreneurs
http://www.digitaldescribe.com/
The document discusses Kelly Ward's personal brand exploration and goals for a career in digital marketing strategy consulting. Her short-term goals are to gain experience through internships or entry-level roles in digital marketing. Her long-term goals are to launch her own consulting agency to help small and medium businesses develop marketing strategies. She identifies her target audience as small and medium businesses and outlines her digital marketing strategy, professional development plans, and elevator pitch.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
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8. Mobile Marketing
9. Analytics
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PERKENALKAN METRICS WORK INDONESIA.
Metrics Work Teams adalah Creative Digital Agency berbasis di Jakarta dengan tujuan untuk memberdayakan keterlibatan bisnis melalui solusi digital yang inovatif. Kami adalah tim super yang berfokus pada penciptaan hubungan intim antara merek dan target marketnya. tujuan kita simple yaitu meningkatkan penjualan dan reputasi brand anda di dunia digital marketing dengan strategi terbaik dari yang terbaik.
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Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
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The document discusses an introduction to digital marketing course. It covers topics like the basics of digital marketing, differences between traditional and digital marketing, website planning and creation using WordPress, search engine optimization, search engine marketing using Google Ads, conversion rate optimization, and social media marketing on platforms like Facebook and Instagram. The course aims to provide students with the knowledge and skills needed to succeed in digital marketing.
How to engage candidates with an always-on digital strategy | Talent Connect...LinkedIn Talent Solutions
At Enterprise Holdings (Alamo Rent A Car, Enterprise Rent-A-Car, and National Car Rental), great customer service is at the core of their business, and that extends through to potential candidates, too. Even with the massive volume of applicants they have year over year, with the combination of the right people and the right technology they strive to provide their candidates with a process that is both highly responsive as well as approachable. Follow the journey taken by Enterprise over the years as they worked to build an always on digital strategy, while continuously optimizing their efforts through smarter metrics. Working to improve how they interact with candidates, build strong relationship with media partners and deliver the best candidate funnel to their teams internally.
Understanding that this level of sophisticated marketing doesn’t happen overnight, Enterprise worked in partnership with their consumer marketing group and agency partner TMP Worldwide to track ROI (customer sentiment, awareness, etc.) and improve the measurable results.
The proposal provides product launch advertising services to effectively communicate a client's new product characteristics and fulfill customer needs. Key services include developing pricing, distribution, and marketing strategies. The proposal outlines the process, investment, company overview, past successes, and next steps to finalize an agreement.
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The Digital world is changing. This is overtly evident whether you agree or not.In an era of digitalization there is a scantiness of knowledge about the upcoming booming branch of marketing - DIGITAL MARKETING.
After so much of contemplation and flashing to bridge the gap the idea of SIMPLY DIGITAL popped in, a joint initiative by alumnus of IIT and IIM mentored by expert Digital Entrepreneurs.
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The document discusses digital marketing training provided by the Institute of Digital Marketing Pakistan. It provides an overview of the 6-month training program which includes 18 modules covering topics such as digital marketing, online business models, Google and Facebook certifications. The training uses instructor-led online classes and aims to provide practical skills to help people advance their careers or businesses in the growing digital marketing industry.
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The complex relationship between human activities and the environment has been the focus
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population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Digital Marketing Course Outline - NADIA Global
1. C E R T I F I C A T I O N I N
D I G I T A L M A R K E T I N G
P R O F E S S I O N A L
C O U R S E D U R A T I O N : 3 0 H O U R S
2. I N T R O D U C T I O N
W H O S H O U L D T A K E T H I S C O U R S E ?
W H Y S H O U L D Y O U T A K E T H I S C O U R S E ?
C O U R S E B R E A K D O W N
A B O U T T H E T R A I N E R
C O N T A C T
3
4
4
5 - 7
8
9
T A B L E O F
C O N T E N T S
2
3. W H Y N A D I A G L O B A L T R A I N I N G ?
E X P E R T I N S T R U C T O R S
Our trainers have more than
10 years of experience.
C E R T I F I E D & A C C R E D I T E D
ACTVET & KHDA
S E L F O R G R O U P
C O U R S E S C H E D U L E S
Availability of one-on-one or
group training.
E A S Y A C C E S S
Our Training Institutes are
located in prime locations in
Dubai & Abu Dhabi.
V I R T U A L & I N - C L A S S
L E A R N I N G
Flexibility to select how to
take your training.
I N T R O D U C T I O N
3
NADIA Global provides world-class training programs and certified courses for
professionals who wish to grow their skill sets and enhance their work performance.
Our training programs are designed keeping customization in mind, catering to your
immediate business needs and self-development, which will help you achieve your
goals and capture success faster.
Our soft and business skills development programs will assist you to build-on your
motivation and accelerate your growth professionally while developing sound
industry knowledge required for achieving new frontiers in your career.
We are experts in the design, development and facilitation of structured courses that
deliver a 100% success-rate.
C U S T O M I Z E &
C O S T E F F E C T I V E
Our programs are designed to
suit our client's requirements.
O U T S T A N D I N G F A C I L I T I E S
& R E S O U R C E S
Created for effective learning
and development.
4. M A R K E T I N G E X E C U T I V E S ,
M A N A G E R S & S E N I O R
M A N A G E R S
Who have experience with the marketing
department and wish to evolve into the digital
and social media.
P R O F E S S I O N A L S I N
D I G I T A L M A R K E T I N G
Who wish to improve and upgrade their skills
for more better opportunities.
W E B D E V E L O P E R S
& I T M A N A G E R S
Who wish to make a career jump to digital and
social media marketing.
I N D I V I D U A L S
Who are looking to pursue a career in digital
and social media marketing.
W H Y S H O U L D Y O U T A K E T H I S C O U R S E ?
W H O S H O U L D T A K E T H I S C O U R S E ?
The Digital Transformation era
continues to grow offering more
opportunities to professionals in
the market.
The constant evolvement on
digital platforms and tools
requires you to stay up to date.
You will learn to master a
diverse set of strengths and build
a strong foundation in the core
concepts of digital marketing.
Increased demand in the
market for digital and social
media marketing expertise.
4
5. S E A R C H E N G I N E O P T I M I Z A T I O N ( S E O )
• Definitions and Terminologies.
• How search engines work in a nutshell.
• Google Algorithm Overview.
• Keywords Intention and Categorization.
• Keywords Research for Effective SEO Planning.
• SEO Process (Technical SEO, On-page SEO & off-page SEO).
• Website URL structuring for Search Engines.
• How to write meta-tags that attract views and more traffic to your website.
• Website content optimization tactics (headings, paragraphs, internal linking,
image optimization and more).
• Get your website pages indexed by Google fast and easy.
• Link-building: How to get your website appear on other websites - Learn a process
that's super easy and very little known among SEO.
• SEO analysis and tracking.
G O O G L E A D S ( P P C ) : S E A R C H N E T W O R K
• Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc).
• The secret sauce of a successful Google Ads campaign.
• Find and select high quality keywords that will generate revenue and a positive ROI.
• Understanding the structure of Google Ads platform.
• How to plan your campaigns’ budget and estimate results.
• Write ads that capture the searchers’ attention and heart – attract clicks and leads.
• Landing pages: How to create landing pages that convert.
• First look at Google Ads interface – quick walkthrough to get you familiar.
• Build a winning campaign structure that will get you results – Every single time!
(Worksheets and checklists are provided as a bonus).
• Mastering Google Ads extensions for space domination and action generation
• Understand bidding strategies and how to use them effectively.
• One simple strategy to cut your Google Ads cost by more than 20% and still get
better results + bonus optimization tactics.
• Reporting and analysing your campaigns against your goals.
C O U R S E B R E A K D O W N
5
6. G O O G L E A D S ( P P C ) : D I S P L A Y N E T W O R K
• Double your traffic and find new opportunities with Google Display Network (GDN).
• Targeting options on GDN and how to use them.
• How to create responsive ads and let go with design process and cost.
• YouTube ads: Hidden gems for all businesses that know how to use them.
• Gmail ads: Untapped opportunities and the results will always come positive if you
follow our strategy.
• Measuring the impact of your GDN campaigns.
D I G I T A L S A L E S F U N N E L S
• Digital sales funnel definition.
• The importance of sales funnels for your brand growth.
• Strategizing your funnel value ladder.
• How to create and package irresistible offers that your competition can’t cope with.
• Upselling tactics to enhance your offers impact.
• How to write content that captures attention and drives action.
• Building your sales funnel landing pages.
• How to use email marketing to nurture your funnels and maximise your revenue.
SOCIAL MEDIA ADVERTISING: FACEBOOK & INSTAGRAM ADS
• Definitions and introduction to Facebook ad platform.
• Type of Facebook ads.
• Facebook targeting options.
• Facebook pixel definition and set up.
• Custom audiences definition and set up.
• What are custom conversions and how to set them up.
• Effective ads targeting to maximize your leads & revenue.
• Writing a compelling ad copy that gets results.
• Designing your ad creative.
• How to build and segment your campaigns to work on autopilot for you.
• Tracking the success of your campaigns.
C O U R S E B R E A K D O W N
6
7. G O O G L E A N A L Y T I C S
• What is Google Analytics and how it works?
• Definitions (User, Session & Hit).
• Understand Dimensions and Metrics.
• Demystifying Google Analytics account structure.
• Setting up your Google Analytics tag through Google Tag Manager.
• How to configure your Google Analytics account to keep user data for longer,
collect demographics and create audiences for your remarketing campaigns on
Google Ads.
• Auditing Google Analytics implementation using Google Chrome extensions.
• Tracking your non-google platforms the right way in Google Analytics such as
social media and email marketing platforms.
• Surprising facts about some Google Analytics metrics.
• How to set up Google Analytics goals (conversions) tracking.
• Live Google Analytics walkthrough focusing on the most important reports
(Audience, Acquisition, Behavior and Conversions).
D I G I T A L M A R K E T I N G P L A N A N D S T R A T E G Y
• The fundamentals of digital marketing strategy and why you should CREATE your
own today.
• Defining your target audience.
• Creating your avatar.
• Linking your business objectives with your digital marketing objectives.
• Formulating your marketing funnel based on your digital marketing objectives.
• Mapping your digital marketing channels and content to your funnel.
• Assessing your internal human resources and budget to ensure your strategy is
geared toward success.
• Outsourcing your digital marketing actions to a third-party: How to choose the
right partner.
• Controlling and reviewing your digital marketing efforts.
C O U R S E B R E A K D O W N
7
8. Ayman has trained +400 digital marketing and business
professionals across multiple corporations and brands
such as Norton Middle East, Saudi Airlines, Reuters,
Microsoft, The Economist, Google, Abu Dhabi University
and more.
A B O U T T H E T R A I N E R
A Y M A N A L B A R B A R Y
D I G I T A L M A R K E T I N G P R A C T I T I O N E R
S K I L L S & E X P E R T I S E
L A N G U A G E S | English & Arabic
• Strategy Planning
• Conversion Rate Optimization
• Inbound and Content Marketing
• Web Analytics (Google Analytics & Omniture)
• HTML, CSS, PHP and MySQL
• Digital Strategies Development
• Digital Marketing Judge (GCX Awards)
• Project Management
• Social Media Marketing
• Media Buying and Traffic Acquisition
• SEO (Search Engine Optimization)
E D U C A T I O N
• Professional Diploma in Online and
Digital Marketing
- 2011 | Grade 84% | Digital Marketing Institute
• Degree of Business Administration
and Computing
- 2007 | Grade 78% | Fidelity New York University
C E R T I F I C A T I O N
• SEO Specialist Qualification (2017)
• Google AdWords Search Certification (2017)
• Google AdWords Display Certification (2017)
R E V I E W S
Ayman is a true professional
and reliable when sharing details
on digital and social media
marketing topics. He is always
up-to-date with the latest
techniques and features in the
digital world. I would gladly call
him my mentor.
F A R A H N A J J A R
Social Media & Digital
Executive at Mediacom
I attended a Google+ & YouTube
training with Ayman as part of
my Social Media Marketing
Diploma, where he provided us
with the “tricks of the trade”
through live case studies. His
session was an eye opener and
informative.
R A S H A F A W A K H I R I
Head of Communications,
Twitter MENA
I have attended several trainings
with Ayman in the past 8yrs. He
is an expert and a great lecturer.
I would highly recommend him
for any social media training as
he did an outsoutstanding job in
delivering knowledge and
engaging with the audience.
C H R I S T I N A S T R U L L E R
Membership & Events Director at
American Chamber of Commerce
8
9. nadiaglobal nadiaglobalgroup nadia_global NADIAGlobal
Al Mansoor Tower
M1 & M2,
Sheikh Zayed Bin Sultan St
+971 2 677 4031
Abu Dhabi
The Prism Tower
Office 1707
Business Bay
+971 4 447 2599
Dubai
1-Lake Plaza
Floor 36, Cluster T
Jumeirah Lakes Towers
+971 4 447 2599
Dubai
nadiaglobal.com | nadia-training.com | nadia-me.com
T O L L F R E E : + 9 7 1 8 0 0 2 5 6 6
G E T I N T O U C H W I T H U S !
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