Real Magnet presented on their email marketing platform and integrations with association management systems (AMS). They discussed their profile and partnerships, benefits of outsourcing email to their platform including delivery, tracking, and content customization capabilities. Real Magnet also reviewed their integrations with various AMS including Personify, NetForum, and iMIS, demonstrating the user interface and how tracking data can be combined between the ESP and AMS. They closed by soliciting feedback via follow-up surveys.

1. Real Magnet for Associations
Review of UI & AMS Integrations
for
Southern Municipal Conference IT Fall Meeting

2. Agenda
• Real Magnet Profile
• Why outsource email to Real Magnet
• AMS Profile / Assessment
• Technology Review
• UI overview w/integrations
• Tracking of messages
• Closing comments / Q&A

3. Real Magnet Profile
• Real Magnet released it’s messaging platform in May 2000
• Privately held and Headquartered in Bethesda, Md. With 4
remote US sales offices and development resources in India.
• Priority Markets include Association and Publishing
• Client support 24 hrs. by 7 days
• ASAE endorsed since 2004 as the preferred messaging provider
for its members
•Curt Wilcox – Sales Director
•11 year consultant in the messaging industry
•Jeremy Malin – Software and Ops Manager
•Total 12 years in AMS / Messaging (10 yrs as Acvectra NetForum Prod. Mgr.)

4. A Sampling of our Clients

5. Strategic Partnerships

6. Benefits of a Third-Party ESP
• Delivery speed
• Dynamic content
• Tracking capabilities and follow-up ease
• Post to social networking sites
• White listing
• A/B testing
• Unsubscribe management
• RSS capabilities
• Development of the next “new” feature

7. Taking Advantage of Tracking Data
• Content generation
• Popularity and posts to social networking sites directs selection
of future content
• Follow-up communications
• Lead generation – if a customer read content related to travel,
can promote current trip
• Marketing related programs/services
• If a customer reads content related to research news, can
target market for research related educational program
• New program/service/benefit/product development
• Use patterns in popular content to inform development and
ensure success

8. Integrating your AMS with your ESP
• Two way integration
• From AMS to ESP
• Convenience Side of the Integration
• Contact Data
• Demographic Data
• List Generation
• From ESP to AMS
• Greatest Benefits of the Integration
• Tracking Data
• Sends / Opens / Bounces
• Links Clicked
• Unsubscribes
• Ability to Combine ESP and AMS data when querying

9. UI OVERVIEW of INTEGRATIONS & TRACKING
Personify
NetForum
iMIS
Aptify (Q1 2011)

10. UI OVERVIEW of INTEGRATIONS & TRACKING

11. Survey Follow Up
I will be contacting each of you via email with a survey
within the next week.
Thank you all for your time.
Curt Wilcox
cwilcox@realmagnet.com
803.547.3812
Jeremy Malin
jmalin@realmagnet.com
301 652 4025 #141