Real Magnet as an assett for the education industry/schools in particular re the email channel.

1. Communication Tools for Higher Education Phone access : 877 701 7112 Pass code = 789736#

2. Higher Education Communication ToolsAgenda Welcome Real Magnet support of Higher Education Outsourcing Communications Content Design Considerations Effective Use of Tracking Analytics Heavy Trend to Mobile Messaging “Advanced Features” Best Practices & Use Case

3. Sampling of our Clients

4. ‘The Nielsen study suggests that email remains the most popular activity on mobile phones. Americans spent 41.6% of their mobile online time on email, up from 37.4% a year earlier’ Online Media Daily – Aug 3.

5. Nielson Analysis of Mobile Usage

7. Percentage breakdown of Opens by mobile devices

8. Percentage breakdown of Opens by browsers(PC and Mobile)

9. Opens by Operating System

11. Popular Email Clients like Outlook and Lotus Notes

12. Mobile devices like iPhone, Blackberry, Windows Mobile, and other popular devices. Correct any design break-downs before sending your message!

13. Higher Edu Best Practices Most ‘Advanced Features’ are easy to use! Several Creative Use Cases Seamless Integration other services Surveys Online Registration and Payment Lifecycle Management

14. Integrated Surveys Features Pre-Populated Fields Integrated Reports / Tracking Real Time Response Access Easy to Use Survey Design Editor and Templates Conditional Branching Easy Export of Data Sample Use Case Survey of New Student Admission Requirements Quick Opinion surveys of Faculty or Alumni Post Anonymous Surveys on your website Quickly poll faculty / alumni or students on timely issues

15. Online Registration & Event Management Features Fully integrated with email Content Editor with integrated Templates Landing Page design Pre-Populated Forms E-commerce enabled Audio and Webinar Conferencing integration Sample Use Case Alumni Fundraising Admissions - Prospective Student Webinars Speaker Series Seminar and Webinar Athletic Event registrations Alumni Association Membership Renewal Merchandise Sales

16. Lifecycle (Drip Campaign) Management Features Easy Design User Interface Fully integrated with email engagement / survey response, etc. Management Reports Sample Use Case Admissions Dept. “Drip”campaigns to new students Alumni Fundraising Athletic Booster Club Promo’s / Notifications Membership Renewals

17. Going Forward… iPad Drawing for Attendee’s on August 19! Post Webinar Survey Feeback / Comments Free 60 Day Trial Schedule Personal Demo Contact: 301 652 4025 #131 Sales@RealMagnet.com