Rizzo Labs is a photography company that specializes in vehicles. To attract new customers as a small business, they will offer lower prices than competitors and use social media marketing. Their strategy is to gain over 50 likes on Facebook and 500 followers on Instagram by posting high-quality photos to showcase their work. This social media presence along with competitive pricing will help draw in new clients and generate more business for Rizzo Labs.

1. Rizzo Labs Digital Strategy
By Nick Liberati

2. Target Audience
• Rizzo Labs is a photography and editing company
that specializes in photographing motor vehicles like
cars, trucks, motorcycles and water craft. The ideal
target audience for this
company would be people
that are into motorsports
or people that just have a
lot of pride in their
vehicles.

3. Key Performance Indicators
• The key performance indicators that will prove that
this campaign increased traffic for Rizzo Labs will be
shown in their social media sights. Facebook is a free
medium that has the potential to connect you with a
lot of customers. Having over 50 likes will show that
some people are starting to take interest, but to have
over 100 means that you are starting to reach a
wider array of people.

4. Key Performance Indicators
• Instagram provides the same benefits that Facebook
does. For people that are more interested in pictures,
Instagram is perfect because that is what they offer.
Instagram is ideal for targeting the niche that Rizzo
Labs is trying to reach. Having over 500 followers on
Instagram will prove that the campaign reached the
masses that were desired.

5. The Big Idea
• The big Idea for Rizzo Labs is to provide
photography and editing for customers
cheaper than the competitors. Rizzo Labs
does not have the massive client base that the
competitors do and their name is not really
known yet. Because of these factors, Rizzo
Labs will need to have cheaper prices to
attract clients.

6. The Big Idea
• To encourage sales, the pictures
that Rizzo Labs posts online must
be vibrant and high contrast.
People will go online to look for
photographers and they will judge them
based on the quality of their pictures, so having them look
perfect is important. Quality Photos and low prices
combined will create new
opportunities for business.

7. Tools & Tactics
• Facebook, Twitter and Instagram are free advertising
mediums that allow customers to seek you out.
• While using social media, communication is interactive
and two way making customers come to you instead of
being sought out. These social media
sights allow Rizzo Labs to explain what
kind of business they do and also provide
Pictures that demonstration their work.

8. Budget
• $20,000 budget would allow for hiring of personal to
manage the social media accounts once the company
becomes big enough due to increased traffic and
demanding customers.
• There would be a one-time set up fee of $100 for
social media and $600 for search engine optimization
for a total of $700.

9. Budget
• For social media, a monthly rate of $250 to $500 for taking
care of clients and maintaining relative posts.
• For SEO, depending on keyword optimization and total
monthly hours, a monthly rate could range from $495 for
three optimized keywords and 10 hours of work, to $2995 for
10+ optimized keywords and 80 hours of work.
• Google analytics setup and analysis will be needed and that
will cost on the higher end of the SEO package.

10. Summary
• Rizzo Labs is a photography and editing company that charges less
than the competition. This is necessary because Rizzo Labs is a new
business just starting out, so until they gain more of a presence in
the market their primary attraction will be their low prices.
• Their prices may close the deal but in order for customers to find
them, social media will be needed. Immaculate Facebook and
Instagram pages with vibrant Photos and information will entice
customers to take the next step and ask for a consultation.