Rizzo Labs offers lower-priced photography and editing services to build their new client base. Their digital strategy focuses on using Facebook, Instagram, and blogs to showcase their work and attract potential customers. With a limited budget, the owner personally manages most of the marketing. Hiring social media managers could help optimize efforts but requires a larger budget of $40,000. The goal is to generate more online traffic and followers to grow the business over time through targeted digital campaigns.
Paul Ruzinsky's Rizzo Labs Digial Stragetgy Presentationpaulrizzo
This is a presentation for NMDL over Rizzo Labs digital strategy and what they need to do to obtain a presence. Also, this is a final project for the class.
SaaS Startups: Customer Success as a Marketing StrategySaaS Startups
Simon Moore is the co-founder and CEO of design driven website builder Pixel Together and Startmate alumni. Simon will illustrate how they grew their SaaS website builder from 0 to 11,000 users and customers across 18 countries through Customer Success and a $0 marketing budget.
Presented at SaaS Startups, MYOB, Melbourne, on May 10, 2018
https://www.meetup.com/SaaS-Startups/
Paul Ruzinsky's Rizzo Labs Digial Stragetgy Presentationpaulrizzo
This is a presentation for NMDL over Rizzo Labs digital strategy and what they need to do to obtain a presence. Also, this is a final project for the class.
SaaS Startups: Customer Success as a Marketing StrategySaaS Startups
Simon Moore is the co-founder and CEO of design driven website builder Pixel Together and Startmate alumni. Simon will illustrate how they grew their SaaS website builder from 0 to 11,000 users and customers across 18 countries through Customer Success and a $0 marketing budget.
Presented at SaaS Startups, MYOB, Melbourne, on May 10, 2018
https://www.meetup.com/SaaS-Startups/
A short guide for businesses so that they can get an understanding of how to bring online presence to their brand. You will get an understanding of how important it is to have good typography and imagery on your website and also a range of other key factors.
www.wecanimagine.ie
3 GRAPHIC DESIGN APPS FOR YOUR HOME FURNISHINGS BUSINESSRam V Chary
In the home furnishings game, it’s important to connect with your customers
wherever they are, and these days, that initial interaction will likely be online.
You’ll want to put your best photos and graphics forward in that case, with
images that tell your story and help your showroom or retail spaces shine,
assisting in your efforts to make those personal connections with your
customers and clients.
Home Improvement Service: Social Media Marketing ExampleChristine McKenna
This project was for a client that did tub, tile and countertop refinishing in Middle Tennessee. We advised on branding, updated their logo with a fresher look, and created a social media presence for them on Facebook and Pinterest.
(This slideshow is a portfolio sample of RedTail Social Media.)
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
Why Your Website Needs SEO and How To Hire The Right SEO CompanyChristopher Dill
You have built a business with your bare hands. Realizing that you need help can be tough to swallow.
At Virginia SEO, we are often called into meetings with small business owners who know they need help in the SEO front. More often than not, these business owners have no idea WHAT sort of help they need. Often they know what the acronym SEO means, but they have a false impression of what SEO entails. Getting started as a small business owner on a topic that you are not comfortable is tough. We often have to “hand hold” a client through the process, and this can really be a ton of fun. We thoroughly enjoy SEO, and sharing it with people (especially small business owners) is great.
A short guide for businesses so that they can get an understanding of how to bring online presence to their brand. You will get an understanding of how important it is to have good typography and imagery on your website and also a range of other key factors.
www.wecanimagine.ie
3 GRAPHIC DESIGN APPS FOR YOUR HOME FURNISHINGS BUSINESSRam V Chary
In the home furnishings game, it’s important to connect with your customers
wherever they are, and these days, that initial interaction will likely be online.
You’ll want to put your best photos and graphics forward in that case, with
images that tell your story and help your showroom or retail spaces shine,
assisting in your efforts to make those personal connections with your
customers and clients.
Home Improvement Service: Social Media Marketing ExampleChristine McKenna
This project was for a client that did tub, tile and countertop refinishing in Middle Tennessee. We advised on branding, updated their logo with a fresher look, and created a social media presence for them on Facebook and Pinterest.
(This slideshow is a portfolio sample of RedTail Social Media.)
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
Why Your Website Needs SEO and How To Hire The Right SEO CompanyChristopher Dill
You have built a business with your bare hands. Realizing that you need help can be tough to swallow.
At Virginia SEO, we are often called into meetings with small business owners who know they need help in the SEO front. More often than not, these business owners have no idea WHAT sort of help they need. Often they know what the acronym SEO means, but they have a false impression of what SEO entails. Getting started as a small business owner on a topic that you are not comfortable is tough. We often have to “hand hold” a client through the process, and this can really be a ton of fun. We thoroughly enjoy SEO, and sharing it with people (especially small business owners) is great.
28 ways your digital marketing consultant can rock your 2017 effortsKarolin Bierbrauer
Digital marketing consultants are multi-talents in promoting your business. Here are some ideas how they can push your business even more.
Check out the full blog post here:
https://www.searchoptimization.ninja/28-ways-digital-marketing-consultant-can-rock-your-2017-efforts
Find out which tools clever marketers are using to improve their productivity and boost their marketing ROI. These 20 tools help you to organize your ideas, create content, share it and measure it.
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Effective use of Instagram for BusinessDemand Metric
This How-To Guide will outline how to effectively use Instagram for your business, the benefits it can provide, followed by an action plan on how to get started with this fast growing social networking tool. Learn more @ http://www.demandmetric.com/content/effective-use-instagram-business
2. Target Audience
Facebook.com/RizzoLabs People looking to have
photography taken or photo
editing of themselves or items
such as cars, motorcycles,
boats etc. Specific target
audience is mostly people with
motorsport objects such as
cars and motorcycles because
that’s what Rizzo Labs
specializes in.
3. Key Performance Indicators
The key performance Goals
indicators that will show that Generate more traffic to Rizzo
this campaign is a success is Labs Facebook, grow to over
obtaining more Facebook 200 likes on Facebook, having
traffic and generating more over 500 followers on Instagram
Facebook likes. Also, seeing and gathering new business to
Instagram pictures of Rizzo help a grow client base.
Labs are continually gaining
likes and comments will show Hopes
the campaign was a success. Make an online impact to drive
new business and grow my
client base. Also, to have
future customers arranged and
have Rizzo Labs photo work
published on walls inside of
businesses in picture form.
4. The Big Idea
The Big idea is to provide Making Sense
photography and editing for Rizzo Labs is a starting out
half the price as competitors. company that doesn’t have a
Most will charge massive massive client base, so in order
amounts, but a beginner to build up clients, prices have
wanting to make their stamp to be adjusted to create
on the industry will only charge opportunities for new business.
half.
The Creative Thread
Unique editing that will play off
making dramatic pictures will
be the creative thread. Also,
advertisements that will be
placed online will have bright
colors with high contrast that
will make potential customers
want to look at the ads.
5. Tools & Tactics
Facebook Instagram
This is a free advertising This is a marking tool due to
medium that my company hash tags I can blast pictures
can create a growing client to the world and gain likes that
base through. It is an easy way one day may help new
to post work I have done and customers take the dive and
show potential consumers have work done on their part.
what kind of potential I have if
they choose Rizzo Labs. Blogs
Blogs will allow Rizzo Labs to
explain what kind of work that I
do along with steps I take in
creating work. Also, allows me
to show before and after
photos that show consumers
just what I can do.
6. Budget
The budget for this strategy Usually there is an initial
and campaign will very low payment of anywhere from
being I am the one who owns $1500-$2500, and monthly can
the company. I will mostly do cost anywhere from $1200
my own strategy, campaigning to$10,000 to have people
and everything. However, if I research the field you are
had $40,000 as my budget, applying into and manage
people could be hired to your strategy to meet the
manage the digital mediums growing market. Therefore if I
such as on Facebook, had that money I could do a
Instagram and Blogs. full social media, print, direct
mail and e-commerce
strategy.
7. Summary
Rizzo Labs offers photography I personally own Rizzo Labs so I
and editing for much less then have a very limited budget
the competition. This is that doesn’t allow me to
because the company is just spend lots of money on
starting out and needs to build advertising and SEO
a client base before charging optimization on Google. A
high amounts of money for website page that is highly
photos and editing. Also social updated can also be a great
media items such as way to create traffic that
Instagram, Facebook and jumps up towards the top
Blogs will be the biggest ways when searched on Google.
to help the company grow These strategies should help
and collect more clients. increase awareness, but only
time will tell.