Rivalfly is introducing a mobile game platform to hospitality venues to turn patrons' private mobile game playing into a social and location-based activity. Their platform allows patrons to play short, casual games on their phones against other patrons in the venue. This increases socialization and engagement within venues. Locations benefit through increased dwell time, return visits, and affordable subscription costs. Rivalfly has experience distributing similar products through existing distributors who call on over 250,000 venues regularly. Their platform has been tested for two months with patrons playing, locations subscribing, and projections of 1,800 systems installed by mid-2015 and over $2 million in annual revenue by year-end 2015.

1. INTRODUCING MOBILE GAME
PLAYING TO A START UP MARKET OF
ABOUT HALF A MILLION
HOSPITALITY VENUES NATIONWIDE

2. 1The Territory
Our targeted playing field includes various hospitality
venues: sports bars, bars, clubs, casual dining and fast food
restaurants.
Millions of people visit these venues every month
The Rivalfly team has years of experience selling
products to this targeted market

3. 2What is the Happening?
Patrons visit hospitality venues by custom and habit to eat,
drink and socialize.
Venue entertainment includes pool tables, juke boxes, games,
and content on TV monitors.

4. 3What is going on here?
World population is entertaining itself more and more by
playing mobile games on their phones – on planes, on
trains, in hospitality venues.

5. 4 Changing The Happening
Rivalfly’s Mobile Game Platform makes mobile game
playing a social activity
Patrons play each other for points, prizes and fun
Competitive playing in location is a social event involving
both players and spectators

6. 5 Diagnosis and Solution
Diagnosis:
1. a growing number of venue patrons are playing mobile
games while on premise.
2. this private game playing provides no benefit to the
location – it is a diversion.
Solution:
Our mobile game platform converts the patrons’ mobile
phones from a diversion to a location-based, socializing,
mobile game platform

7. 6 The Conversion
Why patrons play
 Playing is free
 Playing is easy
 Games are played on patrons’ own mobile phones
 Games are short, skill-building games
 Playing is competitive as games are played head to head with other
patrons
 Players receive points and prizes
 A real time leader board on in location monitors displays players
points as they are playing

8. 7 Selling the Conversion
Why locations subscribe
 Very affordable : $108/month
 Pays for itself
 Increases patron dwell times
 Increases patron return visits
 Increases patron socialization
 Game points accumulate in the patron’s location wallet
 Venue can easily provide marketing messages to its patrons using the
platform dashboard

9. 8 Proven Distribution Model
Rivalfly team members have years of experience selling
entertainment products to hospitality venues
Distribution has historically been achieved using seasoned
distributors and operators
Five key distributors have signed Rivalfly agreements
 These five distributors and their operators call on over 250,000
hospitality venues on average each ten days
 Distributors and Operators together have a rev share of 50% of
gross subscription revenues

10. 9 The Here and the Now
Rivalfly Mobile Game Platform has been field tested for more
than two months
Launch is underway
Patrons are playing
Players are socializing
Locations are subscribing

11. 10 The Future
Install Projection:
 1,800 installed systems by July, 2015
 3,475 installed systems YE 2015
Revenue Projection:
 Annual revenue rate at YE 2015: $2,250,000 after 50%
rev share to distributors/operators