Surge soda is making a comeback targeted towards gamers. The document outlines strategies to promote Surge by partnering with gaming content creators on YouTube and Twitch, sponsoring gaming events, and creating augmented reality and social media games that feature Surge cans as characters. The goal is to position Surge as the energizing drink of choice for gamers and revive interest in the soda among millennials nostalgic for the 1990s brand identity.

1. SURGE IS BACK!
Fabio Gorski
Lissette Caballero
SURGE IS BACK!

2. WHAT IS SURGE• Surge is a Coca-Cola soda
that was sold from 1996 until
2002.
• But in recent years the fans
started a movement for its
comeback, and now they are
going to bring it back to the
public.
• The challenge is:
• Create a demand for Surge;
• Present and create an
interest for the product with

3. SURGE IS THE
FREAKS AND GEEKS• Surge was promoted to the
90’s youth as a soda for those
who are rebels, an image
exemplified by James Franco
and his Freaks gang in the TV
show “Freaks and Geeks”. In
the series, the geeks are very
dorky and are far from being
the popular kids.
• Now in the 2000's, the geek
culture is huge with major
comic book heroes
blockbusters and a popular

4. THE GAMER GEEK
• Video games played a huge
change in this swap, with an
increasing numbers of gamers and
a booming industry that sold over
$79 billion in the last 5 years.
• Surge has a huge opportunity
presenting itself as a drink for
gamers, since their love for games
unites millennials and those who
grew in the 90’s.
• This culture does not have a big
interest in a healthy lifestyle, so its
acceptance for the product will be
better than other groups.

5. STRATEGY
Relaunch the product as a drink for gamers of
all ages.
Associate itself with the gaming community.
Build brand awareness and promote
#LevelUp with partnership with content
creators.
Build an interactive and fun form of
communication to create a strong relationship
with customers.

6. LAUNCH PARTY• To promote the relaunch of Surge
Soda, an exclusive gaming event
will be realized. In it, those few
who are invited can go inside a
video game, and become
themselves the avatars. As they
go trough levels, they will
encounter different challenges
and enemies, the latter will be
controlled by the people who are
watching the live broadcast of the
event on Twitch.
• If the event is successful and the
public have interest in
participating in it, the event can

7. 90’S INVASION ON
YOUTUBE AND TWITCH• Twitch is a gaming broadcasting
platform where users can watch
a variety of games being played
live. It is viewed by100 million
viewers monthly, the same
number of people as YouTube
and Netflix.
• Partnerships will be created with
several YouTube and Twitch
channels for them to have 90’s
games being played and talked
about.
• There are ad spots during
broadcast on Twitch where we

8. AWESOME GAMES
DONE QUICK
• AGDQ is an anual live charity
event on Twitch. During the
broadcast, a lot of games are
played, from old to new, and the
challenge is to do them as fast
as possible.
• In the last edition, over a $1.5
million was raised for charity
and more than 9 million unique
users watched the event.
• This rushed style of playing is a
great opportunity for Surge and
its energetic properties.

9. SNAPCHAT KARAOKE
• By mimicking the Karaoke’s
score system we will bring a
singing game to Snapchat.
Users will be invited to send us
videos of them singing their
favorite songs and we will
send back their score.
7878

10. VINE VIDEOS
• Surge is a sugar and caffeine
rush, giving a boost of energy
for those who drink it, similar
to a power up or a new life in
a video game. With this idea,
Surge will work with different
Vine celebrities so they can
create funny content with the
soda, using gaming
references and the product
itself.
• The product will be shown as
a #LevelUp from video games
brought to the real world.

11. SURGE ARMY
• Gaming has left digital with a
new trend of character
figures. They started with
Skylanders, then Disney got
in the game, and later
Nintendo.
• Surge will approach this trend
by making the cans become
characters in a social gaming
app. Users will add them to
the game trough pictures, and
every can will have a different
digital content.

12. THANK YOU