Rival gums manston
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Extra gum was launched by Wrigley's in 1984 as their first sugar-free product and quickly became one of the top gum brands in the United States. Wrigley's was founded in 1891 by William Wrigley Jr. and originally sold products like soap and baking powder before beginning to package gum with baking powder in 1892. One Bazooka gum advertisement uses humor by depicting gum as a police officer stopping "crimes" committed by food against teeth, with the slogan "eat drink chew is a crime to teeth" and a wanted poster showing someone who blew a large bubble that acted as an airbag.
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Frooit
Parle Agro is an Indian company founded in 1984 that started with beverages and later expanded into other areas. It launched Frooti, India's first mango drink sold in Tetra Pak packaging, in 1985. Frooti became very popular and the largest selling mango drink in India. In the late 1990s, Frooti's sales stagnated due to increased competition. Parle Agro revamped Frooti's packaging and positioning in 2001 to target youth aged 16-21 and launched an advertising campaign called "Digen Verma" to boost excitement around the brand.
Extra gum
Extra-Gum is a global gum brand known for its slogans "Eat Drink Chew + Give Extra, Get Extra" and using green, blue, and light blue packaging colors to indicate different flavors. Their advertisements, like a recent origami-themed commercial with the message "Sometimes the little last the longest," aim to be funny while conveying a message and target young to middle-aged adults.
colgate ppt
William Colgate founded Colgate & Company in New York in 1806 to make soap and candles. Over the following centuries, the company introduced toothpaste and toothpaste tubes, merged with other brands like Palmolive and Peet, and became a global leader in oral care as Colgate-Palmolive. It has held the top spot in the Indian toothpaste market since the 2000s, acquired brands internationally, and been recognized for its social impact and ethical practices in recent years.
Colgate new ppt
Colgate is an American multinational company that produces oral care and personal care products. Founded in 1806, it is headquartered in New York City and operates in over 200 countries. Colgate introduced the first toothpaste in a tube in 1896 and has since become the global leader in toothpaste sales, holding over 50% of the market in India. It faces competition from companies like HUL but maintains its position through product innovation and marketing campaigns featuring celebrities.
Script for dairy_milk_pres._
This document provides an overview and analysis of Cadbury Dairy Milk chocolate. It discusses the history of Dairy Milk, from its origins in 1897 to its current global success. Key points covered include the original recipe, advertising strategies over time featuring slogans like "a glass and a half of full cream milk," and Dairy Milk's rivalry with Galaxy chocolate. Market research results are presented showing Dairy Milk is more popular among consumers and has more memorable advertisements than its top competitor.
Colgate P&G comparative analysis
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
COLGATE product life cycle
COLGATE Product Life Cycle,
created by Sahrudayan NK
KICMA COLLEGE, NEYYARDAM ,TRIVANDRUM
MBA (2015-17)
Colagete vs P&G
Procter & Gamble (P&G) and Colgate-Palmolive are large consumer goods companies that operate internationally. P&G manufactures a wide range of consumer goods and operates in more than 180 countries worldwide. It formed the largest consumer goods company through its acquisition of Gillette in 2005. Colgate-Palmolive produces oral care and personal hygiene products and operates in over 200 countries, making it older but with a narrower product range than P&G. Both companies have extensive international manufacturing and distribution networks and a long history of competition between their brands.
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Frooit
Parle Agro is an Indian company founded in 1984 that started with beverages and later expanded into other areas. It launched Frooti, India's first mango drink sold in Tetra Pak packaging, in 1985. Frooti became very popular and the largest selling mango drink in India. In the late 1990s, Frooti's sales stagnated due to increased competition. Parle Agro revamped Frooti's packaging and positioning in 2001 to target youth aged 16-21 and launched an advertising campaign called "Digen Verma" to boost excitement around the brand.
Extra gum
Extra-Gum is a global gum brand known for its slogans "Eat Drink Chew + Give Extra, Get Extra" and using green, blue, and light blue packaging colors to indicate different flavors. Their advertisements, like a recent origami-themed commercial with the message "Sometimes the little last the longest," aim to be funny while conveying a message and target young to middle-aged adults.
colgate ppt
William Colgate founded Colgate & Company in New York in 1806 to make soap and candles. Over the following centuries, the company introduced toothpaste and toothpaste tubes, merged with other brands like Palmolive and Peet, and became a global leader in oral care as Colgate-Palmolive. It has held the top spot in the Indian toothpaste market since the 2000s, acquired brands internationally, and been recognized for its social impact and ethical practices in recent years.
Colgate new ppt
Colgate is an American multinational company that produces oral care and personal care products. Founded in 1806, it is headquartered in New York City and operates in over 200 countries. Colgate introduced the first toothpaste in a tube in 1896 and has since become the global leader in toothpaste sales, holding over 50% of the market in India. It faces competition from companies like HUL but maintains its position through product innovation and marketing campaigns featuring celebrities.
Script for dairy_milk_pres._
This document provides an overview and analysis of Cadbury Dairy Milk chocolate. It discusses the history of Dairy Milk, from its origins in 1897 to its current global success. Key points covered include the original recipe, advertising strategies over time featuring slogans like "a glass and a half of full cream milk," and Dairy Milk's rivalry with Galaxy chocolate. Market research results are presented showing Dairy Milk is more popular among consumers and has more memorable advertisements than its top competitor.
Colgate P&G comparative analysis
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
COLGATE product life cycle
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created by Sahrudayan NK
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Colagete vs P&G
Procter & Gamble (P&G) and Colgate-Palmolive are large consumer goods companies that operate internationally. P&G manufactures a wide range of consumer goods and operates in more than 180 countries worldwide. It formed the largest consumer goods company through its acquisition of Gillette in 2005. Colgate-Palmolive produces oral care and personal hygiene products and operates in over 200 countries, making it older but with a narrower product range than P&G. Both companies have extensive international manufacturing and distribution networks and a long history of competition between their brands.
P&g final ppt
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
P&G
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
PPM IT assignmnent 2 16030141080
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It produces a wide range of cleaning agents and personal care products. P&G has expanded internationally through acquisitions and now sells products in over 180 countries. Some of P&G's major brand acquisitions include Gillette, which added brands like Gillette razors and Duracell batteries. P&G focuses on building strong brands, consumer understanding through market research, innovation, and global marketing and distribution capabilities.
airwaves
Wrigley's is a company founded in 1891 that originally sold soap and baking powder and now sells gum worldwide. It produces 22 gum brands including Airwaves, their smallest brand. Airwaves gum was featured in the video game Tom Clancy's Splinter Cell: Chaos Theory and sponsored a British Touring Car Championship team from 2009-present. Recent Airwaves advertising campaigns have focused on keeping breath fresh using emotional stories and taglines like "it's definitely not your breath".
Airwaves casestudy
Wrigley's is a company founded in 1891 that originally sold soap and baking powder and now sells gum worldwide. It produces 22 gum brands including Airwaves, their smallest brand. Airwaves gum was featured in the video game Tom Clancy's Splinter Cell: Chaos Theory and sponsored a British Touring Car Championship team from 2009-present. Recent Airwaves advertising campaigns have focused on keeping breath fresh using emotional stories and taglines like "it's definitely not your breath".
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.[3] It primarily specializes in a wide range of cleaning agents and personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages.[4]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[5] which produced 95% of the company's profits. A.G. Lafley—the company's chairman, president, and CEO until October 31, 2015—said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[6]
Sustainability is integrated into our company’s purpose of touching and improving the lives of consumers now and for generations to come. We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.
Procter & Gamble: Marketing Capabilities Harvard Business School Case
P&G is an American multinational consumer goods company founded in 1837. It has grown to be a global leader in branded consumer goods with over $78 billion in annual sales and dozens of $1 billion brands. Under the leadership of A.G. Lafley since 2000, P&G has focused on innovation as a core strength by making it part of daily routine and establishing an innovation culture. This focus on innovation has helped drive average organic sales growth of 6% through new product development. P&G pursues a multi-brand strategy with individual support for each brand to satisfy different consumer segments globally.
Business studies.pptx
Cadbury Dairy Milk chocolate was first produced in the UK in 1905 and became Cadbury's best-selling product by 1914. It contains milk chocolate with a higher proportion of milk than other chocolate bars of the time. Cadbury Dairy Milk has since expanded to include many variants and flavors and is manufactured and distributed under license by Hershey in the US. It remains one of the most popular chocolate bars in the UK and worldwide.
Presentationtypes of pruducts
Colgate was the first toothpaste sold in a collapsible tube in 1896 in New York. It has been present in Singapore since the 1920s and is synonymous with toothpaste in the local market. It is also widely accepted in both rural and urban areas of Nepal and India.
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIA
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
COLGATE
Colgate began in 1806 as a starch, soap, and candle company founded by William Colgate in New York. It introduced the first toothpaste in 1873. Since then it has grown significantly and now operates in over 200 countries. It holds the top market share for toothpaste in India at 51% and has been India's most trusted brand for several years running. Colgate focuses on innovation through new products, targeting different age groups and populations. It uses advertising slogans and promotions like free dental checkups to promote oral health and build its brand recognition worldwide.
Ivory Case Analysis
Procter & Gamble, founded in 1837, is considering whether to discontinue its Ivory brand of soap, which was the company's first product. Ivory sales have been declining as consumers have switched to liquid soaps. However, removing Ivory could damage P&G's reputation as the brand has deep roots in the company's history. The document discusses three solutions: 1) Redesign and reintroduce Ivory to appeal to new customers, 2) Promote Ivory as an organic product to attract environmentally conscious consumers, or 3) Discontinue Ivory to focus on growing brands. The best solution is to first try redesigning and reintroducing Ivory before removing a brand integral to P
P&G Marketing Capabilities Case Study Presentation
P&G is a global consumer goods leader known for brands like Tide, Crest, and Pampers. It was founded in the 1800s and pursued international expansion starting in the 1930s. Through acquisitions and innovation, P&G grew its product lines and became the top cosmetics company by the 1990s. Currently, P&G spends heavily on R&D and marketing with a focus on design and consumer insights to drive new product introductions. Some of its most iconic brands like Tide, Pampers, and Always helped define their product categories through manufacturing innovations.
P&G Marketing Capabilities
P&G is a global consumer goods leader known for brands like Tide, Crest, and Pampers. It was founded in the 1800s and pursued international expansion starting in the 1930s. Through acquisitions, P&G expanded into new product categories. Today it manages over $1 billion brands and spends heavily on marketing, R&D, and consumer insights. P&G's success stems from innovation, strong brands, and marketing strategies that focus on design and building direct relationships with consumers.
Procter & Gamble by gulab
Procter & Gamble is a large multinational consumer goods company founded in 1837. It has annual revenues of over $83 billion and employs over 138,000 people worldwide. P&G manufactures a wide range of products across several brands, including Crest, Tide, Bounty, Pampers, Gillette, Olay, and Pantene. It pioneered brand management and soap operas as advertising vehicles. P&G has a long history of acquisitions that have expanded its product portfolio.
Proctergamble 090329014100-phpapp02
Procter & Gamble is a large multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. It employs over 138,000 people worldwide and has a wide range of popular brands such as Tide, Crest, Bounty, Pampers, Gillette, and Olay. P&G has annual revenues of over $83 billion and is one of the largest companies in the world. It began as a partnership between two immigrants, William Procter and James Gamble, and has grown significantly over the past 180 years through brand management, acquisitions, and expansion into international markets.
Wrigley's gum
Wrigley's is a chewing gum company founded in 1891 in Chicago, Illinois that leads the global chewing gum and confectionery market. It sells products in over 180 countries and has factories in 140 countries, employing around 16,000 workers worldwide. Wrigley's uses the slogan "eat drink chew extra" in their TV advertising to promote their Extra gum as keeping teeth and breath fresh. Their print ads visually represent the slogan and focus on messages around dental care, fresh breath, and being a "cool and calm" product.
Colgate
This document provides a history and overview of Colgate-Palmolive Company. It discusses that the company was founded in 1806 and introduced its first toothpaste in 1873. Key events in the company's history include introducing toothpaste in a tube in 1896 and being purchased to form Colgate-Palmolive-Peet Company in 1928. Today Colgate has operations in over 200 countries and remains a top brand, though it faces competition from other oral care companies.
P&G
Procter & Gamble is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, it manufactures a wide range of household and personal care products. P&G operates in over 80 countries and has dozens of brands that generate over $1 billion in annual sales each. However, P&G has also faced controversies over price fixing, animal testing, and the religious symbolism of its former logo.
Colgate marketing report
Colgate Marketing Report provides an overview of the oral care industry and key players such as Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline, and Unilever. Colgate-Palmolive is the world's largest seller of toothpaste and a leader in oral care products. It offers an array of personal care and household cleaning brands globally. The report also discusses locally manufactured toothpaste brands in the market and provides a history of Colgate-Palmolive from its founding in 1806 to present day operations across multiple categories worldwide.
Advertising techniques mk
This advertisement appeals to both young and older female audiences by featuring an attractive young model. It suggests that using the product can make women look youthful. It also uses celebrity endorsement to imply the product is high quality and will make users feel successful like celebrities. The advertisement promotes the idea that purchasing the product will enable an escape to exotic locations and a more relaxed lifestyle. It aims to manipulate consumers into thinking travel to promoted destinations is attainable.
Unit 18 advertising evaluation
1) The document discusses the development of a marketing campaign for a new gum brand by a student group. The student proposed the name "Invictus Marketing" which was not chosen, and instead the group selected a colleague's idea of "Phoenix Marketing."
2) For the gum design, the student incorporated contrasting colors and imagery like a deer silhouette to represent qualities like "exhilaration" and purity.
3) The group split responsibilities evenly and the student believes they contributed creative ideas and adequately edited materials like a print ad featuring a skydiver.
4) Feedback on the group's pitch was overall positive, showing they effectively conveyed the brand's vision to their audience. In a redo
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P&g final ppt
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
P&G
William Procter and James Gamble founded Procter & Gamble in Cincinnati in 1837 by making and selling soap and candles. They formalized their partnership in 1837. In the 1850s, the moon and stars symbol began being used unofficially to mark P&G boxes. P&G incorporated in 1890 and expanded nationally and internationally in the following decades, innovating new products like Ivory soap, Crisco, and Tide. It has grown to be a massive multinational corporation with many leading brands in home, health, beauty and other products.
PPM IT assignmnent 2 16030141080
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It produces a wide range of cleaning agents and personal care products. P&G has expanded internationally through acquisitions and now sells products in over 180 countries. Some of P&G's major brand acquisitions include Gillette, which added brands like Gillette razors and Duracell batteries. P&G focuses on building strong brands, consumer understanding through market research, innovation, and global marketing and distribution capabilities.
airwaves
Wrigley's is a company founded in 1891 that originally sold soap and baking powder and now sells gum worldwide. It produces 22 gum brands including Airwaves, their smallest brand. Airwaves gum was featured in the video game Tom Clancy's Splinter Cell: Chaos Theory and sponsored a British Touring Car Championship team from 2009-present. Recent Airwaves advertising campaigns have focused on keeping breath fresh using emotional stories and taglines like "it's definitely not your breath".
Airwaves casestudy
Wrigley's is a company founded in 1891 that originally sold soap and baking powder and now sells gum worldwide. It produces 22 gum brands including Airwaves, their smallest brand. Airwaves gum was featured in the video game Tom Clancy's Splinter Cell: Chaos Theory and sponsored a British Touring Car Championship team from 2009-present. Recent Airwaves advertising campaigns have focused on keeping breath fresh using emotional stories and taglines like "it's definitely not your breath".
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.[3] It primarily specializes in a wide range of cleaning agents and personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages.[4]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[5] which produced 95% of the company's profits. A.G. Lafley—the company's chairman, president, and CEO until October 31, 2015—said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[6]
Sustainability is integrated into our company’s purpose of touching and improving the lives of consumers now and for generations to come. We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.
Procter & Gamble: Marketing Capabilities Harvard Business School Case
P&G is an American multinational consumer goods company founded in 1837. It has grown to be a global leader in branded consumer goods with over $78 billion in annual sales and dozens of $1 billion brands. Under the leadership of A.G. Lafley since 2000, P&G has focused on innovation as a core strength by making it part of daily routine and establishing an innovation culture. This focus on innovation has helped drive average organic sales growth of 6% through new product development. P&G pursues a multi-brand strategy with individual support for each brand to satisfy different consumer segments globally.
Business studies.pptx
Cadbury Dairy Milk chocolate was first produced in the UK in 1905 and became Cadbury's best-selling product by 1914. It contains milk chocolate with a higher proportion of milk than other chocolate bars of the time. Cadbury Dairy Milk has since expanded to include many variants and flavors and is manufactured and distributed under license by Hershey in the US. It remains one of the most popular chocolate bars in the UK and worldwide.
Presentationtypes of pruducts
Colgate was the first toothpaste sold in a collapsible tube in 1896 in New York. It has been present in Singapore since the 1920s and is synonymous with toothpaste in the local market. It is also widely accepted in both rural and urban areas of Nepal and India.
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIA
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
COLGATE
Colgate began in 1806 as a starch, soap, and candle company founded by William Colgate in New York. It introduced the first toothpaste in 1873. Since then it has grown significantly and now operates in over 200 countries. It holds the top market share for toothpaste in India at 51% and has been India's most trusted brand for several years running. Colgate focuses on innovation through new products, targeting different age groups and populations. It uses advertising slogans and promotions like free dental checkups to promote oral health and build its brand recognition worldwide.
Ivory Case Analysis
Procter & Gamble, founded in 1837, is considering whether to discontinue its Ivory brand of soap, which was the company's first product. Ivory sales have been declining as consumers have switched to liquid soaps. However, removing Ivory could damage P&G's reputation as the brand has deep roots in the company's history. The document discusses three solutions: 1) Redesign and reintroduce Ivory to appeal to new customers, 2) Promote Ivory as an organic product to attract environmentally conscious consumers, or 3) Discontinue Ivory to focus on growing brands. The best solution is to first try redesigning and reintroducing Ivory before removing a brand integral to P
P&G Marketing Capabilities Case Study Presentation
P&G is a global consumer goods leader known for brands like Tide, Crest, and Pampers. It was founded in the 1800s and pursued international expansion starting in the 1930s. Through acquisitions and innovation, P&G grew its product lines and became the top cosmetics company by the 1990s. Currently, P&G spends heavily on R&D and marketing with a focus on design and consumer insights to drive new product introductions. Some of its most iconic brands like Tide, Pampers, and Always helped define their product categories through manufacturing innovations.
P&G Marketing Capabilities
P&G is a global consumer goods leader known for brands like Tide, Crest, and Pampers. It was founded in the 1800s and pursued international expansion starting in the 1930s. Through acquisitions, P&G expanded into new product categories. Today it manages over $1 billion brands and spends heavily on marketing, R&D, and consumer insights. P&G's success stems from innovation, strong brands, and marketing strategies that focus on design and building direct relationships with consumers.
Procter & Gamble by gulab
Procter & Gamble is a large multinational consumer goods company founded in 1837. It has annual revenues of over $83 billion and employs over 138,000 people worldwide. P&G manufactures a wide range of products across several brands, including Crest, Tide, Bounty, Pampers, Gillette, Olay, and Pantene. It pioneered brand management and soap operas as advertising vehicles. P&G has a long history of acquisitions that have expanded its product portfolio.
Proctergamble 090329014100-phpapp02
Procter & Gamble is a large multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. It employs over 138,000 people worldwide and has a wide range of popular brands such as Tide, Crest, Bounty, Pampers, Gillette, and Olay. P&G has annual revenues of over $83 billion and is one of the largest companies in the world. It began as a partnership between two immigrants, William Procter and James Gamble, and has grown significantly over the past 180 years through brand management, acquisitions, and expansion into international markets.
Wrigley's gum
Wrigley's is a chewing gum company founded in 1891 in Chicago, Illinois that leads the global chewing gum and confectionery market. It sells products in over 180 countries and has factories in 140 countries, employing around 16,000 workers worldwide. Wrigley's uses the slogan "eat drink chew extra" in their TV advertising to promote their Extra gum as keeping teeth and breath fresh. Their print ads visually represent the slogan and focus on messages around dental care, fresh breath, and being a "cool and calm" product.
Colgate
This document provides a history and overview of Colgate-Palmolive Company. It discusses that the company was founded in 1806 and introduced its first toothpaste in 1873. Key events in the company's history include introducing toothpaste in a tube in 1896 and being purchased to form Colgate-Palmolive-Peet Company in 1928. Today Colgate has operations in over 200 countries and remains a top brand, though it faces competition from other oral care companies.
P&G
Procter & Gamble is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, it manufactures a wide range of household and personal care products. P&G operates in over 80 countries and has dozens of brands that generate over $1 billion in annual sales each. However, P&G has also faced controversies over price fixing, animal testing, and the religious symbolism of its former logo.
Colgate marketing report
Colgate Marketing Report provides an overview of the oral care industry and key players such as Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline, and Unilever. Colgate-Palmolive is the world's largest seller of toothpaste and a leader in oral care products. It offers an array of personal care and household cleaning brands globally. The report also discusses locally manufactured toothpaste brands in the market and provides a history of Colgate-Palmolive from its founding in 1806 to present day operations across multiple categories worldwide.
Similar to Rival gums manston (20)
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...
Procter & Gamble: Marketing Capabilities Harvard Business School Case
Procter & Gamble: Marketing Capabilities Harvard Business School Case
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIA
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIA
P&G Marketing Capabilities Case Study Presentation
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Advertising techniques mk
This advertisement appeals to both young and older female audiences by featuring an attractive young model. It suggests that using the product can make women look youthful. It also uses celebrity endorsement to imply the product is high quality and will make users feel successful like celebrities. The advertisement promotes the idea that purchasing the product will enable an escape to exotic locations and a more relaxed lifestyle. It aims to manipulate consumers into thinking travel to promoted destinations is attainable.
Unit 18 advertising evaluation
1) The document discusses the development of a marketing campaign for a new gum brand by a student group. The student proposed the name "Invictus Marketing" which was not chosen, and instead the group selected a colleague's idea of "Phoenix Marketing."
2) For the gum design, the student incorporated contrasting colors and imagery like a deer silhouette to represent qualities like "exhilaration" and purity.
3) The group split responsibilities evenly and the student believes they contributed creative ideas and adequately edited materials like a print ad featuring a skydiver.
4) Feedback on the group's pitch was overall positive, showing they effectively conveyed the brand's vision to their audience. In a redo
Hubba bubba
Hubba Bubba offers a wide variety of bubble gum and candy products with unique flavors and formats including Hubba Bubba Max and Bubble Tape. Hubba Bubba gum has become a globally recognized brand sold in countries worldwide like Canada, Australia, Germany and the United Kingdom.
Unit 3 media sectors job roles grid
The document outlines various job roles in television production and their responsibilities and required qualifications. Some roles like camera assistant and boom operator generally don't require formal qualifications but benefit from relevant experience and skills. Other roles such as makeup artist require specific vocational qualifications or experience. Directors and researchers may benefit from a media-related degree but don't require formal qualifications. Gaffer is the only role listed that requires City & Guilds or electrical engineering qualifications.
Phototypes unit 9
This document appears to be a list of photography genres including landscape, wildlife, aerial, sports, portraits, architectural, fashion, macro, abstract, and photojournalism. It touches on some of the most common photography categories without providing details about each one.
individual initial ideas unit 18
- The student's initial individual ideas focused on adding more people to their trailer and making it more entertaining. However, they felt they could have improved their ideas.
- Their main role in the team was to gather information and help with equipment, but they wanted a more active role. They felt the team should not have argued about roles.
- Everyone contributed to the project, but no one wanted to be filmed, so there were extra unused clips. The student helped set up the green screen.
- They were not pleased with the final individual print advert because it did not incorporate their ideas and used colors like pink and yellow that did not suit a sugar-free gum product.
- They felt the
Team meeting ideas unit 18
The creative brief team meeting discussed ideas for the advertising campaign for a new chewing gum. The team considered names like "Adding the true to your chew" and "Adding the express to make the best", slogans such as "Bite me!" and color schemes including pink, yellow, purple and blue. They ultimately selected the name "Trew", slogan "Adding the true to your chew" and colors pink and yellow and purple as their final ideas to target all audiences.
Evaluation unit 9
The document discusses an evaluation of a photography project focused on nature. The student chose nature as their topic because it allows for variety within a single subject like different views of a tree. Their strength was taking close-up photos and making them clear, while their weakness was forgetting the photo editing tools used. The student used a Canon 1100D camera for its effects and lenses. They found flowers and trees easy subjects because they are enjoyable and easy to find. The student was pleased with their evaluation and hopes others also found their nature photos enjoyable as it featured everyday subjects.
Unusual ads
The document discusses how shoes and the Volvo car brand are created and perceived. It takes time and many people to create a shoe that will be popular and stand out when worn in public. The Volvo brand is known as a family-friendly car company with a unique and recognizable yellow duck logo, setting it apart from other common car brands. The brands portrayed are well-known for being themselves without editing their products to look better than they are.
btec4 tv advert analysis
This document analyzes several advertisements, summarizing their key visual and audio elements, intended audiences, and intended messages:
The Honda ad features car parts working together to rapper's music, suggesting quality parts that work well. The Sony Bravia ad shows 250,000 balls bouncing in colorful footage to convey vivid color reproduction. The John Smith's ad shows a man skillfully kicking a ball to target football fans and convey that their beer avoids wasting time. The T-Mobile ad features 350 dancers at a station moving to music during phone calls to demonstrate getting the most out of phones.
Advertising techniques
This document discusses different advertising techniques, including beauty appeal using celebrities, escape to relax, intelligence showing new technologies, lifestyle as a daily routine, nurturing nature, peer approval to fit in, rebellion, rhetorical questions to make people feel guilty, scientific claims, and unfinished comparisons. Celebrity endorsements promote products by showing them making beautiful people even more attractive. Other ads suggest escaping daily troubles through travel or taking a break.
Start with your individual initial ideas
- The student's initial individual ideas focused on adding more people to their trailer and making it more entertaining. However, they felt they could have improved their ideas.
- Their main role in the team was to gather information and help with equipment, but they wanted a more active role. They also felt the team should not have argued about roles.
- Everyone on the team contributed, but no one wanted to be filmed for the video because they did not like seeing themselves on camera. The student offered to be filmed.
- The student was not pleased with the final individual print advert because one person designed it without input from the group. They did not like the pink and yellow colors or the suggestion of sugar-
BARB
BARB stands for Broadcasters' Audience Research Board, which is the organization that compiles television ratings and audience measurement in the United Kingdom. It was created in 1977 to replace previous rating systems used by ITV and the BBC. TV channels use BARB ratings information to determine what programs are popular among different age groups at certain times, so they know when to air advertisements. The document provides viewership numbers and descriptions for several British television programs, including Agatha Christie's Marple, Death Comes to Pemberley, and Midsomer Murders.
Unit 1 research methods worksheet
For Unit 9 (Photography Techniques) and Unit 18 (Advertising), the student used a combination of primary, secondary, quantitative, and qualitative research methods. They collated information by bookmarking websites, keeping lists of sources, and printing/saving information. Research techniques included using the internet, reading information, and practicing skills. If completing the projects again, the student would utilize more research methods like the library and interviews to gain additional perspectives.
Portrait photo exhibition js
The document describes a portrait photo exhibition called "Cold Faces". The black and white photos on display focus primarily on the subjects' facial expressions, with the rest of the image kept simple and out of focus. The photos aim to depict the depth of thought and hope within the students' minds through the use of dark shadows and light. One photo in particular stands out for its ability to convey more through the subject's eyes than a simple portrait.
My exhibition title idears
The document discusses potential title ideas for a photography exhibition by Charlie Karelus. The first idea is "Up Close and Personal" to represent macro and portrait photos. The second is "Through My Eyes" to convey seeing through the photographer's perspective. The third title considered is "My Life, My Eyes" to show the photographer's everyday life through their vision. The document also mentions framing photos in rustic wood frames for a natural look.
Production schedule 2 yd
The document outlines the production schedule for a film from December to April. It includes pre-production deadlines in December, filming from mid-January to early February, editing from mid-January through mid-February, and evaluation periods from late February through March with the final deadline for adjustments and evaluations in early April.
Target audience
The document discusses the electronic music genre and its associated styles. It notes that electronic music takes mainstream genres and distorts them. Fashion and style are also connected to music genres, as fans often dress similarly to the singers they like. The document then describes the target audience it has created, which is meant to reflect the styles of those who listen to electronic music in 2014. This includes a necklace, facial hair, and clothes that were fashionable at the time like a parka coat.
Tv crime drama conventions worksheet csi
Nick Stokes is kidnapped and buried alive for ransom in an episode of the crime drama CSI. The episode features the show's regular cast of characters from the CSI team as they work to find Nick before it's too late. Elements like the dark lighting and coffin setting create an unsettling atmosphere, while sounds effects and music aim to heighten the audience's emotions. The target audience includes both male and female viewers, though some younger audiences may find some scenes disturbing. The show and its characters aim to depict the work of crime scene investigators but may shape unrealistic views of the career for some audience members.
Scream shot type mes
The document describes three shots: a long over-the-shoulder shot with a dynamic slant angle, an establishing shot from an aerial view angle, and a shot of an unaware guy watching TV as the Scream killer lurks in the background waiting to strike while a separate shot shows a lonely guy standing outside a park trying to clear his head.
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- 2. burst target audience is teenagers and kids. They have used pink and green.