The document discusses leveraging social media for nonprofit events. It provides tips for maximizing engagement on social media before, during and after an event. These include creating a content calendar and communication plan weeks in advance, promoting the event regularly on multiple platforms, encouraging attendees to RSVP and share, hosting discussions on social media after the event ends, and analyzing data to understand which social media efforts were most effective. The overall goal is to increase donations, raise awareness, and maximize ticket sales through strategic social media promotion across the event lifecycle.