The document discusses RightScale's community programs for cloud management users, including user conferences, online forums, community publishing, local user groups, and ambassador programs. It highlights RightScale's user groups where users can network, share best practices, and get support from RightScale. It also describes the ambassador program which empowers enthusiasts to share information about RightScale and clouds.

1. Wireless Network: RightScaleTwitter: #RightScale

2. RightScale Community ProgramsUser ConferencesOnline ForumsCommunity Publishing

3. Local User Groups

4. RightScale AmbassadorsCommunity Publishing

5. RightScale User GroupsNetwork and share best practices with other RightScale UsersLocal MeetingsSupport from RightScaleFirst User GroupsTokyo, JapanNorthern CASouthern CATo find out more or start your own: www. rightscale.com/usergroups

6. RightScale Ambassador ProgramEmpower RightScale and cloud enthusiasts to share with their communities Pre-release WebinarsRightScale and Industry InformationAccess to Executives and Subject Matter ExpertsSpeaking OpportunitiesSWAG!!For more info or to apply to go:www.RightScale.com/ambassador

8. “With RightScale, we can launch collaborations globally in the same day we discuss them. It’s not a multi-month process.” — Academic Research Institute“RightScale reduced our time to market by three months.”—Digital Distribution Network"Once we chose RightScale, it took us only four months from development to launch of our new service. — Independent Software Vendor

9. “We expanded into an entirely new line of business that required massive grid capacity for a limited time. Without RightScale, we would never have considered it.” — Major Insurance Company“By automating our cloud computing deployments with RightScale, we increased the time we devote to translational science projects.” — Medical Research Institute “We’ve implemented a self-service approach to infrastructure.” — Major Pharmaceutical Company

11. Company and Industry OverviewMichael Crandell, CEO

12. Cloud Management

13. Cloud Management

14. Cloud Management

15. 2009 – First User Meetup“In an industry melting down under the weight of vendor hype, RightScale Inc. let its customers do the talking on the benefits and challenges of cloud computing at a user group meeting this week.”Jo Maitland, Executive Editor, SearchCloudComputing.com

16. Sponsors2010 James J. Ahn – American Girl, a division of Mattel, Inc.

17. Seth Gerson – AltEgo

18. David Lowe – Electronic Arts Interactive (EAi)

19. Todd Martin – The Associated Press

20. Dave Tucker – WebFilings2009 – Staff of 70

21. 2010 – Staff of 12010 states, 6 countries, 14 languagesLocations in US west & east coast, UK, Singapore

22. RightScale in JapanThe Kumoya “Cloud Van” – welcome Yosuke Shindo!2009 – 700K Servers Launched

23. 2009 – Server TypesMarch 2009 – average cost $0.174/hr.2010 – 1.6M Servers Launched

24. 2010 – Server TypesJune 2010 – average cost $0.474/hr. (+272%)2009 – Gartner’s ‘Hype Cycle’

25. 2010 – Gartner’s ‘Hype Cycle’

26. 2010 – Gartner’s ‘Hype Cycle’

27. Continuing Usage Growth

28. Crossing the ChasmEarly AdoptersBuying a change agentGet a jump on competitionPatient with glitchesEarly MajorityDriven by practicalityProductivity improvementsWon’t tolerate bugs

29. Customers

30. Customers

31. Customers

32. Cloud Computing Survey

33. Initial Driver for Cloud

34. Cloud Computing Adoption

35. Rise of the Hybrid Cloud

36. Rise of the Hybrid Cloud

37. Rise of the Hybrid Cloud

38. Rise of the Hybrid Cloud

39. Private Cloud starter

40. Publishing

43. Together with customers & partners We are building a platform that:Manages new on-demand infrastructuresTogether with customers & partners We are building a platform that:Manages new on-demand infrastructures

44. In both publicly hosted and internal datacentersTogether with customers & partners We are building a platform that:Manages new on-demand infrastructures

45. In both publicly hosted and internal datacenters

46. Drives new levels of automation and portabilityTogether with customers & partners We are building a platform that:Manages new on-demand infrastructures

47. In both publicly hosted and internal datacenters

48. Drives new levels of automation and portability

49. Enables complete control & authoring freedomTogether with customers & partners We are building a platform that:Manages new on-demand infrastructures

50. In both publicly hosted and internal datacenters

51. Drives new levels of automation and portability

52. Enables complete control & authoring freedom

53. Supports 95% of operating systems and 95% of server-side programming environments Together with customers & partners We are building a platform that:Manages new on-demand infrastructures

54. In both publicly hosted and internal datacenters

55. Drives new levels of automation and portability

56. Enables complete control & authoring freedom

57. Supports 95% of operating systems and 95% of server-side programming environments

58. Offers a community library of cloud-ready solutionsTogether with customers & partners We are building a platform that:Manages new on-demand infrastructures

59. In both publicly hosted and internal datacenters

60. Drives new levels of automation and portability

61. Enables complete control & authoring freedom

62. Supports 95% of operating systems and 95% of server-side programming environments

63. Offers a community library of cloud-ready solutions

64. All from a single pane of glassFeatures to SupportAgile Development and OperationsRafael Saavedra, VP EngineeringDarryl Eaton, Dir ProductJosepBlanquer, Sr Architect

65. Managing servers at scaleNew Cluster MonitoringNew Bulk UI operationsAPI usageNew Overview Widgets

66. Cluster monitoringCurrent cluster monitoring: one graph per server

67. Coming soon: stacked graphsEach color band shows contribution of one serverServers are stacked on top of one another

68. Coming soon: heat mapsEach horizontal strip shows one serverThe color shows how “hot” the server is running

69. Heat map with 100 servers

70. Stacked graph same 100 servers

71. Cluster monitoringIndividual graphsGood for a dozen serversDisplays all standard graphs with full detailStacked graphsDisplays the contribution of many servers to a totalGreat to see the sum and variability of activity in a clusterDifficult to make out individual serversExamples: requests/sec, cpu busy cycles, I/O bytes/secHeat mapsDisplays a bar for each serverGreat to see uneven distribution across serversGreat to quickly spot performance problems across many serversDifficult to read absolute values or see the total cluster activity

72. Cluster monitoring architectureArchitectureMonitoring front-end serverspull data from storage serversUp to 100 servers on one graph(to be increased)Current status:Individual graphs available todayStacked graphs & heat maps in private betaEC2 us-east, rackspace, private clouds onlymonitoringstorageserversmonitoringfront-endserversyour servers

73. Bulk UI operationsOperating on many objects in a web UI is difficultNew bulk selection available on a number of pagesApplies action to a few objects immediately, rest is async

74. Use tags to mark collections of servers and operate on them!RightScale API statusGoals: 1. One API to manage resources across multiple clouds 2. Extend the RightScale platform through custom scripts or appsAPI 1.0 Status API requests/sec UI requests/secTypical uses: backups, run RightScripts, retrieve state/config, …

75. Towards API 1.5 / 2.0API 1.0 limitationsDesigned when only EC2 existed, difficult to extend to multiple cloudsData model no longer matches the platform internalsCode suffers from many backwards-compatibility patchesAPI 1.5Supports RackSpace, and Cloud.com or Eucalyptus private cloudsDoes NOT support EC2Improved design, incl. self-discovery of resourcesBeta release real soonAPI 2.0Expect largely the same API structure as 1.5Inclusion of EC2

76. Overview widgetsCreate custom pages to display overviews of your deployments

77. Custom widget exampleWidgets use the ‘Liquid’ templating languageData is drawn from a variety of pre-defined data collections:Servers, instances, volumes, snapshots, …Private alphasoon…

78. RoadmapMore tools to manage collections of servers (and other resources) comingIncreased use of tags to group, identify, operate on collections of resourcesIncrease sysadmin efficiency

79. Sharing and PublishingServerTemplatesDarryl Eaton

80. Why share or publish ServerTemplates?

81. Where do ServerTemplates go?The RightScale Library holds published ServerTemplates, RightScripts, MultiCloud Images, and MacrosPublishing – free sharing for the community / for-pay access-controlled sharing for ISVsSharing – multiple groups within organization, with partners, etc.Metering – allows publisher to receive usage info that can be used for billing (instance hours, total instances, custom metrics, etc.)

82. Global architectureWill enable local RightScale clustersin various global regionsAny account in any region can publishto all accounts in all regionsAccess controlSophisticated access controlNot just “open source publishing”Tracks permissions through sub-componentse.g. publishing a ServerTemplate includes RightScripts, cookbooks, attachments, etc.Mediates access to external resourcesfor example servers downloading attachments or cookbooksLibrary - Behind the scenesEC2-US-WESTRightScaleShard 2publishLibraryimportRightScaleShard 1RightScaleShard 3EC2-US-EASTEC2-AP-SoutEast

83. Library - Tracking usageAggregating usage stats across all usersFor free ServerTemplates publisher sees anonymous aggregate usageFor pay ServerTemplates publisher can track exact customer usage for billing purposesTracking usage of clonesUsers can clone imported ServerTemplates to modify themImportant to allow customization, mixing private best practices with public best practicesTracking extends across such clones when shared internallyThis is not a DRM system, relies on traditional legal contracts

84. Coming Soon: Your Imports & UpdatesSee all the updates available for your library componentsReview the affected Servers and Server ArraysDiff your revision with the new one from the libraryTry doing that with a virtual machine image!

85. ServerTemplate ShowdownThank you for your contributions! And now for the winners…

86. Most Popular: nginx+ApacheMost Imported Submission (even though for paid only)Gain notoriety by showing your expertise Build a consulting business off shared best practicesWinner for Most Popular!

87. More Winners!Winner for most Useful!Winner for Most Innovative!Set up a standalone OpenLDAP server or a Provider-Consumer pair… with backups!“Create your own CDN” by deploying these globally with load balancing.

88. Multi-Cloud AgilityJosepBlanquer

89. Multi-cloud todayPublic cloud AMultiple clouds for different purposesRedundancy and disaster recoveryGeo-locationDifferent stages, from dev to productionDifferent application characteristicsSupport varying levels of security concernsDifferent cost structures and existing investmentsVarying levels of multi-cloud deploymentsCrawl, walk then run. Cloud portability (current focus)Buiding blocks model. Reuse assets, simplify management…Scaling and distributing across clouds (near future)Most complex and technically challenging form of using multiple cloudsRequires significant custom workProductionDisaster rec.Public cloud BPrivate cloudTest & dev

90. Multi-cloud pains: each cloud is differentOther clouds are differentiating from AWSAPIs differ, sometimes significantlyDifferent resources, formats, versionsAbstractions differNetwork architectures differ: VLANs, security groups, NAT, ACLs, …Storage architectures differ: local/attachable disks, backup, snapshots, …Hypervisors and machine images differSupported features differSpot pricing, RDS, Attachable IPs or disks, etc..Not just by cloud type, but by cloud instantiation or versionAnd more…cost models, billing, reporting…etcSignificant barriers to integrating a new cloud

91. RightScale multi-cloud approachCross-cloud abstractions, unified viewUnified UI and API for automationServers/Arrays: runtimeSame look and feel regardless of cloudServerTemplates: configurationServer configurations that work across OS’s and cloudsConvert base images to fully configured serversRightImages / Multi-cloud images: starting pointDefine and map compatible base OS installs across cloudsEver growing library of RightScript / Chef cookbook Design using abstractions, deploy using cloud specificsExpose and support the capabilities of each cloud and NOT a lowest common denominator approach

93. Thank You to our Partner Sponsors