This document provides a summary of Rick Glew's marketing and business development experience. He has launched new products and services for several companies in industries such as online education, call centers, and wireless technologies. Some of his responsibilities included creating marketing materials, websites, and leading marketing campaigns through activities like events, social media, and partnerships. He also managed sales teams and customer accounts.

1. Asian Market Entry
Micro Base Stations
3G Mobile Phones
Workforce Optimization
Call Center Performance Mgt
Call Center Workforce Mgt
Product Marketing and Product Management
Launched a broad range of new offers at ACE,
CiNet, NICE, IEX, Spatial Wireless and Nortel:
• Product marketing and launch materials
• Messaging and customer presentations
• Product packaging and integration strategy
• White papers and strategic business plans
• Customer business cases and Pricing
• Market and competitive analyses
• Alliances
• Project management
• Catalog and asset management systems
RICK GLEW – MARKETING AND BUSINESS DEVELOPMENT PORTFOLIO
829 Parkwood Court; McKinney, Texas 75070 ~ Cell: (214) 395-1573 ~ rglew@tx.rr.com ~ http://www.linkedin.com/in/rickglew
Website and Interactive Media
• American College of Education (ACE), NICE IEX, CiNet and Spatial Wireless websites launched with new branding,
messaging, CMS structure, SEO-based design, flash content, lead capture systems and multiple languages.
• Interactive media demonstrations and videos to make call center, online education, networking and multimodal
solutions easily understood – Used for website, soft copy collateral and presentations.
“I’m sending
description &
directions”
“I’m sending
description &
directions”
“I’m sending
description &
directions”
“I’m sending
description &
directions”
CiNet website with SEO design, video previews, and
comprehensive course search and catalog system
Multilingual NICE IEX WFM website with interactive call
center solution descriptions and customer videos
Multi-Modal SIP Services
Wireless Location Tech
3G Applications Enablers
Industrial /P. Safety Training
Online Higher Education
Distributed Soft Switching
Spatial Wireless website with interactive mobile soft-
switching descriptions & multimodal service demos
ACE website www.ace.edu and facebook sites with
interactive program maps and dynamic social content

2. Branding, Sales Collateral, Interactive Media, and Advertising
• Corporate brand redesign and implementation for ACE, CiNet, IEX and Spatial Wireless.
• Suite of ACE, CiNet, IEX and Spatial Wireless brochures and solution descriptions. IEX material in 6 languages.
• Series of ACE, NICE and IEX newsletters to customer, prospect, partner and analyst audiences.
• Marketing and product demonstration CDs with interactive flash demonstrations, presentations and collateral.
• Trade magazine, electronic banner and email advertising.
• Sales proposal/support documentation and pocket qualification guides.
ACE Brochure, Admissions Kit, Course
Description, Email and Mobile Landing Page
IEX Magazine Ad, Brochure, Proposal, Product Sheet,
InView eNewsletter, Pocket Guide and Interactive CD
Social Media, Press and Analyst Relations
• Integrated social media campaigns across Facebook, Twitter, LinkedIn, Pinterest and Teacher’s Blog to build
audience and drive engagement and organic search results.
• Extensive IEX, NICE Systems and Spatial Wireless coverage in call center and wireless trade press.
• Authored whitepapers on Workforce Management ROI, Customer Satisfaction, Marketing Automation,
Operational Efficiency, Workforce Optimization, Distributed Core Switching, Gateway Switching and Multi-
Modal Services, among others. Published in industry trade journals.
• Spatial Wireless made America’s Network and Telecommunications Magazine annual lists of Eight Hot Start-
Ups and10 Hot Technologies respectively.
• IEX has won many industry awards, including Frost & Sullivan and Gartner leadership recognition.
• IEX Video developed for CNBC Business and Beyond Segment.
CiNet Video Preview, Brochure,
Catalog and Solution Description

3. Global Packaged Campaigns
Lead-Focused
Event
Management
Lead Follow Up,
Closed Loop ROI
Reporting
Marketing Automation, Lead Nurturing,
Marketing/Sales System Integration
SilverPop
Marketing
System
Salesforce
Sales CRM
System
Events
• Led IEX presence at over 80 call center trade shows and regional lead generation events each year, introducing
new branding and booth designs and regularly winning best-in-show awards.
• IEX Pathways to Excellence contact center best practice seminars/webcasts - N.A., EMEA and APAC.
• Regular participation in Industrialand Public Safety association events to promote online skills training solutions.
• Managed Spatial Wireless annual participation at CTIA Wireless, 3GSM World Congress, Supercomm and
regional shows. Extensive live-air technology demonstrations with partner companies.
CompetencyDevelopment - Joint Planning - Market Development - Rewards
IMPACT ON RETENTION
CLAIMEDIMPORTANCE
HighLow
Motivators
Hidden
Opportunities
Potentials/
Savers
Hygienics
LowHigh
A01
A04
A6
A05
A10
A02
A09 A03
A08
A07
Customer
Satisfaction
Research
Lead Generation and Marketing Operations
• Increased ACE Search Engine Marketing (SEM/PPC), Organic Search Performance and Quality Lead Flow by
250%, 50% and 100% respectively in the highlycompetitive online higher education space.
• Completed call center transition to Campus Management Talisma CRM at ACE.
• Implemented SilverPop Engage marketing automation integrated with Salesforce.com for lead generation, scoring,
nurturing and closed loop management reporting - In IEX and then across parent company, NICE.
• Integrated global eMarketing, automated nurturing, newsletter, Google PPC and SEO, whitepaper, Webinar,
portal, direct mail, advertising and telemarketing programs at NICE, IEX and ACE.
• Data hygiene practices, API interfaces between systems and trainingprograms to enable more targeted campaigns,
efficient lead management and activity insight to support downstream sales.
• NICE and IEX customer satisfaction research and specific employee MBO compensation programs.
• NICE, IEX and CiNet channel partner agreements, support materials, ROI tools and marketing programs.
• CiNet market mapping, prospect database and content catalog tools to simplify and shorten the sales cycle.
Spatial Wireless Exhibit, IEX Exhibit, CiNet Exhibit and
Pathways to Excellence Seminar Series Website

4. Alliances and Business Development
Conceived and developed technology and commercial alliances between Nortel Networks and several consumer
electronics and telecommunications market leaders. Focused on:
• Mobile Phones and Wireless Devices
• Wireless Internet Enablers, IP Clients and Middleware (e.g. Location Technology, WAP)
• Microcell Radio Access Equipment
• InternationalMarket Entry Relationships
Key partnership agreements included:
• Samsung - CDMA 1xRTT and 3G UMTS mobile handset technology testing agreements
• LG Electronics - CDMA mobile handset commercial agreement and joint bids
• Qualcomm - CDMA 1xRTT mobile handset technology testing agreement
• Motorola - GSM and UMTS mobile handset technology testing and commercial bidding MOUs
• CMG - Wireless Application Protocol (WAP) Server OEM agreement
• Openwave - WAP Server OEM MOU and joint bidding agreements
• Sanyo - Wireless device technology testing
• Sun IPlanet - Wireless Internet Web/Application Server hardware and middleware MOU
• Cambridge Positioning Systems - Location facility technology and OEM agreements
Sales and Account Team Management
Managed Nortel Networks account marketing and sales engineering teams supporting mobile and regional carrier
network companies. The teams consistently exceeded all sales, margin and customer satisfaction targets and won all
competitive tenders. Key customers included:
• Bell Mobility – The largest wireless operator in Canada
• Canadianwestern provincial telephone companies which have since joined together as part of Telus – AGT, BC
Tel, Ed Tel and Quebec Tel
• Canadianeastern provincial telephone companies which have since joined together as Bell Aliant – MT&T,
NBTel, Newfoundland Tel and Island Tel
• MTS, Sasktel and Teleglobe