The document discusses research conducted to determine if outdoor furnishings could be used to create inviting outdoor workspaces for "business nomads" at hotels. Surveys found guests would be likely to use such spaces for meetings, relaxing, and working alone given comfort, views, and privacy. Product research identified market gaps for warm-soft and social-emotional furniture. Observations of workplace and hospitality trends indicated demand for flexible collaboration spaces. The proposal is to market semi-casual outdoor furniture to boutique and wellness hotels to provide outdoor meeting options. Further research on technical capabilities and prototype testing is recommended.
Co.Import Retail Strategy Group Project | Group ProjectSanMag
1. The document outlines a rebranding strategy for CO.Import retail store to target "domestic goddesses" as their key customers.
2. It proposes focusing on inspiration and celebration of everyday events through a new private label concept. Product lines would include styles catering to different domestic goddess personalities.
3. Customer engagement tactics include do-it-yourself table displays, enticing shopping bags and boxes, and ambassador training to help customers prepare memorable events. The goal is to motivate all women to feel like domestic goddesses.
The document describes a proposed cooperative for restaurant owners in San Diego. The cooperative would allow restaurant owners to work together to leverage their purchasing power for supplies, coordinate marketing efforts, and share best practices. It would provide value to members through lower costs, increased publicity and revenue. The cooperative aims to support local farms and food producers while providing diners with higher quality, fresher ingredients and promoting a sense of community.
This document provides a summary of Rick Glew's marketing and business development experience. He has launched new products and services for several companies in industries such as online education, call centers, and wireless technologies. Some of his responsibilities included creating marketing materials, websites, and leading marketing campaigns through activities like events, social media, and partnerships. He also managed sales teams and customer accounts.
PDHPE is one of the six key learning areas in the NSW primary curriculum that takes a holistic approach to teaching children about health issues through topics like drug education, fitness, child protection, and managing their own lives, with the overall goals of equipping them with knowledge for a healthy life and helping create a healthier society. The PDHPE syllabus is designed to be flexible and include topics that can be taught in a fun way for students.
The document provides an overview of key aspects of Psalms, Proverbs, and Ecclesiastes. It discusses the structure and themes of each book, their authors, and historical context. For Psalms, it outlines the different types of psalms and their collection over time. For Proverbs, it describes the teacher-pupil relationship and use of imagery. For Ecclesiastes, it summarizes the themes of vanity and suffering of the righteous.
Shelterbox: Innovation in the Non-Profit SectorSanMag
ShelterBox provides emergency shelter and supplies to victims of natural disasters worldwide. Run primarily by volunteers, they deploy boxes containing tents, blankets, cooking supplies and more to thousands of people each year. Response teams are key to delivery, assessing needs and creatively getting boxes to remote locations using local networks. Through donations and partnerships, over 100,000 boxes have been deployed since 2000, helping over 1 million people regain shelter and dignity after losing everything in disasters.
Co.Import Retail Strategy Group Project | Group ProjectSanMag
1. The document outlines a rebranding strategy for CO.Import retail store to target "domestic goddesses" as their key customers.
2. It proposes focusing on inspiration and celebration of everyday events through a new private label concept. Product lines would include styles catering to different domestic goddess personalities.
3. Customer engagement tactics include do-it-yourself table displays, enticing shopping bags and boxes, and ambassador training to help customers prepare memorable events. The goal is to motivate all women to feel like domestic goddesses.
The document describes a proposed cooperative for restaurant owners in San Diego. The cooperative would allow restaurant owners to work together to leverage their purchasing power for supplies, coordinate marketing efforts, and share best practices. It would provide value to members through lower costs, increased publicity and revenue. The cooperative aims to support local farms and food producers while providing diners with higher quality, fresher ingredients and promoting a sense of community.
This document provides a summary of Rick Glew's marketing and business development experience. He has launched new products and services for several companies in industries such as online education, call centers, and wireless technologies. Some of his responsibilities included creating marketing materials, websites, and leading marketing campaigns through activities like events, social media, and partnerships. He also managed sales teams and customer accounts.
PDHPE is one of the six key learning areas in the NSW primary curriculum that takes a holistic approach to teaching children about health issues through topics like drug education, fitness, child protection, and managing their own lives, with the overall goals of equipping them with knowledge for a healthy life and helping create a healthier society. The PDHPE syllabus is designed to be flexible and include topics that can be taught in a fun way for students.
The document provides an overview of key aspects of Psalms, Proverbs, and Ecclesiastes. It discusses the structure and themes of each book, their authors, and historical context. For Psalms, it outlines the different types of psalms and their collection over time. For Proverbs, it describes the teacher-pupil relationship and use of imagery. For Ecclesiastes, it summarizes the themes of vanity and suffering of the righteous.
Shelterbox: Innovation in the Non-Profit SectorSanMag
ShelterBox provides emergency shelter and supplies to victims of natural disasters worldwide. Run primarily by volunteers, they deploy boxes containing tents, blankets, cooking supplies and more to thousands of people each year. Response teams are key to delivery, assessing needs and creatively getting boxes to remote locations using local networks. Through donations and partnerships, over 100,000 boxes have been deployed since 2000, helping over 1 million people regain shelter and dignity after losing everything in disasters.
The document provides background information on the 1984 Bhopal disaster at a Union Carbide pesticide plant in India. It summarizes that a toxic gas leak from the plant enveloped the surrounding area, killing over 3,800 people initially and injuring thousands more. The document also provides context on Union Carbide as a large multinational corporation and discusses safety practices at the Bhopal plant prior to the disaster.
El documento presenta una serie de ejemplos de situaciones relacionadas con el exceso de uso de la informática y de Internet, también conocido como "informaticomanía". Algunos de los ejemplos incluyen el uso del ordenador para pasar el tiempo en un atasco, tener un ordenador de repuesto por si el principal falla, chatear en un convento de clausura o usar el ordenador incluso cuando se está enfermo o de vacaciones. Al final, el documento sugiere que la informaticomanía puede llegar a requerir tratamiento psiquiátrico.
The document provides safety tips for preventing common kitchen injuries and accidents. It discusses how most kitchen accidents can be avoided through thought, planning and attention to detail. It then lists specific safety practices for using knives safely, avoiding cuts from broken glass, preventing burns from cookware, avoiding kitchen fires, preventing electrocution from appliances, cleaning up spills to prevent falls, safe food handling to prevent food poisoning, and proper cleaning, separation, chilling and cooking of foods.
Kingfisher Airlines was founded in 2005 and grew rapidly to become one of India's largest airlines. It aimed to target the growing middle class segment with affordable pricing and high quality service. However, Kingfisher struggled with high costs and debt, facing stiff competition from low-cost carriers. While it had a strong brand and reputation early on, Kingfisher's long-term viability depended on its ability to control costs and deliver an on-time, affordable service to customers.
The document provides an overview of the flipped classroom model compared to the traditional classroom model. It explains that in a flipped classroom, direct instruction from lectures is moved outside of the classroom through videos or other online resources. This allows class time to be used for interactive learning activities where the teacher guides students as they apply concepts. The document lists online tools that can be used like Edmodo and wikispaces for students to access lectures and interact online. It emphasizes that educational technology and classroom activities are important elements of flipped learning that influence the learning environment.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
The document provides instructions for basic hand sewing including necessary equipment, materials, patterns, steps, tips, and basic stitches. The key points are:
1. Basic equipment includes sewing needles, straight pins, and fabric scissors. Patterns are traditionally paper and pinned to fabric before cutting.
2. The basic steps are to choose a pattern, cut pieces, pin to fabric, cut fabric, sew details and main pieces, tie knots, stuff if needed, and trim threads.
3. Tips include using thread no longer than arm length, tying knots at thread ends, making small stitches, and tying knots at seam ends to prevent unraveling. Overhand knots and basic stitches like running stitch are demonstrated.
CLIQUE is a grid-based clustering algorithm that identifies dense units in subspaces of high-dimensional data to provide efficient clustering. It works by first partitioning each attribute dimension into equal intervals and then the data space into rectangular grid cells. It finds dense units in subspaces like planes and intersections them to identify dense units in higher dimensions. These dense units are grouped into clusters. CLIQUE scales linearly with size of data and number of dimensions and automatically identifies relevant subspaces for clustering. However, the clustering accuracy may be reduced for simplicity.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
The document provides background information on the 1984 Bhopal disaster at a Union Carbide pesticide plant in India. It summarizes that a toxic gas leak from the plant enveloped the surrounding area, killing over 3,800 people initially and injuring thousands more. The document also provides context on Union Carbide as a large multinational corporation and discusses safety practices at the Bhopal plant prior to the disaster.
El documento presenta una serie de ejemplos de situaciones relacionadas con el exceso de uso de la informática y de Internet, también conocido como "informaticomanía". Algunos de los ejemplos incluyen el uso del ordenador para pasar el tiempo en un atasco, tener un ordenador de repuesto por si el principal falla, chatear en un convento de clausura o usar el ordenador incluso cuando se está enfermo o de vacaciones. Al final, el documento sugiere que la informaticomanía puede llegar a requerir tratamiento psiquiátrico.
The document provides safety tips for preventing common kitchen injuries and accidents. It discusses how most kitchen accidents can be avoided through thought, planning and attention to detail. It then lists specific safety practices for using knives safely, avoiding cuts from broken glass, preventing burns from cookware, avoiding kitchen fires, preventing electrocution from appliances, cleaning up spills to prevent falls, safe food handling to prevent food poisoning, and proper cleaning, separation, chilling and cooking of foods.
Kingfisher Airlines was founded in 2005 and grew rapidly to become one of India's largest airlines. It aimed to target the growing middle class segment with affordable pricing and high quality service. However, Kingfisher struggled with high costs and debt, facing stiff competition from low-cost carriers. While it had a strong brand and reputation early on, Kingfisher's long-term viability depended on its ability to control costs and deliver an on-time, affordable service to customers.
The document provides an overview of the flipped classroom model compared to the traditional classroom model. It explains that in a flipped classroom, direct instruction from lectures is moved outside of the classroom through videos or other online resources. This allows class time to be used for interactive learning activities where the teacher guides students as they apply concepts. The document lists online tools that can be used like Edmodo and wikispaces for students to access lectures and interact online. It emphasizes that educational technology and classroom activities are important elements of flipped learning that influence the learning environment.
The document discusses a marketing workshop for developing a publicity campaign for the 2013 MINI Cooper Coupe. It outlines the brand brief, target demographics of young, educated professionals, and competitors. It also provides sales data on BMW subsidiaries including record MINI sales in 2011. The workshop aims to position MINI as customizable and environmentally friendly to address consumer trends and further momentum in 2012 with new models.
The document provides instructions for basic hand sewing including necessary equipment, materials, patterns, steps, tips, and basic stitches. The key points are:
1. Basic equipment includes sewing needles, straight pins, and fabric scissors. Patterns are traditionally paper and pinned to fabric before cutting.
2. The basic steps are to choose a pattern, cut pieces, pin to fabric, cut fabric, sew details and main pieces, tie knots, stuff if needed, and trim threads.
3. Tips include using thread no longer than arm length, tying knots at thread ends, making small stitches, and tying knots at seam ends to prevent unraveling. Overhand knots and basic stitches like running stitch are demonstrated.
CLIQUE is a grid-based clustering algorithm that identifies dense units in subspaces of high-dimensional data to provide efficient clustering. It works by first partitioning each attribute dimension into equal intervals and then the data space into rectangular grid cells. It finds dense units in subspaces like planes and intersections them to identify dense units in higher dimensions. These dense units are grouped into clusters. CLIQUE scales linearly with size of data and number of dimensions and automatically identifies relevant subspaces for clustering. However, the clustering accuracy may be reduced for simplicity.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
2. The Business Question
Are the outdoor furnishings on the market today useful for creating
inviting, outdoor spaces, designed to host Business Nomads working from
hotels?
3. Why Hospitality and Outdoor Meeting Spaces?
“One fifth of the workforce in the US are reportedly working from a third place.” –USA Today
“More than one-third of the global workforce will be mobile by 2013.” - Steelcase, Inc.
“Personal wellbeing in the workplace plays a role in business outcomes.” – Gallup Study
“As work moves into the realm of the non routine and situational, the rate at which people work
collaboratively, just-in-time and in multiple teams will accelerate.” - Gartner Research
6. D
Description &
d40 peopleg r aaskedito rate the likelihood of using hotel common outdoor
e m o were p h c s
space in situations that framed them as an inhabitant.
Age 18 – 27 15
28 – 42 21
49+ 4
65% Female
35% Male
64% Of 28-34 have worked alone in outdoor common hotel space in the past year
53% Travel for work at least one week each year
96% Have a bachelor’s degree and/or advanced certification in their field
68% Say they work in a creative field
50% Rarely use common, outdoor hotel space
SURVEYS
7. D
Survey Questions 12 - 16
Respondents received five scenes of outdoor
seating arrangements, and asked to answer
for every image, from very likely to highly
unlikely, their likelihood of using the space
for certain functions.
Q. “Do you feel you would enjoy this
choice of seating for:”
business meetings, socializing with
colleagues, relaxing alone, and working
alone.
S U RV E Y S
8. D
Survey Question 12
from the scene in the photo:
“Do you feel you would enjoy this choice of seating for :”
business meetings • socializing with colleagues
relaxing alone • working alone
rate from 5-very likely to 1-highly unlikely
business working socializing with relaxing
meetings alone colleagues alone
Highly Very
Unlikely Likely
based on average scores
S U RV E Y S
9. D
Survey Question 13
from the scene in the photo:
“Do you feel you would enjoy this choice of seating for :”
business meetings • socializing with colleagues
relaxing alone • working alone
rate from 5-very likely to 1-highly unlikely
business working relaxing socializing with
meetings alone alone colleagues
Highly Very
Unlikely Likely
based on average scores
S U RV E Y S
10. D
Survey Question 14
from the scene in the photo:
“Do you feel you would enjoy this choice of seating for :”
business meetings • socializing with colleagues
relaxing alone • working alone
rate from 5-very likely to 1-highly unlikely
relaxing working business socializing with
alone alone meetings colleagues
Highly Very
Unlikely Likely
based on average scores
S U RV E Y S
11. D
Survey Question 15
from the scene in the photo:
“Do you feel you would enjoy this choice of seating for :”
business meetings • socializing with colleagues
relaxing alone • working alone
rate from 5-very likely to 1-highly unlikely
business working socializing with relaxing
meeting alone colleagues alone
Highly Very
Unlikely Likely
based on average scores
S U RV E Y S
12. D
Survey Question 16
from the scene in the photo:
“Do you feel you would enjoy this choice of seating for :”
business meetings • socializing with colleagues
relaxing alone • working alone
rate from 5-very likely to 1-highly unlikely
business socializing with working relaxing
meeting colleagues alone alone
Highly Very
Unlikely Likely
based on average scores
S U RV E Y S
13. D
Survey
Questions, Scenarios
Respondents were described 3 scenarios occurring in common, outdoor hotel space:
1. A Business Meeting
2. Socializing with Colleagues
3. Working Alone
Q. How important are the following concepts for “an enjoyable experience”.
4–very important, 1–not important
The average scores were used for the result to each corresponding question.
S U RV E Y S
14. D
Scenarios Results
Working Alone
Top 4 concepts for comfort 3.600
enjoying common, view 3.450
outdoor hotel space
nature 3.400
when working alone
light 3.300
colorful scenery 3.200
food & beverage 3.125
privacy 2.825
shelter 2.700
play 2.425
Results based on average scores
S U RV E Y S
15. D
Scenarios Results
Business Meetings
Top 4 concepts for light 3.575
enjoying common, comfort 3.475
outdoor hotel space
privacy 3.400
for a business
food and beverage 3.075
meeting
shelter 2.800
nature 2.625
view 2.625
colorful scenery 2.425
play 2.150
Results based on average scores
S U RV E Y S
16. D
Scenarios Results
Socializing with colleagues
Top 4 concepts for comfort 3.550
enjoying light 3.325
common, outdoor
food & beverage 3.275
hotel space
view 2.975
when socializing
with colleagues privacy 2.825
nature 2.800
shelter 2.750
play 2.675
colorful scenery 2.600
Results based on average scores
S U RV E Y S
17. D
Scenarios Results
Business Socializing Working
Meetings with colleagues Alone
Top 4 concepts for light comfort comfort
enjoying comfort light view
common, outdoor privacy food & beverage nature
hotel space in 3 food and beverage view light
scenarios shelter privacy colorful scenery
Meetings contribute to nature nature food & beverage
hotel F&B sales view shelter privacy
colorful scenery play shelter
play colorful scenery play
Results show from highest to lowest average score.
S U RV E Y S
19. H
Describing The Current Market
100 images of outdoor furniture were collected as market research. Consisting of
photos taken during Design Week Milan 2012, and from online catalogs.
PRODUCT RESEARCH
20. Warm
34% 31%
Outdoor Furniture
Soft Hard
Product Map
9% 26%
Cold
PRODUCT RESEARCH
21. Social
20% 29%
Outdoor Furniture
Technical Emotional
Product Map
22% 29%
Private
PRODUCT RESEARCH
22. Mapping
Results
Warm – Soft, Warm – Hard Social – Emotional, for socializing
furnishings are likely to meet Private -Technical, for working alone
comfort needs Social – Technical, for business meetings
Warm Social
34% 31% 20% 29%
Soft Hard Technical Emotional
9% 26% 22% 29%
Cold Private
PRODUCT RESEARCH
24. State of the Office
“Workstations sit empty 60% of the time.”
- Recent Herman Miller Study
More than one-third of the global
workforce will be mobile by 2013.
- Trends 360 Steelcase
Business nomads including millions of
knowledge workers and owners of startups
are on the move.
O B S E R V I N G C U LT U R E
25. H o s p i t a l i t y Tr e n d s
“The Future of Work Innovation Co-Labs to Offer
Enhanced Hosted Work Experiences for Gen X and
Gen Y Global Travelers.”
-with Marriott, Steelcase, & IDEO
"The idea is to give them a comfortable place to work
so they don't have to go to the Starbucks."
- Founder Luxe Hotels
“What’s needed, is a greater variety of informal areas
that give workers a choice about where and how they
interact.” - Herman Miller, Inc.
O B S E R V I N G C U LT U R E
26. Conceptualizing
The art community is re-examining the
idea of the traditional office.
“Play” office style outdoor lamp
- Philippe Starck for Dedon and Flos
Outdoor Office Installation
-Tres Birds Workshop
Outdoor Classroom Concept
- by Jonathan Olivares
O B S E R V I N G C U LT U R E
28. Synthesis
Survey results give a ranking of needs that help in designing new,
enjoyable, outdoor meeting experiences.
Product mapping gives specific target areas for selecting furniture to
create these new spaces.
Office furniture design is trending toward casual, flexible, environments
for collaboration.
The hospitality industry is looking to change the way they accommodate
business guests in public spaces.
The artist community is exploring the idea of taking the office outdoors.
BUSINESS PROPOSAL
29. The opportunity
Market Semi-casual furnishings already on the market, to the hospitality
industry.
Target
Independently owned boutique hotels in cities with favorable
climates
Branded health and wellness hotels like EVEN by IHG
BUSINESS PROPOSAL
31. Future Research
Obtain feedback from contract outdoor furniture suppliers about the feasibility of outdoor meeting
spaces with technical capabilities.
Researching waterproof audio visual equipment for meetings, stand alone shelters that are flexible
and semi-open, and heating/cooling concrete floors for thermal comfort.
Conduct a focus group study using existing furniture in prototype, outdoor meeting spaces.
CONCLUSION
33. References:
www.marriott.com www.westhollywood.andaz.hyatt.com
tresbirds.com www.treehugger.com
www.luxehotels.com www.hermanmiller.com
www.steelcase.com www.dedon.com
www.tropitonefurntiure.com www.winstoncontract.com
www.archipelagoliving.com.au www.atmosphera.biz
www.corradi.eu www.katalog.co.nz
www.kennethcobonpue.com
Bites, G. A., Vegas, L., & Headlines, L. D. (2012). Hotel lobbies become multi-use spaces - USATODAY . com. Usa Today, 1-7.
Boyle, C. (2012). The Smartphone Class Six Traits of the Smartphone Class. Network, (April).
:
Brower, T., Miller, H., Environments, P., Miller, H., Service, S. U., Miller, H., Environments, P., et al. (2012). From Conventional to
Collaborative Space plan shows how to support collaborative work styles with no increase in real estate costs.
Business Travel Set to “ Take Off ” in 2012 | Millenials , GenX fu ... Business Travel Set to “ Take Off ” in 2012 Deloitte Survey.
:
(2011).Development (p. 1). Retrieved from http://www.deloitte.com
InterContinental Hotels Group Launches a New Brand Called EVEN. (2012).Chart, (March).
Marriott Hotels & Resorts, Steelcase, and IDEO Collaborate to Innovate o ... (2012).Marriott Hotels & Resorts. Retrieved April
28, 2012, from http://www.marriott.com
Morello, D., & Burton, B. (2006). Future Worker 2015 Extreme Individualization. Gartner Research.
:
Pettibone, S. (2012). STARWOOD REPORTS FIRST QUARTER 2012 RESULTS. Starwood Reports First Quarter 2012 Results (p. 1).
Stamford, Conn.: Starwood Hotels and Resorts.
Screen, V. (2012). The Next Office: Why CEO’s are Paying Attention. Steelcase 360 degrees, (63).
Starbucks Corporation Fiscal 2011 Financial Highlights. (2012) Starbucks Corporation.
Times, L. A., Mcinerney, J., & Andaz, T. (2012). Hotel lobbies go digital. Los Angeles Times. Los Angeles. Retrieved from
http://www.latimes.com
Zachry, M. (2005). An Interview With Donald A . Norman. Technical Communication Quarterly,, 14(4), 469-487.
References mentioned informally.
34. About the Project:
The underlying idea for the project was to find an innovative way for an outdoor furniture company to
market a product to the hospitality industry by discovering an unmet need.
According to Gartner Research report Future Worker 2015: Extreme Individualization,
“Maverick” analysis “focuses on an out-of-the-box scenario that is considered low probability but high
impact. In other words, although certain aspects of the scenario seem far-fetched today, the scenario’s
impact will intensify as aspects unfold and affect or accelerate other aspects.” Survey questions where
“loungy” outdoor furniture is shown to the respondent as an option was a form of maverick research.
This type of exploratory research is important in a competitive business climate. Every angle of a
potential scenario that can reach a company’s target audience, needs to be analyzed in order for the
company to stay current. Businesses need to find unconventional ways to enter new categories and remain
competitive.
The presentation by Future Vision Workshops: Future Concept Lab served as inspiration for
the cultural trend desk research. Nicole Neuberger’s, User experience research and strategy lecture
influenced the project by providing guidelines for observing the events at Salone del Mobile and served as
inspiration a business question focused on service and experience design. Lorenzo Bernorio’s lecture,
Research Methodologies along with Davide Jabes lecture on ABIS’s housing evolution were influential in
creating the survey questions.
Editor's Notes
Can today’s outdoor furnishings be used to create new space to meet new demand?