We get it. You typed ‘call tracking’ into your search engine of choice and just like that you were inundated with more options than you knew what to do with. Your business (or client) has a very particular set of needs, and you want a call tracking vendor that meets those needs. So what’s a data-driven marketer to do? CallRail’s Demand Generation Manager, Ashley Coleman and Content Marketing Manager, Erica Hawkins are giving you the ultimate guide to choosing a call tracking vendor - from initial research to the final swipe of your card. Four Reasons You'll Want to View this Presentation: 1. Learn what to prepare before you get on the phone with an analytics vendor. 2. Identify the features that you'll need and the features you'll want. 3. Personalize your research approach for your business. 4. See what to investigate online before swiping your card.