Organizational Challenge of Enterprise RoadmappingRich Mironov
At INDUSTRY EUROPE conference (Dublin, April 2019): Especially at enterprise software companies, there are some inherent mis-alignments among internal stakeholders that can complicate our product planning. This talk was an occasionally humorous look at the systemic conflicts between single-account-focused sales teams, market-focused product managers, and executives. How do we respect and understand each other when we may have very different objectives?
Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships, and complex buying processes shape what we build and how we bring it to market. Having a hundred customers each spending $1M/yr is a radical departure from a million customers each spending $100/yr.
Rethinking residential real estate: 2023 and beyondAppFolio
The past few years have accelerated underlying trends in how people live, work, and play within the built environment. At the same time, technology has democratized access to capital and information, changing the way residents use physical space. Value is shifting away from the assets themselves toward those who understand the needs of specific end users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is an urgent need for operators to think differently about their properties, customers, and competition.
In this webinar, Dror Poleg shares his perspectives based on two decades of experience working across four continents alongside the world’s leading real estate investors. Watch now to receive key insights on how to take advantage of emerging opportunities and transform your organization, project, venture, or career.
Organizational Challenge of Enterprise RoadmappingRich Mironov
At INDUSTRY EUROPE conference (Dublin, April 2019): Especially at enterprise software companies, there are some inherent mis-alignments among internal stakeholders that can complicate our product planning. This talk was an occasionally humorous look at the systemic conflicts between single-account-focused sales teams, market-focused product managers, and executives. How do we respect and understand each other when we may have very different objectives?
Companies building enterprise tech products are different from companies building mass consumer tech. Large-ticket deals, long sales cycles, name-and-face customer relationships, and complex buying processes shape what we build and how we bring it to market. Having a hundred customers each spending $1M/yr is a radical departure from a million customers each spending $100/yr.
Rethinking residential real estate: 2023 and beyondAppFolio
The past few years have accelerated underlying trends in how people live, work, and play within the built environment. At the same time, technology has democratized access to capital and information, changing the way residents use physical space. Value is shifting away from the assets themselves toward those who understand the needs of specific end users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is an urgent need for operators to think differently about their properties, customers, and competition.
In this webinar, Dror Poleg shares his perspectives based on two decades of experience working across four continents alongside the world’s leading real estate investors. Watch now to receive key insights on how to take advantage of emerging opportunities and transform your organization, project, venture, or career.
Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
The Top 5 Mistakes in Blockchain Projects Implementation | Bockchain Adoption...Fluence.sh
The world continues to surprise the public with a constantly-growing number of different projects. One of these marvels is the blockchain, which hosts many successful ventures on the blockchain project ecosystem. But most of these business schemes become inactive because of the problems they were faced during blockchain implementation. The question is: how to start and not to fail in the deployment of decentralized technologies? Below are the issues covered in this presentation:
1. Wrong Statement of Project During ICO/Token Introduction.
2. Wrong Decision on Blockchain Type and Consensus.
3. Wrong Business Model.
4. Profitability versus Cryptocurrency Return.
5. Wrong Market Estimations.
PHILIPS DigiSummit - A startup approach to hacking marketsMeasureWorks
Modern markets are noisy. In our rush to launch new or improved products we tend to forget that customers don’t buy what they don’t understand.
From working with hundreds of startups there are 5 lessons learned to build the right product features within the target market. In this session we’ll discuss marketing positioning, founders blindess, the importance of analytics and experimentation and how to use all of this to grow your product faster.
Customer Discovery is a way for Startups or Product Managers to understand and validate 2 important factors: The Problem and the Solution. We explore what the product owner or entrepreneur needs to understand in order to make the right questions and use the best data channels to achieve Customer Development
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)Rich Mironov
Prioritization is hard, and we HOPE that a clear corporate strategy plus well-considered OKRs will get our internal stakeholders to agree on what’s most important: unambiguous #1 and #2 and #3 priorities. That our spreadsheets and analysis will sell everyone on our plan.
But that rarely happens: Sales wants us to put 100% of our development effort against shiny new features (except when every big deal includes a commitment for some tiny off-off item); Support/Customer Success want 100% against bug fixes and workflow improvements and productivity tools; Engineering lobbies for better architecture and scalability and more refactoring...
How do we understand this behavior, appreciate their effort (rather than just being frustrated), and find strategic tools that let us build out a single plan for our products and teams?
President and Co-Founder of GeoInvesting presented at the 2016 Microcap Conference in Toronto, focusing on stock trading and investing strategies revolving around using a combination of growth and value when selecting investments.
microcapconf.com/conferences/toronto-2016/
Spintroduce - Video speed-networking platform/ app for business professionals.
the idea was to have a randomised video speed-networking for professionals that leans on linkedin
This was our pitch deck back in 2012.
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Margot Bloomstein
Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences.
Eager for more efficient engagements? You’ll also discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then use this foundation to conduct a qualitative and quantitative content audit.
We’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow?
These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture.
Join this workshop to build out your content strategy toolkit:
Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise
Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update
Gain additional tools to keep your projects on track, on time, and on budget
One of key strategies I use to find microcap diamonds in the rough is to combine the concepts of Growth + Value. On April 11, 2016, I presented (videos at bottom) at the 2016 Microcap Conference Toronto, where I gave a speech on this very subject. More detail on this presentation can be seen at my blog, http://geoinvesting.com/combining-tenets-growth-value-find-hidden-microcap-opportunities/.
AI won't take your job but someone using AI will take your job.
AI is a major topic of discussion today. Debates rage about the ethics, the potential for human extinction, obliteration of the workforce and plenty more between AI sceptics and AI believers. The variety and pace of development of the technology is unparalleled. It's almost impossible to keep up.
In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/autobooks-case-study/
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Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
The Top 5 Mistakes in Blockchain Projects Implementation | Bockchain Adoption...Fluence.sh
The world continues to surprise the public with a constantly-growing number of different projects. One of these marvels is the blockchain, which hosts many successful ventures on the blockchain project ecosystem. But most of these business schemes become inactive because of the problems they were faced during blockchain implementation. The question is: how to start and not to fail in the deployment of decentralized technologies? Below are the issues covered in this presentation:
1. Wrong Statement of Project During ICO/Token Introduction.
2. Wrong Decision on Blockchain Type and Consensus.
3. Wrong Business Model.
4. Profitability versus Cryptocurrency Return.
5. Wrong Market Estimations.
PHILIPS DigiSummit - A startup approach to hacking marketsMeasureWorks
Modern markets are noisy. In our rush to launch new or improved products we tend to forget that customers don’t buy what they don’t understand.
From working with hundreds of startups there are 5 lessons learned to build the right product features within the target market. In this session we’ll discuss marketing positioning, founders blindess, the importance of analytics and experimentation and how to use all of this to grow your product faster.
Customer Discovery is a way for Startups or Product Managers to understand and validate 2 important factors: The Problem and the Solution. We explore what the product owner or entrepreneur needs to understand in order to make the right questions and use the best data channels to achieve Customer Development
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)Rich Mironov
Prioritization is hard, and we HOPE that a clear corporate strategy plus well-considered OKRs will get our internal stakeholders to agree on what’s most important: unambiguous #1 and #2 and #3 priorities. That our spreadsheets and analysis will sell everyone on our plan.
But that rarely happens: Sales wants us to put 100% of our development effort against shiny new features (except when every big deal includes a commitment for some tiny off-off item); Support/Customer Success want 100% against bug fixes and workflow improvements and productivity tools; Engineering lobbies for better architecture and scalability and more refactoring...
How do we understand this behavior, appreciate their effort (rather than just being frustrated), and find strategic tools that let us build out a single plan for our products and teams?
President and Co-Founder of GeoInvesting presented at the 2016 Microcap Conference in Toronto, focusing on stock trading and investing strategies revolving around using a combination of growth and value when selecting investments.
microcapconf.com/conferences/toronto-2016/
Spintroduce - Video speed-networking platform/ app for business professionals.
the idea was to have a randomised video speed-networking for professionals that leans on linkedin
This was our pitch deck back in 2012.
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Margot Bloomstein
Brand-driven content strategy complements user-centered design, and this workshop will help you get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you maintain content for the Web, mobile apps, social media, or offline experiences.
Eager for more efficient engagements? You’ll also discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then use this foundation to conduct a qualitative and quantitative content audit.
We’ll discuss the content opportunities a gap analysis can reveal when we use the message architecture as a metric of quality. Trying to manage scope creep? What about seagulling stakeholders? And what content matters most, anyhow?
These questions and other challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture.
Join this workshop to build out your content strategy toolkit:
Learn how—and why—to establish a hierarchy of communication goals in a message architecture with a hands-on exercise
Discuss the right questions to ask—and how to ask them—to minimize distracting, off-brand features, like the blog no one has time to update
Gain additional tools to keep your projects on track, on time, and on budget
One of key strategies I use to find microcap diamonds in the rough is to combine the concepts of Growth + Value. On April 11, 2016, I presented (videos at bottom) at the 2016 Microcap Conference Toronto, where I gave a speech on this very subject. More detail on this presentation can be seen at my blog, http://geoinvesting.com/combining-tenets-growth-value-find-hidden-microcap-opportunities/.
AI won't take your job but someone using AI will take your job.
AI is a major topic of discussion today. Debates rage about the ethics, the potential for human extinction, obliteration of the workforce and plenty more between AI sceptics and AI believers. The variety and pace of development of the technology is unparalleled. It's almost impossible to keep up.
In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/autobooks-case-study/
A case study like no other. In this series of sessions at BoS Conference USA 2023 we deep dived into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”
By focussing everything they did on the needs of their customers and helping them grow, they also grew faster, made their lives easier and changed the way they think about collaboration across the company.
https://businessofsoftware.org/events/business-of-software-conference-usa-2023/how-autobooks-reinvented-itself-2/
The average lifespan of a first hire Product Manager is 11 months. This is terrible for Product Manager's and the businesses they join and then leave. What are the most common pitfalls that make this so difficult and what can founders and first hire Product Managers do to change this?
Tim shares an approach to make first hires a success that is focused on product but contains plenty of insights for hires in other functions. He starts before the hiring process starts and then share some tried and trusted guidelines for founders and Product Managers to make the first 12 months in the role a case study in excellence. He shares some templates you will be able to use to set yourself up for better outcomes.
https://businessofsoftware.org/talks/making-first-hire-product-managers-work/
You’ve got a great product customers love and you want to grow your user base. In this session, Lucy will explain why the smartest way to growth is to align your marketing with the strengths of your product so your product becomes a marketing engine.
She will show you how to understand the types of problems your customers experience and how that should shape your marketing to capture demand. Lucy will share case studies of companies that have developed powerful product led marketing approaches successfully including Grammarly, Hubspot. She will help you to understand the problems your customers face so that you can align your marketing and product marketing strategy with insights that will drive effective growth and product development.
https://bos.thebln.com/talks/your-product-as-a-marketing-engine/
B2B sales is hard and in a recession it gets harder. Over 70% of buyers think that sales people bring zero value to their buying process.
In this session, Mark will explain why sales can be such a challenge for software companies, why a recession can make it even harder and what you can do to change the narrative. He will share tried and trusted steps to help you, your product and your sales team stand out from the crowd so your buyers value your product and the help you can give them.
https://businessofsoftware.org/talks/better-b2b-sales/
Alex will discuss his journey from author and expert on business models to being CEO and Founder of Strategyzer, the product business that he has built from his mountain retreat in Switzerland. He will discuss how he manages and leads a fully remote team spread across 12 countries, how some of his biggest breakthroughs as an entrepreneur have come from being coached, how coaching has helped him to resolve team conflict and why at the heart of the business is a commitment to transparency that allows everyone to be part of the journey.
https://businessofsoftware.org/talks/alex-osterwalder-coaching-leadership-in-remote-companies/
Oyinda’s experience in helping nonprofits transition to digital literacy has given her insights into how we can maximise the impact of technology in the world. How can established organisations make better use of tools and frameworks that we as software people use everyday?
Oyinda will share lessons that help you understand the opportunities, the challenges and the processes that can help technology drive change in the world. From evolving perspectives, adapting and overcoming resistance to change, and why using frameworks for guidance, she will consider how to use frameworks and tools for social impact.
Whatever your business, you will learn how change happens and thus how your business can have more impact.
https://businessofsoftware.org/events/europe-2024/oyinda-bamgbose-how-tech-can-still-save-the-world/
Ninnu will share her experiences and insights on the things people and companies do that get big stuff done or lead to the destruction of the company. She’s worked for startups and global companies, in highly regulated industries, as well as ones where there are few rules. She has a strong understanding of how to get the best from teams and how companies often fail their people. She will share the good and the bad and some frameworks to get the best from your teams and encourage them to fail.
Humans fear failure but some failure is essential to progress. How can you encourage the right kind of failure in your organisation?
https://businessofsoftware.org/events/europe-2024/ninnu-campbell-how-to-make-people-fail/
Joe discusses why managing an effective external board for your organisation starts with understanding and managing your own internal board.
Your mind has a number of relatively discrete and often conflicting subpersonalities affecting how you come to decisions. The strongest personalities change in the moment. Understanding which personality is speaking and the history that informs them, helps you to understand why they give the advice they do.
You can learn to manage your mind, the voices you amplify and control in different contexts. The same is true for external boards – each member comes with unique history and perspective. Joe shares how understanding your inner board allows you to manage your board’s voices, amplify the right voices at the right time and know when you need to find new input.
https://businessofsoftware.org/events/europe-2024/five-traits-of-a-modern-ceo/
Imogen started her first company, Qudini, after leaving university and sold the business 10 years later, 2 months before Imogen’s first child was born.
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https://businessofsoftware.org/events/europe-2024/imogen-wethered-how-to-start-sell-a-software-business-in-a-decade/
Do you know what the top five regrets of the dying are? Wishing you had worked harder, surprisingly, isn’t on the list. Eleanor will discuss the importance of discovering one’s true purpose as a key step in the way to long-term fulfillment.
In this interactive session, (pens and paper provided…), she will challenge you to consider your own personal history, how it has shaped your identity and values and show how understanding that can help you lead a more meaningful life. Living a life that aligns with your values can be hard when you may have concerns about the opinions of others. Aside from the value individuals take from understanding their purpose, or ‘why’, in the workplace, more engaged and self-aware employees are happier, more engaged, productive and creative in the workplace – if your company values are aligned with theirs.
https://businessofsoftware.org/events/europe-2024/dr-eleanor-gunn-the-top-five-regrets-of-the-dying-what-you-can-do-now/
How well do you know your best customers? Why do they choose your solution over all the others? Reality check – most of us guess.
Knowing what to focus on is hard. Knowing who your best customers are, quantifying and measuring how they feel value, gives you a top decile advantage. It enables you to operationalise growth.
Claire will show you how to match your product experience with real customer needs. Your teams will be better equipped and more focused to unlock product growth and revenue.
You’ll learn:
- Why identifying your best customers unlocks your product growth strategy.
- How to use what customers value to reverse engineer your ideal product experience.
- How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth).
- How to spot success gaps in your customer experience your team can fill.
https://businessofsoftware.org/events/europe-2024/claire-suellentrop-how-to-operationalise-customer-value-to-maximize-product-growth/
How can you take a team of infighting execs, each with their own goals and turn them into a disciplined team with a single shared purpose?
As you evolve, priorities may change, but the need to keep your team focused on the big goal (singular) of your org is a constant challenge for founders and professional leaders alike.
In this talk, Bruce will share the core principles you need to understand your stakeholders, negotiate priorities, set and manage the metrics that will drive your teams forward together in pursuit of the strategy you have set for the business.
https://businessofsoftware.org/talks/bruce-mccarthy-aligning-your-executive-team/
Jobs to be Done provides a framework to help you leverage the force of your customers’ behaviour in order to drive your product improvement.
In a highly interactive session, Bob, architect of JTBD, and long time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), will work through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies. Attendees will be invited to share their case study prior to the event for discussion on stage.
https://businessofsoftware.org/events/europe-2024/bob-moesta-live-jobs-to-be-done-case-studies-and-problem-shooting/
Talk about the misuse of AI and the dangers it could bring if not used properly, focusing attention on the wrong things. Keeping humans at the center of the technology, not to replace.
“We are in 2107 years in the future, we are looking back in time to warn 2024 of the misuse of AI.
We have 2 billion less of the population, water levels rose and took land, harvest and some technology away from us and not everyone survived or knew how to do everything you do in the present.
We should have worked together more, we do now. We could have focused on the right things to use AI for rather than to help the rich stay rich and live longer. We appreciate what value people can offer rather than making them redundant.”
- Mike 🙂
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. There are two kinds of
people in the world…
those who divide the world
into two kinds of people
and those who don’t
@RichMironov @BoSConference
3. There are ten kinds of
people in the world…
those who understand
binary and those who don’t
@RichMironov @BoSConference
4. There are two kinds of
people in the B2B world…
account-at-a-time focused
and
cumulative/aggregate
focused
@RichMironov @BoSConference
5. Individual customers, one at a time
• Deal revenue, fastest implementation/fix
• Current quarter
Cumulative installed base/systems impact
• Total adoption, long-term revenue,
repeatability
• This year, next year…
Easy to assume bad intent, incompetence
Fundamentally Different
@RichMironov @BoSConference
7. Enterprise Sales
• Independent transactions: close, move on
• Fit product to customer, unique requests
• Customers say (know) what they need
Enterprise Implementation
• Standard product is rarely enough
• Find fastest path to production system
• When finished, move to next project…
software will keep working
Sequential, Separable
@RichMironov @BoSConference
8. “No white space/slack in Engineering”
“Less important than our committed/
announced roadmap items”
“The product wasn’t designed to do that”
“It probably won’t work, customers
will be unhappy later”
“Incurs major technical debt”
“We have to support that forever”
Arguments That We Usually Ignore
@RichMironov @BoSConference @RichMironov @BoSConference
9. “No white space/slack in Engineering”
“Less important than our committed/
announced roadmap items”
“The product wasn’t designed to do that”
“It probably won’t work, customers
will be unhappy later”
“Incurs major technical debt”
“We have to support that forever”
Arguments That We Usually Ignore
@RichMironov @BoSConference @RichMironov @BoSConference
11. Product
• Always-limited engineering: address largest
customer groups, revenue velocity
• Every new thing displaces planned thing
• Customers usually misunderstand
problems/solutions
Engineering/Design
• Every new feature grows code base,
increases complexity, reduces ease of use
• No product is ever “finished:” must support forever
• SW/Architecture designed for specific purposes
Cumulative, Long-Lived
@RichMironov @BoSConference
12. “This is a huge revenue opportunity”
“Can’t be hard to implement… probably 10 lines of code”
“There are lots of other customers who want this”
“Don’t worry… they won’t really use that feature”
“They need special pricing or packaging”
“We won’t need ongoing support"
Arguments That We Usually Ignore
@RichMironov @BoSConference
13. “This is a huge revenue opportunity”
“Can’t be hard to implement… probably 10 lines of code”
“There are lots of other customers who want this”
“Don’t worry… they won’t really use that feature”
“They need special pricing or packaging”
“We won’t need ongoing support"
Arguments That We Usually Ignore
@RichMironov @BoSConference
14. Frictionless SaaS worth 6x-15x revenue
• “Build once, sell many” with >90% margins
• As few touches as possible, no specials
Custom/professional services worth 1x
• Eventually compete on cost
• Little actual re-use across projects
Investor View
@RichMironov @BoSConference @RichMironov @BoSConference
24. • Fundamental challenge for B2B/enterprise exec teams
• Assume good intent, try to listen
• Long-term doesn’t bite you – until it does
• Cost of “specials” skyrockets after customer #5
• Must align comp plan with long-term goals
• Product companies should partner
with service companies
Takeaways
@RichMironov @BoSConference