Spintroduce - Video speed-networking platform/ app for business professionals. the idea was to have a randomised video speed-networking for professionals that leans on linkedin This was our pitch deck back in 2012.

1. BUSINESS
NETWORKING
…JUST GOT
BETTER

2. Meet The TeamMeet the team!
• Online marketing - Been in the online
marketing industry since 2004
• Global Sales - proven track of record in
sales in the IT industry (Acquisio)
• Speaker – spoke in several
international conferences (such as
SMX Stockholm and Ad:Tech Tokyo
• Education - B.Comm (Marketing) ,
Concordia university, Montreal,
Canada
Yonatan Weic - CEO Shahar Zrihen- CTO
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• Software Developer - Developing
applications and websites since 2004.
Leading projects for startups to big
clients such as Poalim Bank, Nokia,
HP
• Speaker –Teaching Mobile
development in Lander Institue and
speaker in numerous conferences.
• Education - B. Sc (Electronic
Engineering) , Holon Institute of
Technology, Israel

3. The Problem
THE SAME PEOPLE
NOT FOCUSEDLINKEDIN IS “BORING”
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Business Networking Today…
TOO EXPENSIVE
TOO SHYTIME WASTER

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The idea…
Speed Video Networking
For Professionals

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The Solution
Speed networking for professionals
IT’S FREE!
NO COMMUTING
NEEDED
IT’S GREAT FUN!
ICE
BREAKER
WIDE VARIETY
HIGHLY TARGETED

6. WHAT IS
SPINTRODUCE?
For more information please visit your website:
www.spintroduce.com
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7. Business Networking
Userbase with numbers in millions
The fastest growing professional
networking site, with over 150M users
worldwide and in 16 different
languages.
Linkedin
A European networking site with a large
coverage worldwide. The site very is
dominant in France, China and S.America
Viadeo.com
Another European networking site that
caters more to the German speaking
countries (Germany, Austria and Switzerland
Xing.com
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8. The User’s Experiece
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Log in using your linkedin profile to load
your professional job history & connect
with other professionals .
1.Login via Linkedin
1

9. The User’s Experiece
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Start to speed network using a random
video chat session
3.Random Video Chat
You’ll have 3 minutes to present your
business and let the other person tell
about their business before the next
random session
4. The Countdown
Click on this button to add this person
to your liinkedin network and keep in
touch
5. Expand your network
2
A quick summary of linkedin job history
of the person you’re chatting with, will
be presented to help you decide if it’s a
good networking fit for you.
2.Brief History
3 4
5
Rank the user you video chatted with
7. Rank
6 The user will be able to add notes and
important information he found valuabl
for later use., about
the person he was chatting with.
6. Add A Comment
7

10. The User’s Experiece
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Understand better your networking
patterns with insights on your activities
8. Get the stats
8

11. The User’s Experiece
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Jeffry Smith
Recruiter, TD Bank
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In ipsum velit, convallis at
imperdiet ac, ultrices sit amet odio.
User Comment Added to Linkedin? Schedule
a meeting
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In ipsum velit, convallis at
imperdiet ac, ultrices sit amet odio.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In ipsum velit, convallis at
imperdiet ac, ultrices sit amet odio.
Lisa Morgan
Developer, LTI Tech
Yonatan Weic
Founder, Spintroduce
✔
✔
✔

12. The Marketing
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• Paid Ads - using facebook sponsored stories and linkedin’s ads
along with display retargeting
• Content writting+ PR releases : Article writing on our blog, PR
releases
• Youtube advertising : using youtube as a paid/ seo tool for certain
keyword phrases to reach our audience
• End of webinar networking events : Contact webinar sponsors
(white papper) and offer to create a session at the end of each
webinar (SES, SMX, Pubcon, Thirdeye media, AdTech etc… )

13. The Business Model
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Targeted ads will be presented between each of the sessions.
Ads On Site
To begin with, a free version will be the default to gain subscribers
and to make the site “sticky”.
At phase 2, we will introduce paid premium services in a SaaS
model where the subscriber will be able to have more information
on the prospect, create chat rooms to conduct online interviews with
prospects.
Phase 3 - Spintroduce widgets for businesses to use on their site.
Free Vs Pro

14. Milestones
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June 2012 August 2012 September
2012
October 2012 December 2012 February2012

15. The Financials

16. The Ask
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We are looking for $600,000 in investment for a year
How did we come up with this figure ?
•Marketing budget : $300,000 (paid adds, PR releases, Tradeshows,
sponsored blog posts)
Based on average CPC for key phrases of $1.2 as well as average
CPM of $2.5 with heavy advertising volumes on the first 7 months on
the display exchanges, Adwords, Linkedin and Facebook.
•Salaries for a team of 5 : $250,000 the 2 founders, 1 developer , a
part time designer and a PR person)
•Overhead expenses – $50,000 office rent, internet, computers,
accounting.

17. Revenue Target
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Forecast for the next 2 years :
•Pro version :
$50,000 in income for the first year from launch of the Pro version (paid)
$100,000 in incme frm the paid version for the second year.
•Paid Ads On Site – $4,000/ year from banner ads on the site.

18. Our Assumptions
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Number of Users - In order to hit the target of $50,000 for the first year
we will need to have roughly 55 users taking an assumption that close
to 30% of those users will churn after 3 months or less and 70% will
continue for the full 12 months.
Prospects for the paid version – for the paid version the prospects are
recuiters or MD’s at SMB’s. We will need close to 500 prospects to
convert at 10% rate.
Retention rate : We expect to retain 70% of all converted users on the
paid version.

19. CONTACT US
Yonatan Weic
Phone:
+44 74270619833
Email:
yonatan@spintroduce.com
If you feel that this is right for you, that we would
love to have you on-board. Feel free to contact us if
you have any question. CONTACT US
http://uk.linkedin.com/in/yonatanweic
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Shahar Zrihen
Phone:
+972 – 52-8088812
Email:
shahar@spintroduce.com
http://il.linkedin.com/in/shaharzrihen
www.spintroduce.com

20. THANK YOU

21. Appendix

22. The Competition
What are the current and potential competitors
Linkedin.com can roll out a video chat element of their own
http://www.linkedin.com
1.Linkedin
Branch out is a VC backed facebook app that is focused on business networking
using facebook as their main channel. The focus of the tool is mainly job search.
http://branchout.com/
2.Branch-Out
Brazen is a career-management site for entry level/ college students. The site is focused on job
hunting and relationship building is based on by monthly sessions.
http://www.brazencareerist.com/about
3.Brazen Careerist
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A Russian website that allow you (once registered and approved) to interact with investors, mentors,
etc...
Based on pre-defined sessions (twice a month)
http://startup-roulette.com/
4.Startup-Roulette

23. The Vision
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