SlideShare a Scribd company logo
How To Manage Misaligned Stakeholders
(Who Are Usually Misaligned)
Rich Mironov / Lean Product Meetup / 19 August 2021
We want to jump into prioritizing and algorithms but
1. Stakeholders are naturally misaligned,
lobby against each other
2. Requests (stories) come in different categories
with different metrics and rationale
3. Need overall allocation (strategy) before
sorting individual tickets
4. Expect stakeholders to forget, disagree,
fight “OR” choices
Opening Thoughts
@RichMironov
• Hard to rank-order unlike items
• One more bug versus next minor feature
• Deal-specific integration versus UX improvement
• Units of ROI are different!
• Instead, group similar requests
• Which three visible features go into v6.5?
• P0, P1, P2, P3…
• Deal-specific, single customer
• Validation/discovery/experiments
Prioritizing Within Buckets
unplanned,
deal-driven
Quality/fixes, scalability,
security, infrastructure,
architecture
Validation,
experiments
visible features,
UX, upsell, new
markets
Software Investment Portfolio
@RichMironov 4
Lens: most recent pre-sales issue
Metric: current quarter revenue
“This missing feature lost the deal”
“HugeCorp is threatening to churn
if we don’t promise…”
Sales Wants…
@RichMironov
Lens: headline features/benefits
Metric: top-of-funnel interest,
demographics
“Competitor Z supports Azure”
“That AI integration panel discussion
had 200 attendees. More like that?”
Marketing Wants…
@RichMironov
Now with Bitcoin
and Machine
Learning
Lens: reported issues
Metric: reduced tickets/outages
“New users struggle with sign-in”
“We’ve been flagging that data
corruption error for weeks”
“Customer wants a response by
COB tomorrow”
Support Wants…
@RichMironov
Lens: tech debt, infra, architecture
Metric: smoother development
“Transaction throughput is at max”
“If we refactor that as microservices…”
“RESTful API vs. GraphQL vs. gRPC ”
Engineering Wants…
@RichMironov
Lens: deep recency bias
Metric: close today’s large deal
“Mercedes is a top 5 customer”
“I’m told this one is easy”
“Everyone wants single sign-on”
Executives Want…
@RichMironov
• “Good Idea Train” delivers hundreds of ideas/day
• From customers, sales, support, execs, engineers, analysts…
• “If I follow process, then my request will be approved”
We’re Never Just One Feature Away
@RichMironov
Individual sales teams
hijack roadmap for
'specials'
Engineering, Support,
Product push for fixes,
ilities, architecture
Only Product &
Design lobby for
discovery
Sales/Mktg/Execs
over-index on
obvious visible
features
Stakeholders Push for Their Slice
@RichMironov 11
Involve stakeholders in XOR trade-offs within slices
• With Support: we have 45 story points/sprint
for bug fixes. Which 2-3 would you put first?
• With Engineering: we can put 5
developer-days against refactoring.
Highest ROI for velocity?
• With Customer Success: what are top
few product blockers to onboarding?
What To Do?
@RichMironov
Customer Validation Feature Definition/Design In Development
End User App
Team
Reporting Infra
Team
Partner APIs
Team
Customer Validation Feature Definition/Design In Development
End User App
Team
1. Faster notifications
2. UI templates v2
3. Auto-update
Reporting Infra
Team
1. Background queues
2. Data resynch
Partner APIs
Team
1. Usage monitoring
per partner
2. Tiered API access
Customer Validation Feature Definition/Design In Development
End User App
Team
1. ✔ Improved Sign-In
2. UI templates v3
3. Help-Me Chatbot
1. Faster notifications
2. UI templates v2
3. Auto-update
Reporting Infra
Team
1. ✔ Historical archives
2. Date spinners
1. Background queues
2. Data resynch
Partner APIs
Team
1. Scale-up to 120 req/sec
2. Turn off deprecated calls
1. Usage monitoring
per partner
2. Tiered API access
Product WIP (Work In Progress)
@RichMironov
Customer Validation Feature Definition/Design In Development
End User App
Team
1. New Job-To-Be-Done
2. Workflow snags
3. Adjacent market
1. ✔ Improved Sign-In
2. UI templates v3
3. Help-Me Chatbot
1. Faster notifications
2. UI templates v2
3. Auto-update
Reporting Infra
Team
1. ✔ P&L report redesigns
2. Next big report?
1. ✔ Historical archives
2. Date spinners
1. Background queues
2. Data resynch
Partner APIs
Team
1. ✔ 2020 pricing/volume
estimates
2. Code sample quality
1. Scale-up to 120 req/sec
2. Turn off deprecated calls
1. Usage monitoring
per partner
2. Tiered API access
✔ ready to move one column to the right
• Small but explicit “specials” budget
• Keep score (visible token)
• Sales VP shares scarcity,
shares outcome
With Enterprise Sales: Magic Bullet
@RichMironov
We are students of human behavior
1. Recognize (appreciate) each group’s bias
2. Get exec agreement for explicit allocation
3. Expect roadmap amnesia
4. Push EXCLUSIVE OR trade-offs within each
category/allocation
5. Find ways for stakeholders to help
prioritize by sharing pain of trade-offs
Takeaways
@RichMironov
Rich Mironov
Mironov Consulting
www.mironov.com
+1-650-315-7394
rich@mironov.com
@richmironov

More Related Content

What's hot

What's hot (20)

Agile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesAgile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager Challenges
 
Product Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@CorkProduct Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@Cork
 
Why Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldWhy Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the World
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Dealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersDealing with Misaligned Stakeholders
Dealing with Misaligned Stakeholders
 
Three Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage EntrepreneursThree Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage Entrepreneurs
 
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis) Your Audience’s Real Roadmap Questions (An Organizational Analysis)
Your Audience’s Real Roadmap Questions (An Organizational Analysis)
 
Four Laws of Software Economics
Four Laws of Software EconomicsFour Laws of Software Economics
Four Laws of Software Economics
 
Product Management Basics for Project Managers
Product Management Basics for Project ManagersProduct Management Basics for Project Managers
Product Management Basics for Project Managers
 
Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Product Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product ModelsProduct Tank Dublin: Scaling Agile Product Models
Product Tank Dublin: Scaling Agile Product Models
 
Produktledardagen Keynote, March 2012
Produktledardagen Keynote, March 2012Produktledardagen Keynote, March 2012
Produktledardagen Keynote, March 2012
 
AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)
 
Making Hard (Strategic) Decisions about Products and Portfolios
Making Hard (Strategic) Decisions about Products and PortfoliosMaking Hard (Strategic) Decisions about Products and Portfolios
Making Hard (Strategic) Decisions about Products and Portfolios
 
Product Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationProduct Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User Validation
 
EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt
 
Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)
 
How Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementHow Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product Management
 

Similar to How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)

10 patterns in successful api programs 2
10 patterns in successful api programs 210 patterns in successful api programs 2
10 patterns in successful api programs 2
Apigee | Google Cloud
 

Similar to How To Manage Misaligned Stakeholders (Who Are Usually Misaligned) (20)

Rich Mironov (CEO, Mironov Consulting) - What To Do About Your Audience's Rea...
Rich Mironov (CEO, Mironov Consulting) - What To Do About Your Audience's Rea...Rich Mironov (CEO, Mironov Consulting) - What To Do About Your Audience's Rea...
Rich Mironov (CEO, Mironov Consulting) - What To Do About Your Audience's Rea...
 
omkar-hybris-cv
omkar-hybris-cvomkar-hybris-cv
omkar-hybris-cv
 
Growth Hacking APIs (Nordic APIs conference 2014)
Growth Hacking APIs (Nordic APIs conference 2014)Growth Hacking APIs (Nordic APIs conference 2014)
Growth Hacking APIs (Nordic APIs conference 2014)
 
Rich Mironov - Product Management Auckland Talk Slides
Rich Mironov - Product Management Auckland Talk SlidesRich Mironov - Product Management Auckland Talk Slides
Rich Mironov - Product Management Auckland Talk Slides
 
Winning in Apparel Retail With RFID: Today and Tomorrow
Winning in Apparel Retail With RFID: Today and TomorrowWinning in Apparel Retail With RFID: Today and Tomorrow
Winning in Apparel Retail With RFID: Today and Tomorrow
 
Driving Customer Value in an increasingly competitive landscape for mobile ...
Driving Customer Value in an increasingly competitive landscape for mobile ...Driving Customer Value in an increasingly competitive landscape for mobile ...
Driving Customer Value in an increasingly competitive landscape for mobile ...
 
Multi-Source Inventory. Imagine. Las Vegas. 2018
Multi-Source Inventory. Imagine. Las Vegas. 2018Multi-Source Inventory. Imagine. Las Vegas. 2018
Multi-Source Inventory. Imagine. Las Vegas. 2018
 
Narrative Mind Week 6 H4D Stanford 2016
Narrative Mind Week 6 H4D Stanford 2016Narrative Mind Week 6 H4D Stanford 2016
Narrative Mind Week 6 H4D Stanford 2016
 
Technical Debt.pptx
Technical Debt.pptxTechnical Debt.pptx
Technical Debt.pptx
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
 
Agile data science
Agile data scienceAgile data science
Agile data science
 
The Global Influence of Open Banking, API Security, and an Open Data Perspective
The Global Influence of Open Banking, API Security, and an Open Data PerspectiveThe Global Influence of Open Banking, API Security, and an Open Data Perspective
The Global Influence of Open Banking, API Security, and an Open Data Perspective
 
10 patterns in successful api programs 2
10 patterns in successful api programs 210 patterns in successful api programs 2
10 patterns in successful api programs 2
 
Custom ERPNext Solutions
Custom ERPNext SolutionsCustom ERPNext Solutions
Custom ERPNext Solutions
 
Rethink the Tech Buyer's Journey
Rethink the Tech Buyer's JourneyRethink the Tech Buyer's Journey
Rethink the Tech Buyer's Journey
 
Discover Rootstock ERP: Top Manufacturing Trends to Watch in 2018
Discover Rootstock ERP: Top Manufacturing Trends to Watch in 2018Discover Rootstock ERP: Top Manufacturing Trends to Watch in 2018
Discover Rootstock ERP: Top Manufacturing Trends to Watch in 2018
 
DSDT Meetup March 2019
DSDT Meetup March 2019DSDT Meetup March 2019
DSDT Meetup March 2019
 
Introduction to the Art of API Practice
Introduction to the Art of API PracticeIntroduction to the Art of API Practice
Introduction to the Art of API Practice
 
apidays LIVE Hong Kong - The Future of Legacy - How to leverage legacy and on...
apidays LIVE Hong Kong - The Future of Legacy - How to leverage legacy and on...apidays LIVE Hong Kong - The Future of Legacy - How to leverage legacy and on...
apidays LIVE Hong Kong - The Future of Legacy - How to leverage legacy and on...
 
INTERFACE by apidays - API Success: Running a Successful API Program by Nelso...
INTERFACE by apidays - API Success: Running a Successful API Program by Nelso...INTERFACE by apidays - API Success: Running a Successful API Program by Nelso...
INTERFACE by apidays - API Success: Running a Successful API Program by Nelso...
 

More from Rich Mironov

More from Rich Mironov (10)

How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayHow Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
 
“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013
 
Software Pricing Demystified (The Basics)
Software PricingDemystified (The Basics)Software PricingDemystified (The Basics)
Software Pricing Demystified (The Basics)
 
Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)
 
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorProduct Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to Director
 
Challenges of (Lean) Enterprise Product Management
Challenges of (Lean) Enterprise  Product ManagementChallenges of (Lean) Enterprise  Product Management
Challenges of (Lean) Enterprise Product Management
 
Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product Management
 
Why You’ll Eventually Need A Product Manager At Your Startup
Why You’ll Eventually Need A Product Manager At Your StartupWhy You’ll Eventually Need A Product Manager At Your Startup
Why You’ll Eventually Need A Product Manager At Your Startup
 
Making The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product PortfoliosMaking The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product Portfolios
 

Recently uploaded

zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 

Recently uploaded (20)

Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
 

How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)

  • 1. How To Manage Misaligned Stakeholders (Who Are Usually Misaligned) Rich Mironov / Lean Product Meetup / 19 August 2021
  • 2. We want to jump into prioritizing and algorithms but 1. Stakeholders are naturally misaligned, lobby against each other 2. Requests (stories) come in different categories with different metrics and rationale 3. Need overall allocation (strategy) before sorting individual tickets 4. Expect stakeholders to forget, disagree, fight “OR” choices Opening Thoughts @RichMironov
  • 3. • Hard to rank-order unlike items • One more bug versus next minor feature • Deal-specific integration versus UX improvement • Units of ROI are different! • Instead, group similar requests • Which three visible features go into v6.5? • P0, P1, P2, P3… • Deal-specific, single customer • Validation/discovery/experiments Prioritizing Within Buckets
  • 4. unplanned, deal-driven Quality/fixes, scalability, security, infrastructure, architecture Validation, experiments visible features, UX, upsell, new markets Software Investment Portfolio @RichMironov 4
  • 5. Lens: most recent pre-sales issue Metric: current quarter revenue “This missing feature lost the deal” “HugeCorp is threatening to churn if we don’t promise…” Sales Wants… @RichMironov
  • 6. Lens: headline features/benefits Metric: top-of-funnel interest, demographics “Competitor Z supports Azure” “That AI integration panel discussion had 200 attendees. More like that?” Marketing Wants… @RichMironov Now with Bitcoin and Machine Learning
  • 7. Lens: reported issues Metric: reduced tickets/outages “New users struggle with sign-in” “We’ve been flagging that data corruption error for weeks” “Customer wants a response by COB tomorrow” Support Wants… @RichMironov
  • 8. Lens: tech debt, infra, architecture Metric: smoother development “Transaction throughput is at max” “If we refactor that as microservices…” “RESTful API vs. GraphQL vs. gRPC ” Engineering Wants… @RichMironov
  • 9. Lens: deep recency bias Metric: close today’s large deal “Mercedes is a top 5 customer” “I’m told this one is easy” “Everyone wants single sign-on” Executives Want… @RichMironov
  • 10. • “Good Idea Train” delivers hundreds of ideas/day • From customers, sales, support, execs, engineers, analysts… • “If I follow process, then my request will be approved” We’re Never Just One Feature Away @RichMironov
  • 11. Individual sales teams hijack roadmap for 'specials' Engineering, Support, Product push for fixes, ilities, architecture Only Product & Design lobby for discovery Sales/Mktg/Execs over-index on obvious visible features Stakeholders Push for Their Slice @RichMironov 11
  • 12. Involve stakeholders in XOR trade-offs within slices • With Support: we have 45 story points/sprint for bug fixes. Which 2-3 would you put first? • With Engineering: we can put 5 developer-days against refactoring. Highest ROI for velocity? • With Customer Success: what are top few product blockers to onboarding? What To Do? @RichMironov
  • 13. Customer Validation Feature Definition/Design In Development End User App Team Reporting Infra Team Partner APIs Team Customer Validation Feature Definition/Design In Development End User App Team 1. Faster notifications 2. UI templates v2 3. Auto-update Reporting Infra Team 1. Background queues 2. Data resynch Partner APIs Team 1. Usage monitoring per partner 2. Tiered API access Customer Validation Feature Definition/Design In Development End User App Team 1. ✔ Improved Sign-In 2. UI templates v3 3. Help-Me Chatbot 1. Faster notifications 2. UI templates v2 3. Auto-update Reporting Infra Team 1. ✔ Historical archives 2. Date spinners 1. Background queues 2. Data resynch Partner APIs Team 1. Scale-up to 120 req/sec 2. Turn off deprecated calls 1. Usage monitoring per partner 2. Tiered API access Product WIP (Work In Progress) @RichMironov Customer Validation Feature Definition/Design In Development End User App Team 1. New Job-To-Be-Done 2. Workflow snags 3. Adjacent market 1. ✔ Improved Sign-In 2. UI templates v3 3. Help-Me Chatbot 1. Faster notifications 2. UI templates v2 3. Auto-update Reporting Infra Team 1. ✔ P&L report redesigns 2. Next big report? 1. ✔ Historical archives 2. Date spinners 1. Background queues 2. Data resynch Partner APIs Team 1. ✔ 2020 pricing/volume estimates 2. Code sample quality 1. Scale-up to 120 req/sec 2. Turn off deprecated calls 1. Usage monitoring per partner 2. Tiered API access ✔ ready to move one column to the right
  • 14. • Small but explicit “specials” budget • Keep score (visible token) • Sales VP shares scarcity, shares outcome With Enterprise Sales: Magic Bullet @RichMironov
  • 15. We are students of human behavior 1. Recognize (appreciate) each group’s bias 2. Get exec agreement for explicit allocation 3. Expect roadmap amnesia 4. Push EXCLUSIVE OR trade-offs within each category/allocation 5. Find ways for stakeholders to help prioritize by sharing pain of trade-offs Takeaways @RichMironov