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Starting a Podcasting Program
for Member Acquisition &
Retention HighRoad Solution
Kevin Hoffman,
Today’s Content Leader
Kevin Hoffman
Director, Sales Engineering
HighRoad Solution
Email:
kevin@highroadsolution.com
Linke...
Business Podcasting
•
•
•
•
•
•
•
•

Business Case
Know Thy Audience
Recruiting Guests
Pre-Production
Recording
Post-Produ...
Business Case
• Not just two guys in the spare
bedroom.
• Representing your brand.
• Understand your metrics
before you be...
Know Thy Audience
• What content would interest
them the most?
• How much time do they have?
• What would make this
compel...
Recruiting Guests
•
•
•
•

More difficult then you think.
Encourage and build them up.
Shyness can be well masked.
Host mu...
Preparing Guests
• Share a “Guest Prep
Document”
• Give guest a list of questions
to stimulate topic ideas
• Let guest ind...
Example Questions
• Tell us about an important
project that had a big impact on
your organization. How did it
come about? ...
Example Questions
• Does your board understand
digital communications? What
are you doing to solve that?
• How are you sta...
Example Questions
• How long have you been
doing this?
• What advice do you have to
younger people in the
association busi...
Show Structure
• Be consistent.
• Set expectations for your
listeners.

www.highroadsolution.com
www.highroadsolution.com
Pre-Production
• NO TELEPHONE !!
• Guest Microphone
– Samson Meteor Mic - $79.

• Host Microphone
– Samson C03U - $99.

• ...
Pre-Production
• Software
– Skype

• Recording
– Two channels.

• Jingle
– Buy or make.

www.highroadsolution.com
Recording
• Quick pre-recording call.
• Schedule time double your
expected recording time.
• Headphones.
• Be natural and ...
Post-Production
• Audio Geeks Unite!!
• Remove Noise
– iZotope RX - $300

• Production Software
– Logic Pro - $200
– Garag...
www.highroadsolution.com
Hosting
• Services
• Website
• Enclosures

www.highroadsolution.com
Promotion
•
•
•
•

iTunes.
Email footer.
Newsletter.
Etc…

www.highroadsolution.com
Questions for Kevin?
Kevin Hoffman
Director, Sales Engineering
HighRoad Solution
Email:
kevin@highroadsolution.com
LinkedI...
Upcoming HighRoad U
Webinars:
Where Did Our Love Go? Winning Back Members, Buyers &
Attendees
When: Friday, October 25th, ...
Thank U!
@highroadsol
www .highroadsolution.com
Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRo...
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Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution

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Have you ever thought about creating a podcasting program to recognize members and help facilitate connections? Join this session to learn the fundamentals of podcast programs—what it takes to get started, how you can use it as an engagement tool for your members and most importantly, why you should consider starting a program that showcases members. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution

  1. 1. Starting a Podcasting Program for Member Acquisition & Retention HighRoad Solution Kevin Hoffman,
  2. 2. Today’s Content Leader Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
  3. 3. Business Podcasting • • • • • • • • Business Case Know Thy Audience Recruiting Guests Pre-Production Recording Post-Production Hosting Promotion www.highroadsolution.com
  4. 4. Business Case • Not just two guys in the spare bedroom. • Representing your brand. • Understand your metrics before you begin. • Openness and honesty is the new black. www.highroadsolution.com
  5. 5. Know Thy Audience • What content would interest them the most? • How much time do they have? • What would make this compelling for them? • Why would a prospective member listen? www.highroadsolution.com
  6. 6. Recruiting Guests • • • • More difficult then you think. Encourage and build them up. Shyness can be well masked. Host must have the “chopps.” www.highroadsolution.com
  7. 7. Preparing Guests • Share a “Guest Prep Document” • Give guest a list of questions to stimulate topic ideas • Let guest indicate must-cover topics and must-avoid topics. www.highroadsolution.com
  8. 8. Example Questions • Tell us about an important project that had a big impact on your organization. How did it come about? Who was involved? How did you measure success? • Do you involve third parties in your projects? What is the process for doing that? • What's the magic formula for a projects success? www.highroadsolution.com
  9. 9. Example Questions • Does your board understand digital communications? What are you doing to solve that? • How are you staffing/handling social media? How do you know you’re successful? What kpi/metrics are you using? • What are you doing with mobile and how are you explaining buyin? www.highroadsolution.com
  10. 10. Example Questions • How long have you been doing this? • What advice do you have to younger people in the association business? • How are you staying up to date? What are your must reads? How do you stay fresh? www.highroadsolution.com
  11. 11. Show Structure • Be consistent. • Set expectations for your listeners. www.highroadsolution.com
  12. 12. www.highroadsolution.com
  13. 13. Pre-Production • NO TELEPHONE !! • Guest Microphone – Samson Meteor Mic - $79. • Host Microphone – Samson C03U - $99. • Host Headphones – Audio-Techna - $150. www.highroadsolution.com
  14. 14. Pre-Production • Software – Skype • Recording – Two channels. • Jingle – Buy or make. www.highroadsolution.com
  15. 15. Recording • Quick pre-recording call. • Schedule time double your expected recording time. • Headphones. • Be natural and relaxed. Have a paper of window with high level bullet points. • NEVER read from a script. www.highroadsolution.com
  16. 16. Post-Production • Audio Geeks Unite!! • Remove Noise – iZotope RX - $300 • Production Software – Logic Pro - $200 – Garage Band - Free www.highroadsolution.com
  17. 17. www.highroadsolution.com
  18. 18. Hosting • Services • Website • Enclosures www.highroadsolution.com
  19. 19. Promotion • • • • iTunes. Email footer. Newsletter. Etc… www.highroadsolution.com
  20. 20. Questions for Kevin? Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
  21. 21. Upcoming HighRoad U Webinars: Where Did Our Love Go? Winning Back Members, Buyers & Attendees
When: Friday, October 25th, 11 am EDT
Content Leader: John Brandt, Sales Director
 User-Centric Messaging: How the Society for Neuroscience is Optimizing Member Self-Service
When: Thursday, October 31st, 11 am EDT
Content Leader: Suzanne Carawan, Chief Marketing Officer
 Member Holiday Inbox Basics When: Thursday, November 21st, 12 pm EST
Content Leader: Ronald McGrath, Chief Technology Officer Jenny Lassi, Professional Services http://shout.lt/mvF9 www.highroadsolution.com
  22. 22. Thank U! @highroadsol www .highroadsolution.com

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