Starting a Podcasting Program
for Member Acquisition &
Retention HighRoad Solution
Kevin Hoffman,
Today’s Content Leader
Kevin Hoffman
Director, Sales Engineering
HighRoad Solution
Email:
kevin@highroadsolution.com
Linke...
Business Podcasting
•
•
•
•
•
•
•
•

Business Case
Know Thy Audience
Recruiting Guests
Pre-Production
Recording
Post-Produ...
Business Case
• Not just two guys in the spare
bedroom.
• Representing your brand.
• Understand your metrics
before you be...
Know Thy Audience
• What content would interest
them the most?
• How much time do they have?
• What would make this
compel...
Recruiting Guests
•
•
•
•

More difficult then you think.
Encourage and build them up.
Shyness can be well masked.
Host mu...
Preparing Guests
• Share a “Guest Prep
Document”
• Give guest a list of questions
to stimulate topic ideas
• Let guest ind...
Example Questions
• Tell us about an important
project that had a big impact on
your organization. How did it
come about? ...
Example Questions
• Does your board understand
digital communications? What
are you doing to solve that?
• How are you sta...
Example Questions
• How long have you been
doing this?
• What advice do you have to
younger people in the
association busi...
Show Structure
• Be consistent.
• Set expectations for your
listeners.

www.highroadsolution.com
www.highroadsolution.com
Pre-Production
• NO TELEPHONE !!
• Guest Microphone
– Samson Meteor Mic - $79.

• Host Microphone
– Samson C03U - $99.

• ...
Pre-Production
• Software
– Skype

• Recording
– Two channels.

• Jingle
– Buy or make.

www.highroadsolution.com
Recording
• Quick pre-recording call.
• Schedule time double your
expected recording time.
• Headphones.
• Be natural and ...
Post-Production
• Audio Geeks Unite!!
• Remove Noise
– iZotope RX - $300

• Production Software
– Logic Pro - $200
– Garag...
www.highroadsolution.com
Hosting
• Services
• Website
• Enclosures

www.highroadsolution.com
Promotion
•
•
•
•

iTunes.
Email footer.
Newsletter.
Etc…

www.highroadsolution.com
Questions for Kevin?
Kevin Hoffman
Director, Sales Engineering
HighRoad Solution
Email:
kevin@highroadsolution.com
LinkedI...
Upcoming HighRoad U
Webinars:
Where Did Our Love Go? Winning Back Members, Buyers &
Attendees
When: Friday, October 25th, ...
Thank U!
@highroadsol
www .highroadsolution.com
Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRo...
Upcoming SlideShare
Loading in …5
×

Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution

489 views

Published on

Have you ever thought about creating a podcasting program to recognize members and help facilitate connections? Join this session to learn the fundamentals of podcast programs—what it takes to get started, how you can use it as an engagement tool for your members and most importantly, why you should consider starting a program that showcases members. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
489
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • Thank U for attending today. Please be on the lookout for a 3 question survey to help guide our future programming. I’m Jeff Baker and on behalf of our entire HighRoad crew, take care & do good work.
  • Starting a Podcasting Program for Member Acquisition & Retention with Kevin Hoffman, Director, Sales Engineering of HighRoad Solution

    1. 1. Starting a Podcasting Program for Member Acquisition & Retention HighRoad Solution Kevin Hoffman,
    2. 2. Today’s Content Leader Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
    3. 3. Business Podcasting • • • • • • • • Business Case Know Thy Audience Recruiting Guests Pre-Production Recording Post-Production Hosting Promotion www.highroadsolution.com
    4. 4. Business Case • Not just two guys in the spare bedroom. • Representing your brand. • Understand your metrics before you begin. • Openness and honesty is the new black. www.highroadsolution.com
    5. 5. Know Thy Audience • What content would interest them the most? • How much time do they have? • What would make this compelling for them? • Why would a prospective member listen? www.highroadsolution.com
    6. 6. Recruiting Guests • • • • More difficult then you think. Encourage and build them up. Shyness can be well masked. Host must have the “chopps.” www.highroadsolution.com
    7. 7. Preparing Guests • Share a “Guest Prep Document” • Give guest a list of questions to stimulate topic ideas • Let guest indicate must-cover topics and must-avoid topics. www.highroadsolution.com
    8. 8. Example Questions • Tell us about an important project that had a big impact on your organization. How did it come about? Who was involved? How did you measure success? • Do you involve third parties in your projects? What is the process for doing that? • What's the magic formula for a projects success? www.highroadsolution.com
    9. 9. Example Questions • Does your board understand digital communications? What are you doing to solve that? • How are you staffing/handling social media? How do you know you’re successful? What kpi/metrics are you using? • What are you doing with mobile and how are you explaining buyin? www.highroadsolution.com
    10. 10. Example Questions • How long have you been doing this? • What advice do you have to younger people in the association business? • How are you staying up to date? What are your must reads? How do you stay fresh? www.highroadsolution.com
    11. 11. Show Structure • Be consistent. • Set expectations for your listeners. www.highroadsolution.com
    12. 12. www.highroadsolution.com
    13. 13. Pre-Production • NO TELEPHONE !! • Guest Microphone – Samson Meteor Mic - $79. • Host Microphone – Samson C03U - $99. • Host Headphones – Audio-Techna - $150. www.highroadsolution.com
    14. 14. Pre-Production • Software – Skype • Recording – Two channels. • Jingle – Buy or make. www.highroadsolution.com
    15. 15. Recording • Quick pre-recording call. • Schedule time double your expected recording time. • Headphones. • Be natural and relaxed. Have a paper of window with high level bullet points. • NEVER read from a script. www.highroadsolution.com
    16. 16. Post-Production • Audio Geeks Unite!! • Remove Noise – iZotope RX - $300 • Production Software – Logic Pro - $200 – Garage Band - Free www.highroadsolution.com
    17. 17. www.highroadsolution.com
    18. 18. Hosting • Services • Website • Enclosures www.highroadsolution.com
    19. 19. Promotion • • • • iTunes. Email footer. Newsletter. Etc… www.highroadsolution.com
    20. 20. Questions for Kevin? Kevin Hoffman Director, Sales Engineering HighRoad Solution Email: kevin@highroadsolution.com LinkedIn: /kevindhoffman www.highroadsolution.com
    21. 21. Upcoming HighRoad U Webinars: Where Did Our Love Go? Winning Back Members, Buyers & Attendees
When: Friday, October 25th, 11 am EDT
Content Leader: John Brandt, Sales Director
 User-Centric Messaging: How the Society for Neuroscience is Optimizing Member Self-Service
When: Thursday, October 31st, 11 am EDT
Content Leader: Suzanne Carawan, Chief Marketing Officer
 Member Holiday Inbox Basics When: Thursday, November 21st, 12 pm EST
Content Leader: Ronald McGrath, Chief Technology Officer Jenny Lassi, Professional Services http://shout.lt/mvF9 www.highroadsolution.com
    22. 22. Thank U! @highroadsol www .highroadsolution.com

    ×