The document outlines developments in HbbTV technology by HTTV, highlighting its status as an international provider of interactive digital TV solutions since 1999. It discusses the integration of broadcast and internet services, the challenges faced by broadcasters, and the growth of HbbTV-enabled devices in Europe. Additionally, it provides insights into the upcoming HbbTV 1.5 and 2.0 specifications, which include new features and services aimed at enhancing viewer engagement.

1. HbbTV developments
Régis Saint Girons
CEO HTTV

2. HTTV – High Tech TV
 Technology and solution provider for interactive Digital TV
 International implementation
 French Headquarter since 1999
 Singapore Engineering and Sales office since 2011
 End to End Digital TV Product Line
 Head End Play Out Servers
 STB Software products
 Connected TV solution based on HTML5 and HbbTV
 Interactive TV experts
 Over 100 iTV applications deployed
 HbbTV, OpenTV, NDS, MHP
 EPG (NagraGuide) deployed over 6M STB
 Around 1 million deployed STB
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3. Connected TV: two separated worlds
Broadcast Context
 Program lists
 linear TV
 broadcast links
Internet context
 Portals, TV Apps
 On demand
 Broadband links
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4. Internet trifft auf TV
„Smart TV“ – Just an Example
• Samsung VOD
• Samsung
App Store
• Recommendations
• advertisement
• Access to
„media“
• TV
Seite 6
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5. Challenges for Broadcasters
How to get onto the portals?
How to get found in the portals?
How to adapt service for each portal technology
How to connect linear broadcast to non-linear
services?
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6. From Connected TV to …..
Broadcast
Services
Internet
Services
(Portals /
TV Apps)
Broadcast
(distribution)
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Internet
(distribution)
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7. … HbbTV – a new paradigm
Broadcast
Services
Internet
Services
Mixing
TV Entertainment
with
the Internet Power
(Portals /
TV Apps)
Broadcast
(distribution)
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Internet
(distribution)
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8. HbbTV deployments
in regular operation
announced / trials
no information
other plans
Combined Effect of v1.3
HbbTV caught interest
also outside Europe
e.g. US, Australia; SouthEast Asia, Africa
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9. HbbTV Devices
 Most European Connected TV sets are HbbTV enabled
 Germany:
 3.4M HbbTV TV sold in 2012
 90% of the Connected TVs are HbbTV
 France:
 HbbTV TVs represent 55% of all TV references
 Starting at 350€ retail price
 Growing HbbTV STB market
 For satellite market in Europe with embedded CAS
 For DVB-T2 Analog Switch Off in emerging markets
 Limited extra cost between HD receivers and HD with HbbTV
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10. HbbTV 1.5 moving to the market
 Adding new features
 EIT-S access
 MPEG DASH
 DRM APIs (DRM solution outside HbbTV)
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Deploying in France on Terrestrial and Satellite
Deploying in Spain on TDT Hibrida
All 2014 HbbTV deployments will be HbbTV 1.5 based
HbbTV association working on 1.5 test suit for
interoperability purposes
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11. HbbTV 2.0 target spec (Jan 2014)
 New technology
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HTML5 and associated technologies
HEVC video
Subtitle support in ISOBMFF content
DRM in a CAM
Synchronizing applications and content across devices
Remotely launching an HbbTV application
 New features for companion screens
 Launching a companion screen application
 Application to application communication
 Feature improvements
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MPEG DASH
Advert insertion into VoD content
Application and content synchronization
Non-realtime content delivery via broadcast
Multi-stream synchronization
Support for mouse and keyboard devices
Reconciling key request conflicts
Trick mode support for VoD
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12. New HbbTV Services
 Video On Demand
 Catch Up
 Start Over
 VOD
 Information services
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 News, Weather, Sport
 eGovernment
 Guide, EPG
Enhanced TV
Games
Education
Advertising
T-Shopping
TV portal
2nd Screen
…
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13. Thank You
regis.saintgirons@httv.fr