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REXONA   GỬI  H ƯƠ NG CHO  GIÓ
I. IDEA SUMMARY
II. SCREENING MARKET
CURRENT  POSITION
6 millions  use deordorant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAIN COMPETITORS zuchi zuchi
Core value: mild skin care Media: TV, newspaper Seems to dedicate to WOMEN with its charming name…
Main objective: young  female students Outstanding style: young and colorful… Media: magazines…
POSITIONING STRATEGY
 
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
ROMANTIC
those  ROMANTIC things
a CHANCE… ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],A dream stage…
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
 
- Classical dancing - 50 pro – couples  - free dance for audience - open designed stage with pin wheel, rounded shape & balloons - flagrance from many kinds of flowers ,[object Object]
- Held at the end of event - 1000 balloons flying up to the sky ,[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
People are encouraged to attend the event because they have a chance to see the sky through telescope totally free
BLOG LEAFLET POSTER MEANS
SAMPLE OF LEAFLET   Exemplify the model of a pin wheel
 
[object Object]
CAPITAL  20.000.000 + 1 camera Utilization Order Content Quality Unit price Sum 1 Stage 1 2,000,000 2,000,000 2 Sound and light system 1 6,000,000 6,000,000 3 Rent monacanh 5 50,000 250,000 4 Huge pin wheel 6 100,000 600,000 5 Balloon 1000 2,500 2,500,000 6 Free advice  3 100,000 300,000 7 Endoscope 50 2,500 125,000 8 Projector 1 300,000 300,000 9 foster for dancing 60 30,000 1,800,000 10 Electricity 1 1,000,000 1,000,000 11 Potential problem 1 1,500,000 1,500,000 12 Invitation + Leaflet + Hoarding       Invitation 100 3,000 300,000 Leaflet 4000 150 600,000 Hoarding 20 8,000 160,000   SUM    17,435,000

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Rexona marketing plan

  • 1. REXONA GỬI H ƯƠ NG CHO GIÓ
  • 5.
  • 7. Core value: mild skin care Media: TV, newspaper Seems to dedicate to WOMEN with its charming name…
  • 8. Main objective: young female students Outstanding style: young and colorful… Media: magazines…
  • 10.  
  • 11.
  • 12.
  • 13.  
  • 14.
  • 15.
  • 17. those ROMANTIC things
  • 18.
  • 19.  
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.  
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. People are encouraged to attend the event because they have a chance to see the sky through telescope totally free
  • 32. SAMPLE OF LEAFLET Exemplify the model of a pin wheel
  • 33.  
  • 34.
  • 35. CAPITAL 20.000.000 + 1 camera Utilization Order Content Quality Unit price Sum 1 Stage 1 2,000,000 2,000,000 2 Sound and light system 1 6,000,000 6,000,000 3 Rent monacanh 5 50,000 250,000 4 Huge pin wheel 6 100,000 600,000 5 Balloon 1000 2,500 2,500,000 6 Free advice 3 100,000 300,000 7 Endoscope 50 2,500 125,000 8 Projector 1 300,000 300,000 9 foster for dancing 60 30,000 1,800,000 10 Electricity 1 1,000,000 1,000,000 11 Potential problem 1 1,500,000 1,500,000 12 Invitation + Leaflet + Hoarding       Invitation 100 3,000 300,000 Leaflet 4000 150 600,000 Hoarding 20 8,000 160,000   SUM   17,435,000