Comparing Rewards for Crowdfunding

1. Crowdfunding Rewards
Amanda Lyzwinski

2. How can you tell if your incentives are good enough?
Let’s compare two projects

3. Aberford was a video game I was actually very excited
about The idea was a video game set in the 50’s where
housewives were the only survivors of a plague and had
to battle zombies.

4. Their rewards were very enticing. They were based on the video game
itself. You would receive the video game and an in game weapon available
to only backers for the price of $30

5. This type of reward allowed backers to have special access
and an advatage in the game. The play on words with the
rewards titles themselves added to the excitement for the
game.

6. The most attractive part of the game was
the artwork and aesthetic they were
creating.

7. The next reward was from the same project. It had some very
good ideas for larger rewards.

8. Gritty and exciting, the imagery was something most of us
never thought of before. They tapped into this with their
more expensive rewards.

9. Those that pledged $350 or more would receive a book
filled with all the illustrations and artwork found in the
video game

10. Though highly overpriced, it was hand signed and was
quality work which would be something even I would enjoy
as a backer.

11. Kindness boomerang was a much different but
also useful campaign.

12. Their goal was to travel the world spreading acts of
kindness.

13. Their $35 reward was just cards you can hand out if you see
someone doing an act of kindness. It was highly overpriced and
seemed unuseful.

14. The next reward was also from their site

15. For $2500 you receive credit as being a producer on their video. Though
you have no input in the actual film they produce. This gave little reward
for the giver for the high price they give.

16. Sources
• https://www.indiegogo.com/
• https://pixabay.com/en/